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Learn moreDec 2020
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As an essential product category, the impact of the COVID-19 crisis on soft drinks in Hungary was relatively moderate, especially if off-trade and on-trade sales are considered separately. Indeed, the lockdown period lasted only two months in Hungary.
The Hungarian government launched its official COVID-19 webpage and Facebook page on 4 March, the same day as the first cases were announced in the country. An indefinite state of emergency was declared on 11 March, prohibiting public gatherings in an enclosed space with more than 100 people, forcing sporting events to be held behind closed doors, and suspending foreign exchange programmes.
The competitive landscape within soft drinks has not been impacted by the COVID-19 outbreak. While some segments like energy drinks and sports drinks were more affected, overall rankings have not changed.
E-commerce sales grew rapidly in 2020 as a result of lockdown restrictions and the desire among consumers to stay at home as much as possible. Soft drinks in general were not widely purchased.
Despite the relatively short lock down period in Hungary, COVID-19 caused a steep decline in on-trade soft drinks revenue and several closures. After this acute crisis period at the beginning of the tourism season in the summer of 2020, on-trade sales were relaunched.
The impact of COVID-19 on soft drinks in Hungary is not expected to be long-lasting. Risks related to COVID-19 are very limited in Hungary thanks to the low number of infections.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Hungary with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Hungary for free:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.