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Country Report

Soft Drinks in

Soft Drinks in Singapore

Dec 2019

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Executive Summary

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Soft drinks begins to recover with greater shift to reduced sugar products

While overall soft drinks volume sales remain relatively stagnant in 2019, some categories have seen signs of recovery after a few years of decline due to health sentiments among consumers. With manufacturers actively expanding their portfolios with reduced or no-sugar added products, consumers have the option to lower their sugar consumption without reducing their soft drinks consumption entirely.

Greater shift towards healthier choice in 2019

The “war against diabetes” that has been going on for a few years has resulted in consumers switching away from packaged sugary beverages, while at the same time pushing manufacturers to reformulate or expand their product offering to include more reduced and zero sugar products. In 2019, having sugar content lower than 6g for every 100ml - a requirement to be certified with Healthier Choice Symbol - seems to no longer be special, but rather, the norm.

Coca-Cola Singapore Beverages Pte Ltd maintains lead in market

Coca-Cola Singapore continues to lead the market in 2019. With its extensive product portfolio, Coca-Cola Singapore has fared relatively better compared to other players, especially with its active push towards reduced sugar portfolio.

New products mainly revolve around reduced sugar or no sugar

New product launches in 2019 still focus mainly on the lower sugar content as its main selling point. Following the popularity of its Ayataka Japanese Green Tea, Coca-Cola Singapore Beverages Pte Ltd launched a new flavour variant, Jasmine Green Tea under its Authentic Tea House line.

Sustainability issue may pose challenge for soft drinks players

In 2019, usage of plastic bottle comes under increased scrutiny locally and globally, with the growing awareness driving some consumers to reduce usage of single-use plastics. A notable example can be seen in several foodservice chains, where plastic straws are no longer provided for dine-in.

Soft drinks expected to grow over forecast period

Over the forecast period, overall soft drinks sales are expected to recover, with the assumption that sugar tax will not be implemented during the forecast period. Several categories that are considered healthier, such as sports drinks and RTD tea, have started to see sales recover, and with a growing number of soft drinks products are now carrying “Healthier Choice”, with some products having been reformulated to contain lower sugar, or are new products with low or zero sugar, further shift towards lower sugar beverages are expected.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Soft Drinks in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Singapore?
What are the major brands in Singapore?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Singapore

EXECUTIVE SUMMARY

Soft drinks begins to recover with greater shift to reduced sugar products

Greater shift towards healthier choice in 2019

Coca-Cola Singapore Beverages Pte Ltd maintains lead in market

New products mainly revolve around reduced sugar or no sugar

Sustainability issue may pose challenge for soft drinks players

Soft drinks expected to grow over forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in Singapore

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Singapore

HEADLINES

PROSPECTS

Asian speciality drinks continues to decline

COMPETITIVE LANDSCAPE

Yeo continues to lead the category

CATEGORY DATA

Table 33 Off-trade Sales of Asian Speciality Drinks: Volume 2014-2019
Table 34 Off-trade Sales of Asian Speciality Drinks: Value 2014-2019
Table 35 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
Table 43 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024

Bottled Water in Singapore

HEADLINES

PROSPECTS

Desire for healthier beverage continues to drive growth of bottled water

Sustainability concerns may dampen demand for bottled water

COMPETITIVE LANDSCAPE

Danone Asia Holdings Pte Ltd continues to dominate in value terms

F&N Foods (S) Pte Ltd maintains dominance in volume terms

Boxed water an alternative to PET bottle

CATEGORY DATA

Table 45 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 46 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 47 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 48 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 49 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 50 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 51 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 52 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 53 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 54 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Singapore

HEADLINES

PROSPECTS

Overall carbonates continues to decline

Low calorie cola carbonates posts highest growth

COMPETITIVE LANDSCAPE

Coca-Cola Singapore Beverages Pte Ltd continues to lead

F&N Foods (S) Pte Ltd trails in second place

CATEGORY DATA

Table 57 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 58 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 59 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 60 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 61 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 62 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 63 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 64 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 65 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 66 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 67 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 68 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 69 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 70 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 71 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 72 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 73 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 74 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 75 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 76 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Concentrates in Singapore

HEADLINES

PROSPECTS

Continued decline in demand for liquid concentrates

Functional positioning becomes the focus for powder concentrates

COMPETITIVE LANDSCAPE

Ribena fares better with healthier proposition and promotions

Asia Farm maintains lead in terms of volume

CATEGORY DATA

Concentrates conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 77 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 78 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 79 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 80 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 81 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 82 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 83 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 84 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 85 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 86 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 87 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 88 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 89 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 90 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 91 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 92 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in Singapore

HEADLINES

PROSPECTS

Slower growth expected for regular energy drinks

Reduced sugar variants help to energise category

COMPETITIVE LANDSCAPE

TC Pharmaceutical Industry Co Ltd expands its reduced sugar offering

Leading brands maintain their dominance with promotional activities

CATEGORY DATA

Table 93 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 94 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Singapore

