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Learn moreDec 2020
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Foodservice closures are expected to have a considerable negative impact on on-trade consumption of soft drinks in Greece in 2020. Only outlets that were able to offer takeaway options were permitted to remain open during the national lockdown periods, although demand for takeaway and home delivery is also expected to be reduced in 2020, especially during the first lockdown period, as consumers were afraid to order food or drink prepared by people from outside of their household.
On 19 March, a rule was introduced that no more than 10 people were allowed to be in close proximity to each other and a ban was implemented on all unnecessary movement of citizens around the country. Greece had already closed its borders to non-EU nationals and suspended all flights from Italy, Spain, Turkey and the UK a day earlier.
Companies with a strong focus on impulse purchases and on-trade sales will face the most severe losses in 2020. This will be a result of horeca closures in the country and reduced footfall in kiosks as consumers are faced with home seclusion and social distancing measures, thus spending less time away from home.
COVID-19 did not result in any significant disruption to the supply chain of soft drinks in Greece in 2020. Some wholesalers that supply kiosks or independent small grocers did not operate during the national lockdown from March to May, but this is not expected to affect sales much as it only affected supply to smaller points of sale.
Bars, cafés and restaurants were closed according to COVID-19 lockdown measures from March 12 until mid-May in Greece. Most on-trade sales were lost and are not expected to be absorbed by off-trade sales.
The performance of soft drinks in the forecast period will depend heavily on whether there are any further waves of COVID-19 infection in Greece. In order lessen the likelihood of a second wave of COVID-19 at the end of 2020, further lockdown measures were implemented in November.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Greece with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.