Soft Drinks in Canada

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Canada report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Canada?
  • To what extent are health considerations impacting consumption of Soft Drinks in Canada?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Canada?
  • Which are the leading brands in Soft Drinks in Canada?
  • What potential exists for multinational or domestic soft drinks companies to expand in Canada?
  • How are products distributed in Soft Drinks in Canada?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Canada

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021 Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021 Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026 Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Canada

KEY DATA FINDINGS

2021 DEVELOPMENTS

The on-trade and off-trade see reversed trends in 2021 as the COVID-19 pandemic comes to a gradual end
Giants Coca-Cola and PepsiCo Beverages Canada discontinue less popular brands in 2021
Ginger ale sees the most dynamic performance thanks to the health and wellness trend

PROSPECTS AND OPPORTUNITIES

Uncertain future for carbonates filled with ups and downs
More and more companies venture into sustainability in order to stay relevant
Sugar tax is on the way and set to provide a challenge for carbonates

CATEGORY DATA

Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021 Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021 Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021 Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021 Table 37 Off-trade Sales of Carbonates by Category: Volume 2016-2021 Table 38 Off-trade Sales of Carbonates by Category: Value 2016-2021 Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021 Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021 Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021 Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021 Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021 Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021 Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021 Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021 Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026 Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026 Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026 Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026 Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026 Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

Juice in Canada

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slowed demand after being bolstered by the COVID-19 pandemic as consumers return to pre pandemic purchasing patterns
PepsiCo Beverages continues to lead thanks to popular brand Tropicana in 2021
The health and wellness trend boosts the interest in natural and functional juice

PROSPECTS AND OPPORTUNITIES

Bumpy road ahead for juice as consumers spend less time in their homes
Bottles water and fresh fruits could pose a threat as the health and wellness trend gathers pace
Interesting innovations for both packaging and ingredients set to come

CATEGORY DATA

Table 53 Off-trade Sales of Juice by Category: Volume 2016-2021 Table 54 Off-trade Sales of Juice by Category: Value 2016-2021 Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021 Table 56 Off-trade Sales of Juice by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Off-trade Juice: % Volume 2017-2021 Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021 Table 59 NBO Company Shares of Off-trade Juice: % Value 2017-2021 Table 60 LBN Brand Shares of Off-trade Juice: % Value 2018-2021 Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026 Table 62 Forecast Off-trade Sales of Juice by Category: Value 2021-2026 Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026 Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in Canada

KEY DATA FINDINGS

2021 DEVELOPMENTS

As the COVID-19 pandemic comes to an end, retail sales migrate to the foodservice industry
Sparkling flavoured bottled water sees the most dynamic growth in 2021
Nestlé Waters of Canada becomes BlueTriton Brands Inc in 2021 and continues to lead

PROSPECTS AND OPPORTUNITIES

Bottled water faces many challenges as consumers spend more time outside of their homes
Functional benefits sought after in bottled water as the health and wellness trend gathers pace
Sugar tax is on the way and set to detriment flavoured bottled water

CATEGORY DATA

Table 65 Off-trade Sales of Bottled Water by Category: Volume 2016-2021 Table 66 Off-trade Sales of Bottled Water by Category: Value 2016-2021 Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021 Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021 Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021 Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021 Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021 Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021 Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026 Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026 Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026 Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Sports Drinks in Canada

KEY DATA FINDINGS

2021 DEVELOPMENTS

On-trade sales rebound while off-trade sales slow in 2021
PepsiCo Beverages continues to dominate with its leading brand Gatorade
Millennials continue to be the target audience of sports drinks in Canada

PROSPECTS AND OPPORTUNITIES

Energy drinks with functional properties provide an area for growth in 2022 and beyond
E-commerce continues to gather pace and provides an opportunity for smaller players with less shelf space
Sugar tax is on the way and set to influence players to focus on sugar-free sports drinks

CATEGORY DATA

Table 77 Off-trade Sales of Sports Drinks: Volume 2016-2021 Table 78 Off-trade Sales of Sports Drinks: Value 2016-2021 Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021 Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021 Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021 Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021 Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021 Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021 Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026 Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026 Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026 Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Energy Drinks in Canada

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slight slowed demand as consumers shift back to the on-trade in 2021
GURU makes a notable mark in energy drinks in 2021 while Coca-Cola continues to lead
Confusion between energy drinks and sports drinks acts as a hinderance

PROSPECTS AND OPPORTUNITIES

Functional benefits become increasingly popular due to the growing health and wellness trend post pandemic
Further restrictions expected on distribution due to unhealthy image
Sugar tax is on the way and set to influence innovations

CATEGORY DATA

Table 89 Off-trade Sales of Energy Drinks: Volume 2016-2021 Table 90 Off-trade Sales of Energy Drinks: Value 2016-2021 Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021 Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021 Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021 Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021 Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021 Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021 Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026 Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026 Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026 Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in Canada

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers return to their pre pandemic purchasing patterns which boosts the demand for concentrates once again
PepsiCo strengthens its position due to its acquisition of SodaStream
Kraft Canada leads in both value and volume terms in 2021

PROSPECTS AND OPPORTUNITIES

Natural ingredients and functional benefits influence innovations in 2022 and beyond
Potential implementation of front-of-package nutrition labelling
Sugar tax is on the way and set to put additional pressure on the competitive landscape

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021 Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021 Table 103 Off-trade Sales of Concentrates by Category: Value 2016-2021 Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021 Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021 Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021 Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021 Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021 Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021 Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021 Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021 Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026 Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026 Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026 Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in Canada

KEY DATA FINDINGS

2021 DEVELOPMENTS

New product developments include those with functional benefits in 2021 in line with the growing health and wellness trend
Growing concerns surrounding sustainability promote new product launches in 2021
Minute Maid Co Canada remains leading player despite the growth of smaller brands in 2021

PROSPECTS AND OPPORTUNITIES

Kombucha set to boost growth amidst uncertain trajectory for RTD tea in 2022 and beyond
Limited success expected for RTD tea in e-commerce channel
Sugar tax set to influence a new range of sugar-free developments over the forecast period

CATEGORY DATA

Table 116 Off-trade Sales of RTD Tea by Category: Volume 2016-2021 Table 117 Off-trade Sales of RTD Tea by Category: Value 2016-2021 Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021 Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021 Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021 Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021 Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021 Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021 Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021 Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026 Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026 Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026 Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in Canada

KEY DATA FINDINGS

2021 DEVELOPMENTS

RTD coffee continues to grow in appeal in 2021
Innovations focus on health and wellness and sustainability in 2021
The North American Coffee Partnership continues to lead thanks to popular brand Starbucks Frappuccino

PROSPECTS AND OPPORTUNITIES

Bumpy road ahead towards recovery and post-pandemic era
RTD coffee continues to be made up from the off-trade over the forecast period
Sugar tax and the health and wellness trend influence new product launches in 2022 and beyond

CATEGORY DATA

Table 129 Off-trade Sales of RTD Coffee: Volume 2016-2021 Table 130 Off-trade Sales of RTD Coffee: Value 2016-2021 Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021 Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021 Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021 Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021 Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021 Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021 Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026 Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026 Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026 Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
      • Low Calorie Cola Carbonates
      • Regular Cola Carbonates
      • Lemonade/Lime
      • Ginger Ale
      • Tonic Water/Other Bitters
      • Orange Carbonates
      • Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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