The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreDec 2020
US$2,100Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In 2020, Singapore’s government implemented numerous measures, including a circuit breaker (April-June), which featured the closure of gyms and foodservice establishments, save for takeaway or delivery services, and calls for consumers to work and study remotely and abide by social distancing rules, in order to curb Coronavirus (COVID-19) community transmissions. However, during the pandemic, with soft drinks perceived as less essential than staple foods and healthcare and sanitary products, for example, there was less of an issue surrounding the supply and availability of these beverages in the retail channel.
From 24 March 2020, no short-term visitors from anywhere in the world were allowed to enter or transit through Singapore. The Ministry of Manpower stressed that it would only allow the entry or return of work pass holders, including their dependents, or those providing essential services, such as healthcare and transportation.
COVID-19 has caused numerous changes in consumer behaviour in terms of soft drinks. Firstly, with fewer on-the-go consumption occasions, and the need to economise and reduce the frequency of shopping trips, larger pack sizes and multipacks made gains from the most common format, single-serve.
During COVID-19 retail channels located close to or in residential areas, such as independent small grocers, witnessed good consumer traffic. Consumers preferred to obtain soft drinks without having to travel far, thereby minimising unnecessary social contact to safeguard their health during the pandemic.
The circuit breaker saw foodservice establishments close their dine-in options, with only takeaway and delivery allowed for operators able to offer such services. This caused a huge drop in on-trade volume sales for all types of soft drinks, which is not expected to be recouped by the end of the 2020.
Soft drinks is expected to see a slight dip in off-trade volume sales in 2021, partly due to the shift to larger pack sizes and multipacks through 2020, before recovering to post positive, but slow growth over the remainder of the forecast period. In addition, a return to work, study and social/leisure norms will reduce at-home consumption occasions.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Singapore for free:
The Soft Drinks in Singapore market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.