Due to the popularity of international premium brands, we expect an increased influx of such products over the forecast period, to meet rising demand. This will, in turn, boost sales in the category – especially as the economy improves and consumers start to enjoy stronger spending power.
Male grooming is a growing trend in Kenya, and this is seen notably in premium fragrances for men. Premium fragrances, as opposed to the mass fragrances, last longer and are perceived as more luxurious, offering a certain “status symbol” to many men.
Improving lifestyles and rising incomes driver overall demand for premium beauty and personal care in Kenya. There has been heightened awareness among consumers in terms of personal care in the recent review period, as seen with the enhanced skin care routines and “home spa” trends during the era of the pandemic.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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