Competitive Landscape
Puig Sl and Estée Lauder Maintain Lead Amid Stable Market Concentration
Premium beauty and personal care in Ethiopia in 2025 remains concentrated with Puig SL leading the market with a 30% retail value share. Estée Lauder Cos Inc follows distantly with an 8% share, while other manufacturers such as Sansiro Perfume, Elizabeth Arden Inc, The Procter & Gamble Co and Ventoni Cosmetics Ltd hold single-digit shares below 3%.
Economic Pressures Drive Trading Down and Opportunities for Affordable Premium Brands
Economic constraints and rising import costs are causing noticeable trading down trends within premium beauty and personal care in Ethiopia in 2025. Consumers previously purchasing high-priced international premium brands are shifting towards more affordable premium alternatives or even mass-market products to balance prestige with affordability.
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Overview:
Understand the latest market trends and future growth opportunities for the Premium Beauty and Personal Care industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Premium Beauty and Personal Care industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Premium Beauty and Personal Care in Ethiopia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Premium Beauty and Personal Care in Ethiopia?
- Which are the leading brands in Ethiopia?
- How are products distributed in Ethiopia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Premium Beauty and Personal Care in Ethiopia - Category analysis
Key Data Insights
Premium Beauty and Personal Care Growth Moderates Amid Economic Constraints
Premium Beauty and Personal Care Growth Moderates Amid Economic Constraints
Premium Fragrances Lead with Focused Consumer Appeal
Lavar Cosmetics Captures Lifestyle Trend with Natural Hair Care Launch
Consumers Set to Adapt to Price Pressures with Informal Sourcing
Premium Fragrances to Lead with Resilient Growth Amid Volatile Colour Cosmetics
Puig Sl and Estée Lauder Maintain Lead Amid Stable Market Concentration
Economic Pressures Drive Trading Down and Opportunities for Affordable Premium Brands
Beauty and Personal Care in Ethiopia - Industry Overview
Young Consumers and Social Media Fuel Growth Despite Affordability Challenges
Key Data Insights
Young Consumers and Social Media Fuel Growth Despite Affordability Challenges
Bath and Shower Leads Sales Driven by Affordability and Mass Appeal
Local Brands Embrace Inclusivity and Natural Ingredients
Lifestyle-Driven Beauty Accelerates Premium Product Popularity
Price-Sensitivity and Affordability Pressures to Reshape Growth Trajectory
Bath and Shower Set to Maintain Sales Lead through Affordability
Natural Ingredients and Informal Trade to Shape Future Dynamics
Social Media Set to Drive Beauty and Personal Care
Leading Companies Maintain Positions Amid Gradual Market Share Erosion
Grocery Retailers Maintain Distribution Lead
Retail E-Commerce Expands Niche Opportunities
Country Reports Disclaimer
The following categories and subcategories are included:
Premium Beauty and Personal Care
- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
Premium Beauty and Personal Care
This is the aggregation of premium colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Premium Beauty and Personal Care research and analysis database.
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