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Soft Drinks in Cameroon

January 2022
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Cameroon report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Cameroon?
  • To what extent are health considerations impacting consumption of Soft Drinks in Cameroon?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Cameroon?
  • Which are the leading brands in Soft Drinks in Cameroon?
  • What potential exists for multinational or domestic soft drinks companies to expand in Cameroon?
  • How are products distributed in Soft Drinks in Cameroon?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Cameroon

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Carbonates in Cameroon

KEY DATA FINDINGS

Growth in carbonates after lockdowns
Société Anonyme des Brasseries du Cameroun (SABC) continues to lead, benefiting from strong brand awareness
Illicit trade continues to dampen sales
Positive growth over forecast period
Carbonates to face competition from juice and hot drinks
PET packaging increasingly popular
Table 29 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 30 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 31 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 32 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 33 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 34 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 35 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 36 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 38 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 39 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 40 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 41 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 42 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 43 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 44 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026

Juice in Cameroon

KEY DATA FINDINGS

Improved performance in 2021
Juice offers good scope for private label entries
Players continually innovating to maintain consumer interest
Increased price competition over forecast period
Reconstituted juice loses value share
Domestic players’ cheaper offerings lure consumers away from imported brands
Table 45 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 46 Off-trade Sales of Juice by Category: Value 2016-2021
Table 47 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 48 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 49 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 50 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 51 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 52 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 53 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 54 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 55 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 56 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in Cameroon

KEY DATA FINDINGS

Intense price competition drives growth
Source du Pays maintains dominant share thanks to the popularity of its flagship brand
Limited public water supply maintains volume sales
Bottled water performs strongly as modern grocery retailing expands
Private label will gain in value share as with the expansion of modern grocery retailers
Association with sporting teams popular way to promote brands
Table 57 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 58 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 59 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 60 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 61 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 63 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 64 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 65 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 66 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 67 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 68 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Energy Drinks in Cameroon

KEY DATA FINDINGS

Return to volume growth as society opens up
Red Bull loses top spot as local brands win out
Health and wellness concerns are a potential threat to value sales of energy drinks
Moderate growth over forecast period
Convenience factor to boost sales as life returns to normal after COVID-19
Players target young sports enthusiasts
Table 69 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 70 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 71 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 72 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 73 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 75 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 77 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 78 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 79 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 80 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in Cameroon

KEY DATA FINDINGS

Concentrates benefits from its use in baking
No change in status quo
Liquid concentrates remain dominant
Moderate growth over forecast period
Flurry of domestic activity in liquid concentrates likely to herald introduction of healthier variants
Health concerns restrict concentrates
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 81 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 82 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 83 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 84 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 85 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2017-2021
Table 86 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 87 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 88 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 89 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 90 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 94 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in Cameroon

KEY DATA FINDINGS

RTD tea remains niche but is experiencing some growth
Lack of marketing weakens consumer awareness
Lipton Ice maintains lead thanks to global recognition as a high-quality brand
Limited retail volume growth over forecast period
Channel trends define future sales of RTD tea as a niche and premium product
Domestic players refrain from entering RTD tea due to lack of consumer interest
Table 95 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 96 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 97 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 98 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
      • Low Calorie Cola Carbonates
      • Regular Cola Carbonates
      • Lemonade/Lime
      • Ginger Ale
      • Tonic Water/Other Bitters
      • Orange Carbonates
      • Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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