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Country Report

Soft Drinks in

Soft Drinks in Cameroon

Mar 2019

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Executive Summary

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Soft drinks demonstrate strong off-trade value growth

In 2018, soft drinks saw double-digit off-trade value growth. This was underpinned mainly by strong marketing activities by the market leaders and new product developments over the review period.

Favourable changes drive the growth of smaller categories

Soft drinks experienced favourable changes, with new and emerging beverages, both imported and locally produced. Some categories, like energy drinks, saw rapid growth, while juice developed more slowly.

Key players focus on marketing campaigns to maintain share

Leading companies have focused on marketing campaigns to maintain their market share, amidst intense competition. Carbonates and bottled water have experienced dynamism, and increasing product affordability and availability, and new product developments, have become key driving factors in market growth.

Local players become more dynamic in the context of new developments

Competition from multinational manufacturers has encouraged local players to be more active in new product development. Source du Pays, for example, strengthened its position by releasing canned versions of its carbonates.

Soft drinks are expected to continue to grow over the forecast period

Soft drinks will continue to grow over the forecast period, seeing double-digit growth, owing key factors such as an increasing population, growing urbanisation, the development of the consumer foodservice market and the rise of modern grocery retailers. In addition, changing lifestyles and cultural imitation will drive consumers towards fast food and eating on-the-go.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:

The Soft Drinks in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Cameroon?
What are the major brands in Cameroon?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Cameroon

EXECUTIVE SUMMARY

Soft drinks demonstrate strong off-trade value growth

Favourable changes drive the growth of smaller categories

Key players focus on marketing campaigns to maintain share

Local players become more dynamic in the context of new developments

Soft drinks are expected to continue to grow over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Bottled Water in Cameroon

HEADLINES

PROSPECTS

Strong developments in bottled water

Dynamic performance is driven by modern retail channels

Bottled water is set to grow strongly over the forecast period

COMPETITIVE LANDSCAPE

Domestic brands dominate bottled water sales

Players strive to match pricing to purchasing power

Intense competition will encourage product innovation

CATEGORY DATA

Table 29 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 30 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 31 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 32 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 34 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 35 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 37 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 39 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Cameroon

HEADLINES

PROSPECTS

Carbonates to record stable growth during forecast period

Low-calorie carbonates increased market presence

Distribution is set to be more dynamic through modern retail channels

COMPETITIVE LANDSCAPE

Société Anonyme des Brasseries du Cameroun leads carbonates while facing strong competition

Source du Pays boosts share through repackaging as well as fierce pricing strategies

Distribution to benefit from resilience of independent small grocers

CATEGORY DATA

Table 41 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 42 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 43 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 44 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 45 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 46 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 47 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 49 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 50 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 51 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 52 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 53 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 54 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 55 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 56 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023

Concentrates in Cameroon

HEADLINES

PROSPECTS

Off trade sales of liquid concentrates accounted for steady growth

Growing negative perception of powder concentrates related to low-quality additives

Weak prospects for concentrates in favour or other soft drinks

COMPETITIVE LANDSCAPE

International brands continue to lead, owing to negligible local manufacturing

Competitive pricing will be a key driver in the category’s growth

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 57 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 58 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 59 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 60 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 62 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 63 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 64 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 65 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 66 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 67 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 68 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 69 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 70 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Cameroon

HEADLINES

PROSPECTS

Energy drinks remains a relatively small category

Stable prices will sustain sales over the forecast period

COMPETITIVE LANDSCAPE

International brands perform strongly

Domestic players remain highly competitive in energy drinks

More product launches with new flavours are expected

CATEGORY DATA

Table 71 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 72 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 73 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 74 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 75 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 77 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 78 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 79 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 80 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 81 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 82 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Cameroon

HEADLINES

PROSPECTS

Off-trade sales driven by modern grocery retailers

Substitute drinks impact sales of juice negatively

Juice will perform well over the forecast period

COMPETITIVE LANDSCAPE

Both domestic and international companies present in juice

High prices will restrict opportunities for growth

CATEGORY DATA

Table 83 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 84 Off-trade Sales of Juice by Category: Value 2013-2018
Table 85 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 86 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 87 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 88 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 89 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 90 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 91 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 92 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 93 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 94 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Tea in Cameroon

HEADLINES

PROSPECTS

High unit prices account for RTD tea value growth

Strong competition from home-made tea alternatives

Volume sales predicted to decline in favour of stronger categories like carbonates or juice

COMPETITIVE LANDSCAPE

Lipton is the premium international brand in the category

Domestic players have not shown interest in RTD tea

CATEGORY DATA

Table 95 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 96 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 97 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 98 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Megatrends

Country Report

Soft Drinks in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

Soft drinks demonstrate strong off-trade value growth

Favourable changes drive the growth of smaller categories

Key players focus on marketing campaigns to maintain share

Local players become more dynamic in the context of new developments

Soft drinks are expected to continue to grow over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Cameroon

EXECUTIVE SUMMARY

Soft drinks demonstrate strong off-trade value growth

Favourable changes drive the growth of smaller categories

Key players focus on marketing campaigns to maintain share

Local players become more dynamic in the context of new developments

Soft drinks are expected to continue to grow over the forecast period

MARKET DATA

SOURCES

Bottled Water in Cameroon

HEADLINES

PROSPECTS

Strong developments in bottled water

Dynamic performance is driven by modern retail channels

Bottled water is set to grow strongly over the forecast period

COMPETITIVE LANDSCAPE

Domestic brands dominate bottled water sales

Players strive to match pricing to purchasing power

Intense competition will encourage product innovation

CATEGORY DATA

Carbonates in Cameroon

HEADLINES

PROSPECTS

Carbonates to record stable growth during forecast period

Low-calorie carbonates increased market presence

Distribution is set to be more dynamic through modern retail channels

COMPETITIVE LANDSCAPE

Société Anonyme des Brasseries du Cameroun leads carbonates while facing strong competition

Source du Pays boosts share through repackaging as well as fierce pricing strategies

Distribution to benefit from resilience of independent small grocers

CATEGORY DATA

Concentrates in Cameroon

HEADLINES

PROSPECTS

Off trade sales of liquid concentrates accounted for steady growth

Growing negative perception of powder concentrates related to low-quality additives

Weak prospects for concentrates in favour or other soft drinks

COMPETITIVE LANDSCAPE

International brands continue to lead, owing to negligible local manufacturing

Competitive pricing will be a key driver in the category’s growth

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Cameroon

HEADLINES

PROSPECTS

Energy drinks remains a relatively small category

Stable prices will sustain sales over the forecast period

COMPETITIVE LANDSCAPE

International brands perform strongly

Domestic players remain highly competitive in energy drinks

More product launches with new flavours are expected

CATEGORY DATA

Juice in Cameroon

HEADLINES

PROSPECTS

Off-trade sales driven by modern grocery retailers

Substitute drinks impact sales of juice negatively

Juice will perform well over the forecast period

COMPETITIVE LANDSCAPE

Both domestic and international companies present in juice

High prices will restrict opportunities for growth

CATEGORY DATA

RTD Tea in Cameroon