Premium Beauty and Personal Care in Switzerland

PROSPECTS

Premium colour cosmetics has good prospects for growth, driven by social media

During the review period, including in 2018, premium colour cosmetics witnessed deeper segmentation. For example, eyebrow products and face contouring saw growing popularity and the launch of new products, which helped to sustain interest in the category.

Natural beauty will remain a key theme in premium beauty and personal care

Over the forecast period, the natural beauty trend is forecast to be a key driver of sales in premium beauty and personal care in Switzerland. This trend will be further strengthened by rising media attention surrounding the potential toxicity of some of the ingredients used in beauty and personal care products.

A modest performance is expected over the forecast period

Over the forecast period, premium beauty and personal care is expected to post positive, albeit modest, current value growth. Sales are expected to be driven by premium colour cosmetics, premium adult sun care and premium skin care.

COMPETITIVE LANDSCAPE

L’Oréal Suisse leads; this is expected to continue

L'Oréal Suisse remained the leading player in premium beauty and personal care in value terms in 2018, maintaining the same value share as in the previous year. The company is active in a number of significant beauty and personal care categories, including colour cosmetics, fragrances and skin care, through its extensive portfolio of premium brands, which includes well-established names with a strong focus on innovation, such as Lancôme, Vichy, Biotherm and La Roche-Posay.

Investment in the digital revolution by L’Oréal

Over the forecast period, companies are expected to further invest in the digital revolution by harnessing the power of augmented reality to meet the demands of digitally native millennials. For example, to achieve this purpose, in 2018 L’Oréal Suisse acquired the beauty tech company ModiFace to develop specific beauty and personal care applications that tap into augmented reality and artificial intelligence.

Chanel maintains second place despite a slight decline in its share

Chanel ranked second in premium beauty and personal care in Switzerland in value terms in 2018. Chanel is a widely recognised prestige brand with a strong reputation for style and quality.

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