Soft Drinks in the US

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in USA report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in USA?
  • To what extent are health considerations impacting consumption of Soft Drinks in USA?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in USA?
  • Which are the leading brands in Soft Drinks in USA?
  • What potential exists for multinational or domestic soft drinks companies to expand in USA?
  • How are products distributed in Soft Drinks in USA?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in the US

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2018-2026 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2018-2026

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021 Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021 Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021 Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021 Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021 Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021 Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021 Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026 Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

APPENDIX

Fountain sales in the US

DISCLAIMER

SOURCES

Summary 1 Research Sources

Juice in the US

KEY DATA FINDINGS

2021 DEVELOPMENTS

100% juice returns to volume decline but juice drinks continues growing
Organic certification and functionality contribute to success
Coconut water sees a turnaround

PROSPECTS AND OPPORTUNITIES

Organic juices will continue to grow
Juice bars will see a recovery in forecast period
PepsiCo’s sale of Tropicana represents a major shake-up in the juice category

CATEGORY DATA

Table 37 Off-trade Sales of Juice by Category: Volume 2016-2021 Table 38 Off-trade Sales of Juice by Category: Value 2016-2021 Table 39 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021 Table 40 Off-trade Sales of Juice by Category: % Value Growth 2016-2021 Table 41 NBO Company Shares of Off-trade Juice: % Volume 2017-2021 Table 42 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021 Table 43 NBO Company Shares of Off-trade Juice: % Value 2017-2021 Table 44 LBN Brand Shares of Off-trade Juice: % Value 2018-2021 Table 45 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026 Table 46 Forecast Off-trade Sales of Juice by Category: Value 2021-2026 Table 47 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026 Table 48 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Sports Drinks in the US

KEY DATA FINDINGS

2021 DEVELOPMENTS

Coca-Cola fully acquires Body Armor sports drink brand
Success for zero-sugar isotonic product launches
Blurring line between sports drinks and everyday recovery

PROSPECTS AND OPPORTUNITIES

Caffeinated sports drinks enter the market
Independent brands explore natural alternatives
Wearable technology and wellness brands

CATEGORY DATA

Table 49 Off-trade Sales of Sports Drinks: Volume 2016-2021 Table 50 Off-trade Sales of Sports Drinks: Value 2016-2021 Table 51 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021 Table 52 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021 Table 53 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021 Table 54 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021 Table 55 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021 Table 56 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021 Table 57 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026 Table 58 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026 Table 59 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026 Table 60 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Energy Drinks in the US

KEY DATA FINDINGS

2021 DEVELOPMENTS

“Performance” energy drinks products power ahead
Flavour innovation and reduced-sugar options lead the way
Energy proposition expanding outside the core category

PROSPECTS AND OPPORTUNITIES

Hard seltzer and other alcoholic drinks launches are possible
Nootropics and relaxation as alternative need-states
Natural launches to win new consumers to the category

CATEGORY DATA

Table 61 Off-trade Sales of Energy Drinks: Volume 2016-2021 Table 62 Off-trade Sales of Energy Drinks: Value 2016-2021 Table 63 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021 Table 64 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021 Table 65 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021 Table 66 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021 Table 67 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021 Table 68 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021 Table 69 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026 Table 70 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026 Table 71 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026 Table 72 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in the US

KEY DATA FINDINGS

2021 DEVELOPMENTS

Major acquisitions in functional powders and tablets
Immune support demand creates new opportunities
New pandemic routines may lift lemonade and other powder concentrates

PROSPECTS AND OPPORTUNITIES

Convenience and affordability as juice prices spike
Branded launches on the SodaStream system will propel liquid concentrates
Athletic Greens and convenient nutrient supplements

CATEGORY DATA

Concentrates Conversions
Table 73 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021 Table 74 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021 Table 75 Off-trade Sales of Concentrates by Category: Value 2016-2021 Table 76 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021 Table 77 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021 Table 78 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021 Table 79 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021 Table 80 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021 Table 81 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021 Table 82 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021 Table 83 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021 Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026 Table 85 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026 Table 86 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026 Table 87 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in the US

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slowing growth for kombucha as digestive health options expand
Legacy refreshment tea brands fight to maintain relevance
Stress relief and relaxation among consumer priorities addressed by RTD tea

PROSPECTS AND OPPORTUNITIES

Yerba mate, guayusa and the blurring line with energy drinks
Tea as an alcohol alternative
Innovating with adaptogens and functional botanicals

CATEGORY DATA

Table 88 Off-trade Sales of RTD Tea by Category: Volume 2016-2021 Table 89 Off-trade Sales of RTD Tea by Category: Value 2016-2021 Table 90 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021 Table 91 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021 Table 92 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021 Table 93 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021 Table 94 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021 Table 95 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021 Table 96 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021 Table 97 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026 Table 98 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026 Table 99 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026 Table 100 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in the US

KEY DATA FINDINGS

2021 DEVELOPMENTS

Coffee-based hybrid “energy drinks” drive growth in 2021
Cold-brew and nitro styles remain popular at the high end
Small, independent and regional brands gaining shelf space

PROSPECTS AND OPPORTUNITIES

On-trade recovery is key to consumer discovery in cold coffee
Plant-based milk growth will shape innovation in RTD coffee
Moving beyond energy with versatile coffee-based functional launches

CATEGORY DATA

Table 101 Off-trade Sales of RTD Coffee: Volume 2016-2021 Table 102 Off-trade Sales of RTD Coffee: Value 2016-2021 Table 103 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021 Table 104 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021 Table 105 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021 Table 106 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021 Table 107 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021 Table 108 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021 Table 109 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026 Table 110 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026 Table 111 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026 Table 112 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

Bottled Water in the US

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sparkling flavoured bottled the most dynamic category
Foodservice growth returns
Functional bottled water sees permanent boost

PROSPECTS AND OPPORTUNITIES

Still flavoured bottled and reduced-sugar flavoured bottled water to decline
Supply chain and inflationary pressures remain pronounced
Sustainability concerns force producers to rethink packaging

CATEGORY DATA

Table 113 Off-trade Sales of Bottled Water by Category: Volume 2016-2021 Table 114 Off-trade Sales of Bottled Water by Category: Value 2016-2021 Table 115 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021 Table 116 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021 Table 117 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021 Table 118 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021 Table 119 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021 Table 120 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021 Table 121 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026 Table 122 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026 Table 123 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026 Table 124 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Carbonates in the US

KEY DATA FINDINGS

2021 DEVELOPMENTS

2021 a breakout year for functional carbonates
Flavour innovation brings attention back to the category
Further reduced sugar changes in 2021

PROSPECTS AND OPPORTUNITIES

Price inflation expected to raise carbonates RSP in 2022
Growing role for independent brands in consolidated category
Carbonates category leads the way in reducing packaging waste

CATEGORY DATA

Table 125 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021 Table 126 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021 Table 127 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021 Table 128 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021 Table 129 Off-trade Sales of Carbonates by Category: Volume 2016-2021 Table 130 Off-trade Sales of Carbonates by Category: Value 2016-2021 Table 131 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021 Table 132 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021 Table 133 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021 Table 134 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021 Table 135 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021 Table 136 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021 Table 137 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021 Table 138 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021 Table 139 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026 Table 140 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026 Table 141 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026 Table 142 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026 Table 143 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026 Table 144 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

Asian Speciality Drinks in the US

2021 DEVELOPMENTS

The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
      • Low Calorie Cola Carbonates
      • Regular Cola Carbonates
      • Lemonade/Lime
      • Ginger Ale
      • Tonic Water/Other Bitters
      • Orange Carbonates
      • Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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