Demand for premium beauty and personal care products will likely continue to grow, especially among higher income Mexican households. These wealthier consumers typically favour beauty routines that utilise premium beauty and personal care products that contain high-quality ingredients and are willing to spend more to pamper themselves.
The premiumisation of mass-market products presents a significant challenge for premium beauty and personal care brands. The trend towards "dupes" (products that are cheaper but which are similar to established products and brands) is gaining more strength.
Among some of the trends that will likely support innovation and brand engagement is the use of creative digital engagement with beauty brands, especially in terms of active consumer participation that can enhance the customer experience. For example, new technologies such as skin 4D visualisation and 3D printing could provide opportunities to personalise products and experiences.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!