Soft Drinks in Cameroon

Soft Drinks in Cameroon

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Carbonates suffers from an unfavourable image due to the sugar content

COVID-19 leads to unprecedentedly sharp decline in on-trade volume sales

Société Anonyme des Brasseries du Cameroun (SABC) continues to lead, benefiting from strong brand awareness

RECOVERY AND OPPORTUNITIES

Marketing and innovation with low-sugar variants may help keep carbonates buoyant

Carbonates to face competition from juice and hot drinks

Domestic players dominate with price-based strategies and strong distribution networks

CATEGORY DATA

Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 31 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 32 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025

Juice in Cameroon

KEY DATA FINDINGS

2020 IMPACT

COVID-19 affects on-trade and off-trade juice sales negatively

2020 sees a proliferation of local juice brands

Juice offers good scope for private label entries

RECOVERY AND OPPORTUNITIES

Local companies are anticipated to dominate in juice

Domestic players utilise advantages to offer fresh and widely available products

Domestic players’ cheaper offerings lure consumers away from imported brands

CATEGORY DATA

Table 43 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 44 Off-trade Sales of Juice by Category: Value 2015-2020
Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 46 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 47 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 49 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 50 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 52 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Cameroon

KEY DATA FINDINGS

2020 IMPACT

COVID-19 led to a surge in demand for bottled water in the early stages of the lockdown

Modern grocery retailers drive sales in bottled water

Source du Pays maintains dominant share thanks to the popularity of its flagship brand

RECOVERY AND OPPORTUNITIES

Bottled water is expected to perform strongly as modern grocery retailing expands

Private label will gain in value share as with the expansion of modern grocery retailers

Niche domestic innovation could push down already-small sales of imported brands

CATEGORY DATA

Table 55 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 56 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Energy Drinks in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Lack of outdoor activities stalls growth in energy drinks in 2020

Players emulate sports drinks’ functionality by adapting ingredients in energy drinks

Red Bull continues to lead thanks to the brand being synonymous with energy drinks

RECOVERY AND OPPORTUNITIES

Competitive pricing is expected drive sales over the forecast period

Consumer loyalty in leading brands is likely to maintain status quo

Outdoor activities will maintain growth in energy drinks

Concentrates in Cameroon

KEY DATA FINDINGS

2020 IMPACT

COVID-19 stifled growth in concentrates as consumers opt for healthier alternatives

Liquid concentrates remains dominant in modern grocery retailers while powdered variants dominate traditional grocery retailers

International brands continue to be most visible, thanks to wider product lines and stronger promotions

RECOVERY AND OPPORTUNITIES

Flurry of domestic activity in liquid concentrates likely to herald introduction of healthier variants

Smaller players expected to follow innovation led by SABC

Domestic entrants look set to give a boost to concentrates

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 68 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 69 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 71 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 72 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 73 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 74 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 75 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 76 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Cameroon

KEY DATA FINDINGS

2020 IMPACT

RTD tea remains small niche due to cultural and practical restrictions

Lack of marketing and player interest further declines consumer awareness

Lipton Ice maintains lead thanks to global recognition as a high-quality brand

RECOVERY AND OPPORTUNITIES

Higher-income consumer base may be drawn away by innovation in other soft drinks

Channel trends define future sales of RTD tea as a niche and premium product

Domestic players refrain from entering RTD tea due to lack of consumer interest

CATEGORY DATA

Table 81 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 82 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 83 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 84 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 85 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 86 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 87 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 88 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 89 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 90 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 91 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 92 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

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