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Country Report

Soft Drinks in

Soft Drinks in Uruguay

Jan 2020

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Executive Summary

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Consumers reduce spending as economy hits, but with greater interest in healthier options

Soft drinks consumption in Uruguay was hit by adverse economic conditions in the country, with an impact on discretionary consumer spending. This was evident in almost all soft drinks categories.

Players adopt a wait-and-see strategy due to regional economic conditions

Despite performance disparities between categories, none posted a major change in either volume or value growth due to the slowdown in the economy. The economic climate has a major impact on what consumers buy, especially low-income householders, who tend to get by on a day-to-day basis.

Large players’ dominance unlikely to be challenged

A few large manufacturers continued to account for the majority of the industry’s sales, namely Montevideo Refrescos SA, Cía Salus SA, Milotur SA and Fábricas Nacionales de Cerveza SA. These longstanding players have gained consumer loyalty, with some of their brands even being synonymous with specific categories.

Players extend ranges to appeal to increasingly health conscious consumers

With consumers increasingly looking for healthier options, manufacturers are launching new variants of their existing products with less sugar and less carbonation, in addition to new flavours. This is evident in almost every category, but particularly carbonates, which is particularly suffering as a result of the health trend.

Economic conditions, consumer spending power and lifestyle trends to dictate market performance

In recent years volume and value sales of soft drinks in Uruguay continued to rise steadily, with the country’s economy not growing significantly, and neighbouring markets facing an uncertain economic climate. As over the review period, what happens in Uruguay over the forecast period will be heavily influenced by economic developments in neighbouring countries.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Uruguay for free:

The Soft Drinks in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Uruguay?
What are the major brands in Uruguay?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Uruguay

EXECUTIVE SUMMARY

Consumers reduce spending as economy hits, but with greater interest in healthier options

Players adopt a wait-and-see strategy due to regional economic conditions

Large players’ dominance unlikely to be challenged

Players extend ranges to appeal to increasingly health conscious consumers

Economic conditions, consumer spending power and lifestyle trends to dictate market performance

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bottled Water in Uruguay

HEADLINES

PROSPECTS

Bottled water benefits from consumers’ healthier preferences

Concerns regarding tap water quality also boost bottled water, particularly large volume formats

Flavoured bottled water offers growth potential

COMPETITIVE LANDSCAPE

Salus Limonadas from Cía Salus SA offered in various flavours, and packaging designed to enable easy on-the-go consumption

Milotur SA performs well in flavoured water

Montevideo Refrescos SA sees share gain thanks to supermarket sales

CATEGORY DATA

Table 31 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 32 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Uruguay

HEADLINES

PROSPECTS

Low-calorie cola carbonates category sees healthiest performance

Men and children are increasingly consuming low-calorie products

Non-cola carbonates perceived as healthier, could offer potential for growth with new launches

COMPETITIVE LANDSCAPE

Promotional activities and tasting sessions in tourist locations support Coca-Cola No Sugar, along with variety of packaging formats

FNC expected to focus on lighter products, but remain a distant second to Montevideo Refrescos SA

Local players appeal to less affluent consumers, enjoy strong distribution through traditional channel

CATEGORY DATA

Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 47 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 48 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 51 Sales of Carbonates by Total Fountain On-trade: Volume 2014-2019
Table 52 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2014-2019
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 61 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 62 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024

Concentrates in Uruguay

HEADLINES

PROSPECTS

Concentrates hit by constrained spending power among low- and middle-income consumers

Powder concentrate players seek to address unhealthy product perceptions

Liquid concentrates remain marginal, unlikely to threaten powder products

COMPETITIVE LANDSCAPE

Mondelez sees slight value share decline as cheaper products gain appeal

Health trend influences product developments

Modinar gains value share as consumers seek greater value for money

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 64 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 71 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 72 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in Uruguay

HEADLINES

PROSPECTS

Energy drinks category marginal, but offers potential for future growth

Reduced sugar energy drinks set to gain traction as health awareness increases

Legislation could impact sales as a result of price hikes

COMPETITIVE LANDSCAPE

Rise of Monster brand pushes Montevideo Refrescos SA into category lead

Red Bull boosted by rap promotion

Potential legislation limits category’s appeal to possible new entrants

CATEGORY DATA

Table 79 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 80 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 81 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 82 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 87 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 88 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 89 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 90 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Uruguay

HEADLINES

PROSPECTS

Juice performance remains positive despite economic impact, players introduce new flavours to maintain consumer interest

Reduced sugar variants appeal to increasingly health conscious consumers

Increasingly competitive environment may result in falling prices

COMPETITIVE LANDSCAPE

Conaprole benefits from widespread consumer recognition

Frigorífico Modelo SA offers wide variety of flavours, invests in regional production

New players set to compete with each other rather than challenge the leaders

CATEGORY DATA

Table 91 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 92 Off-trade Sales of Juice by Category: Value 2014-2019
Table 93 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 94 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 95 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 96 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 97 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 98 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 99 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 100 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 101 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 102 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in Uruguay

PROSPECTS

RTD Tea in Uruguay

HEADLINES

PROSPECTS

RTD tea remains unfamiliar concept to consumers, finds difficulty gaining traction

High prices limit potential consumer base

Product range needs to target greater variety of consumers

COMPETITIVE LANDSCAPE

Larger players gain share at expense of smaller competitors

New entrants fail to cause a stir in tea

High levels of marketing investment needed to increase awareness

CATEGORY DATA

Table 103 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 104 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Uruguay

HEADLINES

PROSPECTS

Sports drinks suffer from non-essential nature

Portable formats suitable for on-the-go consumption prove popular

Sports drinks’ comparatively high prices represent a disadvantage

COMPETITIVE LANDSCAPE

Gatorade’s position unlikely to be challenged, Powerade sees some increase in availability

Full Sports brand targets the sportsperson in the street

Category may see new players, but Gatorade set to remain dominant

CATEGORY DATA

Table 115 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 116 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 117 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 118 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 119 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 120 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 121 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 122 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 123 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 124 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 125 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 126 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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Megatrends

Country Report

Soft Drinks in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

Consumers reduce spending as economy hits, but with greater interest in healthier options

Players adopt a wait-and-see strategy due to regional economic conditions

Large players’ dominance unlikely to be challenged

Players extend ranges to appeal to increasingly health conscious consumers

Economic conditions, consumer spending power and lifestyle trends to dictate market performance

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Overview

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Table of Contents

Soft Drinks in Uruguay

EXECUTIVE SUMMARY

Consumers reduce spending as economy hits, but with greater interest in healthier options

Players adopt a wait-and-see strategy due to regional economic conditions

Large players’ dominance unlikely to be challenged

Players extend ranges to appeal to increasingly health conscious consumers

Economic conditions, consumer spending power and lifestyle trends to dictate market performance

MARKET DATA

DEFINITIONS

SOURCES

Bottled Water in Uruguay

HEADLINES

PROSPECTS

Bottled water benefits from consumers’ healthier preferences

Concerns regarding tap water quality also boost bottled water, particularly large volume formats

Flavoured bottled water offers growth potential

COMPETITIVE LANDSCAPE

Salus Limonadas from Cía Salus SA offered in various flavours, and packaging designed to enable easy on-the-go consumption

Milotur SA performs well in flavoured water

Montevideo Refrescos SA sees share gain thanks to supermarket sales

CATEGORY DATA

Carbonates in Uruguay

HEADLINES

PROSPECTS

Low-calorie cola carbonates category sees healthiest performance

Men and children are increasingly consuming low-calorie products

Non-cola carbonates perceived as healthier, could offer potential for growth with new launches

COMPETITIVE LANDSCAPE

Promotional activities and tasting sessions in tourist locations support Coca-Cola No Sugar, along with variety of packaging formats

FNC expected to focus on lighter products, but remain a distant second to Montevideo Refrescos SA

Local players appeal to less affluent consumers, enjoy strong distribution through traditional channel

CATEGORY DATA

Concentrates in Uruguay

HEADLINES

PROSPECTS

Concentrates hit by constrained spending power among low- and middle-income consumers

Powder concentrate players seek to address unhealthy product perceptions

Liquid concentrates remain marginal, unlikely to threaten powder products

COMPETITIVE LANDSCAPE

Mondelez sees slight value share decline as cheaper products gain appeal

Health trend influences product developments

Modinar gains value share as consumers seek greater value for money

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Uruguay

HEADLINES

PROSPECTS

Energy drinks category marginal, but offers potential for future growth

Reduced sugar energy drinks set to gain traction as health awareness increases

Legislation could impact sales as a result of price hikes

COMPETITIVE LANDSCAPE

Rise of Monster brand pushes Montevideo Refrescos SA into category lead

Red Bull boosted by rap promotion

Potential legislation limits category’s appeal to possible new entrants

CATEGORY DATA

Juice in Uruguay

HEADLINES

PROSPECTS

Juice performance remains positive despite economic impact, players introduce new flavours to maintain consumer interest

Reduced sugar variants appeal to increasingly health conscious consumers

Increasingly competitive environment may result in falling prices

COMPETITIVE LANDSCAPE

Conaprole benefits from widespread consumer recognition