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Country Report

Soft Drinks in

Soft Drinks in the Netherlands

84 pages, Mar 2019

US$2,100

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Executive Summary

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Soft drinks sees healthy growth

Soft drinks showed positive development in both off-trade current value and volume terms in 2018. Despite the fact that consumers avoided soft drinks that contained large amounts of sugar, sales increased overall.

The heatwave boosts sales of soft drinks

The heatwave of summer 2018, which broke all temperature records, also had a significant impact on the development of soft drinks. Because of the summer heat there was a sudden jump in volume sales, leading to fears of stocks running low.

Major players shift their focus to high growth categories

Carbonates and 100% juice are the two clearest examples of categories with huge volumes that have shown continued large decreases in volume terms. This decrease is in many cases due to the trend of avoiding sugar in soft drinks.

Fuze Tea is the biggest soft drinks launch in 10 years

The launch of Fuze Tea, Coca-Cola Enterprises Nederland’s new RTD tea brand, was by far the most significant introduction in soft drinks in 2018. Fuze Tea was launched simultaneously in all channels, and the company supported its new brand by investing heavily in marketing and promotional support.

Healthy growth is predicted for the forecast period

In the forecast period it is expected that soft drinks will show healthy growth in both off-trade volume and current value terms. The growth in volume sales is expected to be somewhat more limited than the growth in value sales.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Netherlands for free:

The Soft Drinks in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Netherlands?
What are the major brands in Netherlands?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in the Netherlands

EXECUTIVE SUMMARY

Soft drinks sees healthy growth

The heatwave boosts sales of soft drinks

Major players shift their focus to high growth categories

Fuze Tea is the biggest soft drinks launch in 10 years

Healthy growth is predicted for the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in the Netherlands

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in the Netherlands

HEADLINES

PROSPECTS

Strong growth for a very small category

Specific consumer groups

Positive but limited growth expected

COMPETITIVE LANDSCAPE

The growth of Real Tropical Food slows down

CATEGORY DATA

Table 34 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
Table 35 Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
Table 36 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 44 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023

Bottled Water in the Netherlands

HEADLINES

PROSPECTS

The heatwave boosts sales of bottled water

Flavoured bottled water will continue to see high growth

Growing consciousness of the importance of water consumption

COMPETITIVE LANDSCAPE

Spadel Nederland remains the leader

Coca-Cola and Vrumona will threaten the position of Spadel Nederland

Bottled water companies start to target specific consumer groups

CATEGORY DATA

Table 46 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 47 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 48 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 49 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 51 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 52 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 53 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 54 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 55 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 57 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in the Netherlands

HEADLINES

PROSPECTS

The further decline of regular carbonates

The new government is open to the idea of a sugar tax on carbonates

Producers target adults to add value

COMPETITIVE LANDSCAPE

Coca-Cola is confident of the success of reduced sugar carbonates

Vrumona targets consumers of adult carbonates with new ranges

The success of niche brands shows the opportunity for adding value

CATEGORY DATA

Table 58 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 59 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 60 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 61 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 62 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 63 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 64 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 65 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 66 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 67 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 68 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 69 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 70 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 71 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 72 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 73 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 74 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 75 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 76 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 77 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 78 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Concentrates in the Netherlands

HEADLINES

PROSPECTS

Consumers are turned off by the sugar in concentrates

Temporary boost for concentrates from the heatwave

New players shake up the concentrates category

COMPETITIVE LANDSCAPE

HJ Heinz leads the way, but its long-term sales are under pressure

Riedel launches a direct challenge to the position of HJ Heinz

Private label loses share due to new launches

CATEGORY DATA

Concentrates conversions

Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 80 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 81 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 83 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 84 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 85 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 86 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 87 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 88 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 89 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 90 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 92 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 93 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 94 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in the Netherlands

HEADLINES

PROSPECTS

Energy drinks is not affected by the aversion to sugar

Success depends on Formula 1’s Max Verstappen

Resistance to energy drinks is building

COMPETITIVE LANDSCAPE

Red Bull Nederland is dominant in energy drinks

Private label loses ground

Coca-Cola cannot challenge the position of Red Bull

CATEGORY DATA

Table 95 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 96 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 97 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 98 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 101 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 102 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 103 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 104 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 105 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 106 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in the Netherlands

