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Country Report

Soft Drinks in

Soft Drinks in the US

Dec 2019

US$2,100

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Executive Summary

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Soft drinks adapting quickly to emerging consumer trends

On the whole, soft drinks in the US are headed towards a healthier and more functional future. Consumers usually reach for a bottled or canned soft drink out of convenience.

Categories shifting towards functionality

Functionality remains a key trend across all soft drink categories. Standout launches and high- growth brands have nearly all been within the functionality space, from performance energy to functional bottled water to fortified functional carbonates.

Newer brands are becoming more adept at capturing specific consumer groups

With few exceptions, large manufacturers across almost all the categories have seen share decline. Their rankings remain stable, but smaller players are slowly encroaching on their territory.

Major players play catch-up with newer, innovative brands

2019 has been a year of major competition and category blurring. Smaller players have been capturing share across many categories.

Forecast outlook shifts and smaller categories come out on top

Over the forecast period, a few categories will face surprising performance turnarounds. While carbonates have been able to keep positive value growth through higher unit prices, mounting health concerns and competition from other categories will finally catch up with carbonates and lead to declining value sales over the forecast period.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in USA for free:

The Soft Drinks in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in USA?
What are the major brands in USA?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in the US

EXECUTIVE SUMMARY

Soft drinks adapting quickly to emerging consumer trends

Categories shifting towards functionality

Newer brands are becoming more adept at capturing specific consumer groups

Major players play catch-up with newer, innovative brands

Forecast outlook shifts and smaller categories come out on top

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in the US

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in the US

PROSPECTS

Sales of Asian speciality drinks not present in the US

Bottled Water in the US

HEADLINES

PROSPECTS

Bottled water adopts sustainable packaging, but still water subcategory lags behind

Functional bottled water leads the premiumisation charge

COMPETITIVE LANDSCAPE

Bubly ascends to the top

La Croix falls from grace

Nestlé faces stale growth in the face of changing trends

CATEGORY DATA

Table 37 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 38 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in the US

HEADLINES

PROSPECTS

Carbonates fated for consistent decline

Carbonates lag on innovation

Non-cola carbonates performance falters

COMPETITIVE LANDSCAPE

Coke Zero Sugar continues to succeed in a waning category

Newer brands begin to edge out the classics

CATEGORY DATA

Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 53 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 54 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 59 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 60 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 61 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 62 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 63 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 64 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 65 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 67 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 69 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Concentrates in the US

HEADLINES

PROSPECTS

Liquid concentrates see return to growth through functional offerings

Powdered concentrates declines continue

Smaller brands slowly but surely gain share

COMPETITIVE LANDSCAPE

SodaStream acquisition leads to growth for the brand

Big brands losing grip on share as private label and smaller brands grow

CATEGORY DATA

Concentrates conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 70 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 71 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 72 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 73 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 74 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 75 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 76 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 77 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 78 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 79 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 80 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 81 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 82 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 83 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 86 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 87 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in the US

HEADLINES

PROSPECTS

Consumer preferences continue to align with energy drinks

Bang bursts onto the energy scene

Performance energy grips the energy drinks space

COMPETITIVE LANDSCAPE

Amid high category growth, some brands are left behind

Competition heats up with Monster’s new launch, Reign

CATEGORY DATA

Table 88 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 89 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 90 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 91 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 92 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 93 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 94 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 95 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 96 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 97 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 98 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 99 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in the US

HEADLINES

PROSPECTS

Juice drinks records surprising positive movement in 2019

Coconut water decline accelerates

Juice stands to benefit from popularity of digestive health support

COMPETITIVE LANDSCAPE

Keurig Dr. Pepper cements second position

Convenience stores and traditional grocery compete for premium juice consumers

CATEGORY DATA

Table 100 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 101 Off-trade Sales of Juice by Category: Value 2014-2019
Table 102 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 103 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 104 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 105 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 106 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 107 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 108 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 109 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 110 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 111 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 112 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 113 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 114 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in the US

