Prior to the COVID-19 pandemic, premium beauty and personal care was continuing to grow in popularity in the Czech Republic. However, in 2020, current value sales were negatively affected by the economic backlash of the pandemic.
In 2020, colour cosmetics suffered a double-digit dip in sales due to the lockdown and home seclusion. Social distancing and the cancellation of social events and gatherings had a profound impact on the sales of colour cosmetics.
In 2020, the share of premium beauty and personal care products sold online reached more than 50%. In 2021, some consumers moved back to store-based retail, however, the share of purchases done online remained high compared to the review period.
Even though the economic impact of the COVID-19 pandemic on premium beauty and personal care brands and beauty specialist retailers has been significant, there are signs that the beauty industry may prove resilient. The product area is expected to see continuous retail volume and value sales growth from 2022 and throughout the forecast period.
Czech consumers increasingly prefer products from companies that care about the environment. They desire not only transparency about the ingredients used, but also for manufacturers to be more mindful about the type of material used for packaging.
Beauty specialist retailers are expected to strengthen their positions by offering additional in-store services, such as dermo-counters or corners, brow-bars and free make-up artists to test and try out products. Most importantly, beauty specialist retailers are also expected to focus on their visibility by using tools such as social media, influences and in-app purchases.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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