Country Report

Premium Beauty and Personal Care in

Premium Beauty and Personal Care in Australia

19 pages, May 2018

US$990

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Executive Summary

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PROSPECTS

Premium adult sun care has the best prospects for growth

Within premium beauty and personal care, premium adult sun care has the highest prospects for growth in the forecast period in value terms at constant 2017 prices. Similar to its mass counterpart, it benefits from consumers’ desire for healthy skin.

Premium skin care is also expected to see a strong performance

As consumers are taking a more proactive approach to looking after their skin, premium skin care is expected to see the second best performance in premium beauty and personal care in the forecast period in value terms at constant 2017 prices. Like premium adult sun care, consumers will be more willing to pay a premium for high-quality products.

The expansion of beauty specialist retailers drives growth

Over the forecast period, premium beauty specialist retailers will continue to be a key driver of sales in premium beauty and personal care. Over the years, the channel saw a steady increase in value share in most categories, taking share from other channels, such as department stores.

COMPETITIVE LANDSCAPE

L'Oréal Australia leads with strong premium brands

L'Oréal Australia was the leading player in premium beauty and personal care in 2017. The company operates in premium colour cosmetics, fragrances, hair care, skin care and adult sun care through its extensive portfolio of premium brands, which includes well-established names such as Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl’s and La Roche-Posay.

New product launches

Over the review period, L'Oréal Australia saw a steady increase in its value share, benefiting from its strong investment in product innovation. The company frequently launched new products to maintain consumers’ interest.

Players with a natural positioning are expected to see strong growth

Over the forecast period, the natural beauty trend will be a key driver of sales in premium beauty and personal care. As natural and organic beauty products become more mainstream and more accessible, consumers’ awareness of these products is expected to increase.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Premium Beauty and Personal Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Premium Beauty and Personal Care in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Premium Beauty and Personal Care in Australia?
What are the major brands in Australia?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Premium Beauty and Personal Care in Australia - Category analysis

HEADLINES

PROSPECTS

Premium adult sun care has the best prospects for growth

Premium skin care is also expected to see a strong performance

The expansion of beauty specialist retailers drives growth

COMPETITIVE LANDSCAPE

L'Oréal Australia leads with strong premium brands

New product launches

Players with a natural positioning are expected to see strong growth

CATEGORY DATA

Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to see growth in Australia in 2017

Demand for natural products increases across all categories

International brand owners remain dominant in beauty and personal care

Retailers launch new beauty and personal care products

A positive performance is projected over the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Premium Beauty and Personal Care in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premium adult sun care has the best prospects for growth

Premium skin care is also expected to see a strong performance

The expansion of beauty specialist retailers drives growth

COMPETITIVE LANDSCAPE

L'Oréal Australia leads with strong premium brands

New product launches

Players with a natural positioning are expected to see strong growth

Overview

Why buy this report?

SAMPLES

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Overview

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Table of Contents

Premium Beauty and Personal Care in Australia - Category analysis

HEADLINES

PROSPECTS

Premium adult sun care has the best prospects for growth

Premium skin care is also expected to see a strong performance

The expansion of beauty specialist retailers drives growth

COMPETITIVE LANDSCAPE

L'Oréal Australia leads with strong premium brands

New product launches

Players with a natural positioning are expected to see strong growth

CATEGORY DATA

Beauty and Personal Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to see growth in Australia in 2017

Demand for natural products increases across all categories

International brand owners remain dominant in beauty and personal care

Retailers launch new beauty and personal care products

A positive performance is projected over the forecast period

MARKET DATA

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