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Soft Drinks in Peru
January 2022
Soft drinks in 2021: The big picture
After a steep decline in total volume terms in 2020, sales of soft drinks saw a significant improvement in Peru in 2021. Nonetheless, uncertainty persists due to the prevailing health, economic and political crises in the country, with this preventing a full recovery to pre-COVID-19 sales levels.
2021 key trends
Despite the economic pressures created by COVID-19 there were still some consumers who looked for indulgence from the soft drinks they purchased, with this helping them to cope with the stressful situations created by home confinement. It became evident that beyond physical health care, consumers were also looking for products that could help support their emotional wellbeing, for which indulgent soft drinks such as cola carbonates playing their role.
Competitive landscape
The outbreak of COVID-19 has had a big impact on consumption patterns within soft drinks in Peru and companies are having to adapt their offer and their strategies in response. One of the companies that has managed to capitalise on the new opportunities created by the COVID-19 pandemic has been Ajeper with its wide offer of soft drinks, its competitive prices, family formats and its strong distribution coverage through traditional grocery retailers.
Retailing developments
Traditional grocery retailers still dominate sales of soft drinks in Peru; however, one of the channels to benefit from the impact of COVID-19 has been convenience stores and especially the Tambo chain. With consumers changing the way they shopped in response to home seclusion and social distancing, convenience stores recognised an opportunity.
Foodservice vs retail split
Foodservice sales of soft drinks plummeted in 2020 due to the country’s COVID-19 restrictions, although there were signs of improvement in Q3 and Q4 of 2020. As a result, 2021 began with great expectations; however, the introduction of further quarantine measures during Q1 of 2021 put this recovery on hold.
What next for soft drinks?
In general, soft drinks producers are faced with a great deal of uncertainty in the face of different events taking place in Peru. On the one hand, Peru expects to see a post-pandemic economic reactivation thanks to the success of the country’s vaccination programme, but on the other hand there remains a degree of uncertainty as to the fallout from the presidential elections that took place in April and June 2021.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Bottled Water
Carbonates
Concentrates
Juice
RTD Coffee
RTD Tea
Energy Drinks
Sports Drinks
Asian Speciality Drinks
If you're in the Soft Drinks industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Peru report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Soft Drinks in Peru?
To what extent are health considerations impacting consumption of Soft Drinks in Peru?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Peru?
Which are the leading brands in Soft Drinks in Peru?
What potential exists for multinational or domestic soft drinks companies to expand in Peru?
How are products distributed in Soft Drinks in Peru?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
APPENDIX
Fountain sales in Peru
Trends
DISCLAIMER
SOURCES
Summary 1 Research Sources
Carbonates in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Search for wellbeing and indulgence boosts volume sales of carbonates
Consumers trade down as economic pressures mount
Players adjust their portfolios to meet the demands of the “new normal”
PROSPECTS AND OPPORTUNITIES
Mixed outlook for carbonates with health concerns expected to limit demand
Small local retailers and local brands seen to have solid potential
E-commerce set for development
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021Table 35 Off-trade Sales of Carbonates by Category: Volume 2016-2021Table 36 Off-trade Sales of Carbonates by Category: Value 2016-2021Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026
Juice in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Local ingredients and health benefits key to growth in juice
Home-made juice puts pressure on sales
Arca Continental launches new line of Citrus Punch
PROSPECTS AND OPPORTUNITIES
Nectars in need of rebranding due to unhealthy image
New flavours and new pack sizes expected to shake up the market
Localisation trend set to blossom
CATEGORY DATA
Table 51 Off-trade Sales of Juice by Category: Volume 2016-2021Table 52 Off-trade Sales of Juice by Category: Value 2016-2021Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021Table 54 Off-trade Sales of Juice by Category: % Value Growth 2016-2021Table 55 NBO Company Shares of Off-trade Juice: % Volume 2017-2021Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021Table 57 NBO Company Shares of Off-trade Juice: % Value 2017-2021Table 58 LBN Brand Shares of Off-trade Juice: % Value 2018-2021Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026Table 60 Forecast Off-trade Sales of Juice by Category: Value 2021-2026Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
Bottled Water in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Boiled water continues to provide competition to bottled water
Healthy image favours bottled water
Family-sized formats gain greater prominence due to home seclusion
PROSPECTS AND OPPORTUNITIES
Search for wellbeing contributes to recovery
Challenge in generating value and differentiation
A do-it-yourself approach to water filtering could limit demand for bottled water
CATEGORY DATA
Table 63 Off-trade Sales of Bottled Water by Category: Volume 2016-2021Table 64 Off-trade Sales of Bottled Water by Category: Value 2016-2021Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
Sports Drinks in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 creates new consumption occasion for sports drinks
More consumers pursue outdoor activities boosting demand for sports drinks
Lack of sports events impacts marketing activities
PROSPECTS AND OPPORTUNITIES
Sports drinks set to benefit from burgeoning health and wellness trend
Local and natural ingredients offer room for innovation but at what cost?
