The beauty specialist retailers channel continues to increase its distribution value share of beauty and personal care, benefiting from expanding its store presence and offering a better in-store experience. Premium beauty specialist retailers are key drivers of sales of premium beauty and personal care.
Australia’s premium beauty and personal care industry continues to be supported by Chinese consumers, both local and international, who are attracted to Australian products due to the country’s clean and green reputation and strict regulations. Asian consumers are willing to pay a premium for Australian-made products which they trust and perceive to be of higher quality.
The natural beauty trend is becoming a more significant driver of premium beauty and personal care sales. Consumers’ awareness of these products is increasing as natural and organic beauty products are becoming more mainstream and accessible.
Estée Lauder Pty Ltd became the leading company in premium beauty and personal care in Australia in 2018, overtaking L’Oréal Australia Pty Ltd. During 2018, the company benefited from the performance of its Estée Lauder, Mac and Clinique brands, with higher sales of products such as Double Wear foundation and Pure Color product lines in colour cosmetics.
Beauty specialist retailers, Mecca and Sephora, have changed the way consumers in Australia purchase beauty products and have taken share from department stores. Both retailers have differentiated themselves from more traditional distributors by offering customers exclusive and curated brands in their large-format stores and, most importantly, a special purchasing experience.
Amazon has undertaken to add luxury brands such as Chanel, Clinique, Estée Lauder, Shu Uemera and Jurlique to its existing offering of mid-range beauty brands in Australia such as Maybelline, Nivea and Revlon. Industry sources indicate that most of the products to be distributed by Amazon in Australia are from grey markets rather than being sourced directly from the manufacturers.
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Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Australia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Beauty and Personal Care market research database.