Soft Drinks in Peru

Soft Drinks in Peru

EXECUTIVE SUMMARY

Difficult year for Peruvian market impacts sales of soft drinks

Labelling law and changes to Selective Tax on Consumption increase consumer awareness of health issues

Arca Continental Lindley remains leader in soft drinks

Health and wellness guides product development in soft drinks

Soft drinks is expected to see a positive performance over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Peru

Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Peru

PROSPECTS

Bottled Water in Peru

HEADLINES

PROSPECTS

Decreasing consumption of carbonates and juices benefits bottled water

Bigger formats increasingly preferred by consumers

Bottled water continues growing despite difficult start in 2018

COMPETITIVE LANDSCAPE

Arca Continental Lindley and Ajeper maintain their leadership in bottled water

Manufacturers and retailers invest in the development of functional and flavoured water

CATEGORY DATA

Table 32 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 33 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Peru

HEADLINES

PROSPECTS

Peru’s economic situation compromises growth in carbonates

Government initiatives to combat obesity impact carbonates sales

In a complex context for carbonates, innovation is needed for growth

COMPETITIVE LANDSCAPE

Arca Continental Lindley maintains its position as leader in carbonates

Key players minimise effects of price increases resulting from changes in ISC

Aje Group acquires Embotelladora Don Jorge’s brands

CATEGORY DATA

Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 54 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Peru

HEADLINES

PROSPECTS

Improvement in purchasing power and rising health concerns hamper growth in concentrates

Growth in concentrates is driven by reduced sugar alternatives

Consumers shifting away from products with high content of artificial ingredients

COMPETITIVE LANDSCAPE

Leadership remains stable in concentrates

Light versions continue to perform well

Innovation backs up leadership positions in the Peruvian market

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 66 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 67 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 69 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 70 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 71 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 72 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 73 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 74 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 79 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Peru

HEADLINES

PROSPECTS

Increasingly busy lifestyles fuel energy drinks in Peru

Selective Tax on Consumption leads to price increases in energy drinks

Expansion of channels like convenience stores and forecourt retailers fuels sales of energy drinks

COMPETITIVE LANDSCAPE

Ajeper remains the leader of energy drinks in Peru

Industrias San Miguel starts distributing its 360º energy drink in Lima

CATEGORY DATA

Table 81 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 82 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Peru

HEADLINES

PROSPECTS

Government measures against obesity lead to price increases and formula revisions

Products with a premium and healthy positioning are expected to lead growth

2018 not a positive year for juices in Peru

COMPETITIVE LANDSCAPE

Ajeper remains leader in volume sales

Industrias San Miguel acquires Kero brand to expand its juice portfolio

CATEGORY DATA

Table 93 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 94 Off-trade Sales of Juice by Category: Value 2013-2018
Table 95 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 96 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 97 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 98 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 99 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 100 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 101 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 102 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 103 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 104 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 105 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 106 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 107 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Peru

HEADLINES

PROSPECTS

RTD coffee keeps its positive trend overcoming consumption slowdown

Aspirational character of the main brand stimulates sales of RTD coffee

COMPETITIVE LANDSCAPE

Starbucks strengthens its position as market leader

RTD coffee expansion and innovation offer a fertile ground for new players

CATEGORY DATA

Table 108 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 109 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 110 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 111 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 112 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 113 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 114 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 115 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 116 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 117 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 118 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 119 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Peru

HEADLINES

PROSPECTS

Manufacturers manage impact of changes in Selective Tax through product reformulations

Health and wellness trend stimulates sales of reduced sugar RTD teas

Convenience and new products fuel sales of RTD tea

COMPETITIVE LANDSCAPE

Ajeper expands its presence in RTD tea

Ajeper acquires Embotelladora Don Jorge’s brands

Arca Continental Lindley enters RTD tea with Fuze Tea

CATEGORY DATA

Table 120 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 121 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Peru

HEADLINES

PROSPECTS

Extension of Selective Tax on Consumption impacts sports drinks

Reduced sugar sports drinks lead growth

Peruvians are less and less comfortable with artificial ingredients and excess sugar

COMPETITIVE LANDSCAPE

Sporade from Ajeper leads sales of sports drinks

CBC implements new strategy to strengthen its position in the market

CATEGORY DATA

Table 133 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 134 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

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