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Country Report

Soft Drinks in

Soft Drinks in Hungary

86 pages, Feb 2018

US$2,100

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Executive Summary

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Hot summer and improving economy boost soft drinks sales

The hot summer of 2017 and the general economic improvement boosted soft drinks in Hungary. Consumers were increasingly willing to spend on impulse and indulgence products.

Polarisation affects the soft drinks market

Positive economic developments and tax cuts resulted in stronger purchasing power especially for wealthier consumer groups, resulting in increased demand for premium soft drinks in 2017. Product development was intensive, several private label manufacturers also widened their premium soft drinks range, which contributed to growing polarisation in every category of soft drinks.

Local players emerge

In Hungary soft drinks are dominated by international companies who will retain a strong presence over the forecast period. Coca-Cola HBC Hungary Kft was the leading manufacturer and distributor for years, thanks to its intensive marketing activities and the fact it operates the strongest distribution network across all off-trade and on-trade channels.

Innovation becomes a key factor with new products driving growth

New product launches and innovation played a key role in the direction and growth of several Hungarian soft drinks categories. Innovation in new flavours follows general trends which also influence impulse consumption in packaged food and hot drinks such as tea.

Soft drinks consumption will continue to spread

The outlook for soft drinks is very positive, continued growth is expected over the forecast period both in value and volume terms. Soft drinks will remain among the most commonly purchased grocery items in Hungary.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hungary for free:

The Soft Drinks in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Hungary?
What are the major brands in Hungary?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Hungary

EXECUTIVE SUMMARY

Hot summer and improving economy boost soft drinks sales

Polarisation affects the soft drinks market

Local players emerge

Innovation becomes a key factor with new products driving growth

Soft drinks consumption will continue to spread

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Hungary

Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Hungary

PROSPECTS

Bottled Water in Hungary

HEADLINES

PROSPECTS

Drinking bottled water becomes more widespread

Still bottled water gains sales share from carbonated bottle water

Hybrid bottled water products gain popularity

COMPETITIVE LANDSCAPE

Local and international players compete for position

Peak demand poses supply and logistics issues for manufacturers

Innovations and new directions

CATEGORY DATA

Table 32 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Hungary

HEADLINES

PROSPECTS

Weather has a strong influence on sales

Health trend plays a key role

Increasing polarisation of packaging sizes

COMPETITIVE LANDSCAPE

Multinationals generate growth through intense marketing campaigns

Emerging local brands pose no threat to Coca-Cola’s dominance

Competition for carbonates from other types of drinks

CATEGORY DATA

Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Hungary

HEADLINES

PROSPECTS

Liquid concentrates experiences polarisation

On-trade trends witness renaissance of premium concentrates

Liquid concentrates dominates sales

COMPETITIVE LANDSCAPE

Higher concentration and use of sweeteners in new products

Private label vs brands

Traditional fruit flavours dominate concentrates

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 66 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Hungary

HEADLINES

PROSPECTS

Lifestyle trends generate demand for energy drinks

Energy drinks embrace the latest health trends

Manufacturers flexibly adapt to legislation

COMPETITIVE LANDSCAPE

Leading companies grow their sales

Players experiment with hybrid functional drinks

Style is key in packaging trends

CATEGORY DATA

Table 80 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 81 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 82 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 83 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 86 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 87 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 88 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 89 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 90 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 91 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Hungary

HEADLINES

PROSPECTS

Juice records stable expansion driven by health trends

Dynamic expansion continues in not from concentrate 100% juice

Consumer awareness about sugar continues impacting sales

COMPETITIVE LANDSCAPE

International players remain strong

Private label plays an increasing role

Innovation includes mixing exotic, indulgent flavours

CATEGORY DATA

Table 92 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 93 Off-trade Sales of Juice by Category: Value 2012-2017
Table 94 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 95 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 96 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 97 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 98 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 99 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 100 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 101 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 102 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 103 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 104 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 105 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 106 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Hungary

HEADLINES

PROSPECTS

Growing demand for RTD solutions

Changing consumption habits positively affect RTD coffee

On-the-go RTD coffee meets need for speed and convenience

COMPETITIVE LANDSCAPE

Growth potential at the premium end

Quality new products attract customers

Practical packaging and shelf life provide competitive edge

CATEGORY DATA

Table 107 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 108 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 109 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 110 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 113 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 115 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 116 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 117 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 118 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

RTD Tea in Hungary

HEADLINES

PROSPECTS

Hot summer and strong advertising drive growth in RTD tea

Health trends have a strong influence

Traditional flavours lead although flavour range widens

COMPETITIVE LANDSCAPE

Multinationals lead but local competition emerges

Polarisation strengthens in RTD tea

Categories overlap

CATEGORY DATA

Table 119 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 120 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 121 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 122 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 123 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 124 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 125 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 126 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 127 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Hungary

HEADLINES

PROSPECTS

Sports drinks benefits from fitness trend and wider availability

Sport hydration remains small with much competition

Development directions in sports drinks

COMPETITIVE LANDSCAPE

Niche brands emerge alongside international power brands

Players focus on reduced sugar

The range of distribution channels widens

CATEGORY DATA

Table 132 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 133 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 134 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 135 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 136 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 138 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 140 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 141 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 142 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 143 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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Megatrends

Country Report

Soft Drinks in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

Hot summer and improving economy boost soft drinks sales

Polarisation affects the soft drinks market

Local players emerge

Innovation becomes a key factor with new products driving growth

Soft drinks consumption will continue to spread

Samples

Overview

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Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Hungary

EXECUTIVE SUMMARY

Hot summer and improving economy boost soft drinks sales

Polarisation affects the soft drinks market

Local players emerge

Innovation becomes a key factor with new products driving growth

Soft drinks consumption will continue to spread

MARKET DATA

APPENDIX

Fountain sales in Hungary

DEFINITIONS

SOURCES

Asian Speciality Drinks in Hungary

PROSPECTS

Bottled Water in Hungary

HEADLINES

PROSPECTS

Drinking bottled water becomes more widespread

Still bottled water gains sales share from carbonated bottle water

Hybrid bottled water products gain popularity

COMPETITIVE LANDSCAPE

Local and international players compete for position

Peak demand poses supply and logistics issues for manufacturers

Innovations and new directions

CATEGORY DATA

Carbonates in Hungary

HEADLINES

PROSPECTS

Weather has a strong influence on sales

Health trend plays a key role

Increasing polarisation of packaging sizes

COMPETITIVE LANDSCAPE

Multinationals generate growth through intense marketing campaigns

Emerging local brands pose no threat to Coca-Cola’s dominance

Competition for carbonates from other types of drinks

CATEGORY DATA

Concentrates in Hungary

HEADLINES

PROSPECTS

Liquid concentrates experiences polarisation

On-trade trends witness renaissance of premium concentrates

Liquid concentrates dominates sales

COMPETITIVE LANDSCAPE

Higher concentration and use of sweeteners in new products

Private label vs brands

Traditional fruit flavours dominate concentrates

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Hungary

HEADLINES

PROSPECTS

Lifestyle trends generate demand for energy drinks

Energy drinks embrace the latest health trends

Manufacturers flexibly adapt to legislation

COMPETITIVE LANDSCAPE

Leading companies grow their sales

Players experiment with hybrid functional drinks

Style is key in packaging trends

CATEGORY DATA

Juice in Hungary

HEADLINES

PROSPECTS

Juice records stable expansion driven by health trends