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Soft Drinks in Canada

November 2022
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Canada report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Canada?
  • To what extent are health considerations impacting consumption of Soft Drinks in Canada?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Canada?
  • Which are the leading brands in Soft Drinks in Canada?
  • What potential exists for multinational or domestic soft drinks companies to expand in Canada?
  • How are products distributed in Soft Drinks in Canada?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Soft Drinks in Canada

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
Fountain sales in Canada

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Canada

KEY DATA FINDINGS

With consumers being more mobile, demand for smaller formats has risen
BlueTriton Brands Inc continues to lead in 2022
Sparkling flavoured bottled water sees dynamic growth in 2022
Bottled water faces many challenges as consumers spend more time outside of their homes
Functional benefits sought after in bottled water as the health and wellness trend gathers pace
Sugar tax is on the way and set to detriment flavoured bottled water
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 34 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

Carbonates in Canada

KEY DATA FINDINGS

The on-trade and off-trade see reversed trends in 2022 as the COVID-19 pandemic comes to a gradual end
Zero sugar carbonates outpace the rest of the category
Giants Coca-Cola and PepsiCo Beverages Canada discontinue less popular brands
Non-cola carbonates set to fare better due to the positive performance of tonic water/mixers/other bitters
Tonic water/mixers/other bitters benefits from growing cocktail culture
With carbonates perceived as unhealthy, more Canadians are turning to bottled water and cold-pressed juice
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 49 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 50 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027

Concentrates in Canada

KEY DATA FINDINGS

Consumers return to their pre-pandemic purchasing patterns which boosts demand for concentrates once again
Zero sugar concentrates outpace the rest of the category
Kraft Canada leads in both value and volume terms in 2022
Natural ingredients and functional benefits influence innovations in 2023 and beyond
Potential implementation of front-of-package nutrition labelling
Sugar tax is on the way and set to put additional pressure on the competitive landscape
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 66 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 67 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

Juice in Canada

KEY DATA FINDINGS

Slowed demand after being bolstered by the COVID-19 pandemic as consumers return to pre-pandemic purchasing patterns
The health and wellness trend boosts the interest in natural and functional juice
A Lassonde continues to lead thanks to popular brand Oasis in 2022
Bumpy road ahead for juice as consumers spend less time in their homes
Bottled water and fresh fruits could pose a threat as the health and wellness trend gathers pace
Interesting innovations for both packaging and ingredients set to come
Table 80 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 81 Off-trade Sales of Juice by Category: Value 2017-2022
Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 83 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 85 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 86 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 87 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 88 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 89 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 90 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 91 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

RTD Coffee in Canada

KEY DATA FINDINGS

RTD coffee continues to grow in appeal in 2022
Innovations focus on health and wellness and sustainability in 2022
The North American Coffee Partnership continues to lead thanks to popular brand Starbucks Frappuccino
Bumpy road ahead towards recovery and post-pandemic era
RTD coffee continues to be made up from the off-trade over the forecast period
Sugar tax and the health and wellness trend influence new product launches in 2022 and beyond
Table 92 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 93 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 94 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 95 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 96 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 97 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 98 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 99 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 100 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 101 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 102 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 103 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027

RTD Tea in Canada

KEY DATA FINDINGS

New product developments include those with functional benefits in line with the growing health and wellness trend
Zero sugar RTD tea outpaces the rest of the category
Minute Maid Co Canada remains leading player despite the growth of smaller brands in 2022
Kombucha set to boost growth amidst uncertain trajectory for RTD tea in 2022 and beyond
Sustainability will re-emerge as a key focus area
Sugar tax set to influence a new range of sugar-free developments over the forecast period
Table 104 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 105 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 106 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 107 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 108 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

Energy Drinks in Canada

KEY DATA FINDINGS

Continued slowdown in demand as consumers shift back to the on-trade in 2022
GURU makes a notable mark in energy drinks while Coca-Cola continues to lead
Zero sugar energy drinks outpace the rest of the category
Functional benefits become increasingly popular due to the growing health and wellness trend
Carbonated bottled water brands venture into energy drinks
Further restrictions expected on distribution due to unhealthy image
Table 117 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 118 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

Sports Drinks in Canada

KEY DATA FINDINGS

Off-trade sales slow in 2022
Millennials continue to be the target audience of sports drinks in Canada
PepsiCo Beverages continues to dominate with its leading brand Gatorade
Energy drinks with functional properties provide an area for growth in 2023 and beyond
Smaller players continue to innovate in sports drinks
Sports drinks likely to see growing competition from functional bottled water
Table 129 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 130 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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