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Country Report

Soft Drinks in

Soft Drinks in Uruguay

69 pages, Mar 2018

US$2,100

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Executive Summary

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Consumer shift to healthier soft drinks leads to decline in sales of carbonates

Globally citizens are becoming more aware of health and wellness issues, and this is also true of Uruguayan consumers. Traditionally, Uruguayans preferred carbonates, with these drinks commonly found in the household refrigerators.

Unresolved solution to tap water quality issues increases bottled water sales

During the second half of 2015 in several areas of the country the quality and potability of tap water was compromised due to a number of unfavourable circumstances and for the first time many consumers and environmental organisations raised the question of how safe tap water is for human consumption. Although the government, through the Ministerio de Vivienda, Ordenamiento Territorial y Medio Ambiente and Obras Sanitarias del Estado, addressed the problems, a final solution has not been reached and in many areas of the country the quality of tap water remains questionable.

The leading companies maintain their positions leaving little room for small players to increase sales

The leading companies remain solid in soft drinks. Montevideo Refrescos (GBO: The Coca-Cola Co) and Cía Salus (Groupe Danone) are the clear leaders.

New products have little impact on total value sales

Companies are continuously launching new products, to meet the changing preferences of consumers. However, traditionally new products in any category have an uphill road to success and few products make a positive impact in their first year.

A number of conditions limit future growth possibilities

Two of the larger categories, carbonates and bottled water, already have high per capita consumption volumes, which will likely adversely impact future volume growth possibilities. However, the categories are expected to enjoy quite different prospects.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Uruguay for free:

The Soft Drinks in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Uruguay?
What are the major brands in Uruguay?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Uruguay

EXECUTIVE SUMMARY

Consumer shift to healthier soft drinks leads to decline in sales of carbonates

Unresolved solution to tap water quality issues increases bottled water sales

The leading companies maintain their positions leaving little room for small players to increase sales

New products have little impact on total value sales

A number of conditions limit future growth possibilities

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Concentrates in Uruguay

HEADLINES

PROSPECTS

Powder concentrates a low-cost option

Liquid concentrates to accelerate

COMPETITIVE LANDSCAPE

Mondelez International leads powder concentrates

New products often fail

Terma is the undisputed leader in liquid concentrates

Concentrates conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

Table 30 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 31 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 32 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 38 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 39 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 40 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 41 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 42 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 43 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 44 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 45 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

RTD Coffee in Uruguay

PROSPECTS

Bottled Water in Uruguay

HEADLINES

PROSPECTS

Quality and potability issues with tap water

Functional bottled water, a niche in bottled water

Bottled water is expected to lead soft drinks

COMPETITIVE LANDSCAPE

Cía Salus remains the undisputed leader in bottled water

Milotur in second place

Montevideo Refrescos launches a new bottled water brand

CATEGORY DATA

Table 46 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 47 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 48 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 51 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 52 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 53 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 54 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 55 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 57 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Uruguay

HEADLINES

PROSPECTS

Carbonates declines, in contrast to healthier products

Companies switching to healthier products

Room to grow in non-cola carbonates

COMPETITIVE LANDSCAPE

Montevideo Refrescos remains the leader in carbonates

Fábricas Nacionales de Cerveza the number two player

International companies lead carbonates

CATEGORY DATA

Table 58 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 59 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 60 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 61 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 62 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 63 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 64 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 65 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 66 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 67 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 68 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 69 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 70 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 71 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 72 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 73 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 74 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 75 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 76 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 77 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Uruguay

HEADLINES

PROSPECTS

Powder concentrates a low-cost option

Liquid concentrates to accelerate

COMPETITIVE LANDSCAPE

Mondelez International leads powder concentrates

New products often fail

Terma is the undisputed leader in liquid concentrates

Concentrates conversions

Summary 3 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

Table 78 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 79 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 80 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 81 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 82 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 83 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 84 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 85 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 86 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 87 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 88 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 89 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 90 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 91 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 92 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 93 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Uruguay

HEADLINES

PROSPECTS

Potential legislation on energy drinks a threat

Small target group

High unit prices for energy drinks.

