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Country Report

Soft Drinks in

Soft Drinks in Peru

68 pages, Feb 2018

US$2,100

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Executive Summary

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Soft drinks growth exceeds that of the Peruvian economy

The non-alcoholic drinks industry is one of the most dynamic in Peru, growing faster than the economy itself. Beverage consumption is one element promoting economic growth and the confidence level of consumers in the country is an important component.

Domestic companies perform well

With the Peruvian economy showing signs of deceleration, due to the drop of international prices of minerals and other commodities but also some business and government collusion scandals that harmed the image of the country and slowed international investment and its general economic growth, it is important to highlight the good performance of domestic companies compared to their international competitors. As such, domestic companies showed signs of improvement in operations and innovative launches in recent years.

New product developments focus on categories with high growth

The new product developments in the industry respond to consumer demand for products that adjust best to their requirements: products with natural ingredients, lower sugar or calories, with beneficial health attributes or that simply promise a better performance. Added value and healthy ingredients are the characteristics most appreciated by informed Peruvian consumers and companies tend to listen to and comply with these requirements.

Peruvian market has some particular characteristics

Peru is a market with peculiarities, not least in the non-alcoholic drinks industry. Regarding distribution channels, while in most of the countries in the region, modern channels gained terrain rapidly, in Peru traditional channels remained most important for almost all products within soft drinks; however modern retail is expected to regain dynamism in terms of growth in the coming years.

The future is in added value

Over the forecast period, the categories that are expected to perform best are those that promote a healthier lifestyle or allow consumers to maintain healthier habits through their consumption. The innovations will be led by products that fulfil those requirements and provide consumers with added attributes.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Peru for free:

The Soft Drinks in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Peru?
What are the major brands in Peru?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Want to find out more about this report?

Request more information

Soft Drinks in Peru

EXECUTIVE SUMMARY

Soft drinks growth exceeds that of the Peruvian economy

Domestic companies perform well

New product developments focus on categories with high growth

Peruvian market has some particular characteristics

The future is in added value

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Peru

Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Peru

PROSPECTS

Bottled Water in Peru

HEADLINES

PROSPECTS

Natural disasters in the country increase demand for water in summer

Dynamic products boost category growth

The future of bottled water revolves around health and wellness

COMPETITIVE LANDSCAPE

Brand recognition and status play important role

Bottled water portfolio expands with products with added value

CATEGORY DATA

Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Peru

HEADLINES

PROSPECTS

Preference for healthier carbonates affects company portfolios

“Healthy law” threatens category volume growth

New product developments provide growth opportunities

COMPETITIVE LANDSCAPE

Arca Continental Lindley, a new more robust player

Ajeper’s strategy – from low-price to innovation

CATEGORY DATA

Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Peru

HEADLINES

PROSPECTS

Shift in consumption patterns affects category development

Reduced sugar concentrates show better performance

Perception of concentrates remains traditional

COMPETITIVE LANDSCAPE

Positioning remains stable within concentrates

Innovation could improve category performance in the future

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 63 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 64 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 70 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 71 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 73 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 74 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Peru

HEADLINES

PROSPECTS

Consumption shifts to added-value and premium products

Health concerns do not affect growth of energy drinks

COMPETITIVE LANDSCAPE

Energy drinks witnesses some brand movement

Ajeper conquers energy drinks

A category with growth potential

CATEGORY DATA

Table 75 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 76 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 77 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 78 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 79 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 83 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 84 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 85 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 86 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Peru

HEADLINES

PROSPECTS

General shift in consumption affects juice

Juice formats adapt to new consumers

Marketing supports sales and brand awareness

COMPETITIVE LANDSCAPE

Leadership and brand popularity is maintained

New product developments are in line with key trends

CATEGORY DATA

Table 87 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 88 Off-trade Sales of Juice by Category: Value 2012-2017
Table 89 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 90 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 91 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 92 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 93 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 94 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 96 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 97 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 99 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Peru

HEADLINES

PROSPECTS

Conditions are perfect for rapid growth of RTD coffee

The popularity of Starbucks impacts growth directly

RTD coffees faces a strong growth opportunity in the forecast period

COMPETITIVE LANDSCAPE

Limited competition creates opportunities for new players’ brands

Premiumisation and differentiation are potential next steps

CATEGORY DATA

Table 102 Off-trade Sales of RTD Coffee: Volume 2013-2017
Table 103 Off-trade Sales of RTD Coffee: Value 2013-2017
Table 104 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2017
Table 105 Off-trade Sales of RTD Coffee: % Value Growth 2013-2017
Table 106 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 108 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 109 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 110 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 111 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 112 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 113 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

RTD Tea in Peru

HEADLINES

PROSPECTS

RTD tea perception as a healthy product is main factor for its success

Evolution of formats targets a wider consumer base

COMPETITIVE LANDSCAPE

Premiumisation makes waves in RTD tea

Positive performance for the category over the forecast period

CATEGORY DATA

Table 114 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 115 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Peru

HEADLINES

PROSPECTS

Government promotes healthy eating habits and physical activity

Reduced sugar versions in expansion

COMPETITIVE LANDSCAPE

Sports drinks is inextricably linked with soccer in Peru

International and domestic brands compete fiercely

New target audience and marketing efforts

CATEGORY DATA

Table 127 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 128 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 129 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 130 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 131 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 132 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 135 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 136 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 137 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 138 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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Megatrends

Country Report

Soft Drinks in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

Soft drinks growth exceeds that of the Peruvian economy

Domestic companies perform well

New product developments focus on categories with high growth

Peruvian market has some particular characteristics

The future is in added value

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Soft Drinks in Peru

EXECUTIVE SUMMARY

Soft drinks growth exceeds that of the Peruvian economy

Domestic companies perform well

New product developments focus on categories with high growth

Peruvian market has some particular characteristics

The future is in added value

MARKET DATA

APPENDIX

Fountain sales in Peru

DEFINITIONS

SOURCES

Asian Speciality Drinks in Peru

PROSPECTS

Bottled Water in Peru

HEADLINES

PROSPECTS

Natural disasters in the country increase demand for water in summer

Dynamic products boost category growth

The future of bottled water revolves around health and wellness

COMPETITIVE LANDSCAPE

Brand recognition and status play important role

Bottled water portfolio expands with products with added value

CATEGORY DATA

Carbonates in Peru

HEADLINES

PROSPECTS

Preference for healthier carbonates affects company portfolios

“Healthy law” threatens category volume growth

New product developments provide growth opportunities

COMPETITIVE LANDSCAPE

Arca Continental Lindley, a new more robust player

Ajeper’s strategy – from low-price to innovation

CATEGORY DATA

Concentrates in Peru

HEADLINES

PROSPECTS

Shift in consumption patterns affects category development

Reduced sugar concentrates show better performance

Perception of concentrates remains traditional

COMPETITIVE LANDSCAPE

Positioning remains stable within concentrates

Innovation could improve category performance in the future

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Peru

HEADLINES

PROSPECTS

Consumption shifts to added-value and premium products

Health concerns do not affect growth of energy drinks

COMPETITIVE LANDSCAPE

Energy drinks witnesses some brand movement

Ajeper conquers energy drinks

A category with growth potential

CATEGORY DATA

Juice in Peru

HEADLINES

PROSPECTS

General shift in consumption affects juice

Juice formats adapt to new consumers

Marketing supports sales and brand awareness

COMPETITIVE LANDSCAPE

Leadership and brand popularity is maintained