Soft Drinks in Cameroon

Soft Drinks in Cameroon

EXECUTIVE SUMMARY

Growth driven by traditional consumer tastes and player price wars

Demand for value for money offers domestic players advantages

Leading players maintain top places thanks to strong brand awareness

Domestic players use strategic advantages and cross-category distribution to win sales

Forecast period growth set to be boosted by modern grocery retailer expansion

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Bottled Water in Cameroon

HEADLINES

PROSPECTS

Players continue to engage in fierce price competition to drive growth in sales

Modern grocery retailers and marketing drives set trends in bottled water

Société des Eaux Minerales du Cameroun donates bottled water to help control cholera outbreak

COMPETITIVE LANDSCAPE

Source du Pays maintains dominant share thanks to popularity of its flagship brand

Leading players set competitive pricing landscape, forcing other players to follow suit

Niche domestic innovation could push down already-small sales of imported brands

CATEGORY DATA

Table 29 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 30 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 31 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 32 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 34 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 35 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 37 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 39 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Cameroon

HEADLINES

PROSPECTS

Carbonates remains strong despite economic uncertainty, thanks to affordability and availability

Marketing and innovation with low-sugar variants may help keep carbonates buoyant

Players offer more volume for less money to keep consumers sweet on carbonates

COMPETITIVE LANDSCAPE

Société Anonyme des Brasseries du Cameroun (SABC) continues to lead, despite price hikes and strong competition

Source du Pays’ brands continue to grow, thanks to smart strategies and innovation

Domestic players dominate with price-based strategies and strong distribution networks

CATEGORY DATA

Table 41 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 42 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 43 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 44 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 45 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 46 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 47 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 48 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 49 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 50 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 51 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 52 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 53 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 54 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 55 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 56 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024

Concentrates in Cameroon

HEADLINES

PROSPECTS

Concentrates remains small, with liquid concentrates leading the way in off-trade channels

Flurry of domestic activity in liquid concentrates likely to herald introduction of healthier variants

Cheaper unbranded powdered concentrates more popular than branded variants, despite unhealthy image

COMPETITIVE LANDSCAPE

International brands continue to be most visible, thanks to wider product lines and stronger promotions

Smaller players expected to follow innovation led by SABC

Domestic entrants look set to give a boost to concentrates

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 57 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 58 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 59 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 60 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 61 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 62 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 63 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 64 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 65 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 66 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 67 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 68 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 69 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 70 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in Cameroon

HEADLINES

PROSPECTS

Players ensure growth in energy drinks by minimising price increases

Players may emulate sports drinks’ functionality by adapting ingredients in energy drinks

Consumer loyalty in leading brands maintains status quo

COMPETITIVE LANDSCAPE

Red Bull continues to lead thanks to the brand being synonymous with energy drinks

Local players benefit from combined logistics to compete in the category

Globally-recognised brands maintain top places due to being front-of-mind for consumers

CATEGORY DATA

Table 71 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 72 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 73 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 74 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 75 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 77 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 78 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 79 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 80 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 81 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 82 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Cameroon

HEADLINES

PROSPECTS

Growth maintained by juice’s healthy image

Innovation set to drive new trends as alcoholic drinks players enter juice

Domestic players utilise advantages to offer fresh and widely-available products

COMPETITIVE LANDSCAPE

Juice offers good scope for private label entries

Boissons Vins et Spiritueux aims to shake up competition with fresh and affordable products

Domestic players’ cheaper offerings lure consumers away from imported brands

CATEGORY DATA

Table 83 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 84 Off-trade Sales of Juice by Category: Value 2014-2019
Table 85 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 86 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 87 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 88 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 89 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 90 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 91 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 92 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 93 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 94 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Tea in Cameroon

HEADLINES

PROSPECTS

RTD tea remains small niche due to cultural and practical restrictions

Higher-income consumer base may be drawn away by innovation in other soft drinks

Lack of marketing and player interest further declines consumer awareness

COMPETITIVE LANDSCAPE

Lipton Ice maintains lead thanks to global recognition as a high-quality brand

Domestic players refrain from entering RTD tea due to lack of consumer interest

Channel trends define future sales of RTD tea as a niche and premium product

CATEGORY DATA

Table 95 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 96 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 97 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 98 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

---