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Country Report

Soft Drinks in

Soft Drinks in the US

78 pages, Mar 2019

US$2,100

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Executive Summary

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Value, health and premiumisation guide soft drinks in 2018

US soft drinks consumers increasingly consider value and premiumisation to go hand in hand, while they also seek healthy beverages that they can consume without guilt. The standout beverages of 2018 excelled not only by providing features such as functionality and flavouring that separated them from their competitors but also because they communicated this effectively to their customers who increasingly used online tools to educate themselves about the purchases they were considering.

Americans require more from their beverages

While hydration remains a vital component of the formulation of all soft drinks, Americans also look to these products to fill a wide spectrum of functional needs. Often, interest in beverages that meet these needs in innovative and effective ways allows them to succeed despite characteristics that, at first glance, would seem to limit their growth, such as high sugar content.

Major players achieve mixed results across categories

In most soft drinks categories, large players have mostly been able to retain their rankings despite decreases in shares. Large players in bottled water saw a further share decrease in 2018 to the benefit of smaller players.

Origin and adventurous ingredients are popular in 2018

New product developments in 2018 were guided by Americans’ dual interest in products that are healthy and indulgent, by excitement around innovative ingredients and flavours, and by strong brand storytelling. The success of RTD coffee did not go unnoticed by big players in 2018: McDonald’s launched its own RTD coffee which, although not particularly innovative, stands to benefit from the strong branding of McDonald’s and the distribution network of Coca-Cola.

Discrepancies expected to intensify

In the forecast period, it is not expected that any of the major categories within the beverages industry will change their growth trajectory. Bottled water, which became the biggest category in off-trade volume terms in 2018, will continue its ascent during 2018-2023, far surpassing carbonates which, by the end of the forecast period, will have suffered 10 years of decline.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in USA for free:

The Soft Drinks in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in USA?
What are the major brands in USA?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in the US

EXECUTIVE SUMMARY

Value, health and premiumisation guide soft drinks in 2018

Americans require more from their beverages

Major players achieve mixed results across categories

Origin and adventurous ingredients are popular in 2018

Discrepancies expected to intensify

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 34 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 35 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in the US

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in the US

PROSPECTS

Bottled Water in the US

HEADLINES

PROSPECTS

Bottled water leads off-trade volume sales of soft drinks

Flavoured bottled water matures

Bulk water is limited but dependable

COMPETITIVE LANDSCAPE

Private label soars

Cott Corp focuses on delivery

Premium bottled water brands grow rapidly

CATEGORY DATA

Table 36 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 38 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 39 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 42 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 43 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 44 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Concentrates in the US

HEADLINES

PROSPECTS

Organic products are not a pull for concentrates

Reduced sugar concentrates declines

Health concerns drive sales of powder concentrates down

COMPETITIVE LANDSCAPE

Pepsi invests in SodaStream

Kraft Heinz Co dominates powder concentrates

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 48 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 49 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 50 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 51 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 52 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 53 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 54 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 55 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 56 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 57 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 58 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 59 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 60 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 61 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 62 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 63 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 64 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 65 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in the US

HEADLINES

PROSPECTS

A changing, healthier demographic slows growth in energy drinks

Energy drinks begin to evolve in terms of ingredients and function

Public health concern grows

COMPETITIVE LANDSCAPE

Smaller brands are fresh and innovative

Growth trends among smaller brands could lead to change

Red Bull and Rockstar lose shares to Monster and new brands

CATEGORY DATA

Table 66 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 67 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 68 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 69 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 70 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 71 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 72 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 73 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 74 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 75 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 76 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 77 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in the US

HEADLINES

PROSPECTS

Cold-pressed juices thrive in the on-trade and the off-trade

Functionality helps some brands avoid decline

Quality wins over quantity

COMPETITIVE LANDSCAPE

Coca-Cola sees stalwart brand falter

Dr Pepper Snapple sees success in declining juice drinks (up to 24% juice)

CATEGORY DATA

Table 78 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 79 Off-trade Sales of Juice by Category: Value 2013-2018
Table 80 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 81 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 82 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 83 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 84 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 87 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in the US

