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Learn moreFeb 2021
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In 2020, the on-trade channel for soft drinks in Australia was affected by the temporary closures and social distancing which resulted in a slower trade in the second half of the year. As the government imposed restrictions, Australians found themselves with fewer opportunities to consume soft drinks outside of their homes.
At the beginning of March 2020, Australia declared that the outbreak of COVID-19 was a pandemic, resulting in major events being cancelled. Due to the lockdown regulations, businesses were forced into temporary closures and employees were asked to switch to remote working where possible.
Coca-Cola Amatil Ltd continued to lead soft drinks in 2020 with its leading brands, Coca-Cola and Diet Coke, followed by Schweppes Australia Pty Ltd, with leading brands that include Pepsi and Pepsi Max, and Lion Pty Ltd in third place with leading RTD coffee brand Dare and juice Daily Juice. Coca-Cola Amatil’s response to the pandemic involved the donation of AUD250,000 to the Australian Red Cross COVID-19 Care Collective that was in charge of providing short- and long-term emotional support for Australians who were hit the hardest by COVID-19.
In 2020, soft drinks experienced an increased influx of sales coming from the supermarkets and discounters channels that resulted from consumers’ stocking up behaviour and the temporary closure of the on-trade sector including cafés, pubs and restaurants. Along with this, the e-commerce channel also saw increased sales in 2020 as Australians stayed at home more and looked for variety and other premium soft drinks online.
During 2015-2019, the volume sales split between the on-trade and the off-trade channels remained steady. However, in 2020, the lockdown period and temporary closure of on-trade venues on 22 March, as measures to put social distancing rules into effect due to the fast increase of COVID-19 cases in the country, resulted in the loss of half of the normal level of on-trade sales in 2020.
In the forecast period, soft drinks brands will be looking to premiumise and add value with the aim of undertaking fewer promotions. Tea brands will look to innovate within categories with lower growth such as green and particularly the black segment, experimenting with new flavours and positioning.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Australia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.