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Country Report

Soft Drinks in

Soft Drinks in Pakistan

Mar 2019

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Executive Summary

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A young consumer base presents huge growth opportunities

Soft drinks in Pakistan witnessed very strong growth in 2018 owing to burgeoning consumption among young consumers. Growing awareness through mass marketing and the expansion of modern retailing helped brands to expose consumers to new product varieties.

Demand for clean and safe water boosts bottled water

Once considered a product only for higher-income households, bottled water increasingly penetrated the lives of urban consumers over the review period. Strong sales growth was fuelled by increasing concerns over the quality of tap water.

Growth in juice and diet carbonates driven by rising health consciousness

An increasing inclination to opt for healthy alternatives in beverages is driving the growth in sales of juice and diet carbonates in the country. Young urban consumers are adopting healthier lifestyles and changing their consumption behaviour accordingly.

International players dominate soft drinks

Soft drinks in Pakistan is dominated by international players. Key categories carbonates, juice, energy drinks and bottled water are led by international manufacturers like PepsiCo, Coca-Cola Beverages Pakistan and Nestlé.

Growth in soft drinks set to remain strong over the forecast period

The average Pakistani household is becoming increasingly receptive to brands. There is a move away from unpackaged to packaged products due to increasing brand awareness, the growth of the middle-income consumer group, rapid urbanisation and easy access to local and imported offerings through the expansion of modern retail channels, especially in urban areas.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Soft Drinks in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Pakistan?
What are the major brands in Pakistan?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Pakistan

EXECUTIVE SUMMARY

A young consumer base presents huge growth opportunities

Demand for clean and safe water boosts bottled water

Growth in juice and diet carbonates driven by rising health consciousness

International players dominate soft drinks

Growth in soft drinks set to remain strong over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Bottled Water in Pakistan

HEADLINES

PROSPECTS

Growing mistrust over tap water boosts bottled water

Nestlé creates awareness of hydration

Threat from counterfeit and low-quality brands

COMPETITIVE LANDSCAPE

Nestlé is the undisputed leader

International brands enjoy consumer trust

Despite difficulties, Coca-Cola Beverages remains a key player

CATEGORY DATA

Table 31 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 32 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Pakistan

HEADLINES

PROSPECTS

Cola carbonates benefits from creative marketing

Non-cola carbonates sees momentum through dynamic marketing

Government restricts carbonates consumption among children

COMPETITIVE LANDSCAPE

Coca-Cola Beverages leads cola carbonates

International players dominate carbonates in 2018

Cola carbonates players set to develop the category

CATEGORY DATA

Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 47 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 51 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 52 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 61 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 62 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Pakistan

HEADLINES

PROSPECTS

Concentrates remains popular due to its value for money perception

Concentrates benefits from socioeconomic and cultural factors

Red syrup dominates liquid concentrates

COMPETITIVE LANDSCAPE

Clover Pakistan invests in new marketing initiatives

Domestic manufacturers dominate concentrates

Players aim to break seasonal consumption trend

CATEGORY DATA

Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 64 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 71 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 72 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Pakistan

HEADLINES

PROSPECTS

Energy drinks becomes more accessible

Young and middle-income consumers promise strong sales growth

Significant development anticipated in the forecast period

COMPETITIVE LANDSCAPE

PepsiCo dominates energy drinks with Sting

Red Bull lacks competitive advantages

Players look to packaging to increase consumption

CATEGORY DATA

Table 79 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 80 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 81 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 82 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 87 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 88 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 89 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 90 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Pakistan

HEADLINES

PROSPECTS

Health awareness and affordability boost growth

Juice drinks dominates due to good value proposition

Unpackaged fresh juice remains a popular option

COMPETITIVE LANDSCAPE

Nestlé Pakistan leads with consistent marketing and innovation

Slice remains a strong brand

Players encourage a shift to packaged juice

CATEGORY DATA

Table 91 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 92 Off-trade Sales of Juice by Category: Value 2013-2018
Table 93 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 94 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 95 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 96 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 97 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 98 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 99 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 100 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 101 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 102 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Pakistan

HEADLINES

PROSPECTS

RTD coffee is tiny in Pakistan

Strong competition from alternative soft drinks

Dairy poses a threat to RTD coffee

COMPETITIVE LANDSCAPE

Nescafé dominates the landscape

The leading player focuses on distribution

Significant investment required to promote RTD coffee

CATEGORY DATA

Table 103 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 104 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 105 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 106 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 107 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 108 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 109 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 111 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 112 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 113 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 114 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Pakistan

HEADLINES

PROSPECTS

RTD tea remains niche in Pakistan

RTD tea struggles to dent the popularity of standard black tea

Still over carbonated

COMPETITIVE LANDSCAPE

Unilever Pakistan dominates RTD tea

Investment needed to raise the profile of RTD tea

RTD tea struggles for positioning

CATEGORY DATA

Table 115 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 116 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Megatrends

Country Report

Soft Drinks in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

A young consumer base presents huge growth opportunities

Demand for clean and safe water boosts bottled water

Growth in juice and diet carbonates driven by rising health consciousness

International players dominate soft drinks

Growth in soft drinks set to remain strong over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Pakistan

EXECUTIVE SUMMARY

A young consumer base presents huge growth opportunities

Demand for clean and safe water boosts bottled water

Growth in juice and diet carbonates driven by rising health consciousness

International players dominate soft drinks

Growth in soft drinks set to remain strong over the forecast period

MARKET DATA

SOURCES

Bottled Water in Pakistan

HEADLINES

PROSPECTS

Growing mistrust over tap water boosts bottled water

Nestlé creates awareness of hydration

Threat from counterfeit and low-quality brands

COMPETITIVE LANDSCAPE

Nestlé is the undisputed leader

International brands enjoy consumer trust

Despite difficulties, Coca-Cola Beverages remains a key player

CATEGORY DATA

Carbonates in Pakistan

HEADLINES

PROSPECTS

Cola carbonates benefits from creative marketing

Non-cola carbonates sees momentum through dynamic marketing

Government restricts carbonates consumption among children

COMPETITIVE LANDSCAPE

Coca-Cola Beverages leads cola carbonates

International players dominate carbonates in 2018

Cola carbonates players set to develop the category

CATEGORY DATA

Concentrates in Pakistan

HEADLINES

PROSPECTS

Concentrates remains popular due to its value for money perception

Concentrates benefits from socioeconomic and cultural factors

Red syrup dominates liquid concentrates

COMPETITIVE LANDSCAPE

Clover Pakistan invests in new marketing initiatives

Domestic manufacturers dominate concentrates

Players aim to break seasonal consumption trend

CATEGORY DATA

Energy Drinks in Pakistan

HEADLINES

PROSPECTS

Energy drinks becomes more accessible

Young and middle-income consumers promise strong sales growth

Significant development anticipated in the forecast period

COMPETITIVE LANDSCAPE

PepsiCo dominates energy drinks with Sting

Red Bull lacks competitive advantages

Players look to packaging to increase consumption

CATEGORY DATA

Juice in Pakistan

HEADLINES

PROSPECTS

Health awareness and affordability boost growth

Juice drinks dominates due to good value proposition

Unpackaged fresh juice remains a popular option

COMPETITIVE LANDSCAPE

Nestlé Pakistan leads with consistent marketing and innovation

Slice remains a strong brand

Players encourage a shift to packaged juice