Soft Drinks in Peru

December 2022
Select Country Report
USD 2,450
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Peru report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Peru?
  • To what extent are health considerations impacting consumption of Soft Drinks in Peru?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Peru?
  • Which are the leading brands in Soft Drinks in Peru?
  • What potential exists for multinational or domestic soft drinks companies to expand in Peru?
  • How are products distributed in Soft Drinks in Peru?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Soft Drinks in Peru

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
Fountain sales in Peru

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Peru

KEY DATA FINDINGS

Boiled water continues to present competition to bottled water, despite the latter’s healthy image
Family-sized and bulk formats gain greater prominence, due their value-for-money positioning
Ajeper SA remains the market leader in 2022
Search for wellbeing contributes to recovery
Alkaline water set to benefit from health trends
Growing trend towards bulk formats and packages
Table 31 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 32 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

Carbonates in Peru

KEY DATA FINDINGS

Healthy growth in 2022, fuelled by recovery of foodservice
Regular carbonates outperform their reduced-sugar counterparts, with orange and lemon/lime variants suffering from waning consumer interest
Arca retains its lead, supported by its wide distribution network and effective marketing strategy
Mixed outlook for carbonates, with health concerns expected to limit demand
Local brands will have solid potential, in view of increased consumer price sensitivity
E-commerce set for development, but small local grocers will continue to play a key role
Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 47 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 48 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 51 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 52 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027

Concentrates in Peru

KEY DATA FINDINGS

Affordability pays dividends for powdered concentrates in time of economic uncertainty
Alicorp gains share amid dwindling competition
Traditional channel remains most relevant
Healthier options likely to increase in number and drive growth
Evolution towards local and traditional flavours
Growing demand for cold brew infusions could impact growth of concentrates
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 65 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 70 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 71 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 73 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 74 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 75 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

Juice in Peru

KEY DATA FINDINGS

Juice sees full recovery in 2022, with local ingredients and health benefits being the key drivers of growth
Home-made juice places pressure on sales
Ajeper targets growing demand for healthy options
Continued growth expected, with 100% juice leading the way
Growing demand for local brands
Packaging will adapt to ‘normal’ lifestyles
Table 76 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 77 Off-trade Sales of Juice by Category: Value 2017-2022
Table 78 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 79 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 80 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 81 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 82 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 83 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 84 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 85 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 86 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 87 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

RTD Coffee in Peru

KEY DATA FINDINGS

Sales remain very low with high prices limiting demand
Preference for fresh coffee a barrier to growth
Major brands Starbucks and Café Olé exit
Developing coffee culture could benefit sales of RTD coffee
Players will need to identify new market niches
E-commerce can be a channel with greater potential in short term
Table 88 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 89 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 90 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 91 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 92 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 93 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 94 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 95 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 96 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 97 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 98 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 99 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027

RTD Tea in Peru

KEY DATA FINDINGS

High prices and a lack of marketing activity limits demand for RTD tea
Kombucha is a fashionable choice
Ajeper retains its lead due to absence of strong competition
Recovery linked to the health of the economy and a return to the workplace
Local and traditional flavours and healthier options could stir demand
Opportunities lie at both ends of the price spectrum
Table 100 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 101 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 102 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 103 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 104 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 105 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 106 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 107 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 109 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 110 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 111 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

Energy Drinks in Peru

KEY DATA FINDINGS

Dynamic performance in 2022, fuelled by return to hectic lifestyles
Volt continues to lead sales, with sugar-free varieties being a key focus
British American Tobacco enter the energy drinks market with Hype
Return to pre-pandemic lifestyles offers opportunity for expansion
Health concerns will have a growing impact on purchasing decisions
Competition from other types of soft drinks with ‘vitality’ claims could emerge
Table 113 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 114 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 115 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 116 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 117 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 118 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 119 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 120 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 121 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 122 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 123 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 124 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

Sports Drinks in Peru

KEY DATA FINDINGS

Flat performance in 2022, despite resumption of team sports
Producers attempt to widen consumer base for sports drinks
Sporade continues to lead concentrated market
Slow growth predicted, in view of limited consumer base
Low-sugar and naturally-flavoured varieties offer potential for growth
Manufacturers to focus on larger and better value packs
Table 125 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 126 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 127 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 128 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 129 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 130 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 131 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 132 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 133 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 134 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 135 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 136 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Soft Drinks research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2023 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587
;