Soft Drinks in Peru

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Peru report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Peru?
  • To what extent are health considerations impacting consumption of Soft Drinks in Peru?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Peru?
  • Which are the leading brands in Soft Drinks in Peru?
  • What potential exists for multinational or domestic soft drinks companies to expand in Peru?
  • How are products distributed in Soft Drinks in Peru?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Peru

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026 Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

APPENDIX

Fountain sales in Peru
Trends

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Search for wellbeing and indulgence boosts volume sales of carbonates
Consumers trade down as economic pressures mount
Players adjust their portfolios to meet the demands of the “new normal”

PROSPECTS AND OPPORTUNITIES

Mixed outlook for carbonates with health concerns expected to limit demand
Small local retailers and local brands seen to have solid potential
E-commerce set for development

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021 Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021 Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021 Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021 Table 35 Off-trade Sales of Carbonates by Category: Volume 2016-2021 Table 36 Off-trade Sales of Carbonates by Category: Value 2016-2021 Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021 Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021 Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021 Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021 Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021 Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021 Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021 Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021 Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026 Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026 Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026 Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026 Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026 Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

Juice in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Local ingredients and health benefits key to growth in juice
Home-made juice puts pressure on sales
Arca Continental launches new line of Citrus Punch

PROSPECTS AND OPPORTUNITIES

Nectars in need of rebranding due to unhealthy image
New flavours and new pack sizes expected to shake up the market
Localisation trend set to blossom

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2016-2021 Table 52 Off-trade Sales of Juice by Category: Value 2016-2021 Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021 Table 54 Off-trade Sales of Juice by Category: % Value Growth 2016-2021 Table 55 NBO Company Shares of Off-trade Juice: % Volume 2017-2021 Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021 Table 57 NBO Company Shares of Off-trade Juice: % Value 2017-2021 Table 58 LBN Brand Shares of Off-trade Juice: % Value 2018-2021 Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026 Table 60 Forecast Off-trade Sales of Juice by Category: Value 2021-2026 Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026 Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Boiled water continues to provide competition to bottled water
Healthy image favours bottled water
Family-sized formats gain greater prominence due to home seclusion

PROSPECTS AND OPPORTUNITIES

Search for wellbeing contributes to recovery
Challenge in generating value and differentiation
A do-it-yourself approach to water filtering could limit demand for bottled water

CATEGORY DATA

Table 63 Off-trade Sales of Bottled Water by Category: Volume 2016-2021 Table 64 Off-trade Sales of Bottled Water by Category: Value 2016-2021 Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021 Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021 Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021 Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021 Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021 Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021 Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026 Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026 Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026 Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Sports Drinks in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 creates new consumption occasion for sports drinks
More consumers pursue outdoor activities boosting demand for sports drinks
Lack of sports events impacts marketing activities

PROSPECTS AND OPPORTUNITIES

Sports drinks set to benefit from burgeoning health and wellness trend
Local and natural ingredients offer room for innovation but at what cost?
Recovery set to continue with Ajeper leading the way

CATEGORY DATA

Table 75 Off-trade Sales of Sports Drinks: Volume 2016-2021 Table 76 Off-trade Sales of Sports Drinks: Value 2016-2021 Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021 Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021 Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021 Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021 Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021 Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021 Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026 Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026 Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026 Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Energy Drinks in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Switch to home working creates a new consumption occasion
Focus remains on the energy-boosting qualities of products
Home-made cocktails add further momentum to energy drinks

PROSPECTS AND OPPORTUNITIES

Pricing strategies set to come under focus
Focus on natural ingredients set to continue
Opportunities remain for the expansion of energy drinks in a post-COVID-19 world

CATEGORY DATA

Table 87 Off-trade Sales of Energy Drinks: Volume 2016-2021 Table 88 Off-trade Sales of Energy Drinks: Value 2016-2021 Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021 Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021 Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021 Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021 Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021 Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021 Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026 Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026 Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026 Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

RTD Tea in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

High prices and a lack of marketing limits demand for RTD tea
Ajeper retains the lead due to a lack of strong competition
COVID-19 measures challenge sales of RTD tea

PROSPECTS AND OPPORTUNITIES

Recovery linked to the economy and a return to the workplace
Local and traditional flavours and healthier options could stir demand for RTD tea
Opportunities lie at both ends of the price spectrum

CATEGORY DATA

Table 99 Off-trade Sales of RTD Tea by Category: Volume 2016-2021 Table 100 Off-trade Sales of RTD Tea by Category: Value 2016-2021 Table 101 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021 Table 102 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021 Table 103 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021 Table 104 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021 Table 105 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021 Table 106 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021 Table 107 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021 Table 108 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026 Table 109 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026 Table 110 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026 Table 111 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

RTD coffee focuses on premium offer but high prices limit demand
Preference for fresh coffee a barrier to growth
Starbucks retains its crown as the leader of RTD coffee

PROSPECTS AND OPPORTUNITIES

Developing coffee culture could benefit sales of RTD coffee
Increased visibility likely to be a key strategy
Healthier options could find favour

CATEGORY DATA

Table 112 Off-trade Sales of RTD Coffee: Volume 2016-2021 Table 113 Off-trade Sales of RTD Coffee: Value 2016-2021 Table 114 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021 Table 115 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021 Table 116 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021 Table 117 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021 Table 118 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021 Table 119 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021 Table 120 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026 Table 121 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026 Table 122 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026 Table 123 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

Concentrates in Peru

KEY DATA FINDINGS

2021 DEVELOPMENTS

Natural and fortified options help fuel demand for concentrates
Home-made drinks offer limited competition
Focus remains on price

PROSPECTS AND OPPORTUNITIES

Fortified/functional options should deliver growth
Evolution towards local and traditional flavours
Healthier options expected to find favour but low prices remain key

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 124 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021 Table 125 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021 Table 126 Off-trade Sales of Concentrates by Category: Value 2016-2021 Table 127 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021 Table 128 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021 Table 129 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021 Table 130 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021 Table 131 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021 Table 132 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021 Table 133 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026 Table 134 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026 Table 135 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026 Table 136 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

Asian Speciality Drinks in Peru

2021 DEVELOPMENTS

The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
      • Low Calorie Cola Carbonates
      • Regular Cola Carbonates
      • Lemonade/Lime
      • Ginger Ale
      • Tonic Water/Other Bitters
      • Orange Carbonates
      • Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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