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Country Report

Soft Drinks in

Soft Drinks in Cameroon

52 pages, Feb 2018

US$2,100

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Executive Summary

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Key structural challenges, coupled with increasing purchasing power, boost growth of bottled water

As Cameroon continues to be impacted by poor infrastructure, most notably a lack of electricity supply and potable water, consumers have little choice but to turn to bottled water for their drinking water. Indeed, with rising disposable incomes and an increasing number of players within the bottled water category, the price of mineral water remained relatively stable, thus making such a basic need accessible to a larger consumer base which previously could not afford it.

Urbanisation, promotion and population growth support soft drinks

Soft drinks recorded strong growth over the review period, supported by rising disposable incomes and strong promotional activities. Although major cities such as Yaoundé, Douala, and Bamenda are the key selling points, the high rates of urbanisation and population growth were the major factors which positively impacted the market in 2017.

Domestic players lead soft drinks in 2017

Domestic players led soft drinks in 2017, while international players, although active at category level, were unable to make a significant dent within soft drinks as a whole. The year was characterised by the acquisition of Nabo Beverages Co by Source du Pays which resulted in further market consolidation.

Format sizes and packaging type drive new product development within soft drinks

The year 2017 witnessed additional new product development. These ranged from new packaging to new pack sizes – as offered by Source du Pays.

Strong growth is anticipated within soft drinks over the forecast period

Strong growth is anticipated within soft drinks over the forecast period, supported by rising disposable incomes and increasing consumer purchasing power. As Cameroon continues to face structural challenges and access to clean drinking water remains difficult, bottled water is anticipated to outperform carbonates in both off-trade value and volume growth over the forecast period.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:

The Soft Drinks in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Cameroon?
What are the major brands in Cameroon?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Cameroon

EXECUTIVE SUMMARY

Key structural challenges, coupled with increasing purchasing power, boost growth of bottled water

Urbanisation, promotion and population growth support soft drinks

Domestic players lead soft drinks in 2017

Format sizes and packaging type drive new product development within soft drinks

Strong growth is anticipated within soft drinks over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 18 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 22 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Bottled Water in Cameroon

HEADLINES

PROSPECTS

Bottled water to see robust growth over the forecast period

As competition leads to stable prices, bottled water is increasingly accessible to a wider consumer base

New brands anticipated as demand for potable water continues to grow

COMPETITIVE LANDSCAPE

Source du Pays acquires Nabo Beverages Co (Nabco), thus overtaking Société des Eaux Minerales du Cameroun as the leader

Bottled water is characterised by aggressive marketing activities and price competition

Société des Eaux Minerales du Cameroun introduces a new brand

CATEGORY DATA

Table 26 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 27 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 28 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 29 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 31 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 32 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 33 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 34 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 35 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 36 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 37 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Cameroon

HEADLINES

PROSPECTS

Carbonates to record steady growth over the forecast period

Healthier consumer habits likely to pose a threat to carbonates

Additional brands and products expected to enter the category

COMPETITIVE LANDSCAPE

Société Anonyme des Brasseries du Cameroun maintains its lead within carbonates

Domestic players outperform international players

Source du Pays introduces its carbonates drinks in the can format

CATEGORY DATA

Table 38 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 39 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 40 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 41 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 42 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 43 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 44 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 45 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 47 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 48 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 49 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 50 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 51 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 52 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022

Concentrates in Cameroon

HEADLINES

PROSPECTS

Concentrates to record steady growth

Although powder concentrates’ value share remains negligible, its competitive price will be a key driver in the category’s success

Additional brands are expected to enter, with three flavours dominating the market

COMPETITIVE LANDSCAPE

Société Anonyme des Brasseries du Cameroun leads concentrates

Concentrates faces stiff competition from carbonates as a result of its lower entry pricing point

Liquid concentrates remains the only notable product type within concentrates

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

Table 54 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 55 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 56 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 57 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 59 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 60 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 61 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 62 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 63 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 64 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 65 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 66 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 67 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Cameroon

HEADLINES

PROSPECTS

Energy drinks to record positive growth over the forecast period as awareness grows

Rapid lifestyles to support growth

New brands to enter energy drinks over the forecast period.

