The high prices of premium products will continue to limit purchases in this segment. The core customer base for premium beauty and personal care are the frequent international travellers that prefer to shop at duty free shops and bring in products from abroad.
In Ecuador, the tax on personal imports of products of less than 400 dollars and less than 4 kg (called 4x4 imports) was eliminated in June 2021. This has allowed many consumers who cannot afford premium goods in Ecuador to buy them in from abroad tax-free.
Smaller presentations sold at a lower cost will be an option to attract aspirational consumers in the coming years, since they reduce the high cost of premium products. Premium fragrance brands continue to face much unfair competition in various shopping malls, where there are islands producing fragrances that claim to smell like a premium fragrance.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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