Premium beauty and personal care will register minimal constant value growth over the forecast period. To maintain volume sales, especially as long as inflation remains high, players will be forced to offer promotions and discounts.
Consumers continue to believe that premium products offer higher quality than mass alternatives. However, many mass producers are now offering products with increasing quality, while maintaining cheaper prices.
Salon professional hair care is an outlier in terms of premium beauty and personal care products and is expected to perform strongly over the forecast period, even if inflation remains high. In fact, Salon professional hair care can also benefit from economic uncertainty, as consumers cut down on their visits to the hairdresser and instead indulge in more expensive hair care products at home.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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