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Soft Drinks in Singapore

December 2021
Select Country Report
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Singapore report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Singapore?
  • To what extent are health considerations impacting consumption of Soft Drinks in Singapore?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Singapore?
  • Which are the leading brands in Soft Drinks in Singapore?
  • What potential exists for multinational or domestic soft drinks companies to expand in Singapore?
  • How are products distributed in Soft Drinks in Singapore?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Soft Drinks in Singapore

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
Fountain sales in Singapore
Trends

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Singapore

KEY DATA FINDINGS

Sluggish growth for off-trade sales of bottled water in 2021
Sustainable packaging for bottled water to be further promoted in line with environmental concerns
Sparkling flavoured bottled water continues to expand and offer exciting alternative to consumers
Growing health consciousness is set to further benefit bottled water
Bottled water manufacturers need to evaluate price positioning to appeal to masses
Further switch by consumers towards e-commerce for multipacks and large pack sizes
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 34 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Carbonates in Singapore

KEY DATA FINDINGS

New reduced sugar variants seek to strengthen health positioning
Collaborations with celebrities serve to strengthen marketing activities
Further penetration of e-commerce drives continual shift towards larger pack sizes and multipacks
Low calorie cola carbonates players set to invest in active marketing and new product developments to strengthen health appeal
Non-cola carbonate seeks to grow through launch of new flavours
On-trade sales will struggle to fully recover over the forecast period
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 49 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 50 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

Concentrates in Singapore

KEY DATA FINDINGS

COVID-19 restrictions have mixed impact on liquid concentrates
Health and wellness trend deals a blow to concentrates
Convenience trend sees powder concentrate overshadowed by sports drinks
Diversification towards smaller pack sizes can cater to less frequent consumption
Concentrates as part of players’ wider portfolios rather than main focus
E-commerce an opportunity for greater brand variety
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 66 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 67 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

Juice in Singapore

KEY DATA FINDINGS

Immunity boost becomes a focus for juice brands with digestive health as a differentiator
Localisation of flavours as a strategy to boost brand equity
Post-vaccination provides a new moment of consumption for coconut water
Product innovation could shift towards health functionality
Booster jabs can be a sustained shot in the arm for coconut water
E-commerce offers consumers greater selection variety
Table 80 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 81 Off-trade Sales of Juice by Category: Value 2016-2021
Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 83 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 84 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 85 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 86 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 87 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 88 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 89 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 90 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 91 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

RTD Coffee in Singapore

KEY DATA FINDINGS

Stagnating demand for RTD coffee in 2021
RTD coffee remains highly consolidated competitive landscape
Limited editions launched to excite consumers
Transition to “new normal” may provide improved growth prospects for RTD coffee
Focus on health and sugar reduction to continue
Growing interest in plant-based milk alternatives could be potential expansion opportunity
Table 92 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 93 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 94 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 95 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 96 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
Table 97 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
Table 98 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
Table 99 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
Table 100 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 101 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 102 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 103 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

RTD Tea in Singapore

KEY DATA FINDINGS

Healthier options and wide variety of RTD tea continue to drive growth
RTD tea players actively market on social media to educate consumers about health benefits
Innovative limited edition packaging appeal to consumers
Use of health claims set to gain further momentum over the forecast period
E-commerce’s penetration of RTD tea serves as potential growth area
Partnerships with delivery platforms and foodservice key to driving sales
Table 104 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 105 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 106 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 107 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 108 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

Energy Drinks in Singapore

KEY DATA FINDINGS

COVID-19 foreign worker restrictions slow stronger recovery for energy drinks
TC Pharmaceutical retains dominance due to branding and positioning
Monster Energy targets young adults and students with fruit flavours
Nutri-Grade labelling legislation could further drive up demand for reduced sugar variants
Addressing construction backlog could create further demand for energy drinks
Healthy ingredients can be growth driver of reduced sugar variants
Table 117 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 118 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Sports Drinks in Singapore

KEY DATA FINDINGS

Increasing health consciousness drives 2021’s growth
Reduced sugar variants record further dynamic growth, albeit from smaller base
F&N Foods dominates, while Otsuka regains value share due to branding and marketing
Health and wellness trend and infrastructure plans to further benefit sports drinks
Product reformulation will see increasing focus on health in line with new Nutri-Grade labelling
Greater emphasis on brand marketing expected
Table 129 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 130 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Asian Speciality Drinks in Singapore

KEY DATA FINDINGS

Decline of Asian speciality drinks continues in 2021
Yeo Hiap Seng maintains its dominance through brand equity and wide distribution
Limited innovation deters further growth of Asian speciality drinks
Partnerships with e-commerce and online delivery platforms create opportunities for expansion
Table 141 Off-trade Sales of Asian Speciality Drinks: Volume 2016-2021
Table 142 Off-trade Sales of Asian Speciality Drinks: Value 2016-2021
Table 143 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2016-2021
Table 144 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2016-2021
Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2021
Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2021
Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2017-2021
Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2018-2021
Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2021-2026
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2021-2026
Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2021-2026
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2021-2026
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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