Soft Drinks in China

February 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in China?
  • To what extent are health considerations impacting consumption of Soft Drinks in China?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in China?
  • Which are the leading brands in Soft Drinks in China?
  • What potential exists for multinational or domestic soft drinks companies to expand in China?
  • How are products distributed in Soft Drinks in China?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Soft Drinks in China

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2018-2022
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2019-2022
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 24 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 33 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 34 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
Fountain sales in China
Trends

DISCLAIMER

Summary 1 Research Sources

Bottled Water in China

KEY DATA FINDINGS

In 2022, on-trade sales of bottled water maintain sluggish growth
Nongfu Spring continues to lead bottled water
Manufacturers strongly emphasise sustainable packaging in 2022
Water source influences consumers’ purchasing decision in natural spring water
Carbonated bottled water anticipated to attract a larger audience
Premiumisation of still bottled water likely to continue
Table 35 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 36 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 37 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 38 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 39 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 41 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 44 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

Carbonates in China

KEY DATA FINDINGS

Both off-trade value and volume sales of carbonates maintain strong growth in 2022
Leading carbonates brands impacted by World Cup, but less so than during previous events
Non-cola carbonates sees potential in 2022, as new players enter and availability expands
Consumers set to become more health-conscious and reduce sugar consumption in carbonates
Artificial sweeteners in reduced sugar carbonates might be upgraded to natural sweeteners
Arctic Ocean predicted to see share growth
Table 47 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 48 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 49 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 50 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 51 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 52 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 53 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 54 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 55 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 56 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027

Concentrates in China

KEY DATA FINDINGS

Convenience drives growth for coffee liquid concentrates in 2022
Powder concentrates expected to see a continued sales decline
Sunquick is struggling to achieve growth in 2022
Tasogare has the potential to maintain strong growth
E-commerce likely to be an indispensable distribution channel for coffee liquid concentrates
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 69 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 71 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 72 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 73 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 74 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 75 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 76 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 77 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 80 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 81 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

Juice in China

KEY DATA FINDINGS

Off-trade volume sales of juice continue to decline due to health concerns amongst consumers
Decline in off-trade sales of juice leads to struggles for several players in the category
The pandemic outbreak in 2022 raises demand for home delivery of juice
Not from concentrate (NFC) 100% juice set to grow over the forecast period
Brands in juice drinks will respond to decline through cost control and flavour innovation
Combinations of juice- and vegetable-based drinks will help enhance health attributes
Table 82 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 83 Off-trade Sales of Juice by Category: Value 2017-2022
Table 84 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 85 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 86 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 87 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 88 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 89 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 90 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 91 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 92 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 93 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

RTD Coffee in China

KEY DATA FINDINGS

The leading companies in RTD coffee seek to introduce innovative products
RTD coffee is experiencing a challenge from specialist coffee shops
Costa Coffee expected to gain share over the forecast period
Cold brew RTD coffee likely to become more popular
Table 94 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 95 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 96 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 97 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 98 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 99 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 100 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 102 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 103 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 104 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 105 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027

RTD Tea in China

KEY DATA FINDINGS

Health concerns lead to a positive performance for reduced sugar RTD tea
Coca-Cola’s first attempt to launch herbal RTD tea in the Chinese mainland in 2022
E-commerce sees an increase in sales and share in RTD tea
The blurring of the line between RTD tea and low alcohol drinks
Specialist tea shops anticipated to enter RTD tea
Table 106 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 107 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 108 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 109 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 110 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 111 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 113 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 115 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 116 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

Energy Drinks in China

KEY DATA FINDINGS

Off-trade volume sales of energy drinks maintain high growth in 2022
Reduced sugar energy drinks could expand the potential of energy drinks
Red Bull and Eastroc Super Drink present resilience
Product innovation in energy drinks likely to focus on herbal and plant ingredients
E-gaming will expand the consumption occasions for energy drinks
Energy drinks expected to target younger consumers over the forecast period
Table 119 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 120 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 121 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 122 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 125 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 127 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 128 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 129 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 130 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

Sports Drinks in China

KEY DATA FINDINGS

Greater demand for clean label options in sports drinks
Domestic brands continue to perform well in sports drinks in China
The functional segmentation of sports drinks set to become an increasing trend
E-commerce likely to impact store-based sales in the future
Table 131 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 132 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 133 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 134 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 139 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 140 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 141 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 142 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027

Asian Speciality Drinks in China

KEY DATA FINDINGS

Asian speciality drinks sees a continued decline in 2022
Vinegar drinks declines as consumers have limited awareness of different product segments
Overall decline, but potential in vegetable and juice vinegar drinks
Pocket packs of vinegar drinks could be an opportunity for Asian speciality drinks
Table 143 Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 144 Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 145 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 146 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2022
Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2022
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2018-2022
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2019-2022
Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2022-2027
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2022-2027
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2022-2027
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2022-2027
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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