With local consumers becoming increasingly educated about the impact of their beauty purchases on the environment, demand for more eco-friendly products is anticipated to further rise over the forecast period. In addition, higher interest in businesses that invest in people, either in terms of the broader community or their employees, is anticipated, and this aspect of businesses will continue to gain relevance for consumers.
Online platforms versus physical stores have reached an equilibrium where they support and enhance the overall consumer experience, without cannibalising each other. This is expected to continue over the forecast period, with innovation through online and offline channels as beauty specialists and department stores in particular adopt an omnichannel approach to sales.
Premium adult sun care is anticipated to increase in relevance over the forecast period, supported by Australia’s demand for sun protection. Sun care continues to benefit from Australia’s strong message regarding the potentially damaging effects of staying out in the sun and taking a proactive approach to looking after the skin.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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