Independent brands are gaining ground over traditional luxury brands. Independents are generally more agile, they offer excellent value for money in a tense economic context, catchy storytelling-style marketing and a good image, and an ever more cutting-edge and eco-responsible approach.
The polarisation trends seen in 2022 look likely to continue over the forecast period. On the one hand, there is premiumisation with an increased interest in high-end and highly technical products, such as super-premium and luxury products offering an irreproachable status, for which consumers are ready to pay the price if they can afford it.
Some brands have even. started using blockchain technology and QR codes to offer consumers greater transparency.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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