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Country Report

Soft Drinks in

Soft Drinks in Australia

80 pages, Mar 2018

US$2,100

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Executive Summary

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Soft drinks records stronger growth in 2017

In 2017, soft drinks in Australia continued to record both positive volume and current value growth, with this also being stronger than that seen in 2016. Key drivers of sales included consumers seeking healthier beverage alternatives as well as looking for an energy hit or on-the-go hydration.

Health and wellness a defining trend

Growing health-consciousness continued to impact soft drinks in 2017. For example, bottled water registered strong growth as consumers sought healthier and portable sugar-free beverages as well as bulk packs for home consumption.

Coca-Cola Amatil remains the leading player in soft drinks

Coca-Cola Amatil remained the leading manufacturer in soft drinks in 2017, although its share varied across categories. Bottled water proved particularly challenging due to the increasing presence of private label.

Craft and premiumisation trends reflected in new product development

Manufacturers sought to add more premium products to their portfolios, in line with the growing craft trend. One example of this was Lion’s Dare Cold Pressed, launched in May, with the company emphasising the “art” behind the brewing of the product.

Stronger growth expected over the forecast period

Soft drinks will see some recovery over the forecast period as new launches generate interest among consumers and widen the range of products on offer. Bottled water will remain a bright spot in soft drinks as healthy living remains a priority.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Australia for free:

The Soft Drinks in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Australia?
What are the major brands in Australia?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Australia

EXECUTIVE SUMMARY

Soft drinks records stronger growth in 2017

Health and wellness a defining trend

Coca-Cola Amatil remains the leading player in soft drinks

Craft and premiumisation trends reflected in new product development

Stronger growth expected over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Australia

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Australia

PROSPECTS

Bottled Water in Australia

HEADLINES

PROSPECTS

Bottled water benefits from increasing health-consciousness

Unit prices under growing pressure

Container deposit scheme to impact bottled water

COMPETITIVE LANDSCAPE

Private label products continue to gain share

Coca-Cola Amatil records the heaviest share decline

Schweppes Australia gains share over the review period

CATEGORY DATA

Table 32 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Australia

HEADLINES

PROSPECTS

Health-consciousness at the forefront of consumers’ minds

Price pressure continues to impact carbonates

Craft carbonates gain traction

COMPETITIVE LANDSCAPE

International players dominate the category

Schweppes Australia maintains second position in carbonates

Bundaberg Brewed Drinks remains the leading domestic player

CATEGORY DATA

Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Australia

HEADLINES

PROSPECTS

Health-consciousness fuels a move away from traditional concentrates

Premiumisation generating new interest in concentrates

Consumers attracted to the value offered by powder concentrates

COMPETITIVE LANDSCAPE

Concentrates remains a challenge for Schweppes Australia

Heinz Co Australia suffers the heaviest share decline over the review period

Bickford’s Australia driving the premiumisation trend in concentrates

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 66 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Juice in Australia

HEADLINES

PROSPECTS

Anti-sugar movement continues to impact juice

New product development focuses on fresh juice and functional benefits

Demand for lunchbox size juices continues to grow

COMPETITIVE LANDSCAPE

Lion remains the leading player

Appetite for fresh juice sees Nudie Foods Australia gain share

Citrus shortage encourages manufacturers to disclose product origin

CATEGORY DATA

Table 80 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 81 Off-trade Sales of Juice by Category: Value 2012-2017
Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 83 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 84 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 85 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 86 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 87 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 88 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 89 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 90 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 91 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 92 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 93 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 94 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Australia

HEADLINES

PROSPECTS

RTD coffee facing a slowdown in growth

Shift towards larger pack sizes

Premiumisation remains a growing trend in RTD coffee

COMPETITIVE LANDSCAPE

Lion continues to dominate RTD coffee

Parmalat Australia suffers a decline in share

Murray Goulburn Co-operative rides on the premiumisation trend

CATEGORY DATA

Table 95 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 96 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 97 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 98 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 101 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 102 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 103 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 104 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 105 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 106 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