HEADLINES

PROSPECTS

Juice continues to decline in retail

Slower growth in coconut water due to maturity

Potential for healthier options remains

COMPETITIVE LANDSCAPE

Malaysia Dairy Industries Pte Ltd remains dominant

Coconut water players continue to outperform juice players

CATEGORY DATA

Table 105 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 106 Off-trade Sales of Juice by Category: Value 2014-2019
Table 107 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 108 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 109 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 110 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 111 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 112 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 113 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 114 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 115 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 116 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 117 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 118 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 119 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in Singapore

HEADLINES

PROSPECTS

More premium options are available for RTD coffee

Reduced sugar variants may accelerate over forecast period

COMPETITIVE LANDSCAPE

Nestlé Singapore Pte Ltd gains share within RTD coffee

Pokka Corp (S) Pte Ltd maintains lead in volume terms

CATEGORY DATA

Table 120 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 121 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 122 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 123 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 124 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 125 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 126 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 127 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 128 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 129 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 130 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 131 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in Singapore

HEADLINES

PROSPECTS

RTD tea benefits from shift to reduced sugar beverages

Flavour innovation accelerates to attract consumer interest

COMPETITIVE LANDSCAPE

Pokka Corp (S) Pte Ltd maintains lead within RTD tea

Coca-Cola Singapore Beverages Pte Ltd sees growth with Authentic Tea House

CATEGORY DATA

Table 132 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 133 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 134 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 135 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 136 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 137 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 138 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 139 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 140 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 141 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 142 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 143 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 144 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Singapore

HEADLINES

PROSPECTS

Sports drink sales recover after period of decline

Reduced sugar variants contribute to the growth

COMPETITIVE LANDSCAPE

100Plus maintains overwhelming lead

Sports drinks becoming more consolidated

CATEGORY DATA

Table 145 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 146 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 147 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 148 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 149 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 150 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 151 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 152 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 153 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 154 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 155 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 156 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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Country Report

Soft Drinks in Singapore

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Executive Summary

New Report Guarantee

Soft drinks begins to recover with greater shift to reduced sugar products

Greater shift towards healthier choice in 2019

Coca-Cola Singapore Beverages Pte Ltd maintains lead in market

New products mainly revolve around reduced sugar or no sugar

Sustainability issue may pose challenge for soft drinks players

Soft drinks expected to grow over forecast period

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Overview

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Table of Contents

Soft Drinks in Singapore

EXECUTIVE SUMMARY

Soft drinks begins to recover with greater shift to reduced sugar products

Greater shift towards healthier choice in 2019

Coca-Cola Singapore Beverages Pte Ltd maintains lead in market

New products mainly revolve around reduced sugar or no sugar

Sustainability issue may pose challenge for soft drinks players

Soft drinks expected to grow over forecast period

MARKET DATA

APPENDIX

Fountain sales in Singapore

SOURCES

Asian Speciality Drinks in Singapore

HEADLINES

PROSPECTS

Asian speciality drinks continues to decline

COMPETITIVE LANDSCAPE

Yeo continues to lead the category

CATEGORY DATA

Bottled Water in Singapore

HEADLINES

PROSPECTS

Desire for healthier beverage continues to drive growth of bottled water

Sustainability concerns may dampen demand for bottled water

COMPETITIVE LANDSCAPE

Danone Asia Holdings Pte Ltd continues to dominate in value terms

F&N Foods (S) Pte Ltd maintains dominance in volume terms

Boxed water an alternative to PET bottle

CATEGORY DATA

Carbonates in Singapore

HEADLINES

PROSPECTS

Overall carbonates continues to decline

Low calorie cola carbonates posts highest growth

COMPETITIVE LANDSCAPE

Coca-Cola Singapore Beverages Pte Ltd continues to lead

F&N Foods (S) Pte Ltd trails in second place

CATEGORY DATA

Concentrates in Singapore

HEADLINES

PROSPECTS

Continued decline in demand for liquid concentrates

Functional positioning becomes the focus for powder concentrates

COMPETITIVE LANDSCAPE

Ribena fares better with healthier proposition and promotions

Asia Farm maintains lead in terms of volume

CATEGORY DATA

Concentrates conversions

Energy Drinks in Singapore

HEADLINES

PROSPECTS

Slower growth expected for regular energy drinks

Reduced sugar variants help to energise category

COMPETITIVE LANDSCAPE

TC Pharmaceutical Industry Co Ltd expands its reduced sugar offering

Leading brands maintain their dominance with promotional activities

CATEGORY DATA

Juice in Singapore

HEADLINES

PROSPECTS

Juice continues to decline in retail

Slower growth in coconut water due to maturity