Soft Drinks in Australia

Soft Drinks in Australia

EXECUTIVE SUMMARY

Soft drinks only sees modest growth in 2018

Australian consumers continue to hunt for healthier beverages

Major soft drink manufacturers commit to reducing sugar levels in their beverages by 20% by 2025

Novel flavours and a health focus key to new product developments in 2018

Focus on functional benefits to grow

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 24 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 33 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 34 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Australia

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Australia

PROSPECTS

Bottled Water in Australia

HEADLINES

PROSPECTS

Health consciousness a key driver for bottled water

Growing presence of private label products reflected in sluggish unit price growth

Functional bottled water capitalising on the health and wellness trend

COMPETITIVE LANDSCAPE

Private label leads bottled water in volume terms

Coca-Cola Amatil maintains its position as the leading company by value in bottled water

Schweppes Australia increases its share within bottled water

CATEGORY DATA

Table 35 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 38 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 41 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Australia

HEADLINES

PROSPECTS

Healthier alternatives for health-conscious consumers

Traditional carbonates in decline

Carbonates used as mixers enjoy growth as cocktail culture and premiumisation within beverages increases

COMPETITIVE LANDSCAPE

The prospect of a sugar tax prompts manufacturers to cut sugar levels and offer healthier alternatives

Coke Zero eliminated as Coke No Sugar takes hold

Private label increases its share within carbonates

CATEGORY DATA

Table 47 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 50 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 54 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 55 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 56 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 57 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 58 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 59 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 60 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 61 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 62 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 63 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 66 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 67 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Australia

HEADLINES

PROSPECTS

Sugar concerns deter consumers from traditional liquid concentrates

Cocktail culture and premiumisation encourage growth of organic liquid concentrates

Powder concentrates’ growth encouraged by Australians’ pursuit of an active lifestyle

COMPETITIVE LANDSCAPE

Schweppes Australia the leader in concentrates in 2018

Bickford's Australia records growth as consumers seek out more premium concentrates

Heinz Co Australia loses share as health consciousness sees consumers turn away from traditional concentrates

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 68 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 69 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 70 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 71 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 72 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 73 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 74 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 75 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 76 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 77 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 78 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 79 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 80 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 81 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 84 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 85 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Australia

HEADLINES

PROSPECTS

Reduced-sugar energy drinks record strong growth, reflecting consumers’ health consciousness

Unit price pressures continue within energy drinks

Consumers move away from alcoholic beverages mixed with energy drinks in the on-trade

COMPETITIVE LANDSCAPE

Red Bull Australia retains its lead with the highest value share of energy drinks

Frucor Suntory Australia leads energy drinks in volume terms

Coca-Cola Amatil’s share within energy drinks increased considerably over the review period

CATEGORY DATA

Table 86 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 87 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 88 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 89 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 90 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 91 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 92 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 93 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 94 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 95 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 96 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 97 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Australia

HEADLINES

PROSPECTS

Health and wellness concerns sees the popularity of 100% juice increase

Citrus shortage continues to impact the local market

Premiumisation within juice contributes to strong unit price growth

COMPETITIVE LANDSCAPE

Lion remains the leading player

New product developments focus on flavour variety

Nudie Foods Australia records growth as Australian consumers’ value the freshness of not from concentrate 100% juice

CATEGORY DATA

Table 98 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 99 Off-trade Sales of Juice by Category: Value 2013-2018
Table 100 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 101 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 102 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 103 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 104 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 105 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 106 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 107 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 108 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 109 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 110 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 111 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 112 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Australia

HEADLINES

PROSPECTS

Stronger coffee sees growth as consumers look for a quick energy hit

Health and wellness not at the top of RTD coffee consumers’ minds

Functionality the focus in the future

COMPETITIVE LANDSCAPE

Lion dominates RTD coffee

Parmalat Australia ranks second in RTD coffee

Frucor Suntory triples its volume share within RTD coffee

CATEGORY DATA

Table 113 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 114 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 115 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 116 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 117 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 118 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 119 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 121 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 122 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 123 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 124 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Australia

HEADLINES

PROSPECTS

Kombucha craze continues

Health and wellness and premiumisation impacting RTD tea

New product developments focus on health benefits and functionality

COMPETITIVE LANDSCAPE

Unilever Australia clearly leads RTD tea

Coca-Cola Amatil acquires Organic & Raw Trading Co

Schweppes’ share within RTD tea increases over the review period

CATEGORY DATA

Table 125 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 126 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 127 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 128 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 129 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 130 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 131 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 132 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 133 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 134 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 135 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 136 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 137 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Australia

HEADLINES

PROSPECTS

Price competition affects unit price growth of sports drinks

Consumers’ growing health consciousness encourages growth of reduced-sugar sports drinks

New product developments focusing on lower sugar levels and everyday fitness

COMPETITIVE LANDSCAPE

Coca-Cola Amatil remains the leader in sports drinks

Schweppes Australia is the number two player in sports drinks

The strong growth of Maximus boosts Frucor Suntory’s share of sports drinks

CATEGORY DATA

Table 138 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 139 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 140 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 141 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 142 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 143 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 144 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 145 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 146 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 147 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 148 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 149 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

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