Faced with significant reductions in revenue due to the lack of inbound tourism, many players within premium beauty and personal care had to find opportunities for growth in the local market. Domestic consumption of premium goods increased, including beauty and personal care products, as local consumers were unable to travel and spend overseas for over two years, with many Australians looking for local alternatives to indulge and pamper themselves.
The slow beauty movement, which focuses more on beauty rituals, whilst using fewer but better products, has gained relevance in Australia, supporting the growth of premium beauty and personal care. Although many Australians were already inadvertently early adopters of the slow beauty trend, as the movement also goes hand-in-hand with sustainability and a more mindful approach to beauty consumption, in 2021 the trend attracted more attention from local consumers and companies.
Australia continued to attract the interest of premium international beauty brands in 2021, particularly those competing in colour cosmetics. In fact, brands including IL MAKIAGE, Charlotte Tilbury, Gucci Beauty, and Rare Beauty by Selena Gomez were launched in Australia during the year.
With consumers becoming more educated about the impact of their beauty purchases on the environment, demand for more environmentally-friendly products is anticipated to continue to rise in the forecast period. Also, higher interest in companies that are investing in people, either in terms of the broader community or their employees, is anticipated, and this aspect of businesses will continue to gain relevance for consumers in the next five years in Australia.
The number of businesses offering recycling of different types of packaging, subscription services, refill stations and upcycling services is anticipated to grow in Australia. With businesses continuing to face increasing pressure to take a positive and active role in protecting people and the planet, it is anticipated that there will be higher investments in packaging, as this is one of the major pollutants generated by the beauty and personal care industry.
With the Australian borders reopening in 2022, sales of premium beauty and personal care products are anticipated to continue to increase dynamically, supported by higher demand from tourists and immigrants. Nevertheless, economic uncertainty and any potential COVID-19 variant that results in additional snap lockdowns could hinder growth of premium beauty and personal care in the next five years.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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