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Country Report

Soft Drinks in

Soft Drinks in the Netherlands

Dec 2020

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Executive Summary

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COVID-19 impact on soft drinks

The COVID-19 crisis has had a major impact across the Dutch soft drinks market in 2020. The most marked effect has been the dramatic decline in on-trade sales due to the fact that foodservice has been either closed or operating under the reduced capacities necessary to maintain social distancing for most of the year.

COVID-19 country impact

Within the Netherlands, large gatherings were banned on 12 March 2020. From Sunday 15 March, all food and drink establishments were closed, followed by schools a day later, albeit with some remaining open to the children of healthcare and emergency service workers.

Company response

Soft drinks manufacturers have had to respond quickly to the new realities of the COVID-19 world. Coca-Cola Enterprises Nederland BV, the leading player in soft drinks, had planned a major relaunch of Coca-Cola Light in March and April 2020 in order to address the issue of waning demand for carbonates amongst health-conscious consumers.

Retailing shift

Although it remains relatively small in overall soft drinks distribution, e-commerce has witnessed notable growth during 2020. Consumers have turned to online shopping during the pandemic as they have appreciated the fact that it reduces the risk of viral transmission through social contact, as well as the convenience it provides and the fact that it removes the problem of personal transportation when stocking up on large amounts of products.

Foodservice vs retail split

Foodservice outlets in the Netherlands have either been closed or operating under restrictions necessary to maintain social distancing for most of 2020. Outlets were forced to shut down in March and allowed to reopen on 1 June.

What next for soft drinks?

While on-trade soft drinks volumes are expected to see strong growth in 2021 and 2022, they are set to stagnate in the latter part of the forecast period and fail to regain the levels seen prior to the outbreak of COVID-19. Although off-trade volumes are expected to decline in 2021 and stagnate for the rest of the forecast period, they are set to stay above the levels seen before the pandemic.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Netherlands for free:

The Soft Drinks in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Netherlands?
What are the major brands in Netherlands?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in the Netherlands

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in the Netherlands

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

On-trade sales hit hard by measures to contain COVID-19

Health and wellness trend exerts a growing influence

Leading brand manufacturers increase share

RECOVERY AND OPPORTUNITIES

Health and wellness trend continues to pose significant challenge

Growing onus on generating value

Potential for the development of carbonates targeting adults

CATEGORY DATA

Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 43 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
Table 44 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 45 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 46 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 47 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 48 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 49 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 53 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Juice in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Reconstituted juice sees upturn during the COVID-19 crisis

High sugar content remains an issue for juice

Leader responds quickly to evolving health-conscious demand during the COVID-19 crisis

RECOVERY AND OPPORTUNITIES

Concerns about sugar set to lead to further decline

COVID-19 potentially opens the way for fortified/functional juice

Outlook particularly poor for juice targeting children

CATEGORY DATA

Table 54 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 55 Off-trade Sales of Juice by Category: Value 2015-2020
Table 56 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 57 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 58 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 59 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 60 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 63 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Mixed fortunes in off-trade

Heat and health boost sales

Leading players build on competitive advantages

RECOVERY AND OPPORTUNITIES

Positive outlook, but challenges emerging in both off-trade and on-trade

Increasing manufacturer investment

Strong growth expected for flavoured bottled water

CATEGORY DATA

Table 69 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 70 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Sports drinks suffers from changing consumer attitudes

Consumers shift to outdoor sports and exercise

Coca-Cola Enterprises consolidates lead as it looks beyond carbonates

RECOVERY AND OPPORTUNITIES

Increasing consumer emphasis on health and wellness presents a major challenge

Growing threat from rival products

Potential in focus on more diverse functionality

CATEGORY DATA

Table 81 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 82 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Off-trade growth offsets on-trade decline in 2020

Shift in character of retail demand

Red Bull maintains share growth as it responds quickly to the COVID-19 crisis

RECOVERY AND OPPORTUNITIES

Growth opportunities, but there is likely to be a shift in the nature of demand

Reduced sugar energy drinks to gain share

Challenges ahead

CATEGORY DATA

Table 93 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 94 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Off-trade sales bolstered by stockpiling and school closures

Reduced sugar products unable to fully compensate for consumer sugar concerns

HJ Heinz looks to build consumption amongst adult consumers

RECOVERY AND OPPORTUNITIES

Reduced sugar products to gain share, but health trend presents significant challenges

Major players investing in category development

Economic uncertainty may bolster demand for liquid concentrates

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 107 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 109 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 110 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 111 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 112 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 113 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 114 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 115 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Significant off-trade growth in 2020

Growing emphasis on natural positioning

Major players driving category growth

RECOVERY AND OPPORTUNITIES

Opportunities for exploring new flavours and ingredients

Increasing quality

Major players investing in RTD tea

CATEGORY DATA

Table 120 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 121 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

RTD Coffee in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Growth slows in 2020

Continued expansion despite calorie content

Major new players target RTD coffee

RECOVERY AND OPPORTUNITIES

Continued growth as RTD coffee enters next stage of development

Expanded distribution set to play a key role in category development

RTD coffee expected to see significant expansion of the offer

CATEGORY DATA

Table 133 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 134 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

Asian Speciality Drinks in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Little impact from COVID-19 crisis

Reliant on specific consumer groups

Limited investment in innovation and marketing

RECOVERY AND OPPORTUNITIES

Category expected to remain niche, but possibility of benefiting from interest in novel flavours and ingredients

CATEGORY DATA

Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020
Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020
Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020
Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020
Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020
Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025

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Megatrends

Country Report

Soft Drinks in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in the Netherlands

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in the Netherlands

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Carbonates in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

On-trade sales hit hard by measures to contain COVID-19

Health and wellness trend exerts a growing influence

Leading brand manufacturers increase share

RECOVERY AND OPPORTUNITIES

Health and wellness trend continues to pose significant challenge

Growing onus on generating value

Potential for the development of carbonates targeting adults

CATEGORY DATA

Juice in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Reconstituted juice sees upturn during the COVID-19 crisis

High sugar content remains an issue for juice

Leader responds quickly to evolving health-conscious demand during the COVID-19 crisis

RECOVERY AND OPPORTUNITIES

Concerns about sugar set to lead to further decline

COVID-19 potentially opens the way for fortified/functional juice

Outlook particularly poor for juice targeting children

CATEGORY DATA

Bottled Water in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Mixed fortunes in off-trade

Heat and health boost sales

Leading players build on competitive advantages

RECOVERY AND OPPORTUNITIES

Positive outlook, but challenges emerging in both off-trade and on-trade

Increasing manufacturer investment

Strong growth expected for flavoured bottled water

CATEGORY DATA

Sports Drinks in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Sports drinks suffers from changing consumer attitudes

Consumers shift to outdoor sports and exercise

Coca-Cola Enterprises consolidates lead as it looks beyond carbonates

RECOVERY AND OPPORTUNITIES

Increasing consumer emphasis on health and wellness presents a major challenge

Growing threat from rival products

Potential in focus on more diverse functionality

CATEGORY DATA

Energy Drinks in the Netherlands

KEY DATA FINDINGS

2020 IMPACT