Soft Drinks in Ukraine

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Ukraine report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Ukraine?
  • To what extent are health considerations impacting consumption of Soft Drinks in Ukraine?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Ukraine?
  • Which are the leading brands in Soft Drinks in Ukraine?
  • What potential exists for multinational or domestic soft drinks companies to expand in Ukraine?
  • How are products distributed in Soft Drinks in Ukraine?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
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Soft Drinks in Ukraine

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
Fountain sales in Ukraine
Trends

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Ukraine

KEY DATA FINDINGS

New product launches and increased marketing support help Oskar Morshynsky strengthen its leadership
Product offer expands in functional water
Cans an emerging pack type
Health and wellness trend will continue to support growth
Packaging will become more sustainable
Flavoured bottled water will grow in popularity as a healthier alternative to carbonates
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 34 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Carbonates in Ukraine

KEY DATA FINDINGS

Supply disruption sees Coca-Cola overtaken by PepsiCo
As pandemic economic shock eases, off-trade growth accelerates
Brand loyalty remains limited
On-trade recovery will begin to lose steam
Health and wellness will remain a significant growth driver
Premium offerings with unusual flavours will proliferate
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 49 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 50 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

Concentrates in Ukraine

KEY DATA FINDINGS

Demand is largely limited to older consumers
Mokate and Jacobs launch powdered iced coffee offering
Demand for liquid concentrates remains negligible
Fortification will help to ease pace of decline in off-trade volume sales
Health and wellness offerings will proliferate
Alcohol-free cocktails offer growth potential
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 66 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2017-2021
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

Juice in Ukraine

KEY DATA FINDINGS

Demand continues to decline in a weak economic environment, as few local consumers regard juice as an essential purchase
Manufacturers target the health conscious with juice “shots”
On-trade demand struggles to recover from pandemic
Rising prices will hamper growth
Juice drinks and 100% juice set to see moderate growth, as health and wellness trend deepens
Exotic flavours will proliferate
Table 79 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 80 Off-trade Sales of Juice by Category: Value 2016-2021
Table 81 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 82 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 83 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 84 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 85 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 86 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 87 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 88 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 89 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 90 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

RTD Coffee in Ukraine

KEY DATA FINDINGS

RTD coffee attracts young, affluent and urban consumers
Leader Hell Energy benefits from significant marketing support and strong brand recognition
RTD coffee will grow at the expense of flavoured milk drinks and energy drinks
Price competition will remain fierce
Table 91 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 92 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 93 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 94 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 95 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 96 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 97 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 98 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

RTD Tea in Ukraine

KEY DATA FINDINGS

On-the-go consumption remains subdued
Increasingly sophisticated flavours on offer
Private label launch find favour with hard-pressed local consumers
Off-trade will recover quicker than on-trade demand
Health-and-wellness positioning will become more commonplace in RTD tea
Metal cans will grow in popularity
Table 99 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 100 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 101 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 102 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 103 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 104 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 105 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 106 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 107 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 108 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 109 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 110 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 111 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

Energy Drinks in Ukraine

KEY DATA FINDINGS

Off-trade volume sales growth accelerates as impulse purchasing revives
Many new product launches have a health and wellness positioning
Local consumers continue to confuse energy drinks with carbonates
Recovery in on-trade demand will be sluggish
Rising popularity of Red Bull may lead more of its rivals to launch premium brands
Reduced-sugar and fortified offerings will proliferate, as energy drink manufacturers seek to grow at the expense of carbonates and energy drinks
Table 112 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 113 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 114 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 115 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 116 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 117 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 118 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 119 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 120 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 121 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 122 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 123 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Sports Drinks in Ukraine

KEY DATA FINDINGS

Powerade exit reinforces 4Move’s dominance
In spite of the pandemic, demand for sports drinks continues to grow
E-commerce has emerged as a significant distribution channel
With limited marketing support, consumer awareness will remain low
Impulse purchasing will revive
E-commerce will continue to grow in importance
Table 124 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 125 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 126 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 127 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 128 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 129 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 130 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 131 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 132 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 133 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 134 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 135 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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