Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Soft Drinks in

Soft Drinks in Singapore

78 pages, Mar 2018

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Further decline in most soft drinks categories

Soft drinks volumes sharply decreased in 2017, with no signs pointing towards recovery. This is also the consensus amongst players across various categories, with differing opinions as to why volume sales are declining.

Year two of the war against diabetes, with signs pointing towards a long-drawn-out battle

The government’s war against diabetes was first announced in 2016, and was reiterated again during the prime minister’s speech on National Day in August 2017. The speech advised consumers to cut the consumption of soft drinks, and encouraged Singaporeans to drink plain water.

Strong competition in a shrinking market

Singapore’s soft drinks market is mature, and players such as Coca-Cola Singapore Beverages, F&N Foods and Pokka Corp continued to lead in 2017. These players are all responding to the war against diabetes by producing reduced sugar variants, such as Seasons Ice Lemon Tea Reduced Sugar, or by employing labelling strategies, such as the Healthy Pyramid symbol on Coca-Cola Light and Coke Zero Sugar to communicate to consumers that the products are healthier than before.

Product reinvention is all about letting the creative juices flow

Despite the declining performance, beverages players did not cease to release products that challenged preconceived notions in different categories. In addition to the unprecedented launch of RTD flavoured oolong tea, Pokka Corp also released Pokka Yuan Yang in May 2017, a beverage enjoyed by Singaporean locals that combines elements from tea and coffee.

Tough times expected as consumers play hardball

Soft drinks manufacturers are expected to have a difficult time catering to the needs of Singaporean consumers over the forecast period. Given the influence of global healthy living trends and the government’s continued emphasis on the dangers of diabetes, consumers are expected to demand healthier products that do not compromise on taste.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Soft Drinks in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Singapore?
What are the major brands in Singapore?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Want to find out more about this report?

Request more information

Soft Drinks in Singapore

EXECUTIVE SUMMARY

Further decline in most soft drinks categories

Year two of the war against diabetes, with signs pointing towards a long-drawn-out battle

Strong competition in a shrinking market

Product reinvention is all about letting the creative juices flow

Tough times expected as consumers play hardball

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Singapore

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Singapore

HEADLINES

PROSPECTS

The government’s war against diabetes affects sales

Stronger decline expected than in RTD tea in the forecast period

COMPETITIVE LANDSCAPE

Yeo Hiap Seng remains the captain of a sinking ship

A continued strong decline is expected

Speciality requires effort and dedication

CATEGORY DATA

Table 32 Off-trade Sales of Asian Speciality Drinks: Volume 2012-2017
Table 33 Off-trade Sales of Asian Speciality Drinks: Value 2012-2017
Table 34 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2012-2017
Table 35 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2012-2017
Table 36 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2013-2017
Table 37 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2017
Table 38 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2013-2017
Table 39 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2014-2017
Table 40 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 41 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 42 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 43 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022

Bottled Water in Singapore

HEADLINES

PROSPECTS

Still bottled water is the main driver of volume growth

Artesian water sees a low take-up rate off-trade

Still bottled water is set to maintain its dynamism

COMPETITIVE LANDSCAPE

F&N Foods remains the leading player in bottled water

Foreign premium water brands spur the competition in the on-trade channel

Internet retailing is rising rapidly

CATEGORY DATA

Table 44 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 45 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 46 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 47 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 48 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 49 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 50 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 51 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 52 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 53 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 54 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Singapore

HEADLINES

PROSPECTS

Regular cola carbonates is the biggest casualty in the war against diabetes

Healthier products move into the spotlight

A slowing of the decline is expected

COMPETITIVE LANDSCAPE

Coca-Cola Singapore Beverages leads carbonates

Healthy carbonated juice – a sparkle of hope as interest in carbonates fizzles out

Innovation in non-cola carbonates

CATEGORY DATA

Table 56 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 57 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 58 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 59 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 60 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 61 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 62 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 63 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 64 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 65 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 70 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 71 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 72 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 73 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 74 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 75 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Singapore

HEADLINES

PROSPECTS

Manufacturers of concentrates diversify into RTD juices

Improving drink formulations is key to growth

COMPETITIVE LANDSCAPE

Suntory Beverage & Food Asia takes a major hit from a bottling error

Internet retailing has strong growth potential

CATEGORY DATA

Concentrates conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 76 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 77 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 78 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 79 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 80 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 81 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 82 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 83 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 84 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 85 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 86 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 87 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 88 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 89 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 90 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 91 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Singapore

HEADLINES

PROSPECTS

Blue collar workers consume the most energy drinks

The escalating war on diabetes has little impact on energy drinks

Forecast period trends

COMPETITIVE LANDSCAPE

TC Pharmaceutical Industry continues to dominate energy drinks

The competition is based largely on price

The anticipated launch of new products

CATEGORY DATA

Table 92 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 93 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 94 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 95 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 96 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 97 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 98 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 99 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 100 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 101 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 102 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 103 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Singapore

