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Country Report

Soft Drinks in

Soft Drinks in Peru

Jan 2021

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Executive Summary

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COVID-19 impact on soft drinks

Consumption of soft drinks across all categories in Peru in 2020 was strongly affected by COVID-19. For example, pre-pandemic bottled water consumption was strongly associated with preventative health care and had high consumption in households without children.

COVID-19 country impact

A lockdown in Peru began on 16 March and was expected to last until 10 May 2020. It was a strict lockdown, with enforcement in place and consequences for those breaching restrictions.

Company response

COVID-19 has caused a shift in the way that manufacturers interact with their consumers, causing companies to innovate their product formats and adjust prices to continue to attract consumers while also mitigating the damage of the crisis. CBC Peruana tried to maintain suggested prices in traditional grocery retailers to mitigate losses, whilst Deprodeca modified its products to present them as economy products and appeal to consumers wanting to spend less money.

Retailing shift

At the outbreak of the pandemic, the category experienced some logistical difficulties with manufacturers struggling to maintain operations due to concerns among workers and unions putting up resistance. First companies ensured the use of hand sanitiser among employees and provided bottled water (instead of using shared water fountains).

Foodservice vs retail split

Whilst foodservice sales do not represent the highest percentage of sales for soft drinks, their closure in the lockdown from March to May, has had a notably negative impact. Restaurants and other foodservice venues started to reopen from July, provided that restrictions in terms of capacity and social distancing were in place.

What next for soft drinks?

It is expected that soft drinks in Peru will begin a strong recovery from 2021 onwards. In the best-case scenario, the threat of the pandemic will have been mitigated by the last quarter of 2021 in time for the arrival of summer.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Soft Drinks in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Peru?
What are the major brands in Peru?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Peru

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Peru

KEY DATA FINDINGS

2020 IMPACT

Manufacturers expand portfolio with healthy and sugar-free products in line with health trend

Companies compete for consumer attention through packaging innovations

Labelling Law highlights carbonates’ unhealthy attributes

RECOVERY AND OPPORTUNITIES

E-commerce and digital platforms expected to play a bigger part in carbonates marketing strategies

Budget-friendly options set to benefit as economic hardship continues

Carbonates expected to continue suffering from unhealthy perceptions; players need to reformulate products to remain attractive

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 41 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
Table 42 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 43 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 44 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 45 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 46 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Juice in Peru

KEY DATA FINDINGS

2020 IMPACT

Declining sales for many juice manufacturers as consumers increasingly make their own at home

Juice category impacted by health trend and sugar tax

Juice manufacturers increasingly target younger consumers with reduced sugar and smaller package sizes

RECOVERY AND OPPORTUNITIES

Companies set to focus on reconnecting category with a ‘natural’ perception

Smaller sizes to gain prominence as consumers return to increasingly busy lifestyles

Price to some extent offset by healthier positioning

CATEGORY DATA

Table 52 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 53 Off-trade Sales of Juice by Category: Value 2015-2020
Table 54 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 55 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 56 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 57 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 58 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 59 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 60 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 61 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 62 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 63 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 64 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 65 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 66 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Peru

KEY DATA FINDINGS

2020 IMPACT

Decreased consumption of bottled water as more time at home turns consumers towards home-prepared boiled tap water

Flavoured and functional bottled water lose their appeal

Arca Continental Lindley and Ajeper remain top players in a stable landscape

RECOVERY AND OPPORTUNITIES

Bottled water to take advantage of health association to boost recovery

Alkaline water set to remain niche, despite appealing on several levels

Potential for on-trade premium water as restaurants seek to reduce costs and improve sustainability

CATEGORY DATA

Table 67 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 68 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 69 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 70 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 71 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 73 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 75 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 76 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 78 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Peru

KEY DATA FINDINGS

2020 IMPACT

Restricted exercise in quarantine decreases demand for sports drinks

Large formats perform best; marketing campaigns centre around COVID-19

Natural trend negatively affecting demand for artificial sports drinks

RECOVERY AND OPPORTUNITIES

Sports drinks to recover as consumers become more active

Health benefits to compete against price for consumer attention

Ajeper to continue marketing Sporade as an everyday drink

CATEGORY DATA

Table 79 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 80 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 81 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 82 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 87 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 88 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 90 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in Peru

KEY DATA FINDINGS

2020 IMPACT

Energy drinks see decreased demand due to less busy lives and reduced activity in the target audience

Functionality considered more important than healthiness for many consumers

Ajeper continues to strongly dominate the category and expands its portfolio

RECOVERY AND OPPORTUNITIES

Energy drinks set to experience boom as consumers return to increasingly busy lifestyles

