Having declined at a double-digit rate during 2020, retail constant value sales (2021 prices) of premium beauty and personal care rebounded in 2021 but remained well below their pre-pandemic level. During 2020, the economic shock of the pandemic made a significant number of local consumers more price sensitive, leading them to trade down to mass beauty and personal care.
The importance of e-commerce as a distribution channel for premium beauty and personal care has increased significantly since the onset of the pandemic. The brands that has been quickest to adapt to this include Sephora.
While beauty specialists lost significant retail value share in beauty and personal care during 2020 and struggled to regain it in 2021, as local consumers shopped online in growing numbers, chains like Mademoiselle Bio, Oh My cream! and April are expanding. These players focus on natural and organic offerings, which are growing in popularity among local consumers.
Indie brands, which proliferated during the review period, will continue to shake up premium beauty and personal care, which has long been a preserve of multinationals, during the forecast period. These newcomers have brought digitisation, transparency and environmental awareness to premium beauty and personal care, and they are adept at communicating with consumers through social media.
Retail constant value sales of premium beauty and personal care will begin to expand again in 2022 but they will remain well below their pre-pandemic level even at the very end of the forecast period. Demand is likely to be supported by an anticipated post-pandemic economic recovery, but this could be undermined by mounting inflationary pressure, particularly during the early part of the forecast period.
Chemists/pharmacies grew significantly in importance as a distribution channel for premium beauty and personal care during 2020, as they were allowed to remain open throughout the lockdown. However, this merely represented the acceleration of an existing trend, as the retail value share of chemists/pharmacies in beauty and personal care has been steadily expanding for well over a decade.
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Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Premium Beauty and Personal Care
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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