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Country Report

Soft Drinks in

Soft Drinks in Argentina

Dec 2020

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Executive Summary

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COVID-19 impact on soft drinks

Due to the impact of the COVID-19 pandemic, there was a huge shift from foodservice to retail consumption of soft drinks in Argentina in 2020. Retail sales were also boosted by initial stockpiling at the start of the crisis.

COVID-19 country impact

A lockdown was introduced across Argentina from 20 March 2020. During this time, consumers were required to stay at-home, with only people designated as essential workers being permitted to leave their homes.

Company response

Overall, leading players in soft drinks in Argentina faced a bleak year during 2020 due to the slump in demand for their products in the foodservice channel. On-trade sales of soft drinks began declining as soon as the COVID-19 crisis took hold, and then collapsed as the first nationwide quarantine lockdown was implemented.

Retailing shift

Mandatory closures of restaurants, cafés, bars and restaurants, in addition to social distancing restrictions during the half of 2020, had a severe impact on soft drinks volume sales. Government lockdown restrictions from March 2020 have thus resulted in notable changes in consumer purchasing behaviour.

Foodservice vs retail split

Although soft drinks foodservice sales plummeted as a result of the COVID-19 crisis, the consequent shift towards retail sales was somewhat limited as on-trade outlets account for a low share of overall soft drinks sales. However, the shift from foodservice to retail sales had only a slight impact since the on-trade channel accounts for a limited share of total consumption as it is underdeveloped compared to other countries and has suffered from economic instability over the last five years.

What next for soft drinks?

The local scale and impact of the COVID-19 outbreak are not yet clear, although Argentina has recorded a higher number of infections and deaths than many of its neighbours, including Brazil, Colombia and Chile. Around one third of the population is currently living in poverty, with many industries scaling back, resulting in an increase in unemployment and considerably lower purchasing power.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Argentina for free:

The Soft Drinks in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Argentina?
What are the major brands in Argentina?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Argentina

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in Argentina

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Argentina

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pandemic results in massive drop in foodservice sales

Growing concerns over sugar consumption fuel low calorie cola carbonates sales

Coca-Cola Argentina experiencing growing competition

RECOVERY AND OPPORTUNITIES

Foodservice carbonates sales not expected to recover until end of 2023

Crisis drives demand for lower priced domestic brands

Rising health awareness fuels shift towards lower sugar brands

CATEGORY DATA

Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 43 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
Table 44 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 45 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 46 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 47 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 48 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 49 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 51 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 53 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Juice in Argentina

KEY DATA FINDINGS

2020 IMPACT

Juice sales hit hard by pandemic lockdown and social distancing measures

Rising health awareness fuelling shift towards lower sugar alternatives

Smaller local players continue to gain sales share

RECOVERY AND OPPORTUNITIES

New healthier brands set to drive recovery over coming years

Healthy competitive landscape driving innovation

Rising price sensitivity driving demand for soft drinks

CATEGORY DATA

Table 54 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 55 Off-trade Sales of Juice by Category: Value 2015-2020
Table 56 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 57 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 58 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 59 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 60 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 63 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Argentina

KEY DATA FINDINGS

2020 IMPACT

Bottled water hit hard by massive decline in foodservice demand

Economic crisis forces consumers to shift to cheaper alternatives

Increasing competition drives Aguas Danone de Argentina to invest in innovation

RECOVERY AND OPPORTUNITIES

Sluggish recovery in foodservice sales expected due to economic crisis

Strong growth potential for cheaper purified bottled water

Rising health awareness fuelling shift away from flavoured bottled water

CATEGORY DATA

Table 69 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 70 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Argentina

KEY DATA FINDINGS

2020 IMPACT

Demand negatively impacted by pandemic lockdown measures

Rising consumer health awareness fuels shift towards reduced sugar sports drinks

Powerade continues to gain share thanks to strong promotional support

RECOVERY AND OPPORTUNITIES

Reopening of sports clubs and gyms to drive recovery of sports drinks sales

Leading brands invest in innovative products and packaging to attract customers

Growing competition from domestic private label ranges

CATEGORY DATA

Table 81 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 82 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in Argentina

