Soft Drinks in Uruguay

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Uruguay report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Uruguay?
  • To what extent are health considerations impacting consumption of Soft Drinks in Uruguay?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Uruguay?
  • Which are the leading brands in Soft Drinks in Uruguay?
  • What potential exists for multinational or domestic soft drinks companies to expand in Uruguay?
  • How are products distributed in Soft Drinks in Uruguay?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Uruguay

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026 Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Uruguay

KEY DATA FINDINGS

2021 DEVELOPMENTS

Carbonates’ recovery driven by home consumption
Carbonates losing ground to healthier options
B-brands and private label gain momentum in a time of rising unemployment and lower purchasing power

PROSPECTS AND OPPORTUNITIES

Reduced sugar versions set to drive incremental volume
Economic instability to benefit the further growth of B-brands
Foodservice carbonates’ recovery by the end of 2024 due to lingering fears of catching COVID-19 and economic recession

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021 Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021 Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021 Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021 Table 35 Off-trade Sales of Carbonates by Category: Volume 2016-2021 Table 36 Off-trade Sales of Carbonates by Category: Value 2016-2021 Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021 Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021 Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2016-2021 Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2016-2021 Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021 Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021 Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021 Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021 Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026 Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026 Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026 Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026 Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2021-2026 Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2021-2026

Bottled Water in Uruguay

KEY DATA FINDINGS

2021 DEVELOPMENTS

Bottled water sales driven by a more health and wellness conscious consumer
Active marketplace with product innovation
Price-sensitivity encourages consumers to purchase larger formats of still purified bottled water

PROSPECTS AND OPPORTUNITIES

Health and wellness boost by COVID-19 to benefit sales of bottled water
Home delivery and family packs set to continue driving incremental growth
Flavoured water expected to return to growth with economy and foodservice recovery

CATEGORY DATA

Table 51 Off-trade Sales of Bottled Water by Category: Volume 2016-2021 Table 52 Off-trade Sales of Bottled Water by Category: Value 2016-2021 Table 53 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021 Table 54 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021 Table 55 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021 Table 56 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021 Table 57 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021 Table 58 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021 Table 59 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026 Table 60 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026 Table 61 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026 Table 62 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Sports Drinks in Uruguay

KEY DATA FINDINGS

2021 DEVELOPMENTS

Reopening of sports clubs and gyms helps sports drinks recovery
Health and wellness fuels extra growth
Fábricas Nacionales de Cerveza continues to lead with Gatorade in 2021

PROSPECTS AND OPPORTUNITIES

Sports drinks recover quickly as gyms reopen and Uruguayans are eager to shift pandemic weight gain
Increased demand for reduced sugar sports drinks in line with the growing health and wellness trend
Price a disadvantage for sports drinks’ growth over the forecast period

CATEGORY DATA

Table 63 Off-trade Sales of Sports Drinks: Volume 2016-2021 Table 64 Off-trade Sales of Sports Drinks: Value 2016-2021 Table 65 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021 Table 66 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021 Table 67 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021 Table 68 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021 Table 69 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021 Table 70 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021 Table 71 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026 Table 72 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026 Table 73 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026 Table 74 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Energy Drinks in Uruguay

KEY DATA FINDINGS

2021 DEVELOPMENTS

Resilient recovery of energy drinks
Energy drinks sales revitalised, driven by Monster’s expansion
Rising consumer health awareness fuelling interest in low calorie options

PROSPECTS AND OPPORTUNITIES

Energy drinks to continue expanding as the economy recovers
Innovative marketing helps fuel interest in energy drinks
Better-for-you energy drinks and plant-based energy drinks could emerge

CATEGORY DATA

Table 75 Off-trade Sales of Energy Drinks: Volume 2016-2021 Table 76 Off-trade Sales of Energy Drinks: Value 2016-2021 Table 77 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021 Table 78 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021 Table 79 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021 Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021 Table 81 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021 Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021 Table 83 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026 Table 84 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026 Table 85 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026 Table 86 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in Uruguay

KEY DATA FINDINGS

2021 DEVELOPMENTS

Declining disposable incomes result in lower demand for concentrates
Closure of Argentinian borders ensures a decline in counterfeit items
Mondelez Uruguay SA continues to lead in 2021 despite losing important ground to value-priced brands

PROSPECTS AND OPPORTUNITIES

Concentrates sales are expected to rebound as long as the economy improves
Producers must cater to rising health concerns in order to stay relevant
Liquid concentrates remain niche due to a lack of innovation and advertising

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 87 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021 Table 88 Off-trade Sales of Concentrates by Category: Value 2016-2021 Table 89 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021 Table 90 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021 Table 91 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2017-2021 Table 92 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021 Table 93 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021 Table 94 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021 Table 95 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021 Table 96 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021 Table 97 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021 Table 98 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021 Table 99 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026 Table 100 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026 Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026 Table 102 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in Uruguay

KEY DATA FINDINGS

2021 DEVELOPMENTS

Consumers reduce spending on premium products, impacting volume sales of RTD tea
RTD tea remains a niche product in 2021
Leopoldo Gross & Asoc SA leads RTD tea in 2021, focusing on upper-income consumers

PROSPECTS AND OPPORTUNITIES

Sales boosted by high-income consumers who have been less financially impacted by COVID-19
RTD tea has strong potential if marketed as a healthier alternative to carbonates to appeal to health-conscious consumers
E-commerce growth as fear of COVID-19 contagion continues

CATEGORY DATA

Table 103 Off-trade Sales of RTD Tea by Category: Volume 2016-2021 Table 104 Off-trade Sales of RTD Tea by Category: Value 2016-2021 Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021 Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021 Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021 Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021 Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021 Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021 Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026 Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026 Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026 Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

Juice in Uruguay

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lack of fruit and government price control prevent higher growth
100% juices upbeat growth driven by natural and healthier beverages
Health-conscious consumers migrate to juices with reduced sugar

PROSPECTS AND OPPORTUNITIES

Future growth driven by health concerns
Fruited-herbal mixed juices will drive further growth
Juice drinks and larger packaging could benefit from their lower price in the coming years

CATEGORY DATA

Table 115 Off-trade Sales of Juice by Category: Volume 2016-2021 Table 116 Off-trade Sales of Juice by Category: Value 2016-2021 Table 117 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021 Table 118 Off-trade Sales of Juice by Category: % Value Growth 2016-2021 Table 119 NBO Company Shares of Off-trade Juice: % Volume 2017-2021 Table 120 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021 Table 121 NBO Company Shares of Off-trade Juice: % Value 2017-2021 Table 122 LBN Brand Shares of Off-trade Juice: % Value 2018-2021 Table 123 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026 Table 124 Forecast Off-trade Sales of Juice by Category: Value 2021-2026 Table 125 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026 Table 126 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

RTD Coffee in Uruguay

2021 DEVELOPMENTS

The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
      • Low Calorie Cola Carbonates
      • Regular Cola Carbonates
      • Lemonade/Lime
      • Ginger Ale
      • Tonic Water/Other Bitters
      • Orange Carbonates
      • Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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