Premium Beauty and Personal Care in France

PROSPECTS

Dermo-cosmetology is still one step ahead

In 2017, the trend towards naturalness in beauty and personal care continued. Controversy over the ingredients used in beauty products affected traditional premium brands.

Premium beauty routines are increasingly complex

The proliferation of launches, the multiplication of existing products and the discourse on beauty rituals, such as the layering method, makes the use of products increasingly complex. In skin care, pre-serum is often used before the application of serum, and before the application of cream, which is itself a serum.

The beauty of tomorrow will be bespoke beauty

Personalisation is a strong lever for premium beauty brands. To differentiate and anticipate consumers’ needs, premium brands are moving towards customising beauty.

COMPETITIVE LANDSCAPE

Traditional premium brands try to defend their shares

Faced with the growth of small native digital brands in different categories, such as skin care, colour cosmetics and fragrances, traditional premium brands are redoubling their efforts to innovate and defend their positions.

Limited editions – the ultimate to boost a brand’s image

In order to remain desirable, brands create limited editions or exclusives for a handful of happy customers. The ultimate for millennials is to distinguish themselves by an ultra-exclusive product.

Premium brands will need to explain their ingredients

Consumer confidence has become one of the most important elements when choosing products, and traditional premium brands are expected to start explaining their ingredients and sourcing. In the forecast period these traditional premium brands have the strong challenge of reconnecting with consumers and reviving their interest, especially that of millennials, who are currently looking in other directions, such as premium natural and dermo-cosmetic brands.

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