Over the review period and in 2018 Uruguayan consumers continued to show more interest in health and wellness issues, thus increasingly seeking healthier soft drinks options. Carbonates has traditionally been the biggest soft drinks category in Uruguay in both value and volume terms.
In 2017 and 2018, Uruguay recorded very low GDP growth. Despite performance disparities between the different categories, none of them posted a major change in either volume or value growth due to a slowdown in the economy.
A few large manufacturers continued to account for the majority of the industry’s sales in 2018, namely Cía Salus, Montevideo Refrescos, Milotur and Fábricas Nacionales de Cerveza (FNC). Over time, these companies have gained the loyalty of consumers, with some of their brands even being synonymous with specific categories.
With consumers increasingly looking for healthier options, manufacturers are launching new variants of their existing products with less sugar and less carbonation. This is being seen in almost every category, but particularly carbonates, the volume sales of which declined over the review period.
The last few years have seen volume and value sales continue to rise steadily in soft drinks, with the country’s economy not growing significantly and neighbouring markets facing an uncertain economic climate. As over the review period, what happens in Uruguay over the forecast period will be heavily influenced by economic developments in neighbouring countries.
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This industry report originates from Passport, our Soft Drinks market research database.