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Learn moreDec 2020
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Many COVID-19 restrictions implemented to curb the spread of the virus in Kenya are expected to have a negative impact on the performance of categories in soft drinks. Foodservice closures implemented in order to prevent crowds of people in Kenya, for example, will restrict demand for carbonates which are popular products in restaurants, bars and cafés.
On 27 March, in response to the threat of the pandemic, the Kenyan government instituted a nationwide dusk-to-dawn curfew from 19.00-05.
Companies will be driven to focus more on health and wellness claims following the outbreak of COVID-19 in Kenya. Unhealthy products will be less popular as consumers are looking to boost their health and immunity to protect themselves against COVID-19 infection.
In retail, e-commerce is expected to grow slightly in 2020. Although Kenya is yet to see the emergence of a widely available e-commerce distribution channel, COVID-19 is expected to kickstart the emergence of e-commerce in the country.
Foodservice closures have been put in place throughout Kenya in 2020 in order to curb the spread of COVID-19 in places where large numbers of consumers are likely to gather. This is expected to restrict growth in foodservice sales in 2020, although it is not expected to result in significant declines such as those felt in other industries.
As the effects of COVID-19 subside in the coming years, foodservice outlets will reopen, and on-trade sales are expected to recover in the forecast period. As such, on-trade growth rates will return to review period growth rates in the coming years following the suppressed growth expected for 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Kenya with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.