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Soft Drinks in China

December 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in China?
  • To what extent are health considerations impacting consumption of Soft Drinks in China?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in China?
  • Which are the leading brands in Soft Drinks in China?
  • What potential exists for multinational or domestic soft drinks companies to expand in China?
  • How are products distributed in Soft Drinks in China?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Soft Drinks in China

Soft drinks in 2021: A return to modest growth in 2021
Health trend continues to influence sales
Cross-border innovative players intensify the competition in soft drinks
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 24 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 33 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 34 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
Fountain sales in China
Trends

DISCLAIMER

Summary 1 Research Sources

Carbonates in China

KEY DATA FINDINGS

Reduced-sugar and sugar-free carbonates outperform regular carbonates
Coca-Cola China continues its localisation
Home seclusion boosts sales via e-commerce as consumers protect themselves
Carbonates expected to thrive in the forecast period
International players to expand by launching sugar-free products
Coca-Cola aims to maintain its dominance of carbonates through production expansion
Table 35 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 36 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 37 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 38 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 39 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 40 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 41 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 42 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 43 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 44 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Table 45 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 46 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 47 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 48 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 49 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 50 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 51 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 52 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 53 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
Table 54 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

Juice in China

KEY DATA FINDINGS

Consumers move to products with a higher juice content
E-commerce sees a strong rise in its distribution share
Sales of juice via independent small grocers fall
No off-trade volume recovery in the forecast period
Higher juice content products will have the best potential over the forecast period
Changes expected in the competitive environment and new launches likely to cause category blurring
Table 55 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 56 Off-trade Sales of Juice by Category: Value 2016-2021
Table 57 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 58 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 60 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 61 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 62 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 63 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 64 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 65 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 66 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in China

KEY DATA FINDINGS

Still bottled water returns to stronger volume growth as out-of-home consumption recovers
Innovations aim to address declining sales
Nongfu Spring maintains its lead and Nestlé sells mass water brands to Tsingtao Brewery
Large pack sizes set to grow in importance in still bottled water
Premiumisation likely to continue in still bottled water
Prospects for product developments which include hyaluronic acid
Table 67 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 68 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 69 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 70 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 71 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 73 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 74 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 75 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 76 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 77 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 78 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Sports Drinks in China

KEY DATA FINDINGS

Sports drinks rebounds in 2021 as gyms reopen and the Olympic Games loom
Beneficial ingredients increase consumption occasions other than hydration
Leading player Guangdong Jianlibao Group enters the sugar-free segment
Sports drinks to witness a wider consumer group and segmentation by function
Beijing 2022 Winter Olympics likely to drive the consumption of sports drinks
Sponsorship of sports events has potential in the future as the pandemic recedes
Table 79 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 80 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 81 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 82 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 85 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 87 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 88 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 89 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 90 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Energy Drinks in China

KEY DATA FINDINGS

Return of consumption occasions boosts growth of energy drinks
Red Bull trademark dispute finally settles down...for now
Budweiser Brewing Company China enters energy drinks
Continued prospects for growth for energy drinks
Sugar-free likely to gain popularity in energy drinks
Four Red Bull brands continue to co-exist in the Chinese market
Table 91 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 92 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 93 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 94 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 97 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 99 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 100 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 101 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 102 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in China

KEY DATA FINDINGS

Continued sales decline attributed to poor performance of powder concentrates
Liquid concentrates sees higher growth thanks to liquid coffee concentrates
Fragmentation reduces in concentrates thanks to success of Hangzhou Yuxi Trading
Powder concentrates set to continue to decline, while liquid concentrates will thrive
The rise of other categories will threaten concentrates
Continued growth expected for Hangzhou Yuxi Trading
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 103 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 104 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 105 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 106 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 107 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 108 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 109 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 110 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 111 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 112 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 113 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 114 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 116 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 117 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in China

KEY DATA FINDINGS

Street stalls/kiosks remain a challenge to the growth of RTD tea
Ambiguous claims on Genki Forest Milk Tea packaging
Decline for Vitasoy International Holdings due to political reasons
Reduced sugar and sugar-free RTD tea will drive growth
Premiumisation set to continue in RTD tea
Launch of alcoholic RTD tea variants will blur category lines
Table 118 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 119 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 120 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 121 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 122 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 123 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 125 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 127 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 129 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in China

KEY DATA FINDINGS

Nestlé (China) witnesses robust growth over the entire review period
Carbonated RTD coffee appears in the market
New players enter RTD coffee, increasing the competition
Positive outlook for RTD coffee as caffeine consumption is low
Consumption upgrading likely to drive value sales
New variants and flavour innovations will contribute to growth
Table 131 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 132 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 133 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 134 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
Table 139 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 140 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 141 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 142 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

Asian Speciality Drinks in China

KEY DATA FINDINGS

No rebound in sales in 2021 either off-trade or on-trade
International soft drinks giants enter drinking vinegar
Asian speciality drinks remains fragmented
Decline set to continue as consumers move to other soft drinks categories
A niche segment, beauty-oriented beverages, might have potential
Potential by achieving nationwide coverage
Table 143 Off-trade Sales of Asian Speciality Drinks: Volume 2016-2021
Table 144 Off-trade Sales of Asian Speciality Drinks: Value 2016-2021
Table 145 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2016-2021
Table 146 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2016-2021
Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2021
Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2021
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2017-2021
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2018-2021
Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2021-2026
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2021-2026
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2021-2026
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2021-2026
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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