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Beauty and personal care continued to see growing popularity for premium brands/products in 2019. However, the importance of the premium segment appeared increasingly to vary according to gender and the specific category.
Czech consumers paid increasing attention to the composition of the products they use in 2019. This was particularly visible in beauty and personal care, as these products, which can contain numerous chemicals, are applied to hair or skin on various parts of the body.
The upmarket association informed manufacturers’ and retailers’ strategies to promote premium beauty and personal care. As premium players responded to the demand for unique and personalised shopping experiences, omnichannel and added-value strategies became more important in driving sales of premium brands.
Sales of premium beauty and personal care are expected to decline by 12% in 2020 in 2019 constant value terms in light of the impact of COVID-19.
Over 2020 as a whole, premium beauty and personal care is projected to see a stronger decline in retail value sales at constant 2019 prices, compared with mass beauty and personal care. Regardless of quality or prestige, the use of fragrances, colour cosmetics, hair care and sun care and other product types are expected to be much reduced as stay-at-home measures and social distancing limit their relevance.
Premium beauty and personal care is also predicted to recover quickly from the projected fast decline in sales in 2020. In 2021, strong value growth at constant 2019 prices is expected across most premium categories, before stabilising.
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Discover the latest market trends and uncover sources of future market growth for the Premium Beauty and Personal Care industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Premium Beauty and Personal Care industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
The Premium Beauty and Personal Care in Czech Republic market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.