Recovery set to continue with Ajeper leading the way
CATEGORY DATA
Table 75 Off-trade Sales of Sports Drinks: Volume 2016-2021Table 76 Off-trade Sales of Sports Drinks: Value 2016-2021Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
Energy Drinks in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Switch to home working creates a new consumption occasion
Focus remains on the energy-boosting qualities of products
Home-made cocktails add further momentum to energy drinks
PROSPECTS AND OPPORTUNITIES
Pricing strategies set to come under focus
Focus on natural ingredients set to continue
Opportunities remain for the expansion of energy drinks in a post-COVID-19 world
CATEGORY DATA
Table 87 Off-trade Sales of Energy Drinks: Volume 2016-2021Table 88 Off-trade Sales of Energy Drinks: Value 2016-2021Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
RTD Tea in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
High prices and a lack of marketing limits demand for RTD tea
Ajeper retains the lead due to a lack of strong competition
COVID-19 measures challenge sales of RTD tea
PROSPECTS AND OPPORTUNITIES
Recovery linked to the economy and a return to the workplace
Local and traditional flavours and healthier options could stir demand for RTD tea
Opportunities lie at both ends of the price spectrum
CATEGORY DATA
Table 99 Off-trade Sales of RTD Tea by Category: Volume 2016-2021Table 100 Off-trade Sales of RTD Tea by Category: Value 2016-2021Table 101 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021Table 102 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021Table 103 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021Table 104 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021Table 105 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021Table 106 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021Table 107 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021Table 108 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026Table 109 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026Table 110 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026Table 111 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD Coffee in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
RTD coffee focuses on premium offer but high prices limit demand
Preference for fresh coffee a barrier to growth
Starbucks retains its crown as the leader of RTD coffee
PROSPECTS AND OPPORTUNITIES
Developing coffee culture could benefit sales of RTD coffee
Increased visibility likely to be a key strategy
Healthier options could find favour
CATEGORY DATA
Table 112 Off-trade Sales of RTD Coffee: Volume 2016-2021Table 113 Off-trade Sales of RTD Coffee: Value 2016-2021Table 114 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021Table 115 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021Table 116 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021Table 117 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021Table 118 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021Table 119 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021Table 120 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026Table 121 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026Table 122 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026Table 123 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026
Concentrates in Peru
KEY DATA FINDINGS
2021 DEVELOPMENTS
Natural and fortified options help fuel demand for concentrates
Home-made drinks offer limited competition
Focus remains on price
PROSPECTS AND OPPORTUNITIES
Fortified/functional options should deliver growth
Evolution towards local and traditional flavours
Healthier options expected to find favour but low prices remain key
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) FormatTable 124 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021Table 125 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021Table 126 Off-trade Sales of Concentrates by Category: Value 2016-2021Table 127 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021Table 128 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021Table 129 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021Table 130 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021Table 131 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021Table 132 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021Table 133 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026Table 134 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026Table 135 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026Table 136 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
Asian Speciality Drinks in Peru
2021 DEVELOPMENTS
The following categories and subcategories are included:
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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