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Country Report

Soft Drinks in

Soft Drinks in Argentina

Dec 2019

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Executive Summary

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Weak economy continues to negatively impact consumer spending power

Argentina’s economy faced difficulties in the second quarter of 2018, owing to interest rate rises by the US Federal Reserve, which strengthened the US dollar worldwide, causing the Argentinian peso to drop against the dollar, owing to investors’ concerns about the government’s ability to control inflation. The depreciation made Argentina’s dollar debts more expensive for the government, leading it to turn to the International Monetary Fund (IMF) for a USD50 billion loan.

Soft drinks consumption continues to decline

The soft drinks industry faced a difficult environment during the economic crisis, with most soft drinks categories continuing to witness significant declines in 2019. This was a result of reductions in the purchasing power of the low- and middle-income socioeconomic groups in particular.

Multinationals lose ground

Multinational companies ceded ground to domestic players and private label products in 2019 as consumers switched to more affordable brand options. In carbonates, local players such as Refres Now with its Manaos brand, and Produnoa with its Secco and Prodea with its Cunnington Ginger Ale all implemented discount price policies, leading to strong growth and retail value share growth against the Coca-Cola and Pepsi brands.

Players react to market conditions with new launches

In another year of ongoing consumption declines for soft drinks, players responded by entering new categories in order to shore up sales, or strengthened the positioning of their brands. Refres Now, the leading domestic player in carbonates, entered nectars at the end of the review period with the relaunch of Pindapoy, formerly owned by Molinos Rio de la Plata.

Mild economic rebound forecast for the mid-term

It is expected that the economy will return to slow growth over the forecast period, with inflation returning to single-digit levels by 2023. Soft drinks consumption is expected to witness growth in the early forecast period, with the recovery of purchasing power and stronger employment rates.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Argentina for free:

The Soft Drinks in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Argentina?
What are the major brands in Argentina?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Argentina

EXECUTIVE SUMMARY

Weak economy continues to negatively impact consumer spending power

Soft drinks consumption continues to decline

Multinationals lose ground

Players react to market conditions with new launches

Mild economic rebound forecast for the mid-term

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in Argentina

SOURCES

Summary 1 Research Sources

Bottled Water in Argentina

HEADLINES

PROSPECTS

Consumption of bottled water continues to decline due to the weak economic situation

Still purified bottled water the only format to grow in 2019

Flavoured bottled water is increasingly unpopular due to its high sugar levels

COMPETITIVE LANDSCAPE

Aguas Danone de Argentina maintains its lead but with a diminishing retail value share

IVESS and Cimes continue to strengthen their positions during the economic crisis

Coco-Cola Argentina’s retail value share declines

CATEGORY DATA

Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Argentina

HEADLINES

PROSPECTS

Carbonates consumption negatively affected by the weak economy

Low calorie cola carbonates is the only category to enjoy a consumption increase as more Argentinians avoid sugar

Value-priced smaller brands are increasingly popular

COMPETITIVE LANDSCAPE

Coca-Cola Argentina continues to lose share

Domestic companies perform well with lower prices

Produnoa successful in the interior of the country with its Secco brand

CATEGORY DATA

Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 55 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Concentrates in Argentina

HEADLINES

PROSPECTS

Weak economy damages consumption of concentrates

Powder concentrates remains the most popular format

Liquid concentrates are popular due to amargos

COMPETITIVE LANDSCAPE

Mondelez Argentina continues to lose share

Cepas Argentinas continues to take share

Día Argentina expands in private label

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 66 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 69 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 70 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 71 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 72 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in Argentina

HEADLINES

PROSPECTS

Strong growth for energy drinks, supported by the success of the Monster brand

Low per capita consumption offers scope for ongoing strong growth

Low calorie options begin to emerge

COMPETITIVE LANDSCAPE

Energy Group continues to lose share to international competitors

Red Bull Argentina maintains its second place

Coca-Cola Argentina continues to storm energy drinks

CATEGORY DATA

Table 84 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 85 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 86 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 87 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 88 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 89 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 90 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 91 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 92 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 93 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 94 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 95 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Argentina

HEADLINES

PROSPECTS

Consumers switch to less expensive soft drinks for the second year running

New entrant drives growth of juice drinks (up to 24% juice)

