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Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Lithuania

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Hair care grows strongly

Although mass hair care has posted more stagnant value performance due to the high level of promotions, value sales of premium hair care have grown very well. Growth in salon professional hair care was evident over the review period, continuing into 2017 and anticipated to prevail over the forecast period.

Facial care is expected leader

Facial care within the premium segment was the clear leader in terms of sales growth in Lithuania in 2017. In general, product subcategories associated with the face, such as colour cosmetics and facial care, are historically more popular when it comes to sales of premium products.

Premium bath and shower posts slowest growth

In contrast, sales of premium bath and shower posted the slowest growth in 2017 among premium beauty and personal care products. Premium bath and shower remains a subcategory of mainly gifts or daily usage by the very few affluent consumers in Lithuania.

COMPETITIVE LANDSCAPE

Bioderma is the most visible brand

Although premium beauty and personal care in Lithuania should be considered highly fragmented, Bioderma brand products held the highest share of value sales in 2017. The brand enjoys a good reputation for its products and was positioned as a premium brand throughout the review period.

L'Oréal Baltic SIA leads with balanced portfolio

L'Oréal is the leader in the competitive landscape for premium beauty and personal care in 2017. Although more known for its mass beauty and personal care among Lithuanian consumers, the company reaches out to end consumers of premium products via numerous brands with strong reputations, such as Vichy and Biotherm.

Local player also present

Biok UAB is also present in premium beauty and personal care in Lithuania with the Biok Dermatology product line. Considered as the next step in establishing its presence in beauty and personal care, the launch and growth of the Biok Dermatology product line is set to be a good indication of possibilities for local players in various price segments within beauty and personal care.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Lithuania?
What are the major brands in Lithuania?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Lithuania - Category analysis

HEADLINES

PROSPECTS

Hair care grows strongly

Facial care is expected leader

Premium bath and shower posts slowest growth

COMPETITIVE LANDSCAPE

Bioderma is the most visible brand

L'Oréal Baltic SIA leads with balanced portfolio

Local player also present

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Added value and higher quality

Pharmacies expanding product offer

Major players and local dynamo

Problem solving and added value

Consistent growth with no major fluctuations

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Premium Beauty and Personal Care in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Hair care grows strongly

Facial care is expected leader

Premium bath and shower posts slowest growth

COMPETITIVE LANDSCAPE

Bioderma is the most visible brand

L'Oréal Baltic SIA leads with balanced portfolio

Local player also present

Overview

Why buy this report?

SAMPLES

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Overview

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Table of Contents

Premium Beauty and Personal Care in Lithuania - Category analysis

HEADLINES

PROSPECTS

Hair care grows strongly

Facial care is expected leader

Premium bath and shower posts slowest growth

COMPETITIVE LANDSCAPE

Bioderma is the most visible brand

L'Oréal Baltic SIA leads with balanced portfolio

Local player also present

CATEGORY DATA

Beauty and Personal Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Added value and higher quality

Pharmacies expanding product offer

Major players and local dynamo

Problem solving and added value

Consistent growth with no major fluctuations

MARKET DATA

SOURCES

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