Healthy current value growth is expected to be witnessed for premium beauty and personal care over the forecast period, as socialising returns to normal, tourism recovers, and the desire to shop returns. People have already been returning to department stores and shopping centres to shop.
The sustainability trend is expected to continue throughout the forecast period, with both consumers and companies paying more attention to environmental issues. The actions taken and highlighted are likely to include recycled and/or biodegradable packaging, refill stations, refillable/reusable packaging, waste reduction activities, and the reduction of CO2 emissions.
Even though premium beauty and personal care products are mainly purchased by affluent consumers, who might not be as price-sensitive, in the forecast period premium brands are expected to adopt aggressive pricing strategies in terms of discounts and interesting marketing activities in order to boost demand. Thanks to their long-standing global brand reputation, major international players are expected to retain their leading positions, and they will embrace e-commerce, although the number of physical stores is also expected to continue to grow.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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