Executive Summary

Mar 2019
Consumers shifting to healthier soft drinks

Over the review period and in 2018 Uruguayan consumers continued to show more interest in health and wellness issues, thus increasingly seeking healthier soft drinks options. Carbonates has traditionally been the biggest soft drinks category in Uruguay in both value and volume terms.

Economic slowdown impacts all categories

In 2017 and 2018, Uruguay recorded very low GDP growth. Despite performance disparities between the different categories, none of them posted a major change in either volume or value growth due to a slowdown in the economy.

Large manufacturers leave little room for new smaller players to grow

A few large manufacturers continued to account for the majority of the industry’s sales in 2018, namely Cía Salus, Montevideo Refrescos, Milotur and Fábricas Nacionales de Cerveza (FNC). Over time, these companies have gained the loyalty of consumers, with some of their brands even being synonymous with specific categories.

Manufacturers launch new products with a lower sugar content

With consumers increasingly looking for healthier options, manufacturers are launching new variants of their existing products with less sugar and less carbonation. This is being seen in almost every category, but particularly carbonates, the volume sales of which declined over the review period.

Forecast period sales are expected to remain relatively stable

The last few years have seen volume and value sales continue to rise steadily in soft drinks, with the country’s economy not growing significantly and neighbouring markets facing an uncertain economic climate. As over the review period, what happens in Uruguay over the forecast period will be heavily influenced by economic developments in neighbouring countries.

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Soft Drinks in Uruguay

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Uruguay for free:

The Soft Drinks in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soft Drinks in Uruguay?
  • What are the major brands in Uruguay?
  • What potential exists for multinational vs. local soft drinks companies looking to increase market share?
  • How have changing social attitudes affected soft drink sales?
  • How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Soft Drinks in Uruguay

EXECUTIVE SUMMARY

Consumers shifting to healthier soft drinks
Economic slowdown impacts all categories
Large manufacturers leave little room for new smaller players to grow
Manufacturers launch new products with a lower sugar content
Forecast period sales are expected to remain relatively stable

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bottled Water in Uruguay

HEADLINES

PROSPECTS

Bottled water now the leading category in soft drinks in volume terms
Smaller bottled water categories offer growth opportunities

COMPETITIVE LANDSCAPE

Cía Salus continues to dominate bottled water
Milotur the main competitor to Cía Salus

CATEGORY DATA

Table 31 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 32 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Uruguay

HEADLINES

PROSPECTS

Consumers shifting towards less carbonated products with a lower sugar content
Opportunities exist to further develop non-cola carbonates

COMPETITIVE LANDSCAPE

Montevideo Refrescos continues to dominate carbonates
Fábricas Nacionales de Cerveza SA (FNC) remains in second place
Montevideo Refrescos launches a sugar-free variant of Coca-Cola

CATEGORY DATA

Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 47 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 51 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 52 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 61 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 62 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Uruguay

HEADLINES

PROSPECTS

Powder concentrates a cheaper option than juice
Liquid concentrates remains a niche

COMPETITIVE LANDSCAPE

Mondelez Uruguay remains the leading player
The leading companies launch healthier variants of their products

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 64 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 71 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 72 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Uruguay

HEADLINES

PROSPECTS

Energy drinks only appeal to a small group of consumers
Government legislation

COMPETITIVE LANDSCAPE

Teconur remains the leading company
New companies not expected to enter energy drinks

CATEGORY DATA

Table 79 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 80 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 81 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 82 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 87 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 88 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 89 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 90 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Uruguay

HEADLINES

PROSPECTS

Orange juice remains the preferred option for most local consumers
Consumers seek lighter variants
Increasing differences in unit price

COMPETITIVE LANDSCAPE

Cooperativa Nacional de Productores de Leche remains the leading player
Frigorífico Modelo not too far behind the leading player

CATEGORY DATA

Table 91 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 92 Off-trade Sales of Juice by Category: Value 2013-2018
Table 93 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 94 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 95 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 96 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 97 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 98 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 99 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 100 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 101 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 102 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Uruguay

PROSPECTS

RTD Tea in Uruguay

HEADLINES

PROSPECTS

RTD tea remains the smallest soft drinks category in Uruguay
Only a few brands present but with a significant difference in unit price

COMPETITIVE LANDSCAPE

Leopoldo Gross & Asoc remains the leading player
New companies enter the category

CATEGORY DATA

Table 103 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 104 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2018
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2018
Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Uruguay

HEADLINES

PROSPECTS

Sales driven by increasing health awareness
High unit prices remain an obstacle to stronger growth

COMPETITIVE LANDSCAPE

Fábricas Nacionales de Cerveza (FNC) continues to dominate sports drinks
Full Sports launched in the Uruguayan market
Other companies also expected to enter sports drinks in Uruguay

CATEGORY DATA

Table 115 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 116 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 117 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 118 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 119 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 120 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 121 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 122 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 123 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 124 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 125 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 126 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023