Premium Beauty and Personal Care in Australia

PROSPECTS

Premium adult sun care has the best prospects for growth

Within premium beauty and personal care, premium adult sun care has the highest prospects for growth in the forecast period in value terms at constant 2017 prices. Similar to its mass counterpart, it benefits from consumers’ desire for healthy skin.

Premium skin care is also expected to see a strong performance

As consumers are taking a more proactive approach to looking after their skin, premium skin care is expected to see the second best performance in premium beauty and personal care in the forecast period in value terms at constant 2017 prices. Like premium adult sun care, consumers will be more willing to pay a premium for high-quality products.

The expansion of beauty specialist retailers drives growth

Over the forecast period, premium beauty specialist retailers will continue to be a key driver of sales in premium beauty and personal care. Over the years, the channel saw a steady increase in value share in most categories, taking share from other channels, such as department stores.

COMPETITIVE LANDSCAPE

L'Oréal Australia leads with strong premium brands

L'Oréal Australia was the leading player in premium beauty and personal care in 2017. The company operates in premium colour cosmetics, fragrances, hair care, skin care and adult sun care through its extensive portfolio of premium brands, which includes well-established names such as Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl’s and La Roche-Posay.

New product launches

Over the review period, L'Oréal Australia saw a steady increase in its value share, benefiting from its strong investment in product innovation. The company frequently launched new products to maintain consumers’ interest.

Players with a natural positioning are expected to see strong growth

Over the forecast period, the natural beauty trend will be a key driver of sales in premium beauty and personal care. As natural and organic beauty products become more mainstream and more accessible, consumers’ awareness of these products is expected to increase.

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