RTD Tea in Australia

HEADLINES

PROSPECTS

Kombucha generating new interest in RTD tea

Traditional RTD tea products under pressure as consumers turn away from sugar

New product developments are revitalising the category

COMPETITIVE LANDSCAPE

Unilever Australia dominates RTD tea

Schweppes Australia gains share over the review period

Coca-Cola Amatil suffers a significant decline in share

CATEGORY DATA

Table 107 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 108 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 109 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 110 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 111 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 112 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 113 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 114 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 115 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 116 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Australia

HEADLINES

PROSPECTS

Sports drinks remain popular among active consumers

Per capita consumption on the rise

Health-consciousness is impacting sports drinks

COMPETITIVE LANDSCAPE

Coca-Cola Amatil remains the leading player

Schweppes Australia’s share challenged

Frucor Suntory Australia brings fresh competition to sports drinks

CATEGORY DATA

Table 120 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 121 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 122 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 123 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 124 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 125 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 126 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 127 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 128 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 129 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 130 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 131 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Energy Drinks in Australia

HEADLINES

PROSPECTS

Busy lifestyles support the growth of energy drinks

Growth of reduced sugar energy drinks reflects increasing health- consciousness

Flavour innovation key to sustaining consumer interest

COMPETITIVE LANDSCAPE

Brand loyalty being challenged in energy drinks

Strong promotional activity impacting energy drinks

Coca-Cola Amatil records the strongest gain in share

CATEGORY DATA

Table 132 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 133 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 134 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 135 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 136 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 137 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 138 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 139 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 140 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 141 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 142 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 143 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

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Megatrends

Country Report

Soft Drinks in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

Soft drinks records stronger growth in 2017

Health and wellness a defining trend

Coca-Cola Amatil remains the leading player in soft drinks

Craft and premiumisation trends reflected in new product development

Stronger growth expected over the forecast period

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Overview

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Table of Contents

Soft Drinks in Australia

EXECUTIVE SUMMARY

Soft drinks records stronger growth in 2017

Health and wellness a defining trend

Coca-Cola Amatil remains the leading player in soft drinks

Craft and premiumisation trends reflected in new product development

Stronger growth expected over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Australia

Trends

SOURCES

Asian Speciality Drinks in Australia

PROSPECTS

Bottled Water in Australia

HEADLINES

PROSPECTS

Bottled water benefits from increasing health-consciousness

Unit prices under growing pressure

Container deposit scheme to impact bottled water

COMPETITIVE LANDSCAPE

Private label products continue to gain share

Coca-Cola Amatil records the heaviest share decline

Schweppes Australia gains share over the review period

CATEGORY DATA

Carbonates in Australia

HEADLINES

PROSPECTS

Health-consciousness at the forefront of consumers’ minds

Price pressure continues to impact carbonates

Craft carbonates gain traction

COMPETITIVE LANDSCAPE

International players dominate the category

Schweppes Australia maintains second position in carbonates

Bundaberg Brewed Drinks remains the leading domestic player

CATEGORY DATA

Concentrates in Australia

HEADLINES

PROSPECTS

Health-consciousness fuels a move away from traditional concentrates

Premiumisation generating new interest in concentrates

Consumers attracted to the value offered by powder concentrates

COMPETITIVE LANDSCAPE

Concentrates remains a challenge for Schweppes Australia

Heinz Co Australia suffers the heaviest share decline over the review period

Bickford’s Australia driving the premiumisation trend in concentrates

CATEGORY DATA

Concentrates Conversions

Juice in Australia

HEADLINES

PROSPECTS

Anti-sugar movement continues to impact juice

New product development focuses on fresh juice and functional benefits

Demand for lunchbox size juices continues to grow

COMPETITIVE LANDSCAPE

Lion remains the leading player

Appetite for fresh juice sees Nudie Foods Australia gain share

Citrus shortage encourages manufacturers to disclose product origin

CATEGORY DATA

RTD Coffee in Australia

HEADLINES

PROSPECTS

RTD coffee facing a slowdown in growth