Premium Beauty and Personal Care in the Czech Republic

PROSPECTS

Pharma products witness rising consumer interest in 2017

Pharma/dermocosmetics brands were a dynamically growing area of premium beauty and personal care in 2017, recording gains due to rising health awareness and improving consumer education. Therefore, the internet and information collected from online discussion boards, articles from health professionals or recommendations from family, pharmacists or dermatologists played an important role.

Prestige brands continue to perform well in the Czech Republic

Prestige products are associated with luxury and superior quality, bearing the logo or worldwide-renowned brands such as Dolce & Gabbana, Ferrari or Chanel. Sales benefited from improving marketing support within the Czech Republic, such as Chloé, which was increasingly advertised via television.

Distribution of premium beauty and personal care favours internet retailing

Internet retailing was an immensely important distribution channel for premium beauty and personal care products in the Czech Republic in 2017. Consumers also used the internet to look for best product prices, by utilising price comparison portals (such as heureka.

COMPETITIVE LANDSCAPE

Premium hair treatments to witness strong growth

Professional products sold via hair and skin salons recorded significantly growing interest in 2017 due to well-educated staff and the rising growth in professional hair care solutions. Salon professional hair care, including regenerative serums that treat and strengthen damaged hair witnessed rising interest.

New product development triggers additional interest in premium beauty and personal care

Product innovation played an important role in premium beauty and personal care in 2017, as manufacturers improved their product assortment and brand availability in retailers. For example, Clarins Sun Care Milk 50+ SPF was introduced in sun protection following rising consumer demand in brands with high sun protection factor and convenient product application.

Retailers also seizing opportunity

Within pharma/dermocosmetics skin care, NUANCE Cosmetics was introduced by the Dr Max pharmacy chain in 2017. The private label includes four product lines, each focusing on specific type of skin.

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