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Soft Drinks in Cameroon

December 2022
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Cameroon report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Cameroon?
  • To what extent are health considerations impacting consumption of Soft Drinks in Cameroon?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Cameroon?
  • Which are the leading brands in Soft Drinks in Cameroon?
  • What potential exists for multinational or domestic soft drinks companies to expand in Cameroon?
  • How are products distributed in Soft Drinks in Cameroon?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Soft Drinks in Cameroon

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: Volume Channel2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by: % Volume Growth Channel2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Cameroon

KEY DATA FINDINGS

Double-digit volume growth in 2022
SEMC narrowing the gap between leader Source du Pays
The growing health and wellness trend further boosts bottled water
Bottled water performs strongly as modern grocery retailing expands
Local brands continue to dominate
Opportunity for local brands to also offer more premium products
Table 29 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 30 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 31 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 32 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 34 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 35 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 37 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 39 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

Carbonates in Cameroon

KEY DATA FINDINGS

Fall in volume sales as consumers switch to other soft drinks
SABC continues to lead, benefiting from strong brand awareness
SABC ends distribution partnership with Coca-Cola and launches its own cola carbonate
Positive growth over forecast period
Carbonates to face competition from juice and hot drinks
Carbonates will continue to innovate to keep consumers engaged
Table 41 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 42 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 43 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 44 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 45 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 46 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 47 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 48 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 50 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 51 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 52 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 53 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 54 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 55 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 56 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027

Concentrates in Cameroon

KEY DATA FINDINGS

Minimal volume growth in 2022, as consumers perceive concentrates as unhealthy
Private label accounts for most volume sales
Liquid concentrates remain dominant
Marginal volume growth over forecast period
Health concerns restrict concentrates
Innovation needed to boost sector
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 57 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 58 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 59 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 60 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 61 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
Table 62 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 63 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 64 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 65 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 66 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 67 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 68 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 69 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 70 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 71 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 72 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

Juice in Cameroon

KEY DATA FINDINGS

Modest volume growth, as some consumers switch to healthier juices over carbonates
Competitive landscape unchanged
Artisanal players dominate 100% juice, with significant volumes sold through informal channels
Increased price competition over forecast period
Modern grocery retailers gain further value share
Opportunity for growth of functional, fortified juices.
Table 73 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 74 Off-trade Sales of Juice by Category: Value 2017-2022
Table 75 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 76 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 77 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 78 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 79 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 80 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 81 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 82 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 83 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 84 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

RTD Tea in Cameroon

KEY DATA FINDINGS

Lack of tea drinking culture continues to stifle demand
Lipton Ice maintains lead thanks to global recognition as a high-quality brand
Lack of marketing weakens consumer awareness
Bleak outlook over forecast period
Channel trends define future sales of RTD tea as a niche and premium product
Domestic players refrain from entering RTD tea due to lack of consumer interest
Table 85 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 86 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 87 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 88 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 89 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 90 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 91 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 92 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 93 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 94 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 95 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 96 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

Energy Drinks in Cameroon

KEY DATA FINDINGS

Healthy growth in 2022
Fierce competition between top two local players
Consumer base continues to expand
Rosey outlook over forecast period
Product development may help energy drinks sidestep negative press
Local brands continue to divide and conquer
Table 97 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 98 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 99 Off-trade Sales of Energy: % Volume Growth Drinks2017-2022
Table 100 Off-trade Sales of Energy: % Value Growth Drinks2017-2022
Table 101 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 102 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 103 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 104 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 105 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 106 Forecast Off-trade Sales of Energy: Value Drinks2022-2027
Table 107 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 108 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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