Sales of premium beauty and personal care products are set to continue to grow gradually over the forecast period as more consumers resume the kinds of lifestyle they led before the COVID-19 crisis, including splurging a bit more on personal care products in order to relieve the stress of increasingly hectic and demanding lives. One major limiting factor, however, will be the economic conditions prevailing in Switzerland, including the expected high rate of inflation, which will limit not only consumers’ disposable incomes but also their willingness to spend on luxury items and other non-essential products.
Nevertheless, the premium beauty and personal care segment is set to receive a boost from new product launches and innovation picking up again and manufacturers catering more to the evolving demand of Swiss consumers. Swiss consumers are displaying a more individualised approached to beauty and wellbeing, as well as interest in balanced and matching sets, especially within skin care, as they offer even more convenience and better care.
With regard to preferred distribution channels, the premium beauty and personal care segment is expected to see a strong shift back to beauty specialists, department stores and also brand boutiques (from the likes of Chanel, Dior, and LVMH), as well as a strong run on stores close to travel hubs. For shoppers of premium beauty and personal care, personal experience, professional advice and product demonstration are especially important, which helps to drive sales through these channels even though online channels might offer lower prices.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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