Soft Drinks in Australia

Soft Drinks in Australia

EXECUTIVE SUMMARY

Moderate growth for soft drinks in 2019 due to move away from carbonates, the largest category

Drive for healthy, reduced sugar and high quality soft drinks characterise consumer behaviour

Major soft drinks manufacturers commit to reducing sugar levels by 20% in their beverages by 2025

Novel flavours and a health focus remain key in new product developments

Focus on health, reduced sugar and quality set to characterise the soft drinks market over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in Australia

Trends

SOURCES

Summary 1 Research Sources

Carbonates in Australia

HEADLINES

PROSPECTS

Reduced sugar and free from sugar carbonates continue to challenge regular cola

Tonic water/other bitters continues to prop up sales of carbonates

High quality ingredients and health benefits marketed as differentiators

COMPETITIVE LANDSCAPE

Coca-Cola Amatil experiences growth in free from sugar and stevia brands

New brands focus on quality and ingredients with health benefits

Red Bull Organics gains share in carbonates thanks to its health positioning

CATEGORY DATA

Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 37 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 38 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 43 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 44 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 45 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 46 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 47 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 48 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 49 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 51 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 53 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Juice in Australia

HEADLINES

PROSPECTS

Juice sales remain flat, with growth coming from not from concentrate 100% juice

Drive for healthier premium juices raises unit prices

Coconut and other plant waters set to increase in popularity

COMPETITIVE LANDSCAPE

Lion retains lead in 2019 thanks to the popularity of its Daily juice brand

H2Coco launches H2 juice, marketed as a better for you beverage

Golden Circle introduces innovative sparking ambient juice

CATEGORY DATA

Table 54 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 55 Off-trade Sales of Juice by Category: Value 2014-2019
Table 56 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 57 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 58 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 59 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 60 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 61 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 63 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 64 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 66 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

Bottled Water in Australia

HEADLINES

PROSPECTS

Growing presence of private label products reflected in sluggish unit price growth

Consumers move away from sugar laden drinks towards premium bottled water brands

Flavoured bottled water remains a key growth driver in bottled water

COMPETITIVE LANDSCAPE

Despite Coca-Cola’s lead, private label achieves strong and rising share

Schweppes Australia increases its share within bottled water

Category benefits from numerous new product launches in 2019

CATEGORY DATA

Table 69 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 70 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Sports Drinks in Australia

HEADLINES

PROSPECTS

Despite strong consumer loyalty, category witnesses significant price promotions

Consumers’ growing health consciousness encourages growth of reduced-sugar sports drinks

Clear sports drinks such as G-Active appeal more than light coloured varieties such as Gatorade G2

COMPETITIVE LANDSCAPE

Coca-Cola Amatil remains the leader in sports drinks

Schweppes Australia is the number two player in sports drinks

Mizone extended to include reduced sugar variant marketed towards women

CATEGORY DATA

Table 81 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 82 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

RTD Tea in Australia

HEADLINES

PROSPECTS

RTD tea on an upward trajectory due to consumer health consciousness

Kombucha craze shows no signs of fading

Ongoing decline of RTD variants with added sugar as consumers seek out healthier RTD tea alternatives

COMPETITIVE LANDSCAPE

Unilever Australia retains clear lead in RTD tea

Coca-Cola Amatil acquires Organic & Raw Trading Co and the Mojo brand

New product developments focus on health benefits, functionality and the craft trend

CATEGORY DATA

Table 93 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 94 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 95 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 96 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 97 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 98 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 99 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 100 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 101 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 102 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 103 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 104 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

RTD Coffee in Australia

HEADLINES

PROSPECTS

Despite competition from hot coffee, RTD coffee sees growth though category is maturing

Consumers increasingly seek high quality RTD coffee, in line with trends in hot coffee

Future growth dependent on promotional frequency and new product development

COMPETITIVE LANDSCAPE

Lion remains outright leader in RTD coffee in 2019

Parmalat Australia ranks second in RTD coffee

Califia Farms stimulates consumer interest with new healthy RTD coffee options

CATEGORY DATA

Table 106 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 107 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 108 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 109 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 110 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 111 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 112 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 113 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 114 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 115 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 116 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 117 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

Asian Speciality Drinks in Australia

PROSPECTS

Energy Drinks in Australia

HEADLINES

PROSPECTS

Reduced-sugar energy drinks records strong growth, reflecting consumers’ health consciousness

Premium locally sourced brands gain traction with high quality ingredients and health and wellness benefits

Category characterised by occasional retail purchases and lower consumption of alcoholic beverages mixed with energy drinks in the on-trade

COMPETITIVE LANDSCAPE

Red Bull Australia retains its lead with the highest value share of energy drinks

Free from sugar and Kombucha energy drinks gain traction

Coca-Cola Amatil’s share within energy drinks increases considerably over the review period

CATEGORY DATA

Table 118 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 119 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 120 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 121 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 122 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 123 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 124 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 125 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 126 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 127 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 128 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 129 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Concentrates in Australia

HEADLINES

PROSPECTS

Sugar concerns deter consumers from traditional liquid concentrates

Cocktail culture and premiumisation encourage growth of organic liquid concentrates

Growth of powder concentrates stimulated by increasing pursuit of active lifestyles

COMPETITIVE LANDSCAPE

Schweppes Australia the leader in concentrates in 2019

Heinz Co Australia loses share as health consciousness sees consumers turn away from traditional concentrates

SodaStream partners with Soda Press Co to launch new SodaStream Kombucha flavour

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 130 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 131 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 132 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 133 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 134 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 135 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 136 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 137 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 138 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 139 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 140 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 141 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 142 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 143 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 144 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 145 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 146 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 147 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

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