Soft Drinks in the Netherlands

Soft Drinks in the Netherlands

EXECUTIVE SUMMARY

Despite price rises due to VAT increase, volume sales continue to rise

A switch in targeting from families with children to adults

Coca-Cola Enterprises Nederland increases its lead by diversifying

Health trend affects new product developments

Healthy growth is predicted for soft drinks in the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in the Netherlands

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in the Netherlands

HEADLINES

PROSPECTS

Slowing growth for a small category

Specific consumer groups enjoy Asian speciality drinks

Positive but limited growth expected

COMPETITIVE LANDSCAPE

Real Tropical Food sees sales decline after many years of growth

Lim & Co takes share from Real Tropical Food

Smaller players continue to see the strongest growth

CATEGORY DATA

Table 33 Off-trade Sales of Asian Speciality Drinks: Volume 2014-2019
Table 34 Off-trade Sales of Asian Speciality Drinks: Value 2014-2019
Table 35 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
Table 43 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024

Bottled Water in the Netherlands

HEADLINES

PROSPECTS

Healthy, natural, refreshing image helps to maintain strong growth

Slowdown in growth for flavoured bottled water, due to competition

Health trend not expected to fade, leading to continued growth

COMPETITIVE LANDSCAPE

Despite share decline, Spadel launches products and maintains its lead

New launches from the second and third players increase their sales

Bottled water companies start to target specific consumer groups

CATEGORY DATA

Table 45 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 46 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 47 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 48 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 49 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 50 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 51 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 52 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 53 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 54 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in the Netherlands

HEADLINES

PROSPECTS

Return to volume growth as reduced sugar variants drive growth

Companies see adults as a consumer group with potential

The weather and taxes affect growth

COMPETITIVE LANDSCAPE

Coca-Cola is confident of the success of reduced sugar carbonates

Vrumona targets adults with new ranges

The leading player in juice enters carbonates

CATEGORY DATA

Table 57 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 58 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 59 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 60 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 61 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 62 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 63 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 64 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 65 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 66 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 67 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 68 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 69 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 70 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 71 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 72 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 73 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 74 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 75 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 76 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 77 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Concentrates in the Netherlands

HEADLINES

PROSPECTS

Reduced sugar products contribute to growth

Brands targeted towards children suffer from the move away from sugar

More entrants stimulate growth but lead to stronger competition

COMPETITIVE LANDSCAPE

HJ Heinz struggles to maintain growth

Brand takeovers could stimulate growth in the future

Private label loses further share due to new launches

CATEGORY DATA

Concentrates conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 78 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 79 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 80 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 81 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 82 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 83 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 84 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 85 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 86 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 87 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 88 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 89 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 90 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 93 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in the Netherlands

HEADLINES

PROSPECTS

Attempts to attract a wider consumer group will stimulate growth

Consumers choose energy drinks despite their high sugar level

Resistance to energy drinks is building

COMPETITIVE LANDSCAPE

Red Bull remains dominant and sees a change of image

New launch by Coca-Cola, but no serious challenge to Red Bull

Performances at opposite ends of the spectrum

CATEGORY DATA

Table 94 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 95 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 96 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 97 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 98 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 99 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 100 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 101 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 102 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 103 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 104 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 105 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in the Netherlands

HEADLINES

PROSPECTS

Further decline likely due to the health trend

Juice products with higher water content are becoming more popular

Popular non-fruit ingredients might be key to improving value sales

COMPETITIVE LANDSCAPE

Product development aims to reverse Riedel’s volume decline

Healthy innovations likely to see success

Juice brands aimed at children see a decline in sales

CATEGORY DATA

Table 106 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 107 Off-trade Sales of Juice by Category: Value 2014-2019
Table 108 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 109 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 110 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 111 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 112 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 113 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 114 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 115 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 116 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 117 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 118 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 119 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 120 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in the Netherlands

HEADLINES

PROSPECTS

Continued strong growth, with a move to healthier products seen

Attracting younger consumers by emphasising a trendy image

The growing popularity of iced coffee on-trade ensures growth

COMPETITIVE LANDSCAPE

Douwe Egberts maintains its lead with promotion and new launches

Arla Foods increases its distribution and targets young adults

Positive and negative performances by smaller players

CATEGORY DATA

Table 121 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 122 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 123 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 124 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 125 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 126 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 127 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 128 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 129 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 130 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 131 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 132 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in the Netherlands

HEADLINES

PROSPECTS

The stronger competition boosts sales of RTD tea

Reduced sugar RTD tea has the most potential

Taste and new ingredients will be important to maintain growth

COMPETITIVE LANDSCAPE

Unilever Nederland loses share, but increases its value sales

New product launches from Fuze Tea to continue its success

The introduction of fermented products

CATEGORY DATA

Table 133 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 134 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 135 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 136 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 137 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 138 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 139 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 140 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 141 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 142 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 143 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 144 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 145 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in the Netherlands

HEADLINES

PROSPECTS

Sports drinks loses a key consumer group

Competition from other soft drinks categories hampers growth

Widening the consumer base through different functionalities

COMPETITIVE LANDSCAPE

Coca-Cola takes the lead in value terms due to innovation

United Soft Drinks maintains lead in volume terms but loses share

Potential future developments by Riedel Drankenindustrie

CATEGORY DATA

Table 146 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 147 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 148 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 149 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 150 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 151 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 152 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 153 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 154 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 155 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 156 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 157 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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