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Soft Drinks in Australia

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Australia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Australia?
  • To what extent are health considerations impacting consumption of Soft Drinks in Australia?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Australia?
  • Which are the leading brands in Soft Drinks in Australia?
  • What potential exists for multinational or domestic soft drinks companies to expand in Australia?
  • How are products distributed in Soft Drinks in Australia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Soft Drinks in Australia

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
Fountain sales in Australia

DISCLAIMER

Summary 1 Research Sources

Carbonates in Australia

KEY DATA FINDINGS

The supermarket switch benefits smaller categories and brands of carbonates
Soft drinks for hard drinks: Tonic water/other bitters continues to benefit highly from the mixing drinks at home trend
Lockdown and health considerations drive consumers towards alternatives to cola carbonates
The “new normal” is expected to see the dominance of cola carbonates weaken over the forecast period
Health Star Ratings to focus more on sugar content to the benefit of sugar-free ranges of carbonates
Popularity of cola carbonates gradually fizzling out
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 37 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 38 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

Juice in Australia

KEY DATA FINDINGS

Fresh hits to juice as purchases of larger pack sizes decrease the unit price and fewer lunch box drinks are required
Bega’s low prioritisation of its newly acquired juice brands offers opportunities for smaller, more innovative companies
Nudie plays a central role in driving value growth in juice
Change to Health Star Rating set to have a negative impact on volume sales of juice
Working and staying at home expected to have long-term channel and premiumisation impacts on juice volume sales
Not from concentrate 100% juice to be responsible for extracting the greatest value from juice
Table 53 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 54 Off-trade Sales of Juice by Category: Value 2016-2021
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 59 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in Australia

KEY DATA FINDINGS

Decline in bottled water sales continues as on-the-go consumption occasions diminish
Carbonated bottled water continues to benefit from the at-home cocktail culture
Health trend leads to fads in functional still water and switches from carbonates to mineral water alternatives
Trading up and premium brand preferences likely to persist in the forecast period
Environmental and sustainability concerns will continue to impact bottled water sales over the forecast period
Target market set to evaporate as the consumer base is smaller, consumption occasions are fewer and alternative options increase
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 66 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Energy Drinks in Australia

KEY DATA FINDINGS

Energy drinks powers on through the pandemic as consumption occasions continue
Energy drinks continues to attract a young consumer base increasingly seeking sugar-free variants
Consumer base of essential workers increases demand for energy drinks during the pandemic
Slower growth expected in the forecast period as consumer cohorts’ activities alter
No stimulation expected from the students consumer base despite an expected increase in Australian university students in the forecast period
Introduction of a sugar tax, albeit a low possibility, would have a significant impact on energy drinks
Table 77 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 78 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in Australia

KEY DATA FINDINGS

Growth in liquid concentrates boosted by a greater array of flavours in adult-orientated brands for cocktail hour
A range of brands centred around SodaStream provides premium growth for concentrates
Australian consumers pay closer attention to sugar during lockdown
New stay at home habits will drive growth in liquid concentrates over the forecast period
Cordials come of age to face the challenge of a lower consumer base and dynamic competitors
Powder concentrates to experience new drivers over the forecast period including bubble tea
Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 90 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 91 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 93 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 94 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 95 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 96 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 97 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 98 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 99 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 100 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 102 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 103 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in Australia

KEY DATA FINDINGS

Kombucha’s health propositions and flavours help drive solid growth in RTD tea in 2021
Still RTD Tea stands still due to lack of innovation, high sugar levels and reduced shelf space allocated
Lipton leads still, but faces numerous challenges from other brands
Kombucha set to lose its fizz
The return to on-the-go channels will benefit carbonated RTD tea and kombucha whose premium prices afford it prominent shelf space
What’s Nexba? Sugar-free tea?
Table 104 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 105 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 106 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 107 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 108 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in Australia

KEY DATA FINDINGS

Working-class consumers still have a hard-earned thirst for RTD coffee
Packaging and other cues such as craft coffee in a can are used for differentiation
Marketing strategies: Dare goes where no iced coffee has gone before
As life goes back to normal, RTD coffee will experience premiumisation
Premiumisation of brands stocked in convenience stores will drive value growth
While the possibility of a sugar tax is low, it would not apply to RTD coffee and therefore give it a competitive advantage
Table 117 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 118 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 119 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 120 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 121 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
Table 123 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
Table 124 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
Table 125 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 126 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 127 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 128 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

Sports Drinks in Australia

KEY DATA FINDINGS

With the pandemic-induced hindrance to sports, sports drinks loses out on consumption occasions
Sports drinks brands get healthy with zero sugar launches
Brands attempt to market sports drinks to people who do not do activities traditionally regarded as sports
Early recovery of sports drinks expected as the consumer base widens
Demographic difficulties may persuade sports drinks manufacturers to target new consumer groups such as female sports enthusiasts
Recovery expected to be aided by sugar-free variants
Table 129 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 130 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Asian Speciality Drinks in Australia

KEY DATA FINDINGS

Asian speciality drinks goes mainstream
Asian speciality drinks suffers on-trade troubles due to the pandemic
Opening up of Australian borders will help Asian speciality drinks grow
Reopening of restaurants will see positive growth for on-trade sales of Asian speciality drinks
Table 141 Off-trade Sales of Asian Speciality Drinks: Volume 2016-2021
Table 142 Off-trade Sales of Asian Speciality Drinks: Value 2016-2021
Table 143 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2016-2021
Table 144 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2016-2021
Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2021
Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2021
Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2017-2021
Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2018-2021
Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2021-2026
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2021-2026
Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2021-2026
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2021-2026
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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