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Country Report

Soft Drinks in

Soft Drinks in China

Dec 2019

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Executive Summary

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Soft drinks records modest growth

Soft drinks experienced modest growth in both current value and volume terms in 2019 due to the increasing demand for soft drinks. In terms of sales value growth, RTD coffee enjoyed the highest rate thanks to product innovation and consumption upgrading, followed by energy drinks, bottled water, Asian speciality drinks and sports drinks.

Health and wellness trend influences the market

The health and wellness trend continues to profoundly influence the soft drinks market in China. Reduced sugar, low calories and health-related soft drinks gradually become a prominent factor in shaping consumer demand.

International players remain active facing competition from local players

In terms of the overall soft drinks market, multinational players continue to maintain their leading position in the off-trade channel in both value and volume terms thanks to long-established distribution networks and brand recognition. Ting Hsin and Coca-Cola occupy first and second positions, respectively, in soft drinks, followed by local enterprise Nongfu Spring and Red Bull Vitamin Drink.

Flavour innovation occurs across categories

Given the relatively standard products in the market, new and existing players see an opportunity to offer differentiated products. Coca-Cola introduced a new sugar-free coconut flavoured Sprite in mid-2019.

Moderate growth forecast for soft drinks over the coming years

Soft drinks is expected to post moderate growth over the forecast period in both current value and volume terms. In pursuit of healthy lifestyles, health-related ready-to-drink beverages, such as bottled water, 100% juice, RTD coffee, sports drinks, energy drinks and Asian speciality drinks, will continue to contribute to the growth of soft drinks.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Soft Drinks in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in China?
What are the major brands in China?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in China

EXECUTIVE SUMMARY

Soft drinks records modest growth

Health and wellness trend influences the market

International players remain active facing competition from local players

Flavour innovation occurs across categories

Moderate growth forecast for soft drinks over the coming years

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 24 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 33 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 34 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in China

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in China

HEADLINES

PROSPECTS

Health attributes drives growth of Asian speciality drinks

Asian speciality drinks remains fragmented over the long term

On-trade channel gradually rising

COMPETITIVE LANDSCAPE

Tiandi No 1 Beverage Co Ltd leads the category

Hung Fook Tong Holdings Ltd’s business realignment due to weak sales performance

CATEGORY DATA

Table 35 Off-trade Sales of Asian Speciality Drinks: Volume 2014-2019
Table 36 Off-trade Sales of Asian Speciality Drinks: Value 2014-2019
Table 37 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2014-2019
Table 38 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2014-2019
Table 39 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2019
Table 40 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2019
Table 41 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2015-2019
Table 42 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2016-2019
Table 43 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
Table 44 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
Table 45 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
Table 46 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024

Bottled Water in China

HEADLINES

PROSPECTS

Domestic mineral water sources continue to dominate

Consumption upgrade is occurring in bottled water

Consumer type and drinking occasion are taken into consideration

COMPETITIVE LANDSCAPE

Nongfu Spring Co Ltd maintains leadership in bottled water

Innovations from local and international brands drive the category

Domestic functional bottled water rising

CATEGORY DATA

Table 47 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 48 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 49 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 50 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 51 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 52 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 53 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 54 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 55 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 56 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 57 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 58 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in China

HEADLINES

PROSPECTS

Low calorie cola carbonates regain attention

Crossover marketing strategy becomes popular for manufacturers

Innovations in flavour contribute to growth

COMPETITIVE LANDSCAPE

Coca-Cola China Ltd continues to lead the market

Chinese brands on the rise

Pepsi continues to dominate cola carbonates

CATEGORY DATA

Table 59 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 60 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 61 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 62 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 63 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 64 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 65 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 66 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 67 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 68 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 69 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 70 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 71 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 72 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 73 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 74 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 75 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 76 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 77 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 78 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 79 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Concentrates in China

HEADLINES

PROSPECTS

Rise of other categories threatens concentrates

Concentrates continues to decline over long term

COMPETITIVE LANDSCAPE

Mondelez China Inc maintains leadership in concentrates

Local brands increase due to lower selling prices

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 80 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 81 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 82 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 83 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 84 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 85 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 86 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 87 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 88 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 89 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 90 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 91 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 92 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 93 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 94 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 95 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 96 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 97 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in China

HEADLINES

PROSPECTS

Productivity and anti-fatigue remain selling points

Convenience stores and forecourt retailers are rising

Consumer type and health awareness will be next growth drivers

COMPETITIVE LANDSCAPE

Red Bull recovers and leads category

Domestic players intensify the competition

TC Pharmaceutical Co Ltd Fight Back by Launching New Product

CATEGORY DATA

Table 98 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 99 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 100 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 101 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 102 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 103 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 104 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 105 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 106 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 107 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 108 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 109 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in China

