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Soft Drinks in the Netherlands

January 2022
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Netherlands report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Netherlands?
  • To what extent are health considerations impacting consumption of Soft Drinks in Netherlands?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Netherlands?
  • Which are the leading brands in Soft Drinks in Netherlands?
  • What potential exists for multinational or domestic soft drinks companies to expand in Netherlands?
  • How are products distributed in Soft Drinks in Netherlands?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in the Netherlands

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
Fountain sales in the Netherlands
Trends

DISCLAIMER

Summary 1 Research Sources

Carbonates in the Netherlands

KEY DATA FINDINGS

Ongoing growth for carbonates in 2021 though the on-trade remains hampered by ongoing COVID-19 restrictions on operations
Ginger ale and tonic waters/other bitters benefit from consumer demand for new and interesting flavours and a more mature taste profile
Relaunch of the Coca-Cola range and reformulation of Coca-Cola Zero Sugar are the highlights of new product development in 2021
Recovery for the on-trade and on-the-go pack sizes as the pandemic recedes and vaccines are rolled out
Consumption of carbonates comes under pressure as consumers adopt more responsible alternative soft drinks
Switch to e-commerce continues over the forecast period, especially for larger pack sizes
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 37 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 38 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

Juice in the Netherlands

KEY DATA FINDINGS

Strong growth of juice sales via the on-trade enables the category to register an overall modest rise, as the category suffers from its high sugar content
The health trend boosts sales of not from concentrate 100% juice while reconstituted juice experiences slower growth via retail as foodservice slowly reopens
Industry players invest in new product development with Bickery Food Group launching two new smoothies
Industry players address consumers’ concerns over juice’s sugar content while the category benefits from a slow reopening of the on-trade
Category benefits from rising impulse-driven purchases and the health trend which boosts the popularity of fortified/functional juice products
Further growth in popularity of e-commerce, despite greater impulse and on-the-go consumption as the pandemic recedes
Table 53 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 54 Off-trade Sales of Juice by Category: Value 2016-2021
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 59 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in the Netherlands

KEY DATA FINDINGS

Partial recovery of on-trade sales in 2021 while off-trade volumes experience marginal decline
Growth of flavoured bottled water helps compensate for declines in carbonated and still bottled water
Sodastream systems and Quooker taps reduce demand for carbonated bottled water
The return of the on-trade as society resumes a greater degree of normality comes at the expense of the off-trade
Negative volume sales of carbonated natural mineral bottled water due to the growing presence of carbonated water systems in consumers’ homes
Strong growth potential of flavoured bottled water
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 66 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Sports Drinks in the Netherlands

KEY DATA FINDINGS

Some rebound in 2021 after severe contraction in 2020 though not enough to fully compensate for all the losses
Sports drinks suffers from unhealthy and unnatural perception with many athletes opting for water to rehydrate after and during sport with consumption also falling among school children
Changing consumer trends and a move away from sports drinks among children lead to a reduction in category share for AA
The reopening of society and organised sports events boost sales of sports drinks in both the on- and off-trade though the longer-term trend is one of decline due to the unhealthy image
Retailers rationalise the brands available and provide shelf space for niche offerings to declutter and end consumer confusion
Aquarius brand benefits from its positioning in supporting activity and wellbeing as opposed to just athletic prowess
Table 77 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 78 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Energy Drinks in the Netherlands

KEY DATA FINDINGS

Despite growth of the on-trade sales remain slower than pre-pandemic rates due to ongoing restrictions around nightclubs and entertainment venues
Red Bull benefits from association with Formula One racing driver Max Verstappen and company sponsorship
Double-digit growth for reduced sugar energy drinks
Slower growth as the category matures though on-trade sales achieve strong growth in 2022 via clubs and bars
Reduced sugar energy drinks benefits from stronger promotion, investment and innovation in order to attract a wider audience and those mistrustful of regular alternatives
Red Bull retains its outright lead despite the success of the Monster brand from Coca-Cola Enterprises
Table 89 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 90 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in the Netherlands

KEY DATA FINDINGS

Slow return to normality in 2021 reduces demand for concentrates after the spike seen in the previous year
Sugar reduction remains a significant trend in concentrates in 2021
Category dependent on sales promotions as consumers prefer cut price brands over private label
Reduced sugar liquid concentrates fares best over the forecast period as parents endeavour to limit their children’s sugar consumption
The availability of popular carbonates brands in the Sodastream system boosts the popularity of concentrates over the forecast period
Popular brands increasingly available on promotion as the country goes into a pandemic-related recession
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 103 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in the Netherlands

KEY DATA FINDINGS

COVID-19 measures hamper the on-trade while mediocre summer weather dampens consumption demand in 2021
Two leading companies account for the majority of the category’s growth and overall progress and development
Still RTD tea benefits from its healthy perception as does the niche kombucha in carbonated RTD tea
The health trend and wide consumer audience boost demand for RTD tea over the forecast period
A return to normal lifestyles and an easing of on-trade restrictions boost demand for carbonated RTD tea and Kombucha over the forecast period
Kombucha remains the sole growth area for carbonated tea, though its taste profile prevents it from becoming more mainstream
Table 114 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 115 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in the Netherlands

KEY DATA FINDINGS

Double-digit growth for RTD coffee as the main players target young adults
Starbucks coffee pods and Starbucks RTD coffee now available via retail
Douwe Egberts Nederland BV and Arla Foods BV maintain the lead as new entrants fail to make inroads
Positive outlook for RTD coffee over the forecast period as the category remains underdeveloped in the Netherlands
Coca-Cola Enterprises Nederland BV focuses on the energy-boosting properties of its Monster brand in RTD coffee
Modern grocery retailers remains the leading channel for RTD coffee though fast delivery companies boost sales via e-commerce
Table 127 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 128 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

Asian Speciality Drinks in the Netherlands

KEY DATA FINDINGS

Healthy growth for niche category in 2021 from a low base
Limited brand activity led by Mogu Mogu by Real Tropical Food BV
Category reliant on specific consumer groups
Unexciting prospects for Asian speciality drinks over the forecast period
Potential for niche category comes from consumer demand for novel and interesting flavours
Supermarket chains adapt their product ranges in order to cater to an increasingly diverse audience
Table 139 Off-trade Sales of Asian Speciality Drinks: Volume 2016-2021
Table 140 Off-trade Sales of Asian Speciality Drinks: Value 2016-2021
Table 141 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2016-2021
Table 142 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2016-2021
Table 143 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2021
Table 144 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2021
Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2017-2021
Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2018-2021
Table 147 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2021-2026
Table 148 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2021-2026
Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2021-2026
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2021-2026
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
      • Low Calorie Cola Carbonates
      • Regular Cola Carbonates
      • Lemonade/Lime
      • Ginger Ale
      • Tonic Water/Other Bitters
      • Orange Carbonates
      • Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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