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Learn moreDec 2020
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The COVID-19 crisis has had a major impact across the Dutch soft drinks market in 2020. The most marked effect has been the dramatic decline in on-trade sales due to the fact that foodservice has been either closed or operating under the reduced capacities necessary to maintain social distancing for most of the year.
Within the Netherlands, large gatherings were banned on 12 March 2020. From Sunday 15 March, all food and drink establishments were closed, followed by schools a day later, albeit with some remaining open to the children of healthcare and emergency service workers.
Soft drinks manufacturers have had to respond quickly to the new realities of the COVID-19 world. Coca-Cola Enterprises Nederland BV, the leading player in soft drinks, had planned a major relaunch of Coca-Cola Light in March and April 2020 in order to address the issue of waning demand for carbonates amongst health-conscious consumers.
Although it remains relatively small in overall soft drinks distribution, e-commerce has witnessed notable growth during 2020. Consumers have turned to online shopping during the pandemic as they have appreciated the fact that it reduces the risk of viral transmission through social contact, as well as the convenience it provides and the fact that it removes the problem of personal transportation when stocking up on large amounts of products.
Foodservice outlets in the Netherlands have either been closed or operating under restrictions necessary to maintain social distancing for most of 2020. Outlets were forced to shut down in March and allowed to reopen on 1 June.
While on-trade soft drinks volumes are expected to see strong growth in 2021 and 2022, they are set to stagnate in the latter part of the forecast period and fail to regain the levels seen prior to the outbreak of COVID-19. Although off-trade volumes are expected to decline in 2021 and stagnate for the rest of the forecast period, they are set to stay above the levels seen before the pandemic.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Netherlands with research from Euromonitor's team of in-country analysts.
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If you're in the Soft Drinks industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.