Soft Drinks in Egypt

April 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Egypt report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Egypt?
  • To what extent are health considerations impacting consumption of Soft Drinks in Egypt?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Egypt?
  • Which are the leading brands in Soft Drinks in Egypt?
  • What potential exists for multinational or domestic soft drinks companies to expand in Egypt?
  • How are products distributed in Soft Drinks in Egypt?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Egypt

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026 Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

APPENDIX

Fountain sales in Egypt
Trends

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Manufacturers struggle to pass on cost increases to consumers
On-trade demand rebounds but remains below pre-pandemic level
Pandemic forces Pepsi-Cola and Coca-Cola to adjust their marketing strategies

PROSPECTS AND OPPORTUNITIES

Urbanisation and population expansion will underpin growth
Prices will continue to rise over the forecasting period
The leading players will continue to invest in local production

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021 Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021 Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021 Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021 Table 35 Off-trade Sales of Carbonates by Category: Volume 2016-2021 Table 36 Off-trade Sales of Carbonates by Category: Value 2016-2021 Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021 Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021 Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021 Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021 Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021 Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021 Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021 Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021 Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026 Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026 Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026 Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026 Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026 Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

Juice in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

As economic conditions stabilise and pandemic restrictions are eased, demand rebounds
Juice drinks remain dominant, but health and wellness trend is boosting interest in 100% juice
Increased promotional activity in modern grocery retail outlets

PROSPECTS AND OPPORTUNITIES

Population expansion and urbanisation will remain the main drivers of growth
Health and wellness trend will outlast the pandemic, continuing to boost demand for 100% juice
Premiumisation continues as health awareness increase

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2016-2021 Table 52 Off-trade Sales of Juice by Category: Value 2016-2021 Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021 Table 54 Off-trade Sales of Juice by Category: % Value Growth 2016-2021 Table 55 NBO Company Shares of Off-trade Juice: % Volume 2017-2021 Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021 Table 57 NBO Company Shares of Off-trade Juice: % Value 2017-2021 Table 58 LBN Brand Shares of Off-trade Juice: % Value 2018-2021 Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026 Table 60 Forecast Off-trade Sales of Juice by Category: Value 2021-2026 Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026 Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

As pandemic impact fades, growth in off-trade volume sales normalises
Widening distribution and health and wellness trend drive robust growth in demand for functional bottled water
Government continues to fight against on illegal bottled water production

PROSPECTS AND OPPORTUNITIES

Health and wellness, population expansion and urbanisation will continue to drive growth
On-trade demand will continue its gradual recovery
Expanding modern grocery retail chains will grow in importance as a distribution channel

CATEGORY DATA

Table 63 Off-trade Sales of Bottled Water by Category: Volume 2016-2021 Table 64 Off-trade Sales of Bottled Water by Category: Value 2016-2021 Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021 Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021 Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021 Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021 Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021 Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021 Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026 Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026 Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026 Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Sports Drinks in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

With limited distribution, most local consumers remain unfamiliar with sports drinks
Leader Gatorade is much more widely distributed than rival brands

PROSPECTS AND OPPORTUNITIES

Heightened interest in health and fitness among affluent young urbanities will continue to drive growth
Local manufacturing would help to make sports drinks more affordable
Imports of sports drinks remain vulnerable to instability in foreign-exchange rates

CATEGORY DATA

Table 75 Off-trade Sales of Sports Drinks: Volume 2016-2021 Table 76 Off-trade Sales of Sports Drinks: Value 2016-2021 Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021 Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021 Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021 Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021 Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021 Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021 Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026 Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026 Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026 Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Energy Drinks in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

PepsiCo’s Sting has quickly established itself as the main rival to leader Red Bull
Red Bull continues to widen its product offer
Supermarkets dominate distribution, reflecting an affluent urban consumer base

PROSPECTS AND OPPORTUNITIES

Local production will help to spur growth by making energy drinks more affordable
Online marketing will continue to grow in importance
Westernisation will continue to boost demand, but health and wellness trend is a threat

CATEGORY DATA

Table 87 Off-trade Sales of Energy Drinks: Volume 2016-2021 Table 88 Off-trade Sales of Energy Drinks: Value 2016-2021 Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021 Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021 Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021 Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021 Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021 Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021 Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026 Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026 Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026 Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand remains limited, with concentrates increasingly perceived as un-natural and unhealthy
Increase in promotional activity, as manufacturers seek to make concentrates more attractive to price-sensitive consumers
Kraft Foods’ Tang remains dominant

PROSPECTS AND OPPORTUNITIES

Concentrates will continue to be squeezed by juice
Innovation will focus on healthier variants and fortification but remain limited
Supermarkets will grow in importance as a distribution channel

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021 Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021 Table 101 Off-trade Sales of Concentrates by Category: Value 2016-2021 Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021 Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021 Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021 Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021 Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021 Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021 Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021 Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021 Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026 Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026 Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026 Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for RTD tea largely remains limited to more affluent local consumers
Pandemic drives a modest increase in retail volume sales
Lipton faces increased competition from more affordable domestic brands

PROSPECTS AND OPPORTUNITIES

The proliferation of local brands will help to broaden the appeal of RTD Tea
Lipton will launch new flavours as it seeks to stay ahead of local rivals
Marketing will shift online

CATEGORY DATA

Table 114 Off-trade Sales of RTD Tea by Category: Volume 2016-2021 Table 115 Off-trade Sales of RTD Tea by Category: Value 2016-2021 Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021 Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021 Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021 Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021 Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021 Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021 Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021 Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026 Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026 Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026 Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rising unit pricing continues to crunch demand
Limited Shelf space driving tough competition for the category
Limited innovation driven from the low demand over the category

PROSPECTS AND OPPORTUNITIES

Most local consumers will continue to favour freshly brewed or instant coffee over RTD offerings
As Starbucks cafés proliferate, the distribution of its RTD coffee will widen
Local competitors are unlikely to emerge

CATEGORY DATA

Table 127 Off-trade Sales of RTD Coffee: Volume 2016-2021 Table 128 Off-trade Sales of RTD Coffee: Value 2016-2021 Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021 Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021 Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021 Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021 Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021 Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021 Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026 Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026 Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026 Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

Asian Speciality Drinks in Egypt

KEY DATA FINDINGS

2021 DEVELOPMENTS

Distribution is limited to herbal specialists, but supply is not consistent

PROSPECTS AND OPPORTUNITIES

Difficult economic conditions will make the importation of significant quantities of Asian speciality drinks unlikely
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
      • Low Calorie Cola Carbonates
      • Regular Cola Carbonates
      • Lemonade/Lime
      • Ginger Ale
      • Tonic Water/Other Bitters
      • Orange Carbonates
      • Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks
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This report originates from Passport, our Soft Drinks research and analysis database.

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