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Country Report

Soft Drinks in

Soft Drinks in Uruguay

Dec 2020

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Executive Summary

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COVID-19 impact on soft drinks

Most product areas within soft drinks have been negatively impacted by the outbreak of COVID-19 in 2020 overall. The most notable factor that has been causing shifts in consumption habits is the financial consequences of the pandemic as the economy has been continually struggling.

COVID-19 country impact

Although the country declared a health state of emergency, it did not introduce a mandatory quarantine. The government called on its citizens to restrict social activities and avoid crowds, as well as recommending employees work remotely where possible.

Company response

In some ways, the financial backlash of the COVID-19 pandemic has caused more damage in Uruguay than the virus itself. With unemployment rates rising and purchasing powers reduced, many consumers have been economising and therefore either cutting out consumption of soft drinks all together or migrating to lower-priced brands/ cheaper product areas.

Retailing shift

Prior to the pandemic, concentration within retailing intensified due to the acquisition of Multi Ahorro Hogar by Ta-Ta- supermarkets which led the latter to become the largest supermarket chain in Uruguay. This concentration has continued in 2020 as Ta-Ta supermarkets bought Mayorista, a wholesaler chain and has thus continued with its expansion.

Foodservice vs retail split

All foodservice establishments were forced to close for some months in response to the outbreak of COVID-19. As a result, on-trade volume sales of soft drinks have plummeted in 2020 and will not likely start to recover until later on in the forecast period.

What next for soft drinks?

Since the outbreak of COVID-19 in March 2020, the number of cases and deaths in Latin America have grown exponentially. However, Uruguay has been able to control the expansion of the pandemic which has allowed the country to gradually start reopening the economy from May 2020 onwards.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Uruguay for free:

The Soft Drinks in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Uruguay?
What are the major brands in Uruguay?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Uruguay

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Cash-strapped consumers favour value-priced brands as the economy worsens in response to the pandemic

Manufacturers focus on less sugar whilst maintaining original flavour and taste in order to avoid losing customers

Forced closure of foodservice establishments between March and May lead on-trade volumes sales to plunge

RECOVERY AND OPPORTUNITIES

Consumer’s shopping behaviour continues to be altered as the consequences of the virus continue over the forecast period

New label system leads to greater focus on innovations that contain less sugar but with original taste

Increased interest in environmental sustainability leads to greater demand for eco-friendly packaging

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025

Juice in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Cash-strapped consumers migrate from juices to concentrates to reduce the frequency of shopping trips

Offerings with immunity-boosting attributes such as vitamin C grow in demand

Health-conscious consumers migrate to juices with reduced sugar

RECOVERY AND OPPORTUNITIES

100% juice recovers the fastest due to its healthy positioning, especially offerings with vitamin C

Increasingly competitive environment may lead to falling prices

Packaging sizes catering to different consumer needs strengthens over the forecast period

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 52 Off-trade Sales of Juice by Category: Value 2015-2020
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 57 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Installation of tap water filters across Uruguay harms both volume and current value sales amidst the pandemic

Financial instability leads to declining demand for higher-priced products such as mineral and spring bottled water

Innovation catering to changing taste preferences and growing health concerns present in flavoured bottled water

RECOVERY AND OPPORTUNITIES

A fast recovery for bottled water fuelled by the health and wellness and on-the-go trends

Multi-packaging offerings and home delivery options expected over the forecast period

Growing number of health-conscious consumers benefits flavoured bottled water

CATEGORY DATA

Table 63 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 64 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Closure of gyms, reduced purchasing powers, and rising unemployment rates lead to slowed demand for sports drinks

Distribution shifts recorded admits the pandemic as consumers’ preferences change

Fabricas Nacionales de Cerveza SA (FNC) continues to dominate with leading brand Gatorade

RECOVERY AND OPPORTUNITIES

Sports drinks recovers quickly as gyms reopen and Uruguayans are eager to shift pandemic weight gain

Increased demand for reduced sugar sports drinks in line with the growing health and wellness trend

Price provide a disadvantage for sports drinks’ growth in the coming years

CATEGORY DATA

Table 75 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 76 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Despite slowed growth, energy drinks benefits from the expansion of leading player Montevideo Refrescos

