The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The clean beauty movement continued to gain traction at the end of the review period, as rising health- and environmental-awareness encouraged a growing number of shoppers to seek out products that were free from toxins and other harmful ingredients. While the use of clean and natural ingredients was previously almost entirely limited to niche and high-end products, the trend moved into the mainstream in 2019.
The increasing blurring of the distinctions between the premium and mass segments was accelerated by the efforts of retailers such as supermarkets to expand their beauty and personal care offer and compete more directly in this arena with beauty specialist retailers and drugstores. Supermarkets focused on developing their private label beauty and personal care offer at the end of the review period.
Estée Lauder held a narrow lead over L’Oréal Australia in premium beauty and personal care in 2019. Meanwhile, beauty specialist retailer, Sephora, continued to grow in Australia, extending its store network nationwide, including opening its fourth store in Queensland and the first Sephora store in South Australia.
Sales of premium beauty and personal care products are expected to grow by 3% in 2020 in 2019 constant value terms. This growth rate is lower than any year-on-year growth seen during the review period in 2019 constant value terms.
For all the factors undermining demand for premium products, the premium beauty and personal care segment is continuing to register growth. Premium skin care is performing particularly well, as consumers pay increasing attention to skin health and demand products offering enhanced functionality, often using natural ingredients.
The longer-term economic impact of efforts to curb the spread of COVID-19, including significant job losses, will act as a notable constraint on the development of premium beauty and personal care during the forecast period. Furthermore, the segment’s capacity to prevent consumers from trading down to more affordable alternatives and to lure back consumers who have moved away will be impeded by the development of an increasingly sophisticated mass beauty and personal care offer that targets many of the demand trends through which premium products have previously differentiated themselves, including the use of natural and organic ingredients.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Premium Beauty and Personal Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Premium Beauty and Personal Care in Australia market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.