COMPETITIVE LANDSCAPE

Red Bull arrives in Uruguay

Teconur maintains its leading position

CATEGORY DATA

Table 94 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 95 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 96 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 97 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 98 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 99 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 100 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 101 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 102 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 103 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 104 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 105 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Uruguay

HEADLINES

PROSPECTS

Innovation in flavours and presentation

Unit prices of juice increase

COMPETITIVE LANDSCAPE

New brands enter juice

Cooperativa Nacional de Productores de Leche continues to lead juice

Domestic companies lead juice sales

CATEGORY DATA

Table 106 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 107 Off-trade Sales of Juice by Category: Value 2012-2017
Table 108 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 109 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 110 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 111 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 112 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 113 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 114 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 115 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 116 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 117 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Tea in Uruguay

HEADLINES

PROSPECTS

Smallest soft drinks category in Uruguay

High unit prices

Large price differentials between brands

COMPETITIVE LANDSCAPE

Leopoldo Gross & Asoc leads RTD tea

The leaders choose their products carefully

New companies venturing into RTD tea

CATEGORY DATA

Table 118 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 119 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 120 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2017
Table 121 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2017
Table 122 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 123 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 124 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 125 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 127 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 129 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Uruguay

HEADLINES

PROSPECTS

Increasing health and wellness awareness boosts value sales

Unit price increases a potential threat to growth

COMPETITIVE LANDSCAPE

Only one company holds a significant share

Launch of Powerade postponed

Gatorade widely advertised in the media

CATEGORY DATA

Table 130 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 131 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 132 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 133 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 134 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 135 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 136 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 138 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 139 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 140 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 141 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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Megatrends

Country Report

Soft Drinks in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer shift to healthier soft drinks leads to decline in sales of carbonates

Unresolved solution to tap water quality issues increases bottled water sales

The leading companies maintain their positions leaving little room for small players to increase sales

New products have little impact on total value sales

A number of conditions limit future growth possibilities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Soft Drinks in Uruguay

EXECUTIVE SUMMARY

Consumer shift to healthier soft drinks leads to decline in sales of carbonates

Unresolved solution to tap water quality issues increases bottled water sales

The leading companies maintain their positions leaving little room for small players to increase sales

New products have little impact on total value sales

A number of conditions limit future growth possibilities

MARKET DATA

DEFINITIONS

SOURCES

Concentrates in Uruguay

HEADLINES

PROSPECTS

Powder concentrates a low-cost option

Liquid concentrates to accelerate

COMPETITIVE LANDSCAPE

Mondelez International leads powder concentrates

New products often fail

Terma is the undisputed leader in liquid concentrates

Concentrates conversions

CATEGORY DATA

RTD Coffee in Uruguay

PROSPECTS

Bottled Water in Uruguay

HEADLINES

PROSPECTS

Quality and potability issues with tap water

Functional bottled water, a niche in bottled water

Bottled water is expected to lead soft drinks

COMPETITIVE LANDSCAPE

Cía Salus remains the undisputed leader in bottled water

Milotur in second place

Montevideo Refrescos launches a new bottled water brand

CATEGORY DATA

Carbonates in Uruguay

HEADLINES

PROSPECTS

Carbonates declines, in contrast to healthier products

Companies switching to healthier products

Room to grow in non-cola carbonates

COMPETITIVE LANDSCAPE

Montevideo Refrescos remains the leader in carbonates

Fábricas Nacionales de Cerveza the number two player

International companies lead carbonates

CATEGORY DATA

Concentrates in Uruguay

HEADLINES

PROSPECTS

Powder concentrates a low-cost option

Liquid concentrates to accelerate

COMPETITIVE LANDSCAPE

Mondelez International leads powder concentrates

New products often fail

Terma is the undisputed leader in liquid concentrates

Concentrates conversions

CATEGORY DATA

Energy Drinks in Uruguay

HEADLINES

PROSPECTS

Potential legislation on energy drinks a threat

Small target group

High unit prices for energy drinks.

COMPETITIVE LANDSCAPE