KEY DATA FINDINGS

2020 IMPACT

Demand for energy drinks hit by massive decline in consumption occasions

Competition continues to intensify in still concentrated landscape

RECOVERY AND OPPORTUNITIES

Re-opening of economy to fuel rapid recovery of energy drinks sales

Strong scope for new day time consumption occasions

Rising consumer health awareness fuelling interest in low calorie options

CATEGORY DATA

Table 93 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 94 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Argentina

KEY DATA FINDINGS

2020 IMPACT

COVID-19 crisis drives consumers towards cheaper powder concentrates

Liquid concentrates sales supported by popularity of amargos

Mondelez experiencing growing competition from smaller domestic players

RECOVERY AND OPPORTUNITIES

Liquid concentrates slated for further sales declines

Economic crisis driving expansion of private label ranges

Growing competition from cheaper alternatives and tap water

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 107 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 109 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 110 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
Table 111 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 112 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 113 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 114 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 115 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 116 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 117 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 118 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 119 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 120 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 121 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 122 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Argentina

KEY DATA FINDINGS

2020 IMPACT

Lockdown measures severely restrict RTD tea consumption occasions

Withdrawal of Fuze Tea continues to negatively impact demand

Fitoplus continues to benefit from lack of competition

RECOVERY AND OPPORTUNITIES

Demand among higher income consumers to support recovery

Producers look to attract customers with new innovative flavours

Rising consumer health awareness fuelling interest in green RTD tea

CATEGORY DATA

Table 123 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 124 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 125 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 126 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 127 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 128 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 129 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 130 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 131 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 132 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 133 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 134 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 135 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

Megatrends

Country Report

Soft Drinks in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Argentina

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Argentina

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Carbonates in Argentina

KEY DATA FINDINGS

2020 IMPACT

COVID-19 pandemic results in massive drop in foodservice sales

Growing concerns over sugar consumption fuel low calorie cola carbonates sales

Coca-Cola Argentina experiencing growing competition

RECOVERY AND OPPORTUNITIES

Foodservice carbonates sales not expected to recover until end of 2023

Crisis drives demand for lower priced domestic brands

Rising health awareness fuels shift towards lower sugar brands

CATEGORY DATA

Juice in Argentina

KEY DATA FINDINGS

2020 IMPACT

Juice sales hit hard by pandemic lockdown and social distancing measures

Rising health awareness fuelling shift towards lower sugar alternatives

Smaller local players continue to gain sales share

RECOVERY AND OPPORTUNITIES

New healthier brands set to drive recovery over coming years

Healthy competitive landscape driving innovation

Rising price sensitivity driving demand for soft drinks

CATEGORY DATA

Bottled Water in Argentina

KEY DATA FINDINGS

2020 IMPACT

Bottled water hit hard by massive decline in foodservice demand

Economic crisis forces consumers to shift to cheaper alternatives

Increasing competition drives Aguas Danone de Argentina to invest in innovation

RECOVERY AND OPPORTUNITIES

Sluggish recovery in foodservice sales expected due to economic crisis

Strong growth potential for cheaper purified bottled water

Rising health awareness fuelling shift away from flavoured bottled water

CATEGORY DATA

Sports Drinks in Argentina

KEY DATA FINDINGS

2020 IMPACT

Demand negatively impacted by pandemic lockdown measures

Rising consumer health awareness fuels shift towards reduced sugar sports drinks

Powerade continues to gain share thanks to strong promotional support

RECOVERY AND OPPORTUNITIES

Reopening of sports clubs and gyms to drive recovery of sports drinks sales

Leading brands invest in innovative products and packaging to attract customers

Growing competition from domestic private label ranges

CATEGORY DATA

Energy Drinks in Argentina

KEY DATA FINDINGS

2020 IMPACT