Soft Drinks in Costa Rica

January 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Costa Rica report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Costa Rica?
  • To what extent are health considerations impacting consumption of Soft Drinks in Costa Rica?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Costa Rica?
  • Which are the leading brands in Soft Drinks in Costa Rica?
  • What potential exists for multinational or domestic soft drinks companies to expand in Costa Rica?
  • How are products distributed in Soft Drinks in Costa Rica?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Costa Rica

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020 Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020 Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

COVID-19 lowers demand for personal presentations of carbonates in 2020 which were previously frequently bought on impulse
In Costa Rica, family presentations emerge as the winner in 2020
Healthier carbonates proposals continue to gain momentum in 2020 in line with the rising consumer awareness of personal health and wellbeing

RECOVERY AND OPPORTUNITIES

In the forecast period, more affordable family-pack presentations will continue to drive consumer interest
New growth opportunities for carbonates will present themselves in new distribution channels in the forecast period

CATEGORY DATA

Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020 Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020 Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025 Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025

Juice in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Mandated closures of on-trade establishments and local schools in 2020 will have a negative impact on the sales of juice
In Costa Rica, functional proposals and larger family sizes attract the most consumer demand in 2020
Due to declining disposable incomes, more affordable value proposals drive growth in 2020

RECOVERY AND OPPORTUNITIES

Off-trade sales set to continue gaining momentum in the forecast period, driven by growing demand for natural and functional added value proposals
On-trade retailers may turn to preparing their own natural juices from fresh fruit and vegetables in an effort to stimulate recovery in the forecast period
Family pack sizes will continue to be in high demand, with offerings such as nectars expected to struggle to meet these new consumption patterns

CATEGORY DATA

Table 53 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 54 Off-trade Sales of Juice by Category: Value 2015-2020 Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 56 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 57 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 59 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 60 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 62 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Secure public water supply coupled with economic slowdown brought by COVID-19 lowers demand for bottled water in 2020
Closure of schools and loss of tourists furthers the negative impact on bottled water in 2020
Due to the unstable economic scenario in 2020, flavoured and functional bottled water experiences a loss in demand

RECOVERY AND OPPORTUNITIES

Consumers may become especially interested in flavoured and functional bottled water positioned as immunity boosters in 2021
Value for money proposals will continue to drive consumer demand in the forecast period
Anticipated innovation in terms of developing new segments expected to meet growing health and wellness trend

CATEGORY DATA

Table 65 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 66 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Non-essential categorisation and limitations on gym activity lower demand for sports drinks in 2020
Sports drinks struggles to adapt to new stay-at-home normal
Virtually no new product development seen in 2020 as major players focus on other soft drinks

RECOVERY AND OPPORTUNITIES

In the forecast period recovery will be driven affordable value proposals, with more private label offerings expected
Value packs and multipacks will be used to entice consumers
Functional developments have strong opportunity for growth in the forecast period

CATEGORY DATA

Table 77 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 78 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Contraction of consumer income coupled with the slowdown in previously hectic lifestyles lowers demand and consumption opportunities for energy drinks in 2020
Players turn to promotional campaigns to incentivise demand in 2020
Value for money positioning provides opportunities for mass-oriented brands

RECOVERY AND OPPORTUNITIES

As consumers resume busier lifestyles, demand will be driven by healthier offerings, with a particular focus on sugar contents expected in the forecast period
Natural ingredients and formulations present strong developmental opportunities
Millennial consumers will remain the key drivers, but efforts to incentivise higher per-capita consumption will expand the potential consumer base over the forecast period

CATEGORY DATA

Table 89 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 90 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Concentrates thrive amidst the economic slowdown brought by COVID-19 in 2020
Tea based powder concentrates increase in popularity in 2020 due to healthy and more natural positioning
Private label gains momentum in 2020

RECOVERY AND OPPORTUNITIES

Concentrates will continue moderately growing in the forecast period, with sugar free claims expected to gain popularity
Innovation in terms of added value formulations is expected to reshape concentrates in the forecast period
Consumers’ positive response to value for money packaging will drive growth, supporting further development of private label

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 102 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

RTD tea faces increased competition from other soft drinks in 2020 that are better aligned to the stay-at-home normal by offering affordable family packaging sizes
Kombucha offers continue to increase in 2020 due to being more aligned to the growing health and wellness trend
Florida Bebidas continues to innovate to meet consumer demands

RECOVERY AND OPPORTUNITIES

Carbonated RTD tea and Kombucha may establish a presence in the forecast period
Players likely to focus on pricing strategies and increasing their multipack offerings to boost RTD tea’s value performance
Gradual recovery of international tourism will support the recovery of on-trade sales

CATEGORY DATA

Table 117 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 118 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

RTD Coffee in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Border closures and the suspension of in-person school activity significantly drops demand for RTD coffee in 2020
RTD coffee struggles to adapt to new stay at home normal
Innovation remains low in 2020, especially as the category leader focus on other soft drinks categories

RECOVERY AND OPPORTUNITIES

The recovery of RTD coffee will be driven by more affordable proposals in the forecast period
Free-from dairy and sugar-free claims are expected to gain momentum by 2025
Players will turn to flavour innovations to incentivise sales

CATEGORY DATA

Table 129 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 130 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
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This report originates from Passport, our Soft Drinks research and analysis database.

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