Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Soft Drinks in

Soft Drinks in the US

79 pages, Feb 2018

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Conflicting consumer trends create opportunities

Several trends seen recently within soft drinks in the US are at odds with one another. Health trends and concerns have extended to all corners of soft drinks, contributing to the decline of naturally and artificially sweetened beverages alike and weighing most heavily on the performance of carbonates, juice, and concentrates, while allowing naturally healthy soft drinks like bottled water and RTD tea to prosper.

Sugar increasingly turns sour for US consumers

Anti-sugar trends continued to sweep through the category in 2017. Several major US cities, including Chicago and Philadelphia, placed taxes on sweetened beverages during the year (although Chicago’s was later overturned).

Giants continue to lose sales share

In 2017, Coca-Cola and Pepsi continued to lose sales share. Indeed, Pepsi recorded a stronger decline in sales in 2017 than in 2016, with the company attributing this to the focus on low-calorie offerings.

Coca-Cola and Pepsi diversify beyond sparkling

NPDs from the major players focused on diversifying offerings to include more healthy options, while not alienating consumers who are still loyal to high-sugar legacy brands. Coca-Cola made a number of moves in this direction, most notably a big push into RTD coffee through the release of Dunkin’ Donuts branded coffee that will soon be followed by McCafé branded products in 2018.

Bottled water to carry soft drinks over coming years

Over the forecast period, bottled water is expected to remain the driver of growth in both volume and value terms. Not only will actual bottled water volume growth be greater than that total soft drink volume growth, but bottled water is also set to contribute to the vast majority of soft drink value growth as well.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in USA for free:

The Soft Drinks in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in USA?
What are the major brands in USA?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Want to find out more about this report?

Request more information

Soft Drinks in the US

EXECUTIVE SUMMARY

Conflicting consumer trends create opportunities

Sugar increasingly turns sour for US consumers

Giants continue to lose sales share

Coca-Cola and Pepsi diversify beyond sparkling

Bottled water to carry soft drinks over coming years

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 34 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 35 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in the US

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in the US

PROSPECTS

Bottled Water in the US

HEADLINES

PROSPECTS

Changing environment for bottled water

Hybrids to offer sweet relief

Price impact of multipacks and private label ranges waning

COMPETITIVE LANDSCAPE

Vive La Croix

Premium trend shows no signs of slowing

Private label seeing growing competition

CATEGORY DATA

Table 36 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 37 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 38 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 39 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 40 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 42 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 43 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 44 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in the US

HEADLINES

PROSPECTS

Stagnating value sales open door for diversification

Unexpected growth from orange carbonates

Development threatened by health and wellness trend

COMPETITIVE LANDSCAPE

Sprite’s marketing campaign beginning to pay-off

7-Up reinvented as all-in-one soft drink

Coke Zero given brand makeover

CATEGORY DATA

Table 48 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 49 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 50 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 51 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 52 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 53 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 54 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 55 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 56 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 57 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 58 Leading Flavours for Non-cola Carbonates: % Volume 2012-2017
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in the US

HEADLINES

PROSPECTS

Shift away from sugar threatening sales

Artificial sugar alternatives also viewed suspiciously

Something strong is brewing

COMPETITIVE LANDSCAPE

Nestlé acquires standout Chameleon Cold-Brew

Entry of major player set to revive area’s fortunes

Kraft Heinz remains in leading position

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 71 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 73 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2012-2017
Table 74 Leading Flavours for Off-trade Powder Concentrates: % Volume 2012-2017
Table 75 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 76 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 77 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 78 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 79 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 80 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 81 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 82 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 85 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in the US

HEADLINES

PROSPECTS

Unexpected rise of low-calorie energy drinks

Offering of new flavours and functionality

Restaurants to continue expanding energy drink offer

COMPETITIVE LANDSCAPE

New players fuelling innovation

Monster’s hiccups worrisome for some retailers

Bottom line threatened by packaging inefficiencies

CATEGORY DATA

Table 87 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 88 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in the US

