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Learn moreDec 2020
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The outbreak of COVID-19 is expected to lead to an increase in off-trade volume growth for soft drinks in 2020, with off-trade volume growth of 3% predicted for the year, compared to volume growth of 2% in 2020. However, unlike other countries within the EU, as a response to the outbreak of COVID-19, Sweden did not enforce a lockdown in the country.
There have been no restrictions or lockdowns in Sweden, except for a ban on gatherings of more than 50 people that was introduced on 29 March (except for schools and workplaces). There have been recommendations from the Public Institute of Health that people should not travel outside of the country or even inside the country, unless absolutely necessary, but no strict rules were in place to limit this.
Coca-Cola Enterprises Sverige is set to retain its lead in 2020, increasing its share while also recording positive value growth for the year. All three leading brands, Coca-Cola, Coca-Cola Zero and Coca-Cola Light, are set to increase their share during the year, with double-digit growth predicted for Coca-Cola Zero, during a time when health and wellness is key.
There were no store closures or reduced opening hours in Sweden in 2020, with on-trade establishments also remaining open. However, with many Swedes deciding to remain cautious, many are remaining wary of visiting on-trade establishments, which is contributing to dropping sales, especially in the case of impulse and RTD products.
There is a noticeable shift towards off-trade sales from on-trade sales in 2020, despite Sweden not closing foodservice outlets across the country. However, those facilities that offered capacity for over 50 guests did have to close, which had a negative impact on establishments organising weddings, business events and discos.
On-trade sales are set to see a recovery from 2021, predicted to record double-digit volume and value growth for the year. This growth will benefit from consumers adapting their behaviours, feeling confident to socialise in public, returning to foodservice outlets and other on-trade establishments, including cinemas and theatres.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.