Soft Drinks in the US

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in USA report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in USA?
  • To what extent are health considerations impacting consumption of Soft Drinks in USA?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in USA?
  • Which are the leading brands in Soft Drinks in USA?
  • What potential exists for multinational or domestic soft drinks companies to expand in USA?
  • How are products distributed in Soft Drinks in USA?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in the US

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020 Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020 Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 24 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 31 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 32 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 33 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 34 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in the US
Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in the US

KEY DATA FINDINGS

2020 IMPACT

Carbonates faces a total volume decline due to COVID-19
Health and wellness trend accelerates, which affects category growth
Leading brands perform well as consumers turn to trusted references

RECOVERY AND OPPORTUNITIES

On-trade and total volume sales will remain below pre-pandemic levels
Greater health concerns in the forecast period, accelerated by COVID-19
Innovation only likely in fortified/functional non-cola carbonates

CATEGORY DATA

Table 35 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 36 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 37 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 38 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 39 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 40 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 41 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 42 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 43 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 44 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 45 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020 Table 46 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 47 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 48 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 49 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 50 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 51 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 52 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 53 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 54 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Juice in the US

KEY DATA FINDINGS

2020 IMPACT

Consumers look for immune support, but total volume decline continues
100% juice performs well due to its healthy perception
Company performances depend on category presence

RECOVERY AND OPPORTUNITIES

Consumers’ desire for immunity will continue to drive growth for juice
As the pandemic subsides, sugar concerns will begin to affect sales once again
Juice stands to benefit from concerns about digestive health

CATEGORY DATA

Table 56 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 57 Off-trade Sales of Juice by Category: Value 2015-2020 Table 58 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 59 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 60 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 61 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 62 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 63 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 64 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 65 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 66 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 67 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 68 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 69 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 70 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in the US

KEY DATA FINDINGS

2020 IMPACT

Total volume sales fall, as high off-trade growth cannot offset on-trade decline
Functional and flavoured bottled water perform well
Premium and branded still bottled water brands most affected by COVID-19

RECOVERY AND OPPORTUNITIES

Total volume sales of bottled water expected to recover quickly
Health and wellness trends will exacerbate the switch to value-added bottled water
Some categories adopt sustainable packaging, but still water likely to lag behind

CATEGORY DATA

Table 71 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 72 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 73 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 74 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 75 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 76 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 77 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 78 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 79 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 80 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 81 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 82 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in the US

KEY DATA FINDINGS

2020 IMPACT

Due to low on-trade sales, off-trade growth offsets on-trade decline
Volume growth as consumers seek out hydration during the pandemic
The rise of Body Armor continues due to its natural positioning

RECOVERY AND OPPORTUNITIES

Sports drinks set to maintain total volume growth
The category will benefit from the stronger health and wellness trend
Competition from other categories and a move towards more functionality

CATEGORY DATA

Table 83 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 84 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 85 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 86 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 87 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 89 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 90 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 91 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 92 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 93 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 94 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in the US

KEY DATA FINDINGS

2020 IMPACT

Reduction in consumption occasions hampers growth
Sales of Bang threatened by its maturing market
On-trade closures lead brands to shift their focus

RECOVERY AND OPPORTUNITIES

On-trade sales not expected to make a full recovery in the forecast period
Energy drinks will need to rethink distribution and packaging mix moving forward
Sugar is not always considered a drawback, and more niche launches could be seen

CATEGORY DATA

Table 95 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 96 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 97 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 98 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 99 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 101 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 102 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 103 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 104 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 105 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 106 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in the US

KEY DATA FINDINGS

2020 IMPACT

Concentrates grows due to stockpiling, and is unaffected by on-trade closures
Functional liquid concentrates grow as substitutes for other soft drinks
Sports and citrus powder concentrates see higher growth

RECOVERY AND OPPORTUNITIES

Liquid concentrates will set the pace of growth
Overall unit price declines set to continue in the first years of the forecast period
Polarisation between lower-cost lines and functional references

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 107 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 108 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 109 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 110 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 111 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020 Table 112 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020 Table 113 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 114 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 115 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 116 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 117 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 118 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 119 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 120 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 121 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 122 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 123 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 124 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in the US

KEY DATA FINDINGS

2020 IMPACT

RTD tea significantly affected by on-trade disruptions due to COVID-19
Sales of kombucha and naturally healthy RTD tea strengthened by focus on health
Pandemic exacerbates trends of growth and decline

RECOVERY AND OPPORTUNITIES

The category will recover, but will remain hampered by increasing maturity
RTD tea will need to rethink distribution and packaging mix in the forecast period
Low sugar content is important to some consumers, but not all

CATEGORY DATA

Table 125 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 126 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 127 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 128 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 129 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 130 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 131 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 132 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 133 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 134 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 135 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 136 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 137 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

Asian Speciality Drinks in the US

2020 IMPACT

RTD Coffee in the US

KEY DATA FINDINGS

2020 IMPACT

RTD coffee especially affected by loss of on-the-go consumption occasions
The category continues to see innovation, promising a quick rebound
Smaller brands outpace big brands in terms of growth

RECOVERY AND OPPORTUNITIES

On-trade expected to take time to fully recover but off-trade growth will be strong
RTD coffee will need to rethink distribution and packaging mix in the forecast period
RTD coffee set to continue to expand through innovation

CATEGORY DATA

Table 138 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 139 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 140 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 141 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 142 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 143 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 144 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 145 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 146 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 147 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 148 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 149 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
      • Low Calorie Cola Carbonates
      • Regular Cola Carbonates
      • Lemonade/Lime
      • Ginger Ale
      • Tonic Water/Other Bitters
      • Orange Carbonates
      • Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks
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This report originates from Passport, our Soft Drinks research and analysis database.

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