Executive Summary

Jun 2019
PROSPECTS
Beauty specialist retailers continue to expand

The beauty specialist retailers channel continues to increase its distribution value share of beauty and personal care, benefiting from expanding its store presence and offering a better in-store experience. Premium beauty specialist retailers are key drivers of sales of premium beauty and personal care.

Beauty and personal care experiences strong demand from Chinese consumers

Australia’s premium beauty and personal care industry continues to be supported by Chinese consumers, both local and international, who are attracted to Australian products due to the country’s clean and green reputation and strict regulations. Asian consumers are willing to pay a premium for Australian-made products which they trust and perceive to be of higher quality.

Products with a natural positioning continue to have strong growth prospects

The natural beauty trend is becoming a more significant driver of premium beauty and personal care sales. Consumers’ awareness of these products is increasing as natural and organic beauty products are becoming more mainstream and accessible.

COMPETITIVE LANDSCAPE
Estée Lauder takes the lead in premium beauty and personal care

Estée Lauder Pty Ltd became the leading company in premium beauty and personal care in Australia in 2018, overtaking L’Oréal Australia Pty Ltd. During 2018, the company benefited from the performance of its Estée Lauder, Mac and Clinique brands, with higher sales of products such as Double Wear foundation and Pure Color product lines in colour cosmetics.

“Experience more” megatrend influences premium beauty and personal care

Beauty specialist retailers, Mecca and Sephora, have changed the way consumers in Australia purchase beauty products and have taken share from department stores. Both retailers have differentiated themselves from more traditional distributors by offering customers exclusive and curated brands in their large-format stores and, most importantly, a special purchasing experience.

Amazon expands its premium range in Australia

Amazon has undertaken to add luxury brands such as Chanel, Clinique, Estée Lauder, Shu Uemera and Jurlique to its existing offering of mid-range beauty brands in Australia such as Maybelline, Nivea and Revlon. Industry sources indicate that most of the products to be distributed by Amazon in Australia are from grey markets rather than being sourced directly from the manufacturers.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Premium Beauty and Personal Care in Australia

SAMPLES

FAQS ABOUT SAMPLES

Delivery: 

Files are delivered directly into your account within a few minutes of purchase. 

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Premium Beauty and Personal Care in Australia?
  • What are the major brands in Australia?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Premium Beauty and Personal Care in Australia - Category analysis

HEADLINES

PROSPECTS

Beauty specialist retailers continue to expand
Beauty and personal care experiences strong demand from Chinese consumers
Products with a natural positioning continue to have strong growth prospects

COMPETITIVE LANDSCAPE

Estée Lauder takes the lead in premium beauty and personal care
“Experience more” megatrend influences premium beauty and personal care
Amazon expands its premium range in Australia

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care registers a stronger performance in 2018
Experiential beauty and personal care retail is a key trend
Australian beauty and personal care is attractive to international industry players
A-beauty and health-aligned products support growth
Beauty and personal care is expected to see moderate growth

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources