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Soft Drinks in Uruguay
January 2022
Soft drinks in 2021: The big picture
Uruguay’s economy showed a mild recovery in 2021 following deep recession in 2020 due to the outbreak of COVID-19. The country faces a contraction on the supply side linked to restrictions on internal and international mobility; as a result, the industry faced a shortage of raw materials in the production of soft drinks, with increased inflation in terms of transport and logistic costs.
2021 key trends
COVID-19 caused an increase in health and wellness beverages, with a surge in natural healthy bottled water in both off and on trade during 2021. Despite the economic troubles in the country, there is a burgeoning health and wellness trend, benefiting mineral and purified bottled water, as well as 100% juice and fortified/functional options such as sports and energy drinks.
Competitive landscape
Following the health and wellness trend and increased consumer demand for healthy soft drinks, carbonates manufacturers have increasingly invested in the development of bottled water. Pritty from Argentina, for instance, invested USD5million in Pan de Azucar (Maldonado province) and will launch a new brand available in still and carbonated mineral water at the beginning of 2022.
Retailing developments
The modern channel gained important ground due to the COVID-19 pandemic as the main hypermarket and supermarket chains, such as Ta-Ta, Tienda Inglesa, Disco and Devoto, applied a strong price discount policy and increased promotion and advertising activity in alliance with various beverages players. The traditional channel meanwhile lost space as the channel has lower negotiation power.
Foodservice vs retail split
Consumer foodservice sales were significantly impacted by the COVID-19 outbreak in 2020 and many points of sale were forced to close (between 10% and 20%). 2021 foodservice sales’ rebound was lower than expected as there is an underlying concern about a second wave of COVID-19 in the mid-term, as well as increased focus on personal hygiene and social distancing.
What next for soft drinks?
The scale and impact of the COVID-19 outbreak are not yet clear in case new virus variants lead to slow recovery or new lockdown conditions in 2022. Although the Uruguayan economy is projected to rebound in 2021, the impact of COVID-19 resulted in 100,000 Uruguayans falling into poverty, while 7,000 people entered indigence in 2020, with many industries scaling back, resulting in an increase in unemployment and considerably lower purchasing power.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Bottled Water
Carbonates
Concentrates
Juice
RTD Coffee
RTD Tea
Energy Drinks
Sports Drinks
Asian Speciality Drinks
If you're in the Soft Drinks industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Uruguay report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Soft Drinks in Uruguay?
To what extent are health considerations impacting consumption of Soft Drinks in Uruguay?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Uruguay?
Which are the leading brands in Soft Drinks in Uruguay?
What potential exists for multinational or domestic soft drinks companies to expand in Uruguay?
How are products distributed in Soft Drinks in Uruguay?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Soft Drinks in Uruguay
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Carbonates in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Carbonates’ recovery driven by home consumption
Carbonates losing ground to healthier options
B-brands and private label gain momentum in a time of rising unemployment and lower purchasing power
PROSPECTS AND OPPORTUNITIES
Reduced sugar versions set to drive incremental volume
Economic instability to benefit the further growth of B-brands
Foodservice carbonates’ recovery by the end of 2024 due to lingering fears of catching COVID-19 and economic recession
CATEGORY DATA
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021Table 35 Off-trade Sales of Carbonates by Category: Volume 2016-2021Table 36 Off-trade Sales of Carbonates by Category: Value 2016-2021Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2016-2021Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2016-2021Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2021-2026Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2021-2026
Bottled Water in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bottled water sales driven by a more health and wellness conscious consumer
Active marketplace with product innovation
Price-sensitivity encourages consumers to purchase larger formats of still purified bottled water
PROSPECTS AND OPPORTUNITIES
Health and wellness boost by COVID-19 to benefit sales of bottled water
Home delivery and family packs set to continue driving incremental growth
Flavoured water expected to return to growth with economy and foodservice recovery
CATEGORY DATA
Table 51 Off-trade Sales of Bottled Water by Category: Volume 2016-2021Table 52 Off-trade Sales of Bottled Water by Category: Value 2016-2021Table 53 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021Table 54 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021Table 55 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021Table 56 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021Table 57 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021Table 58 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021Table 59 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026Table 60 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026Table 61 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026Table 62 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
Sports Drinks in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Reopening of sports clubs and gyms helps sports drinks recovery
Health and wellness fuels extra growth
Fábricas Nacionales de Cerveza continues to lead with Gatorade in 2021
PROSPECTS AND OPPORTUNITIES
