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Soft Drinks in Croatia

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Croatia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Croatia?
  • To what extent are health considerations impacting consumption of Soft Drinks in Croatia?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Croatia?
  • Which are the leading brands in Soft Drinks in Croatia?
  • What potential exists for multinational or domestic soft drinks companies to expand in Croatia?
  • How are products distributed in Soft Drinks in Croatia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Croatia

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Croatia

KEY DATA FINDINGS

Fall in retail current value and volume sales, as inflation bites
Jamnica continues dominating bottled water in 2022, whilst companies continue to focus on recyclable packaging
Bucking the trend, functional water registers volume growth in 2022
Muted performance over forecast period
Private label may expand in bottled water
Flavoured and functional bottled water see innovation over forecast period
Table 31 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 32 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

Carbonates in Croatia

KEY DATA FINDINGS

Fall in retail volume sales, as inflation bites
Coca-Cola Beverages Hrvatska continues to dominate in 2022, thanks to its strong brand recognition
Reduced sugar variants gaining value share
Muted performance over forecast period
Sugar tax starts to have an impact
Reduced sugar carbonates register higher growth
Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 47 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 48 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 51 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
Table 52 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 61 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
Table 62 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027

Concentrates in Croatia

KEY DATA FINDINGS

Concentrates benefits from general inflation
Local preferences skew towards powder concentrates
Status quo remains in 2022
Marginal volume growth for concentrates over forecast period
Focus on healthier positioning
Sugar-free variants gain value share
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 64 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 71 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 72 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

Juice in Croatia

KEY DATA FINDINGS

Fall in retail volume sales, as inflation bites
Enjoying high consumer trust, Stanic continues to lead juice
New launches focus on reduced sugar and offering functional benefits
Muted performance over forecast period
Juices aligned to the health and wellness trend perform well, with consumers reaching for sugar-free and fortified options
Stronger marketing support and new product launches shape the landscape
Table 79 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 80 Off-trade Sales of Juice by Category: Value 2017-2022
Table 81 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 82 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 83 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 84 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 85 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 86 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 87 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 88 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 89 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 90 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

RTD Coffee in Croatia

KEY DATA FINDINGS

Increase in volume sales, despite price rises
No change in status quo in 2022
RTD coffee growth driven by younger generation
Moderate volume growth over forecast period
As awareness of lactose intolerance rises, RTD coffee with plant-based milk is likely to gain popularity
Premiumisation of coffee filters into RTD coffee
Table 91 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 92 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 93 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 94 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 95 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 96 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 99 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 100 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 101 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 102 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027

RTD Tea in Croatia

KEY DATA FINDINGS

Increase in volume sales, despite price rises
Enjoying high consumer loyalty, Jamnica maintains the leading off-trade volume and value share in 2022
Private label gains further volume share
Muted volume growth over forecast period
Need for more innovation and stronger marketing push to boost volume sales
Opportunity for RTD tea with a greener positioning
Table 103 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 104 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

Energy Drinks in Croatia

KEY DATA FINDINGS

Dismal year for energy drinks with significant fall in retail volume sales.
Imported brands dominate
Launch of local brand in 2022
Rosy outlook over forecast period
Sugar-free variants gain value share
Energy drinks face increasing competition from other soft drinks options, in particular RTD coffee and drinks with added energy benefits
Table 115 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 116 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 117 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 118 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 119 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 120 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 123 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 124 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 125 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 126 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

Sports Drinks in Croatia

KEY DATA FINDINGS

Sports drinks buck the trend, with very healthy growth
Vindija leads, thanks to strong brand recognition and wide availability of its Isosport drink
Sports drinks has stiff competition from other soft drinks, particularly functional bottled water
Moderate volume growth over forecast period, though inflation could cast a cloud
A lack of innovation for the early forecast period
Growing number of online sports nutrition stores will benefit sports drinks sales
Table 127 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 128 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 129 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 130 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 131 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 132 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 135 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 136 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 137 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 138 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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