HEADLINES

PROSPECTS

RTD coffee expands through innovation

Cold brew promises high growth potential for category

Premiumisation means high-quality and clean labels

COMPETITIVE LANDSCAPE

Monster succeeding despite running counter to trends

Starbucks’s winning share waning

CATEGORY DATA

Table 115 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 116 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 117 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 118 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 119 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 121 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 123 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 124 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 125 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 126 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in the US

HEADLINES

PROSPECTS

Kombucha continues to sparkle

Premiumisation slows down

Low sugar is important, but it is not everything

COMPETITIVE LANDSCAPE

Arizona loses share in a tight environment

GT’s moves beyond kombuchas

Larger players move more heavily into kombucha

CATEGORY DATA

Table 127 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 128 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 129 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 130 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 131 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 132 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 133 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 134 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 135 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 136 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 137 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 138 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 139 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in the US

HEADLINES

PROSPECTS

Reduced sugar sports drinks surprises with success

Sports drinks growth is limited by mounting competition from other categories

COMPETITIVE LANDSCAPE

Gatorade Zero launches with success

PepsiCo’s Bolt 24 aims to expand consumption occasions

Body Armor continues to gain share at the expense of bigger brands

CATEGORY DATA

Table 140 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 141 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 142 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 143 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 144 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 145 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 146 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 147 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 148 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 149 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 150 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 151 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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Country Report

Soft Drinks in the US

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Executive Summary

New Report Guarantee

Soft drinks adapting quickly to emerging consumer trends

Categories shifting towards functionality

Newer brands are becoming more adept at capturing specific consumer groups

Major players play catch-up with newer, innovative brands

Forecast outlook shifts and smaller categories come out on top

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Overview

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Table of Contents

Soft Drinks in the US

EXECUTIVE SUMMARY

Soft drinks adapting quickly to emerging consumer trends

Categories shifting towards functionality

Newer brands are becoming more adept at capturing specific consumer groups

Major players play catch-up with newer, innovative brands

Forecast outlook shifts and smaller categories come out on top

MARKET DATA

APPENDIX

Fountain sales in the US

SOURCES

Asian Speciality Drinks in the US

PROSPECTS

Sales of Asian speciality drinks not present in the US

Bottled Water in the US

HEADLINES

PROSPECTS

Bottled water adopts sustainable packaging, but still water subcategory lags behind

Functional bottled water leads the premiumisation charge

COMPETITIVE LANDSCAPE

Bubly ascends to the top

La Croix falls from grace

Nestlé faces stale growth in the face of changing trends

CATEGORY DATA

Carbonates in the US

HEADLINES

PROSPECTS

Carbonates fated for consistent decline

Carbonates lag on innovation

Non-cola carbonates performance falters

COMPETITIVE LANDSCAPE

Coke Zero Sugar continues to succeed in a waning category

Newer brands begin to edge out the classics

CATEGORY DATA

Concentrates in the US

HEADLINES

PROSPECTS

Liquid concentrates see return to growth through functional offerings

Powdered concentrates declines continue

Smaller brands slowly but surely gain share

COMPETITIVE LANDSCAPE

SodaStream acquisition leads to growth for the brand

Big brands losing grip on share as private label and smaller brands grow

CATEGORY DATA

Concentrates conversions

Energy Drinks in the US

HEADLINES

PROSPECTS

Consumer preferences continue to align with energy drinks

Bang bursts onto the energy scene

Performance energy grips the energy drinks space

COMPETITIVE LANDSCAPE

Amid high category growth, some brands are left behind

Competition heats up with Monster’s new launch, Reign

CATEGORY DATA

Juice in the US

HEADLINES

PROSPECTS

Juice drinks records surprising positive movement in 2019

Coconut water decline accelerates

Juice stands to benefit from popularity of digestive health support

COMPETITIVE LANDSCAPE

Keurig Dr. Pepper cements second position