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Soft Drinks in Australia

May 2023
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Australia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Australia?
  • To what extent are health considerations impacting consumption of Soft Drinks in Australia?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Australia?
  • Which are the leading brands in Soft Drinks in Australia?
  • What potential exists for multinational or domestic soft drinks companies to expand in Australia?
  • How are products distributed in Soft Drinks in Australia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Soft Drinks in Australia

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
Fountain sales in Australia
Trends

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Australia

KEY DATA FINDINGS

On-the-go consumption occasions return
Inflation and supply chain challenges
Health and wellness trend driving functional bottled water growth
Growth expected in flavoured bottled water
Improving sustainability remains key
Off-trade bottled water consumption to slow
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 34 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

Carbonates in Australia

KEY DATA FINDINGS

Soaring inflation and input costs impact carbonates
Reduced-sugar variants driving carbonates growth
Returning mobility supporting gradual recovery of out-of-home consumption
Discretionary spending threatened
Democratisation of the soft drinks shelves
Bottling a feeling
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 49 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 50 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027

Concentrates in Australia

KEY DATA FINDINGS

Demand for concentrates continues to slow after spike during pandemic
Increasing health-consciousness driving reduced-sugar growth
Powder concentrates set to slow after pandemic boost
Spending pressures to drive consumers towards concentrates as saving becomes a priority
Premiumisation slows in concentrates in the face of tightened discretionary spending
Cordials continue to contend with the challenge of a limited consumer base and slowing growth
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 66 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 67 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

Juice in Australia

KEY DATA FINDINGS

Consumers migrating to fresh, natural juices
Functionality continues to drive innovation within juice
Problems for juice brands in the supply chain
Concerns around sugar reduction expected to put downward pressure on juice
Inflationary pressures expected to temper the trend towards premiumisation
Chilled juices to drive much of forecast period category growth
Table 80 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 81 Off-trade Sales of Juice by Category: Value 2017-2022
Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 83 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 85 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 86 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 87 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 88 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 89 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 90 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 91 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

RTD Coffee in Australia

KEY DATA FINDINGS

Dichotomy of indulgence and restrictions underpins RTD coffee consumption
Strong brews and increased caffeine content drive growth
Dare continues to lead RTD coffee with the help of product innovations
Trend for value-seeking among Australian consumers to slow premiumisation in RTD coffee
Sustainability and localism priorities for Australian consumers
Dairy avoidance to stimulate innovation in RTD coffee
Table 92 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 93 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 94 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 95 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 96 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 97 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 98 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 99 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 100 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 101 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 102 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 103 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027

RTD Tea in Australia

KEY DATA FINDINGS

Reduced-sugar variants to increase despite low penetration within still RTD tea
Kombucha growth normalises after the record increases seen in recent years
Lipton still leads but challengers emerging in speciality categories
Carbonated RTD tea and kombucha to enjoy healthy growth, but will be less dynamic than in the review period
Opportunities for growth remain in RTD tea even as kombucha slows
Sugar reduction crucial to competitiveness of the category
Table 104 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 105 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 106 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 107 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 108 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

Energy Drinks in Australia

KEY DATA FINDINGS

Return of on-the-go consumption gives a boost to energy drinks
Reduced-sugar innovation growing the energy drinks consumer base
All-natural products driving innovation across energy drinks
Growth in student numbers to support energy drinks consumption
Flavour innovation a key driver of energy drinks growth
Energy drinks growth expected to slow down over the forecast period
Table 117 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 118 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

Sports Drinks in Australia

KEY DATA FINDINGS

Return of physical activities, gym visits and sporting events driving consumption of sports drinks
Sports drinks perceived as sugary drinks, resulting in lower penetration among health-conscious Australians
Powerade and Gatorade continue to dominate sports drinks in Australia
Rise of functional soft drinks increases competition for sports drinks
Reduced-sugar sports drinks emerging slowly despite new product launches
Spending pressures tempering growth
Table 129 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 130 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027

Asian Speciality Drinks in Australia

KEY DATA FINDINGS

Asian speciality drinks category gains mainstream traction
Mogu Mogu leads the highly fragmented category
Volume growth set to slow as discretionary spending tightens
Health and wellness trends driving growth for Asian speciality drinks
Table 141 Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 142 Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 143 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 144 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2022
Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2022
Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2018-2022
Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2019-2022
Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2022-2027
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2022-2027
Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2022-2027
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2022-2027
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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