Price set to be key strategy for all energy drinks companies

Ajeper’s Volt expected to focus marketing on health benefits

CATEGORY DATA

Table 91 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 92 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 93 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 94 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 99 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 100 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 102 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Peru

KEY DATA FINDINGS

2020 IMPACT

Concentrates benefit from association with health drivers

Concentrates offer convenience and economy for lower-income consumers

Alicorp maintains top position and expands with new flavours

RECOVERY AND OPPORTUNITIES

Reduced sugar and sugar-free concentrates set to gain traction

Concentrates offer a convenient, value-for-money alternative to fresh fruit juices

Alicorp to change name of Negrita brand to become more socially appropriate

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 103 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 104 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 105 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 106 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 107 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 108 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
Table 109 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 110 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 111 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 112 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 113 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 114 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 117 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 118 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Peru

KEY DATA FINDINGS

2020 IMPACT

Non-essential status is detrimental to category during economic crisis

Ajeper’s product range underpins its lead; other companies de-prioritise RTD tea

Decreased demand for RTD tea as health-conscious consumers transfer sales to bottled water

RECOVERY AND OPPORTUNITIES

Slow recovery expected for RTD tea

Players see potential in products offering healthy attributes

Younger consumers likely to be target audience for on-the-go formats

CATEGORY DATA

Table 119 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 120 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 121 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 122 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 123 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 124 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 125 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 126 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 127 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

RTD Coffee in Peru

KEY DATA FINDINGS

2020 IMPACT

Premiumisation of RTD coffee boosts value sales despite decreased demand

Social media a key factor in RTD coffee growth

The North American Coffee Partnership dominates due to strength of Starbucks brand; new brands enter with innovations to gain share

RECOVERY AND OPPORTUNITIES

RTD coffee offers potential to extend coffee shop experience further into lifestyles

Increasingly busy lifestyles set to underpin potential for RTD coffee

Healthier options may appeal to modern Peruvian consumers

CATEGORY DATA

Table 132 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 133 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 134 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 135 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 136 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 137 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 138 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 139 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 140 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 141 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 142 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 143 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

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Megatrends

Country Report

Soft Drinks in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Peru

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Carbonates in Peru

KEY DATA FINDINGS

2020 IMPACT

Manufacturers expand portfolio with healthy and sugar-free products in line with health trend

Companies compete for consumer attention through packaging innovations

Labelling Law highlights carbonates’ unhealthy attributes

RECOVERY AND OPPORTUNITIES

E-commerce and digital platforms expected to play a bigger part in carbonates marketing strategies

Budget-friendly options set to benefit as economic hardship continues

Carbonates expected to continue suffering from unhealthy perceptions; players need to reformulate products to remain attractive

CATEGORY DATA

Juice in Peru

KEY DATA FINDINGS

2020 IMPACT

Declining sales for many juice manufacturers as consumers increasingly make their own at home

Juice category impacted by health trend and sugar tax

Juice manufacturers increasingly target younger consumers with reduced sugar and smaller package sizes

RECOVERY AND OPPORTUNITIES

Companies set to focus on reconnecting category with a ‘natural’ perception

Smaller sizes to gain prominence as consumers return to increasingly busy lifestyles

Price to some extent offset by healthier positioning

CATEGORY DATA

Bottled Water in Peru

KEY DATA FINDINGS

2020 IMPACT

Decreased consumption of bottled water as more time at home turns consumers towards home-prepared boiled tap water

Flavoured and functional bottled water lose their appeal

Arca Continental Lindley and Ajeper remain top players in a stable landscape

RECOVERY AND OPPORTUNITIES

Bottled water to take advantage of health association to boost recovery

Alkaline water set to remain niche, despite appealing on several levels

Potential for on-trade premium water as restaurants seek to reduce costs and improve sustainability

CATEGORY DATA

Sports Drinks in Peru

KEY DATA FINDINGS

2020 IMPACT

Restricted exercise in quarantine decreases demand for sports drinks

Large formats perform best; marketing campaigns centre around COVID-19

Natural trend negatively affecting demand for artificial sports drinks

RECOVERY AND OPPORTUNITIES

Sports drinks to recover as consumers become more active

Health benefits to compete against price for consumer attention

Ajeper to continue marketing Sporade as an everyday drink

CATEGORY DATA

Energy Drinks in Peru

KEY DATA FINDINGS

2020 IMPACT

Energy drinks see decreased demand due to less busy lives and reduced activity in the target audience

Functionality considered more important than healthiness for many consumers