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Learn more68 pages, Feb 2018
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The non-alcoholic drinks industry is one of the most dynamic in Peru, growing faster than the economy itself. Beverage consumption is one element promoting economic growth and the confidence level of consumers in the country is an important component.
With the Peruvian economy showing signs of deceleration, due to the drop of international prices of minerals and other commodities but also some business and government collusion scandals that harmed the image of the country and slowed international investment and its general economic growth, it is important to highlight the good performance of domestic companies compared to their international competitors. As such, domestic companies showed signs of improvement in operations and innovative launches in recent years.
The new product developments in the industry respond to consumer demand for products that adjust best to their requirements: products with natural ingredients, lower sugar or calories, with beneficial health attributes or that simply promise a better performance. Added value and healthy ingredients are the characteristics most appreciated by informed Peruvian consumers and companies tend to listen to and comply with these requirements.
Peru is a market with peculiarities, not least in the non-alcoholic drinks industry. Regarding distribution channels, while in most of the countries in the region, modern channels gained terrain rapidly, in Peru traditional channels remained most important for almost all products within soft drinks; however modern retail is expected to regain dynamism in terms of growth in the coming years.
Over the forecast period, the categories that are expected to perform best are those that promote a healthier lifestyle or allow consumers to maintain healthier habits through their consumption. The innovations will be led by products that fulfil those requirements and provide consumers with added attributes.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Peru with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Peru for free:
The Soft Drinks in Peru market research report includes:
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.