COMPETITIVE LANDSCAPE

Dis maintains its lead

International brands lead energy drinks despite the presence of a few domestic companies

Growth supported by consumers with busy lifestyles and who carry out physically demanding activities

CATEGORY DATA

Table 68 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 69 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 70 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 71 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 72 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 74 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 75 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 76 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 77 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 78 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 79 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Cameroon

HEADLINES

PROSPECTS

Juice to record steady growth over the forecast period

Juice with healthier positioning expected to perform well

Additional brands with favourable positioning anticipated to enter the category

COMPETITIVE LANDSCAPE

Société de Fabrication des Vins du Cameroun maintains its lead within juice

A low pricing strategy enables SOTICAM to hold the leading position in retail volume terms

Juice remains consolidated with a limited number of players

CATEGORY DATA

Table 80 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 81 Off-trade Sales of Juice by Category: Value 2012-2017
Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 83 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 84 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 85 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 86 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 87 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 88 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 89 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 90 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 91 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Cameroon

PROSPECTS

RTD Tea in Cameroon

HEADLINES

PROSPECTS

RTD tea to record positive off-trade value and volume growth

A more health-conscious consumer base to drive demand for low-calorie or sugar free products

International brands to continue to lead RTD tea and raise awareness

COMPETITIVE LANDSCAPE

Unilever leads RTD tea

A lack of consumer awareness to benefit more established categories such as carbonates and juice

CATEGORY DATA

Table 92 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 93 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 94 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 95 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 96 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 97 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 98 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 99 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 100 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 101 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 102 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 103 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Megatrends

Country Report

Soft Drinks in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

Key structural challenges, coupled with increasing purchasing power, boost growth of bottled water

Urbanisation, promotion and population growth support soft drinks

Domestic players lead soft drinks in 2017

Format sizes and packaging type drive new product development within soft drinks

Strong growth is anticipated within soft drinks over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Cameroon

EXECUTIVE SUMMARY

Key structural challenges, coupled with increasing purchasing power, boost growth of bottled water

Urbanisation, promotion and population growth support soft drinks

Domestic players lead soft drinks in 2017

Format sizes and packaging type drive new product development within soft drinks

Strong growth is anticipated within soft drinks over the forecast period

MARKET DATA

SOURCES

Bottled Water in Cameroon

HEADLINES

PROSPECTS

Bottled water to see robust growth over the forecast period

As competition leads to stable prices, bottled water is increasingly accessible to a wider consumer base

New brands anticipated as demand for potable water continues to grow

COMPETITIVE LANDSCAPE

Source du Pays acquires Nabo Beverages Co (Nabco), thus overtaking Société des Eaux Minerales du Cameroun as the leader

Bottled water is characterised by aggressive marketing activities and price competition

Société des Eaux Minerales du Cameroun introduces a new brand

CATEGORY DATA

Carbonates in Cameroon

HEADLINES

PROSPECTS

Carbonates to record steady growth over the forecast period

Healthier consumer habits likely to pose a threat to carbonates

Additional brands and products expected to enter the category

COMPETITIVE LANDSCAPE

Société Anonyme des Brasseries du Cameroun maintains its lead within carbonates

Domestic players outperform international players

Source du Pays introduces its carbonates drinks in the can format

CATEGORY DATA

Concentrates in Cameroon

HEADLINES

PROSPECTS

Concentrates to record steady growth

Although powder concentrates’ value share remains negligible, its competitive price will be a key driver in the category’s success

Additional brands are expected to enter, with three flavours dominating the market

COMPETITIVE LANDSCAPE

Société Anonyme des Brasseries du Cameroun leads concentrates

Concentrates faces stiff competition from carbonates as a result of its lower entry pricing point

Liquid concentrates remains the only notable product type within concentrates

Concentrates Conversions

CATEGORY DATA

Energy Drinks in Cameroon

HEADLINES

PROSPECTS

Energy drinks to record positive growth over the forecast period as awareness grows

Rapid lifestyles to support growth

New brands to enter energy drinks over the forecast period.

COMPETITIVE LANDSCAPE

Dis maintains its lead

International brands lead energy drinks despite the presence of a few domestic companies

Growth supported by consumers with busy lifestyles and who carry out physically demanding activities

CATEGORY DATA

Juice in Cameroon

HEADLINES

PROSPECTS

Juice to record steady growth over the forecast period

Juice with healthier positioning expected to perform well

Additional brands with favourable positioning anticipated to enter the category

COMPETITIVE LANDSCAPE

Société de Fabrication des Vins du Cameroun maintains its lead within juice

A low pricing strategy enables SOTICAM to hold the leading position in retail volume terms