Premium dermocosmetics are expected to record a good performance over the forecast period. Bulgarian consumers are increasingly interested in these products that use sophisticated ingredients to care for various skin conditions as they are more informed about their benefits.
Due to the anticipated slow recovery of the Bulgarian economy, the premium segment is expected to face challenges over the course of the forecast period to 2027. As a result, consumers are likely to prioritise saving and limit their expenditure on non-essential items.
A further challenge for many premium beauty and personal care brands is keeping well clear of the mass market and maintain differentiation. This is essential in order to support price positioning, especially because many younger consumers are becoming more sophisticated and sceptical of leading brand claims, a trend that has been driven by online beauty and personal care influencers.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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