HEADLINES

PROSPECTS

Cold brew sales keep buzzing along

Indulgent RTD coffee grows at a time of anti-sugar sentiment

Functional coffee returns to growth

COMPETITIVE LANDSCAPE

Starbucks and PepsiCo defend their spot at number one

Coca-Cola gains major ground

Keurig Dr Pepper enters the scene

CATEGORY DATA

Table 93 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 94 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in the US

HEADLINES

PROSPECTS

Kombucha sales continue to sparkle

Health trends are a double-edged sword for RTD tea

Premiumisation drives still RTD tea’s growth

COMPETITIVE LANDSCAPE

PepsiCo and Unilever remain in the top spot

Coca-Cola surges ahead of a slumping AriZona

GT’s leads a fragmenting kombucha segment

CATEGORY DATA

Table 105 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 106 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 109 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 110 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 111 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 112 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 113 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 115 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in the US

HEADLINES

PROSPECTS

Sports drinks consumption is expected to continue declining

Reduced sugar sports drinks falter as artificial sugar apprehension rises

A shift towards natural and healthy is seen

COMPETITIVE LANDSCAPE

G Zero faces uphill battle to establish growth in reduced sugar sports drinks

Coca-Cola acquires a minority ownership stake in Body Armor

Convergence with the energy drinks industry has potential

CATEGORY DATA

Table 118 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 119 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 120 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 121 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 122 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 123 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 124 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 125 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 126 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 127 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 128 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 129 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Carbonates in the US

HEADLINES

PROSPECTS

Value sales see first decline since 2013

Ginger ale continues its ascension

Category crossover and new flavours observed in new product development

COMPETITIVE LANDSCAPE

Further volume decline for Pepsi and Coca-Cola

Private label suffers from soda decline

CATEGORY DATA

Table 130 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 131 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 132 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 133 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 134 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 135 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 136 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 137 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 138 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 139 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 140 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 141 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 142 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 143 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 144 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 145 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 146 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 147 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 148 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 149 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 150 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

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Megatrends

Country Report

Soft Drinks in the US

New Report Guarantee

Executive Summary

New Report Guarantee

Value, health and premiumisation guide soft drinks in 2018

Americans require more from their beverages

Major players achieve mixed results across categories

Origin and adventurous ingredients are popular in 2018

Discrepancies expected to intensify

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in the US

EXECUTIVE SUMMARY

Value, health and premiumisation guide soft drinks in 2018

Americans require more from their beverages

Major players achieve mixed results across categories

Origin and adventurous ingredients are popular in 2018

Discrepancies expected to intensify

MARKET DATA

APPENDIX

Fountain sales in the US

SOURCES

Asian Speciality Drinks in the US

PROSPECTS

Bottled Water in the US

HEADLINES

PROSPECTS

Bottled water leads off-trade volume sales of soft drinks

Flavoured bottled water matures

Bulk water is limited but dependable

COMPETITIVE LANDSCAPE

Private label soars

Cott Corp focuses on delivery

Premium bottled water brands grow rapidly

CATEGORY DATA

Concentrates in the US

HEADLINES

PROSPECTS

Organic products are not a pull for concentrates

Reduced sugar concentrates declines

Health concerns drive sales of powder concentrates down

COMPETITIVE LANDSCAPE

Pepsi invests in SodaStream

Kraft Heinz Co dominates powder concentrates

CATEGORY DATA

Concentrates Conversions

Energy Drinks in the US

HEADLINES

PROSPECTS

A changing, healthier demographic slows growth in energy drinks

Energy drinks begin to evolve in terms of ingredients and function

Public health concern grows

COMPETITIVE LANDSCAPE

Smaller brands are fresh and innovative

Growth trends among smaller brands could lead to change

Red Bull and Rockstar lose shares to Monster and new brands

CATEGORY DATA

Juice in the US

HEADLINES

PROSPECTS

Cold-pressed juices thrive in the on-trade and the off-trade

Functionality helps some brands avoid decline

Quality wins over quantity

COMPETITIVE LANDSCAPE

Coca-Cola sees stalwart brand falter

Dr Pepper Snapple sees success in declining juice drinks (up to 24% juice)

CATEGORY DATA

RTD Coffee in the US

HEADLINES

PROSPECTS

Cold brew sales keep buzzing along

Indulgent RTD coffee grows at a time of anti-sugar sentiment

Functional coffee returns to growth

COMPETITIVE LANDSCAPE

Starbucks and PepsiCo defend their spot at number one