Organic products suffer due to high prices, but offer potential for the future

COMPETITIVE LANDSCAPE

Coca-Cola Argentina continues to lose share

El Carmen retains its strong lead in 100% juice despite continuing share declines

Refres Now relaunches Pindapoy

CATEGORY DATA

Table 96 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 97 Off-trade Sales of Juice by Category: Value 2014-2019
Table 98 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 99 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 100 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 101 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 102 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 103 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 104 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 105 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 106 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 107 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 108 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 109 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 110 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Tea in Argentina

HEADLINES

PROSPECTS

Further declines in consumption of RTD tea as Fuze Tea is withdrawn

New flavours are set to drive moderate growth over the forecast period

Strong expectations for green RTD tea

COMPETITIVE LANDSCAPE

Fuze Tea is withdrawn

Fitoplus storms into the lead

No imported brands of RTD tea are present

CATEGORY DATA

Table 111 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 112 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 113 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 114 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 115 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 116 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 117 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 118 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 119 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 120 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 122 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Argentina

HEADLINES

PROSPECTS

Steep declines for sports drinks as consumers continue to rein in their spending

Reduced sugar sports drinks the highlight in 2019

Product and packaging innovation aim to attract new customers

COMPETITIVE LANDSCAPE

Powerade continues to narrow the gap on the leader

Aguas Danone de Argentina continues to improve its small share

Private label continues to establish a presence

CATEGORY DATA

Table 124 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 125 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 126 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 127 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 128 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 129 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 130 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 131 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 132 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 133 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 134 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 135 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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Megatrends

Country Report

Soft Drinks in Argentina

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Executive Summary

New Report Guarantee

Weak economy continues to negatively impact consumer spending power

Soft drinks consumption continues to decline

Multinationals lose ground

Players react to market conditions with new launches

Mild economic rebound forecast for the mid-term

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Overview

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Table of Contents

Soft Drinks in Argentina

EXECUTIVE SUMMARY

Weak economy continues to negatively impact consumer spending power

Soft drinks consumption continues to decline

Multinationals lose ground

Players react to market conditions with new launches

Mild economic rebound forecast for the mid-term

MARKET DATA

APPENDIX

Fountain sales in Argentina

SOURCES

Bottled Water in Argentina

HEADLINES

PROSPECTS

Consumption of bottled water continues to decline due to the weak economic situation

Still purified bottled water the only format to grow in 2019

Flavoured bottled water is increasingly unpopular due to its high sugar levels

COMPETITIVE LANDSCAPE

Aguas Danone de Argentina maintains its lead but with a diminishing retail value share

IVESS and Cimes continue to strengthen their positions during the economic crisis

Coco-Cola Argentina’s retail value share declines

CATEGORY DATA

Carbonates in Argentina

HEADLINES

PROSPECTS

Carbonates consumption negatively affected by the weak economy

Low calorie cola carbonates is the only category to enjoy a consumption increase as more Argentinians avoid sugar

Value-priced smaller brands are increasingly popular

COMPETITIVE LANDSCAPE

Coca-Cola Argentina continues to lose share

Domestic companies perform well with lower prices

Produnoa successful in the interior of the country with its Secco brand

CATEGORY DATA

Concentrates in Argentina

HEADLINES

PROSPECTS

Weak economy damages consumption of concentrates

Powder concentrates remains the most popular format

Liquid concentrates are popular due to amargos

COMPETITIVE LANDSCAPE

Mondelez Argentina continues to lose share

Cepas Argentinas continues to take share

Día Argentina expands in private label

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Argentina

HEADLINES

PROSPECTS

Strong growth for energy drinks, supported by the success of the Monster brand

Low per capita consumption offers scope for ongoing strong growth

Low calorie options begin to emerge

COMPETITIVE LANDSCAPE

Energy Group continues to lose share to international competitors

Red Bull Argentina maintains its second place

Coca-Cola Argentina continues to storm energy drinks

CATEGORY DATA

Juice in Argentina

HEADLINES

PROSPECTS

Consumers switch to less expensive soft drinks for the second year running

New entrant drives growth of juice drinks (up to 24% juice)

Organic products suffer due to high prices, but offer potential for the future

COMPETITIVE LANDSCAPE