Premium Beauty and Personal Care in France

PROSPECTS

Premium beauty and personal care market outperforms its mass counterpart

In 2018, premium beauty and personal care outpaced its mass counterpart and it is predicted to outperform it in the forecast period. As beauty and personal care players have had to contend with controversies surrounding product composition and formulation, consumers have turned to more qualitative and trustworthy brands, as seen in skin care with the success of dermocosmetics.

Staying in tune with new consumer demands

Brands need to keep abreast of trends and consumers’ demands in order to capitalise on high-end beauty care growth. The market shows how natural beauty has been outperforming “conventional” beauty for some time now, as a natural beauty experience has become a top priority in the buying decision making process.

Growing role of pharmacies and parapharmacies

The role of pharmacies and parapharmacies is growing in premium beauty and personal care distribution. Consumers’ product usage and behaviours certainly have been and will continue to be profoundly disrupted by digital technology.

COMPETITIVE LANDSCAPE

Dermocosmetics offer opportunities for product expansion

Dermocosmetics represents a new opportunity for cosmetic brands, as it fills the gap between cosmetics and pharmaceuticals. It brings together dermatology and cosmetics by using a more medical approach to skin health and beauty, which includes protection from UV radiation, skin-aging reduction and protection from pollution.

Super premium fragrances come into play

The 2018 rebound in the fragrances category hides strong disparities. “The gaps are growing between known brands and niche brands, featuring private collections or independent players, whose sales are constantly increasing”, according to Philippe Ughetto, president of the Fragrance Foundation, the association responsible for promoting the sector.

Online premium beauty care sales are taking off

Following a spectacular 2017, online sales of premium beauty care products continued their run in 2018. Boosted by millennials, colour cosmetics sales are performing best ahead of skin care and fragrances.

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