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Learn moreDec 2020
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After seeing slow but solid growth during most of the review period, total volume sales of soft drinks have turned to decline in 2020 due to COVID-19. However, whilst off-trade volume sales have increased at a higher rate, on-trade sales have plummeted.
As early as 31 January 2020, US health officials issued quarantine orders to US citizens evacuated from Wuhan, China, amid the COVID-19 outbreak there. From 2 February, entry was restricted from China, with this later extended to virus-hit Iran and Italy.
The Coca-Cola Co and PepsiCo Inc have remained the leading players in soft drinks off-trade value terms in 2020, holding fairly stable shares. However, in terms of their overall sales, most major soft drinks manufacturers have been hard hit by the pandemic.
Although already accounting for the highest shares of sales in 2019, in 2020 larger grocery retail channels such as supermarkets and hypermarkets have seen strong share growth in off-trade volume sales of soft drinks. Such retailers were deemed essential during lockdowns, leading to a large surge in foot traffic for these stores.
Prior to COVID-19, the on-trade channel accounted for about a quarter of total sales in volume terms and nearer half of sales in value terms. However, the pandemic led to a drastic decline in on-trade activity, with both temporary and permanent closures and reduced capacity requirements on reopening for most establishments across the US.
After a poor performance in 2020, in 2021 total volume sales of soft drinks are expected to see a strong increase. On-trade sales are set to see dynamic growth, recovering some of the sales lost in 2020, as restrictions in this channel are expected to ease, and many consumers will feel happier returning to consumption outside of the home.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in USA with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.