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Country Report

Soft Drinks in

Soft Drinks in Argentina

69 pages, Mar 2019

US$2,100

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Executive Summary

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Problematic economic scenario in 2018

Argentina’s economy faced difficulties in the second quarter of 2018, owing to interest rate rises by the US Federal Reserve, which strengthened the US dollar worldwide, causing the Argentinian peso to drop against the dollar, owing to investors’ concerns about the government’s ability to control inflation. The depreciation made Argentina’s dollar debts more expensive for the government, leading it to turn to the International Monetary Fund (IMF) for a USD50 billion loan.

Soft drinks consumption in decline

The soft drinks industry faced a difficult environment during the economic crisis, with most soft drinks categories seeing significant declines. This was a result of reductions in the purchasing power of the low- and middle-income socioeconomic groups in particular.

Leading companies cede ground to local players

In recent years, the dominance of the top multinational companies, such as Coca-Cola Argentina SA, Aguas Danone de Argentina SA, Mondelez Argentina and Cerveceria y Malteria Quilmes, has been challenged by the growth of regional and independent soft drinks manufacturers.

Innovation towards healthier soft drinks

The soft drinks market was dynamic in terms of innovation during the 2017-2018 period, with numerous new product launches. The premium 100% juice industry is seeing expansion through flavour extensions and packaging innovations.

Mild economic rebound forecast in the mid-term

President Mauricio Macri’s government forecast that the economic crisis will become less severe in 2019, with real GDP predicted to decrease by 0.8% in that year.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Argentina for free:

The Soft Drinks in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Argentina?
What are the major brands in Argentina?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Argentina

EXECUTIVE SUMMARY

Problematic economic scenario in 2018

Soft drinks consumption in decline

Leading companies cede ground to local players

Innovation towards healthier soft drinks

Mild economic rebound forecast in the mid-term

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Argentina

Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bottled Water in Argentina

HEADLINES

PROSPECTS

Still purified water grows, fuelled by low prices and health concerns

Bulk water’s competitive performance

Soda siphon is expected to decrease in the coming years

COMPETITIVE LANDSCAPE

Aguas Danone holds first position

Coca-Cola’s bottled water portfolio keeps growing

Ivess and Cimes strengthen their positions during the economic crisis

CATEGORY DATA

Table 34 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Argentina

HEADLINES

PROSPECTS

Carbonates is reaching maturity

Health concerns increase low-calorie options

Value-priced B-brands grow in popularity

COMPETITIVE LANDSCAPE

Leading international brands lose share

Manaos expands

Produnoa grows in the interior of the country, with Secco

CATEGORY DATA

Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 56 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Argentina

HEADLINES

PROSPECTS

Liquid concentrates prevails owing to amargos

Moderate growth for powder concentrates

Warehouses: A new key channel

COMPETITIVE LANDSCAPE

Mondelez continues to lead

Rinde 2 (Fedesur SA) continues to gain share

Día% expands in private label

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 69 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 71 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 72 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 77 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 79 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 80 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 83 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 84 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Argentina

HEADLINES

PROSPECTS

Monster Energy drives sales of energy drinks

Consistent strong growth forecast

Low-calorie options could emerge

COMPETITIVE LANDSCAPE

Energy Group losing share to international competitors

Big expectations for Monster Energy and Red Bull Argentina

Local players seek to make progress

CATEGORY DATA

Table 85 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 86 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 87 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 88 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 89 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 90 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 93 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 94 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 95 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 96 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Argentina

HEADLINES

PROSPECTS

Premium 100% juice: Low per capita consumption

Organic juice: New beverage options

Juices will suffer competition from cheaper options

COMPETITIVE LANDSCAPE

Coca-Cola Argentina leads with Cepita and Hi-C

El Carmen SA leads 100% juice with Citric

Cepas Argentinas sees good results with Terma

CATEGORY DATA

Table 97 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 98 Off-trade Sales of Juice by Category: Value 2013-2018
Table 99 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 100 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 101 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 102 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 103 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 104 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 105 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 106 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 107 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 108 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 109 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 110 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 111 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Tea in Argentina

HEADLINES

PROSPECTS

Weak sales performance

Moderate growth projected over the forecast period

Strong expectations for RTD green tea

COMPETITIVE LANDSCAPE

Volume sales of Fuze Tea plummet

Fitplus SRL enters

No import activity observed

CATEGORY DATA

Table 112 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 113 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 114 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 115 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 116 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Argentina

HEADLINES

PROSPECTS

Sports drinks forecast to grow at rapid rate

Reduced sugar options emerging

Brand extensions and packaging innovations

COMPETITIVE LANDSCAPE

Powerade continues to grow

Private label beginning to establishing a presence

CATEGORY DATA

Table 125 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 126 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 127 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 128 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 129 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 130 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 131 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 132 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 133 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 134 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 135 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 136 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

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Megatrends

Country Report

Soft Drinks in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

Problematic economic scenario in 2018

Soft drinks consumption in decline

Leading companies cede ground to local players

Innovation towards healthier soft drinks

Mild economic rebound forecast in the mid-term

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Soft Drinks in Argentina

EXECUTIVE SUMMARY

Problematic economic scenario in 2018

Soft drinks consumption in decline

Leading companies cede ground to local players

Innovation towards healthier soft drinks

Mild economic rebound forecast in the mid-term

MARKET DATA

APPENDIX

Fountain sales in Argentina

DEFINITIONS

SOURCES

Bottled Water in Argentina

HEADLINES

PROSPECTS

Still purified water grows, fuelled by low prices and health concerns

Bulk water’s competitive performance

Soda siphon is expected to decrease in the coming years

COMPETITIVE LANDSCAPE

Aguas Danone holds first position

Coca-Cola’s bottled water portfolio keeps growing

Ivess and Cimes strengthen their positions during the economic crisis

CATEGORY DATA

Carbonates in Argentina

HEADLINES

PROSPECTS

Carbonates is reaching maturity

Health concerns increase low-calorie options

Value-priced B-brands grow in popularity

COMPETITIVE LANDSCAPE

Leading international brands lose share

Manaos expands

Produnoa grows in the interior of the country, with Secco

CATEGORY DATA

Concentrates in Argentina

HEADLINES

PROSPECTS

Liquid concentrates prevails owing to amargos

Moderate growth for powder concentrates

Warehouses: A new key channel

COMPETITIVE LANDSCAPE

Mondelez continues to lead

Rinde 2 (Fedesur SA) continues to gain share

Día% expands in private label

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Argentina

HEADLINES

PROSPECTS

Monster Energy drives sales of energy drinks

Consistent strong growth forecast

Low-calorie options could emerge

COMPETITIVE LANDSCAPE

Energy Group losing share to international competitors

Big expectations for Monster Energy and Red Bull Argentina

Local players seek to make progress

CATEGORY DATA

Juice in Argentina

HEADLINES

PROSPECTS

Premium 100% juice: Low per capita consumption

Organic juice: New beverage options

Juices will suffer competition from cheaper options