HEADLINES

PROSPECTS

Volume sales of packaged juice show a strong decline

Fresh fruit juice gets a boost as consumers look to foodservice outlets for vitamins

Growth is expected to resume from the middle of the forecast period

COMPETITIVE LANDSCAPE

The rising popularity of coconut water

The strong performance of Lam Soon Singapore with the UFC brand

Chia seeds may be the way to boost sales in a difficult period

CATEGORY DATA

Table 104 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 105 Off-trade Sales of Juice by Category: Value 2012-2017
Table 106 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 107 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 108 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 109 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 110 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 111 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 112 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 113 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 114 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 115 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 116 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 117 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 118 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Singapore

HEADLINES

PROSPECTS

Consumers perceive RTD coffee as unhealthy

The most popular brands cater to the economy segment

Premium RTD coffee faces competition from fresh coffee

COMPETITIVE LANDSCAPE

The entry of Wonda RTD coffee is unlikely to disrupt the existing ecosystem

The high margins required by convenience stores limit the product range

CATEGORY DATA

Table 119 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 120 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 121 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 122 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 123 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 124 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 125 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 126 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 127 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 128 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 129 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 130 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

RTD Tea in Singapore

HEADLINES

PROSPECTS

RTD tea is caught in the crossfire between the government and diabetes

Tea players are brewing up a novelty storm

The move to unsweetened tea is expected to continue

COMPETITIVE LANDSCAPE

RTD tea is infused with local flavours

More products with a local spin are expected to be launched

Pokka Corp has the formula for success

CATEGORY DATA

Table 131 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 132 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 133 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 134 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 135 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 136 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 137 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 138 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 139 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 140 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 141 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 142 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 143 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Singapore

HEADLINES

PROSPECTS

Sponsorship of major sporting events is key to brand awareness

Sports drinks faces strong competition from unsweetened water

New products set to be as close to sweat as possible

COMPETITIVE LANDSCAPE

Large players face declining sales despite deep discounts

Otsuka Pharmaceutical sees the best value performance

Newer brands are set to see good performances in the forecast period

CATEGORY DATA

Table 144 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 145 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 146 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 147 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 148 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 149 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 150 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 151 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 152 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 153 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 154 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 155 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Soft Drinks in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

Further decline in most soft drinks categories

Year two of the war against diabetes, with signs pointing towards a long-drawn-out battle

Strong competition in a shrinking market

Product reinvention is all about letting the creative juices flow

Tough times expected as consumers play hardball

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Singapore

EXECUTIVE SUMMARY

Further decline in most soft drinks categories

Year two of the war against diabetes, with signs pointing towards a long-drawn-out battle

Strong competition in a shrinking market

Product reinvention is all about letting the creative juices flow

Tough times expected as consumers play hardball

MARKET DATA

APPENDIX

Fountain sales in Singapore

SOURCES

Asian Speciality Drinks in Singapore

HEADLINES

PROSPECTS

The government’s war against diabetes affects sales

Stronger decline expected than in RTD tea in the forecast period

COMPETITIVE LANDSCAPE

Yeo Hiap Seng remains the captain of a sinking ship

A continued strong decline is expected

Speciality requires effort and dedication

CATEGORY DATA

Bottled Water in Singapore

HEADLINES

PROSPECTS

Still bottled water is the main driver of volume growth

Artesian water sees a low take-up rate off-trade

Still bottled water is set to maintain its dynamism

COMPETITIVE LANDSCAPE

F&N Foods remains the leading player in bottled water

Foreign premium water brands spur the competition in the on-trade channel

Internet retailing is rising rapidly

CATEGORY DATA

Carbonates in Singapore

HEADLINES

PROSPECTS

Regular cola carbonates is the biggest casualty in the war against diabetes

Healthier products move into the spotlight

A slowing of the decline is expected

COMPETITIVE LANDSCAPE

Coca-Cola Singapore Beverages leads carbonates

Healthy carbonated juice – a sparkle of hope as interest in carbonates fizzles out

Innovation in non-cola carbonates

CATEGORY DATA

Concentrates in Singapore

HEADLINES

PROSPECTS

Manufacturers of concentrates diversify into RTD juices

Improving drink formulations is key to growth

COMPETITIVE LANDSCAPE

Suntory Beverage & Food Asia takes a major hit from a bottling error

Internet retailing has strong growth potential

CATEGORY DATA

Concentrates conversions

Energy Drinks in Singapore

HEADLINES

PROSPECTS

Blue collar workers consume the most energy drinks

The escalating war on diabetes has little impact on energy drinks

Forecast period trends

COMPETITIVE LANDSCAPE

TC Pharmaceutical Industry continues to dominate energy drinks

The competition is based largely on price

The anticipated launch of new products