Soft Drinks in Hungary

Soft Drinks in Hungary

EXECUTIVE SUMMARY

Soft drinks growing thanks to improving economy and rising tourism levels

Healthier soft drinks continue to perform strongly

Innovation and promotion to the fore among soft drinks players

Health and wellness driving product development and innovation in soft drinks

Health trends wil continue to help shape the growing soft drinks market

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in Hungary

Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bottled Water in Hungary

HEADLINES

PROSPECTS

Health trend is a major growth driver in the mature bottled water category

Still bottled water outperforming carbonated bottled water

Functional bottled water the most dynamic product

COMPETITIVE LANDSCAPE

Leading player’s Magnesia brand is proving attractive to health-conscious consumers

Online sales increasing the availability of purified and bulk water

Natural mineral bottled water a popular health-conscious choice in the on-trade

CATEGORY DATA

Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Hungary

HEADLINES

PROSPECTS

Hot weather and increasing disposable income help boost sales of carbonates

Players continue to promote and market their products to maintain consumer awareness

On-trade continues to outperform off-trade

COMPETITIVE LANDSCAPE

Coca-Cola focusing on “zero” products

Szentkirályi-Kékkúti Ásványvíz to take over the Pepsi brand in Hungary

Hell Energy expands its production facilities in a bid to boost domestic sales and exports

CATEGORY DATA

Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 55 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Concentrates in Hungary

HEADLINES

PROSPECTS

Concentrates back in vogue thanks to healthier variants and new flavours

All-natural products a good way for liquid concentrates to fight off competition from other soft drinks products

“Home-made” lemonade continues to trend in the on-trade

COMPETITIVE LANDSCAPE

Domestic producers maintain sales via constant product development

Private label players adding premium products to their ranges

Prices could be pushed higher by move towards sports drink and HW FF powder concentrates

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 66 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 69 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 70 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 71 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 72 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in Hungary

HEADLINES

PROSPECTS

Energy drinks continues delivering healthy growth, backed by strong company activity

Health trends still having more of a positive than a negative effect on energy drinks

Presence of energy drinks remains weak in the on-trade

COMPETITIVE LANDSCAPE

Coca-Cola has another go at launching the Coca-Cola Energy line in Hungary

Hell Energy’s expanded production facilities will serve both the domestic and export markets

Energy drinks distribution more diversified than other soft drinks

CATEGORY DATA

Table 84 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 85 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 86 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 87 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 88 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 89 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 90 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 91 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 92 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 93 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 94 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 95 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Hungary

HEADLINES

PROSPECTS

Juice continues to benefit from but also be shaped by health trends

Juice drinks continues growing as a healthier alternative to carbonates

Innovation helping to keep consumers interested in more mature juice categories

COMPETITIVE LANDSCAPE

Competition fierce between leading manufacturers

Rauch launches Rauch Juice Bar line

Discounters Lidl and Aldi making not from concentrate 100% juice more affordable

CATEGORY DATA

Table 96 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 97 Off-trade Sales of Juice by Category: Value 2014-2019
Table 98 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 99 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 100 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 101 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 102 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 103 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 104 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 105 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 106 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 107 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 108 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 109 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 110 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in Hungary

HEADLINES

PROSPECTS

Increasing trend for on-the-go coffee consumption benefits RTD coffee

Reduced-sugar RTD coffee attracts health-conscious consumers

Seasonality and packaging also play a role alongside convenience

COMPETITIVE LANDSCAPE

FrieslandCampina renews its Milli brand with premium 250ml PET bottle packaging

Swiss brand Emmi launched in Hungary, while Spar adds a premium version to is line-up

Starbucks looks to tap into the premium segment, albeit sometimes using discounts

CATEGORY DATA

Table 111 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 112 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 113 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 114 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 115 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 116 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 117 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 118 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 119 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 120 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 121 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 122 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in Hungary

HEADLINES

PROSPECTS

New products and flavours to help maintain RTD tea’s growth momentum

Health-conscious choices expand within RTD tea

Advertsing, marketing and new healthy versions helping to drive growth

COMPETITIVE LANDSCAPE

Coca-Cola adds new flavour combinations to its new Fuze Tea brand

Hell Energy adds two zero variants to its Xixo product line

Players looking to break the traditional monopoly of Coca-Cola brands in the on-trade

CATEGORY DATA

Table 123 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 124 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 125 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 126 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 127 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 128 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 129 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 130 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 131 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 132 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 133 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 134 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 135 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Hungary

HEADLINES

PROSPECTS

Sports drinks reaching a wider audience as more people begin actively exercising

Specialisation/segmentation a tool for fighting competition from other soft drinks

Online sales continue to grow

COMPETITIVE LANDSCAPE

International power brands lead, but niche brands and private label also play a role

Aldi’s private label line wins an award as Lidl enters sports drinks

Move to powder and liquid concentrate format could threaten RTD sales

CATEGORY DATA

Table 136 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 137 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 138 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 139 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 140 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 141 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 142 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 143 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 144 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 145 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 146 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 147 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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