Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Thailand

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Premium brands employ aggressive discounts and promotions via e-commerce

Consumers in all income brackets became extremely cautious with their spending during the COVID-19 pandemic in Thailand as unemployment increased, disposable incomes plummeted and the prospects of many became unclear. Many consumers had little option but to focus their limited budgets on essential and more basic items such as food and household cleaning and hygiene products, rather than on premium beauty and personal care items.

Players invest heavily in e-commerce

Although e-commerce generally held a low share in overall beauty and personal care in Thailand prior to the pandemic, many Thais turned to the channel during the health crisis and physical stores closed during the lockdown periods. In addition, many first time users of e-commerce began to shop via these outlets, valuing the contactless shopping model these outlets provide as they tried to protect themselves and their families by minimising their social contact.

Increasing prevalence of skin conditions leads to growing demand for dermocosmetics

Dermocosmetics continued to become more popular in 2020, with growing sales of most of these types of products. There are rising instances of and concerns around skin conditions such as acne and eczema in Thailand, particularly among consumers in the larger cities which suffer high levels of pollution, which is thought to contribute to skin irritation.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Thailand?
What are the major brands in Thailand?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Premium brands employ aggressive discounts and promotions via e-commerce

Players invest heavily in e-commerce

Increasing prevalence of skin conditions leads to growing demand for dermocosmetics

RECOVERY AND OPPORTUNITIES

An early return to growth

Greater dynamism expected in premium beauty and personal care

Further technological disruptions expected

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Premium Beauty and Personal Care in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Premium brands employ aggressive discounts and promotions via e-commerce

Players invest heavily in e-commerce

Increasing prevalence of skin conditions leads to growing demand for dermocosmetics

Overview

Why buy this report?

SAMPLES

Delivery:

Overview

Why buy this report?

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Table of Contents

Premium Beauty and Personal Care in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Premium brands employ aggressive discounts and promotions via e-commerce

Players invest heavily in e-commerce

Increasing prevalence of skin conditions leads to growing demand for dermocosmetics

RECOVERY AND OPPORTUNITIES

An early return to growth

Greater dynamism expected in premium beauty and personal care

Further technological disruptions expected

CATEGORY DATA

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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