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Learn moreDec 2020
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According to National Bureau of Statistics, the on-trade consumption during the Spring Festival accounted for 15.5% of annual total on-trade revenue in 2019.
There was a strict lockdown in Hubei province in China from 23 January to 8 April, while other provinces imposed different social distancing policies and partial lockdowns. Movement in and out of the worst-hit provinces was banned until 4 February, with 14 days quarantine required for those moving between provinces.
Industry players in soft drinks generally proved resilient and resourceful during the unprecedented COVID-19 pandemic. For instance, bottled water companies such as Nongfu Spring, Shenzhen Ganten Industry and Hangzhou Wahaha Group also launched delivery services to compete in large packs of bottled water for families.
Soft drinks are available in a number of channels in China the most popular of which are independent small grocers and supermarkets. However, convenience stores and supermarkets located in neighbourhoods became the first choice for consumers when buying daily necessities during the height of the pandemic, including soft drinks, as most wanted to avoid unnecessary travel to larger stores and those in out-of-town locations.
A shift of soft drinks consumption from foodservice to retail was not widely observed during the height of the pandemic. However, the closure of consumer foodservice outlets stimulated industry players in the on-trade channels to alter their businesses models from dine-in to home delivery and takeaway wherever possible in order to partially mitigate some of their losses.
The soft drinks market is expected to rebound quickly in 2021 achieving higher than pre-pandemic growth rates in both the on- and off-trade as consumers embrace a return to normality. As China was the first market to experience the COVID-19 outbreak, the government took strong measures to contain it, such as lockdown, the compulsory wearing of masks outdoors and the imposition of social distancing.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.