On-trade sales plummet as restaurants and bars are forced to close and consumers prefer to stay in their homes

Some consumers prefer to shop through e-commerce as anxieties surrounding the virus prevent many from leaving their homes too frequently

RECOVERY AND OPPORTUNITIES

Monster and Red Bull focus on capturing new audiences which boosts the recovery process

Energy drink players expected to offer investments for the foodservice industry to recover

Reduced sugar energy drinks offer potential growth in line with the health and wellness trend

CATEGORY DATA

Table 87 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 88 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Declining disposable incomes lead to greater demand for price sensitive products such as concentrates

Closure of Argentinian borders leads to a drop in counterfeit items

Mondelez Uruguay SA continues to lead in 2020, however sees slight value share erosion due to the financial repercussions of the pandemic

RECOVERY AND OPPORTUNITIES

Price-sensitivity of concentrates continues promoting growth post pandemic

Producers must cater to rising health concerns in order to stay relevant

Liquid concentrates remain niche due to lack of innovation and advertisement

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 100 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 107 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 108 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 109 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 110 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Consumers cut spending on premium offerings which is detrimental to volume sales of RTD tea

RTD tea remains a niche product and therefore unfamiliar to the majority of Uruguayan consumers

International brands dominate the competitive landscape

RECOVERY AND OPPORTUNITIES

High-income consumers boost the recovery process as they remain the target audience

RTD tea has strong potential if marketed correctly in correspondence with the growing health and wellness trend

High-income consumers avoid contracting the virus by purchasing RTD tea through e-commerce

CATEGORY DATA

Table 115 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 116 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

Megatrends

Country Report

Soft Drinks in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Uruguay

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Carbonates in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Cash-strapped consumers favour value-priced brands as the economy worsens in response to the pandemic

Manufacturers focus on less sugar whilst maintaining original flavour and taste in order to avoid losing customers

Forced closure of foodservice establishments between March and May lead on-trade volumes sales to plunge

RECOVERY AND OPPORTUNITIES

Consumer’s shopping behaviour continues to be altered as the consequences of the virus continue over the forecast period

New label system leads to greater focus on innovations that contain less sugar but with original taste

Increased interest in environmental sustainability leads to greater demand for eco-friendly packaging

CATEGORY DATA

Juice in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Cash-strapped consumers migrate from juices to concentrates to reduce the frequency of shopping trips

Offerings with immunity-boosting attributes such as vitamin C grow in demand

Health-conscious consumers migrate to juices with reduced sugar

RECOVERY AND OPPORTUNITIES

100% juice recovers the fastest due to its healthy positioning, especially offerings with vitamin C

Increasingly competitive environment may lead to falling prices

Packaging sizes catering to different consumer needs strengthens over the forecast period

CATEGORY DATA

Bottled Water in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Installation of tap water filters across Uruguay harms both volume and current value sales amidst the pandemic

Financial instability leads to declining demand for higher-priced products such as mineral and spring bottled water

Innovation catering to changing taste preferences and growing health concerns present in flavoured bottled water

RECOVERY AND OPPORTUNITIES

A fast recovery for bottled water fuelled by the health and wellness and on-the-go trends

Multi-packaging offerings and home delivery options expected over the forecast period

Growing number of health-conscious consumers benefits flavoured bottled water

CATEGORY DATA

Sports Drinks in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Closure of gyms, reduced purchasing powers, and rising unemployment rates lead to slowed demand for sports drinks

Distribution shifts recorded admits the pandemic as consumers’ preferences change

Fabricas Nacionales de Cerveza SA (FNC) continues to dominate with leading brand Gatorade

RECOVERY AND OPPORTUNITIES

Sports drinks recovers quickly as gyms reopen and Uruguayans are eager to shift pandemic weight gain

Increased demand for reduced sugar sports drinks in line with the growing health and wellness trend

Price provide a disadvantage for sports drinks’ growth in the coming years

CATEGORY DATA

Energy Drinks in Uruguay

KEY DATA FINDINGS

2020 IMPACT

Despite slowed growth, energy drinks benefits from the expansion of leading player Montevideo Refrescos

On-trade sales plummet as restaurants and bars are forced to close and consumers prefer to stay in their homes