HEADLINES

PROSPECTS

Searching for a new balance

Label scrutiny

A flavour paradox

COMPETITIVE LANDSCAPE

Sun setting on coconut water craze

Trend towards non-alcohol cocktails

Private label premium push

CATEGORY DATA

Table 99 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 100 Off-trade Sales of Juice by Category: Value 2012-2017
Table 101 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 102 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 103 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 104 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 105 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 106 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 107 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 108 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 109 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 110 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 111 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 112 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 113 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Tea in the US

HEADLINES

PROSPECTS

Premiumisation key to growth

Kombucha continues to drive sparkling sales

Both Coca-Cola and Pepsi make teas a priority

COMPETITIVE LANDSCAPE

Pure Leaf drives sales for Unilever

Arizona struggles in new environment

Nestea rebrands itself for new era

CATEGORY DATA

Table 114 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 115 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in the US

HEADLINES

PROSPECTS

Concern over slowing sports drinks sales

Demographic trends impacting sales

Health and wellness trend impacting sales

COMPETITIVE LANDSCAPE

Body Armor poised to maintain healthy growth

Powerade Zero begins to see growth

Strong functionality and marketing to continue attracting consumers

CATEGORY DATA

Table 127 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 128 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 129 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 130 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 131 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 132 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 135 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 136 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 137 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 138 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

RTD Coffee in the US

HEADLINES

PROSPECTS

Coca-Cola makes major push into bottled coffee

Cold brew is major focus of attention

Functionality becomes more important

COMPETITIVE LANDSCAPE

North American Coffee Partnership remains in pole position

Coca-Cola sees major increase in sales share

Large number of new small players

CATEGORY DATA

Table 139 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 140 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 141 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 142 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 143 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 144 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 145 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 146 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 147 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 148 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 149 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 150 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Soft Drinks in the US

New Report Guarantee

Executive Summary

New Report Guarantee

Conflicting consumer trends create opportunities

Sugar increasingly turns sour for US consumers

Giants continue to lose sales share

Coca-Cola and Pepsi diversify beyond sparkling

Bottled water to carry soft drinks over coming years

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in the US

EXECUTIVE SUMMARY

Conflicting consumer trends create opportunities

Sugar increasingly turns sour for US consumers

Giants continue to lose sales share

Coca-Cola and Pepsi diversify beyond sparkling

Bottled water to carry soft drinks over coming years

MARKET DATA

APPENDIX

Fountain sales in the US

SOURCES

Asian Speciality Drinks in the US

PROSPECTS

Bottled Water in the US

HEADLINES

PROSPECTS

Changing environment for bottled water

Hybrids to offer sweet relief

Price impact of multipacks and private label ranges waning

COMPETITIVE LANDSCAPE

Vive La Croix

Premium trend shows no signs of slowing

Private label seeing growing competition

CATEGORY DATA

Carbonates in the US

HEADLINES

PROSPECTS

Stagnating value sales open door for diversification

Unexpected growth from orange carbonates

Development threatened by health and wellness trend

COMPETITIVE LANDSCAPE

Sprite’s marketing campaign beginning to pay-off

7-Up reinvented as all-in-one soft drink

Coke Zero given brand makeover

CATEGORY DATA

Concentrates in the US

HEADLINES

PROSPECTS

Shift away from sugar threatening sales

Artificial sugar alternatives also viewed suspiciously

Something strong is brewing

COMPETITIVE LANDSCAPE

Nestlé acquires standout Chameleon Cold-Brew

Entry of major player set to revive area’s fortunes

Kraft Heinz remains in leading position

CATEGORY DATA

Concentrates Conversions

Energy Drinks in the US

HEADLINES

PROSPECTS

Unexpected rise of low-calorie energy drinks

Offering of new flavours and functionality

Restaurants to continue expanding energy drink offer

COMPETITIVE LANDSCAPE

New players fuelling innovation

Monster’s hiccups worrisome for some retailers

Bottom line threatened by packaging inefficiencies

CATEGORY DATA

Juice in the US

HEADLINES

PROSPECTS

Searching for a new balance

Label scrutiny