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Learn moreJan 2021
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Consumption of soft drinks across all categories in Peru in 2020 was strongly affected by COVID-19. For example, pre-pandemic bottled water consumption was strongly associated with preventative health care and had high consumption in households without children.
A lockdown in Peru began on 16 March and was expected to last until 10 May 2020. It was a strict lockdown, with enforcement in place and consequences for those breaching restrictions.
COVID-19 has caused a shift in the way that manufacturers interact with their consumers, causing companies to innovate their product formats and adjust prices to continue to attract consumers while also mitigating the damage of the crisis. CBC Peruana tried to maintain suggested prices in traditional grocery retailers to mitigate losses, whilst Deprodeca modified its products to present them as economy products and appeal to consumers wanting to spend less money.
At the outbreak of the pandemic, the category experienced some logistical difficulties with manufacturers struggling to maintain operations due to concerns among workers and unions putting up resistance. First companies ensured the use of hand sanitiser among employees and provided bottled water (instead of using shared water fountains).
Whilst foodservice sales do not represent the highest percentage of sales for soft drinks, their closure in the lockdown from March to May, has had a notably negative impact. Restaurants and other foodservice venues started to reopen from July, provided that restrictions in terms of capacity and social distancing were in place.
It is expected that soft drinks in Peru will begin a strong recovery from 2021 onwards. In the best-case scenario, the threat of the pandemic will have been mitigated by the last quarter of 2021 in time for the arrival of summer.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Peru with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Peru for free:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.