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Country Report

Soft Drinks in

Soft Drinks in Pakistan

60 pages, Feb 2018

US$2,100

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Executive Summary

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Soft drinks continues to register good growth in 2017

Soft drinks registered good retail value and volume growth in 2017. This growth was backed by a longer than normal summer and strong promotional campaigns by soft drinks players throughout the year.

Rising health consciousness drives growth of juice and low calorie cola carbonates

There was a growing health and wellness trend in Pakistan with consumers seeking products that are perceived to be healthier soft drinks options such as fruit juices and diet cola carbonates to attain healthier lifestyles. There is growing awareness about the sugar content in regular cola carbonates products among Pakistani consumers.

International players continue to dominate soft drinks in Pakistan

The Pakistani soft drinks market continued to be dominated by international players with the top three players PepsiCo Inc, Coca-Cola Beverages Pakistan Ltd and Nestlé Pakistan Ltd accounting for almost three quarters of retail value sales during 2017. The domination of international players within soft drinks is as a result of no significant local players existing within cola carbonates as that category makes a significant contribution to soft drinks overall.

Demand for flavours drives innovation and launches within juice

As demand for fruit juice picked up over the review period due to the growing health and wellness trend within Pakistan, leading soft drinks players invested in innovations and launched new variants within their fruit juice brand portfolios. A prime example of this trend was the extension of the Nestlé Fruita Vitals brand with a new range of products under the Exotic Mixes range.

Soft drinks growth is expected to stay strong over the forecast period

Demand for soft drinks is expected to stay strong over the forecast period too. The impact of changing consumer behaviour patterns due to the rising health and wellness trend is also expected to impact the consumption of soft drinks over the forecast period.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Soft Drinks in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Pakistan?
What are the major brands in Pakistan?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Pakistan

EXECUTIVE SUMMARY

Soft drinks continues to register good growth in 2017

Rising health consciousness drives growth of juice and low calorie cola carbonates

International players continue to dominate soft drinks in Pakistan

Demand for flavours drives innovation and launches within juice

Soft drinks growth is expected to stay strong over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Bottled Water in Pakistan

HEADLINES

PROSPECTS

Rising concerns about the quality of tap water drive demand for bottled water

The threat from counterfeit and unbranded bottled water continues

COMPETITIVE LANDSCAPE

International players dominate bottled water in Pakistan

CATEGORY DATA

Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Pakistan

HEADLINES

PROSPECTS

Cola carbonates players leverage popularity of cricket for promotions

Government measures address rising health concerns

COMPETITIVE LANDSCAPE

PepsiCo Inc leads the carbonates category

International players continue to dominate carbonates in 2017

CATEGORY DATA

Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Energy Drinks in Pakistan

HEADLINES

PROSPECTS

Sales driven by increase in product awareness

Differentiation will play a key role

On-the-go consumption being promoted by energy drinks players

COMPETITIVE LANDSCAPE

Red Bull Asia FZE remains dominant

Opportunities for new players to enter the energy drinks category

CATEGORY DATA

Table 62 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 63 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 64 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 65 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 70 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 71 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 72 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 73 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Pakistan

HEADLINES

PROSPECTS

Demand for new variants and rising health consciousness drive growth

Competition exists from fresh fruit juice widely available across foodservice outlets

COMPETITIVE LANDSCAPE

Nestlé Pakistan Ltd continues to lead in juice

Shezan International Pvt Ltd is the leading domestic player within juice

CATEGORY DATA

Table 74 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 75 Off-trade Sales of Juice by Category: Value 2012-2017
Table 76 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 77 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 78 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 79 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 80 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 81 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 82 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 83 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 84 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 85 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Pakistan

HEADLINES

PROSPECTS

RTD coffee still a niche in Pakistan

Substitutes and alternatives pose a threat to growth of RTD coffee

COMPETITIVE LANDSCAPE

Nestlé SA dominates RTD coffee

CATEGORY DATA

Table 86 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 87 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 88 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 89 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 90 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 91 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 92 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 93 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 94 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 95 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022

RTD Tea in Pakistan

HEADLINES

PROSPECTS

RTD tea remains a niche category in Pakistan

Popularity of standard black tea poses a threat to growth of RTD tea

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd dominates RTD tea

CATEGORY DATA

Table 96 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 97 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 98 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 99 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 100 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 101 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 102 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 103 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 104 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 105 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 107 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Pakistan

PROSPECTS

Concentrates in Pakistan

HEADLINES

PROSPECTS

Powder concentrates remains more popular than liquid concentrates

Leading players promote usage of concentrates in preparation of desserts

COMPETITIVE LANDSCAPE

Domestic companies dominate concentrates in Pakistan

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 108 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 109 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 110 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 111 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 112 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 113 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 114 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 115 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 116 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 117 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 118 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 119 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 120 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 121 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 122 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 123 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Soft Drinks in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

Soft drinks continues to register good growth in 2017

Rising health consciousness drives growth of juice and low calorie cola carbonates

International players continue to dominate soft drinks in Pakistan

Demand for flavours drives innovation and launches within juice

Soft drinks growth is expected to stay strong over the forecast period

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Soft Drinks in Pakistan

EXECUTIVE SUMMARY

Soft drinks continues to register good growth in 2017

Rising health consciousness drives growth of juice and low calorie cola carbonates

International players continue to dominate soft drinks in Pakistan

Demand for flavours drives innovation and launches within juice

Soft drinks growth is expected to stay strong over the forecast period

MARKET DATA

SOURCES

Bottled Water in Pakistan

HEADLINES

PROSPECTS

Rising concerns about the quality of tap water drive demand for bottled water

The threat from counterfeit and unbranded bottled water continues

COMPETITIVE LANDSCAPE

International players dominate bottled water in Pakistan

CATEGORY DATA

Carbonates in Pakistan

HEADLINES

PROSPECTS

Cola carbonates players leverage popularity of cricket for promotions

Government measures address rising health concerns

COMPETITIVE LANDSCAPE

PepsiCo Inc leads the carbonates category

International players continue to dominate carbonates in 2017

CATEGORY DATA

Energy Drinks in Pakistan

HEADLINES

PROSPECTS

Sales driven by increase in product awareness

Differentiation will play a key role

On-the-go consumption being promoted by energy drinks players

COMPETITIVE LANDSCAPE

Red Bull Asia FZE remains dominant

Opportunities for new players to enter the energy drinks category

CATEGORY DATA

Juice in Pakistan

HEADLINES

PROSPECTS

Demand for new variants and rising health consciousness drive growth

Competition exists from fresh fruit juice widely available across foodservice outlets

COMPETITIVE LANDSCAPE

Nestlé Pakistan Ltd continues to lead in juice

Shezan International Pvt Ltd is the leading domestic player within juice

CATEGORY DATA

RTD Coffee in Pakistan

HEADLINES

PROSPECTS

RTD coffee still a niche in Pakistan

Substitutes and alternatives pose a threat to growth of RTD coffee

COMPETITIVE LANDSCAPE

Nestlé SA dominates RTD coffee

CATEGORY DATA

RTD Tea in Pakistan

HEADLINES

PROSPECTS

RTD tea remains a niche category in Pakistan

Popularity of standard black tea poses a threat to growth of RTD tea

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd dominates RTD tea

CATEGORY DATA

Sports Drinks in Pakistan

PROSPECTS