HEADLINES

PROSPECTS

Further decline likely, but Riedel promises growth is on the horizon

Popular non-fruit ingredients might be key to improving value sales

Juice drinks are presented as bottled water with a splash of juice

COMPETITIVE LANDSCAPE

The new owner of major juice brands invests in a complete relaunch

Riedel sees nectars as the answer to the decline in 100% juice

Juice brands aimed at children see a disastrous decline in sales

CATEGORY DATA

Table 107 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 108 Off-trade Sales of Juice by Category: Value 2013-2018
Table 109 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 110 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 111 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 112 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 113 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 114 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 115 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 116 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 117 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 118 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 119 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 120 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 121 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in the Netherlands

HEADLINES

PROSPECTS

The growing popularity of iced coffee boosts sales

RTD coffee is a trendy treat

Major players add products with less fat and sugar to their ranges

COMPETITIVE LANDSCAPE

Douwe Egberts Nederland leads the way

Arla Foods sees strong growth with its Starbucks brand

Emmi Benelux loses its battle with major players

CATEGORY DATA

Table 122 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 123 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 124 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 125 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 126 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 127 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 128 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 129 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 130 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 131 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 132 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 133 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in the Netherlands

HEADLINES

PROSPECTS

New players enter the arena

Low-calorie still RTD tea is the future

Manufacturers embrace special ingredients

COMPETITIVE LANDSCAPE

Unilever Nederland loses share, but increases its value sales

Coca-Cola Enterprises Nederland jumps to second place

Niche brands enter RTD tea

CATEGORY DATA

Table 134 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 135 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 136 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 137 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 138 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 139 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 140 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 141 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 142 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 143 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 144 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 145 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 146 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in the Netherlands

HEADLINES

PROSPECTS

Energy drinks take the wind out of the sails of sports drinks

Bad press for sports drinks reinforces their negative image

Education about functionality should improve the image of the category

COMPETITIVE LANDSCAPE

United Soft Drinks maintains its lead

Riedel Drankenindustrie sees potential for the Extran brand

Revitalisation of the Aquarius brand is not a priority for Coca-Cola

CATEGORY DATA

Table 147 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 148 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 149 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 150 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 151 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 152 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 153 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 154 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 155 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 156 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 157 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 158 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

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Megatrends

Country Report

Soft Drinks in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

Soft drinks sees healthy growth

The heatwave boosts sales of soft drinks

Major players shift their focus to high growth categories

Fuze Tea is the biggest soft drinks launch in 10 years

Healthy growth is predicted for the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Soft Drinks in the Netherlands

EXECUTIVE SUMMARY

Soft drinks sees healthy growth

The heatwave boosts sales of soft drinks

Major players shift their focus to high growth categories

Fuze Tea is the biggest soft drinks launch in 10 years

Healthy growth is predicted for the forecast period

MARKET DATA

APPENDIX

Fountain sales in the Netherlands

SOURCES

Asian Speciality Drinks in the Netherlands

HEADLINES

PROSPECTS

Strong growth for a very small category

Specific consumer groups

Positive but limited growth expected

COMPETITIVE LANDSCAPE

The growth of Real Tropical Food slows down

CATEGORY DATA

Bottled Water in the Netherlands

HEADLINES

PROSPECTS

The heatwave boosts sales of bottled water

Flavoured bottled water will continue to see high growth

Growing consciousness of the importance of water consumption

COMPETITIVE LANDSCAPE

Spadel Nederland remains the leader

Coca-Cola and Vrumona will threaten the position of Spadel Nederland

Bottled water companies start to target specific consumer groups

CATEGORY DATA

Carbonates in the Netherlands

HEADLINES

PROSPECTS

The further decline of regular carbonates

The new government is open to the idea of a sugar tax on carbonates

Producers target adults to add value

COMPETITIVE LANDSCAPE

Coca-Cola is confident of the success of reduced sugar carbonates

Vrumona targets consumers of adult carbonates with new ranges

The success of niche brands shows the opportunity for adding value

CATEGORY DATA

Concentrates in the Netherlands

HEADLINES

PROSPECTS

Consumers are turned off by the sugar in concentrates

Temporary boost for concentrates from the heatwave

New players shake up the concentrates category

COMPETITIVE LANDSCAPE

HJ Heinz leads the way, but its long-term sales are under pressure

Riedel launches a direct challenge to the position of HJ Heinz

Private label loses share due to new launches

CATEGORY DATA

Concentrates conversions

Energy Drinks in the Netherlands

HEADLINES

PROSPECTS

Energy drinks is not affected by the aversion to sugar

Success depends on Formula 1’s Max Verstappen

Resistance to energy drinks is building

COMPETITIVE LANDSCAPE

Red Bull Nederland is dominant in energy drinks

Private label loses ground