Sports drinks recover quickly as gyms reopen and Uruguayans are eager to shift pandemic weight gain
Increased demand for reduced sugar sports drinks in line with the growing health and wellness trend
Price a disadvantage for sports drinks’ growth over the forecast period
CATEGORY DATA
Table 63 Off-trade Sales of Sports Drinks: Volume 2016-2021Table 64 Off-trade Sales of Sports Drinks: Value 2016-2021Table 65 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021Table 66 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021Table 67 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021Table 68 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021Table 69 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021Table 70 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021Table 71 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026Table 72 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026Table 73 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026Table 74 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
Energy Drinks in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Resilient recovery of energy drinks
Energy drinks sales revitalised, driven by Monster’s expansion
Rising consumer health awareness fuelling interest in low calorie options
PROSPECTS AND OPPORTUNITIES
Energy drinks to continue expanding as the economy recovers
Innovative marketing helps fuel interest in energy drinks
Better-for-you energy drinks and plant-based energy drinks could emerge
CATEGORY DATA
Table 75 Off-trade Sales of Energy Drinks: Volume 2016-2021Table 76 Off-trade Sales of Energy Drinks: Value 2016-2021Table 77 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021Table 78 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021Table 79 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021Table 81 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021Table 83 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026Table 84 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026Table 85 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026Table 86 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
Concentrates in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Declining disposable incomes result in lower demand for concentrates
Closure of Argentinian borders ensures a decline in counterfeit items
Mondelez Uruguay SA continues to lead in 2021 despite losing important ground to value-priced brands
PROSPECTS AND OPPORTUNITIES
Concentrates sales are expected to rebound as long as the economy improves
Producers must cater to rising health concerns in order to stay relevant
Liquid concentrates remain niche due to a lack of innovation and advertising
CATEGORY DATA
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) FormatTable 87 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021Table 88 Off-trade Sales of Concentrates by Category: Value 2016-2021Table 89 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021Table 90 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021Table 91 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2017-2021Table 92 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021Table 93 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021Table 94 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021Table 95 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021Table 96 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021Table 97 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021Table 98 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021Table 99 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026Table 100 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026Table 102 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
RTD Tea in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers reduce spending on premium products, impacting volume sales of RTD tea
RTD tea remains a niche product in 2021
Leopoldo Gross & Asoc SA leads RTD tea in 2021, focusing on upper-income consumers
PROSPECTS AND OPPORTUNITIES
Sales boosted by high-income consumers who have been less financially impacted by COVID-19
RTD tea has strong potential if marketed as a healthier alternative to carbonates to appeal to health-conscious consumers
E-commerce growth as fear of COVID-19 contagion continues
CATEGORY DATA
Table 103 Off-trade Sales of RTD Tea by Category: Volume 2016-2021Table 104 Off-trade Sales of RTD Tea by Category: Value 2016-2021Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
Juice in Uruguay
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lack of fruit and government price control prevent higher growth
100% juices upbeat growth driven by natural and healthier beverages
Health-conscious consumers migrate to juices with reduced sugar
PROSPECTS AND OPPORTUNITIES
Future growth driven by health concerns
Fruited-herbal mixed juices will drive further growth
Juice drinks and larger packaging could benefit from their lower price in the coming years
CATEGORY DATA
Table 115 Off-trade Sales of Juice by Category: Volume 2016-2021Table 116 Off-trade Sales of Juice by Category: Value 2016-2021Table 117 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021Table 118 Off-trade Sales of Juice by Category: % Value Growth 2016-2021Table 119 NBO Company Shares of Off-trade Juice: % Volume 2017-2021Table 120 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021Table 121 NBO Company Shares of Off-trade Juice: % Value 2017-2021Table 122 LBN Brand Shares of Off-trade Juice: % Value 2018-2021Table 123 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026Table 124 Forecast Off-trade Sales of Juice by Category: Value 2021-2026Table 125 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026Table 126 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
RTD Coffee in Uruguay
2021 DEVELOPMENTS
The following categories and subcategories are included:
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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