Soft Drinks in Peru

Soft Drinks in Peru

EXECUTIVE SUMMARY

Peruvian market influenced by health trend and Labelling Law

Bottled water ranges extended with added value offerings

Arca Continental Lindley SA increases healthier options in effort to maintain share

Players extend healthy content to attract consumers

Health trend to influence product development over forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bottled Water in Peru

HEADLINES

PROSPECTS

Bottled water benefits from intrinsic health attributes that fit with consumers increasing requirements

Bottled water not subject to Labelling Law

Larger formats attractive to consumers, but also potential for on-the-go presentations

COMPETITIVE LANDSCAPE

Arca Continental Lindley SA and Ajeper SA hold strong positions, introduce new products

Flavoured and functional attributes appeal to consumers

Alkaline water remain niche, but appeals on several levels

CATEGORY DATA

Table 31 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 32 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Peru

HEADLINES

PROSPECTS

Carbonates suffer from unhealthy perceptions, players need to reformulate products to remain attractive

Labelling Law highlights carbonates’ unhealthy attributes

Shifts in distribution evident, on-trade less affected by health trend than off-trade sales

COMPETITIVE LANDSCAPE

Arca to encourage use of returnable containers, places interactive screens in stores

Keen pricing strategy underpins Ajeper’s position in carbonates

Smaller companies gain share as lower-income consumers face financial pressure

CATEGORY DATA

Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 47 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 48 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 51 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 52 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 53 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Concentrates in Peru

HEADLINES

PROSPECTS

Concentrates offer convenience and economy for lower-income consumers

Concentrates represent convenient, value-for-money alternative to fresh fruit juices

Reduced sugar concentrates start to gain traction

COMPETITIVE LANDSCAPE

Alicorp focuses on Negrita and Kanú brands

Alicorp extends Life brand with new flavours

Clight leads light offerings, but suffers as a result of Alicorp’s extensions

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 66 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 68 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 69 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 70 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 71 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 72 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 73 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in Peru

HEADLINES

PROSPECTS

Accelerating lifestyles and competitive pressures underpin consumer interest in energy drinks

Functionality more important than healthy attributes for many consumers regarding energy drinks

Energy drinks’ distribution sees development, including roadside sales

COMPETITIVE LANDSCAPE

Ajeper’s Volt benefits from innovation and natural positioning, but faces potential competition from CBC’s 220V

Ajeper’s new formulations include coca, ginseng and guarana content

CBC seeks ambitious share gain for vitamin-fortified 220V

CATEGORY DATA

Table 80 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 81 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 82 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 83 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 86 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 87 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 88 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 89 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 90 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 91 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Peru

HEADLINES

PROSPECTS

Juice category impacted by health trend and sugar tax

Manufacturers seek to reformulate products in light of consumer concerns

Price to some extent offset by healthier positioning

COMPETITIVE LANDSCAPE

As well as reformulations, Ajeper SA shifts target group for Citfruit from families to younger consumers

Smaller sizes gain prominence due to demand for portability and competitive pricing

Kero brand also aimed at younger consumers

CATEGORY DATA

Table 92 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 93 Off-trade Sales of Juice by Category: Value 2014-2019
Table 94 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 95 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 96 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 97 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 98 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 99 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 100 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 101 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 102 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 103 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 104 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 105 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 106 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in Peru

HEADLINES

PROSPECTS

Increasingly busy lifestyles underpin potential for RTD coffee

Social media a key factor in RTD coffee growth

RTD coffee offers potential to extend coffee shop experience further into lifestyles

COMPETITIVE LANDSCAPE

The North American Coffee Partnership dominates due to strength of Starbucks brand

A highly concentrated environment, but offering potential for other competitors

Healthier options may appeal to modern Peruvian consumers

CATEGORY DATA

Table 107 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 108 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 109 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 110 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 113 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 115 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 116 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 117 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 118 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in Peru

HEADLINES

PROSPECTS

Players see potential in products offering healthy attributes

RTD tea gains shelf space

Younger consumers seek on-the-go formats

COMPETITIVE LANDSCAPE

Ajeper’s product range underpins its category lead

Vida brand acquisition boosts Ajeper’s low-price presence, innovation strategy continues

Arca Continental Lindley focusses on trade

CATEGORY DATA

Table 119 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 120 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 121 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 122 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 123 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 124 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 125 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 126 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 127 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Peru

HEADLINES

PROSPECTS

Sports drinks category sees improved performance in 2019

Increased number of marathons stimulates demand, leads to increased brand awareness

Consumer perceptions of sports drinks as unnatural may need to be addressed

COMPETITIVE LANDSCAPE

Ajeper’s focus on innovation over price proves flawed

CBC expands distribution, innovates, engages in sponsorship – but still loses share

Others gain share due to price competitiveness

CATEGORY DATA

Table 132 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 133 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 134 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 135 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 136 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 138 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 140 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 141 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 142 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 143 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

---