HEADLINES

PROSPECTS

Higher juice content is rising

Mixed flavours driven by health lifestyles

Convenience stores driven by chilled juice products

COMPETITIVE LANDSCAPE

Coca-Cola China Ltd continues to lead

Beijing Huiyuan Beverage & Food Group Corp revived in high juice content segment

Vita Coco retains leadership in coconut and other plant waters

CATEGORY DATA

Table 110 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 111 Off-trade Sales of Juice by Category: Value 2014-2019
Table 112 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 113 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 114 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 115 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 116 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 117 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 118 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 119 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 120 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 121 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 122 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 123 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 124 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in China

HEADLINES

PROSPECTS

New variants drive category growth

Consumption upgrading occurring in RTD coffee

Convenience stores will be next growth driver

COMPETITIVE LANDSCAPE

Nestlé (China) Ltd continues to dominate mass market

Mid- to high-end brands gradually push out economy brands

Wei Chuan Foods Corp achieves highest growth rate

CATEGORY DATA

Table 125 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 126 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 127 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 128 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 129 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 130 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 133 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 134 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 135 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 136 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in China

HEADLINES

PROSPECTS

RTD tea faces challenge from street stalls/kiosks

Low sugar content and sugar free RTD tea drive growth

Consumption upgrading evident

COMPETITIVE LANDSCAPE

Guangdong Jiaduobao Beverage & Food Co Ltd continues sales decline

Xiangpiaopiao Food Co Ltd achieves robust growth thanks to Meco Fruit Tea

Nongfu Spring Co Ltd records high growth thanks to Tea Pai

CATEGORY DATA

Table 137 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 138 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 139 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 140 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 141 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 142 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 143 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 144 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 145 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 146 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 147 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 148 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 149 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in China

HEADLINES

PROSPECTS

National fitness drives sports drinks growth

Sponsorship of sports events a major marketing strategy

Beneficial ingredients are added except for hydration function

COMPETITIVE LANDSCAPE

Guangdong Jianlibao Group leads sports drinks

Pocari Sweat records sales decline due to political issues

CATEGORY DATA

Table 150 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 151 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 152 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 153 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 154 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 155 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 156 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 157 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 158 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 159 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 160 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 161 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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Country Report

Soft Drinks in China

New Report Guarantee

Executive Summary

New Report Guarantee

Soft drinks records modest growth

Health and wellness trend influences the market

International players remain active facing competition from local players

Flavour innovation occurs across categories

Moderate growth forecast for soft drinks over the coming years

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Soft Drinks in China

EXECUTIVE SUMMARY

Soft drinks records modest growth

Health and wellness trend influences the market

International players remain active facing competition from local players

Flavour innovation occurs across categories

Moderate growth forecast for soft drinks over the coming years

MARKET DATA

APPENDIX

Fountain sales in China

SOURCES

Asian Speciality Drinks in China

HEADLINES

PROSPECTS

Health attributes drives growth of Asian speciality drinks

Asian speciality drinks remains fragmented over the long term

On-trade channel gradually rising

COMPETITIVE LANDSCAPE

Tiandi No 1 Beverage Co Ltd leads the category

Hung Fook Tong Holdings Ltd’s business realignment due to weak sales performance

CATEGORY DATA

Bottled Water in China

HEADLINES

PROSPECTS

Domestic mineral water sources continue to dominate

Consumption upgrade is occurring in bottled water

Consumer type and drinking occasion are taken into consideration

COMPETITIVE LANDSCAPE

Nongfu Spring Co Ltd maintains leadership in bottled water

Innovations from local and international brands drive the category

Domestic functional bottled water rising

CATEGORY DATA

Carbonates in China

HEADLINES

PROSPECTS

Low calorie cola carbonates regain attention

Crossover marketing strategy becomes popular for manufacturers

Innovations in flavour contribute to growth

COMPETITIVE LANDSCAPE

Coca-Cola China Ltd continues to lead the market

Chinese brands on the rise

Pepsi continues to dominate cola carbonates

CATEGORY DATA

Concentrates in China

HEADLINES

PROSPECTS

Rise of other categories threatens concentrates

Concentrates continues to decline over long term

COMPETITIVE LANDSCAPE

Mondelez China Inc maintains leadership in concentrates

Local brands increase due to lower selling prices

CATEGORY DATA

Concentrates Conversions

Energy Drinks in China

HEADLINES

PROSPECTS

Productivity and anti-fatigue remain selling points

Convenience stores and forecourt retailers are rising

Consumer type and health awareness will be next growth drivers

COMPETITIVE LANDSCAPE

Red Bull recovers and leads category

Domestic players intensify the competition

TC Pharmaceutical Co Ltd Fight Back by Launching New Product