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Learn moreDec 2020
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Most product areas within soft drinks have been negatively impacted by the outbreak of COVID-19 in 2020 overall. The most notable factor that has been causing shifts in consumption habits is the financial consequences of the pandemic as the economy has been continually struggling.
Although the country declared a health state of emergency, it did not introduce a mandatory quarantine. The government called on its citizens to restrict social activities and avoid crowds, as well as recommending employees work remotely where possible.
In some ways, the financial backlash of the COVID-19 pandemic has caused more damage in Uruguay than the virus itself. With unemployment rates rising and purchasing powers reduced, many consumers have been economising and therefore either cutting out consumption of soft drinks all together or migrating to lower-priced brands/ cheaper product areas.
Prior to the pandemic, concentration within retailing intensified due to the acquisition of Multi Ahorro Hogar by Ta-Ta- supermarkets which led the latter to become the largest supermarket chain in Uruguay. This concentration has continued in 2020 as Ta-Ta supermarkets bought Mayorista, a wholesaler chain and has thus continued with its expansion.
All foodservice establishments were forced to close for some months in response to the outbreak of COVID-19. As a result, on-trade volume sales of soft drinks have plummeted in 2020 and will not likely start to recover until later on in the forecast period.
Since the outbreak of COVID-19 in March 2020, the number of cases and deaths in Latin America have grown exponentially. However, Uruguay has been able to control the expansion of the pandemic which has allowed the country to gradually start reopening the economy from May 2020 onwards.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Uruguay with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.