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Learn moreDec 2020
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The lockdown restrictions which came into force in Ireland to limit the spread of COVID-19 affected all soft drinks categories in 2020. Foodservice outlets were forced to close their doors, causing on-trade sales to plummet during the first half of 2020, with some outlets permanently shutting due to loss of profits.
On 12 March, any events that involved outdoor gatherings of more than 500 people and indoor gatherings of more than 100 were cancelled and schools, colleges and other public facilities were closed. On 15 March, Ireland announced the closure of all pubs and bars – two days before the St Patrick’s day celebrations.
The large soft drinks brands all have an established manufacturing presence in Ireland. For example, Coca Cola and Britvic have large bottling and shared service centres in the country.
The lockdown measures have impacted different distribution channels in Ireland in vastly different ways. As consumers spent more time at home and sought to avoid shops, e-commerce has seen a significant increase in its popularity in 2020.
During the lockdown period in Ireland, only essential establishments were allowed to remain open, meaning all foodservice outlets were forced to close. Even when bars and pubs were allowed to reopen, new rules such as reduced opening hours and limited capacity were introduced, meaning on-trade sales remained low as many consumers chose to remain at home and protect themselves from the virus.
Into the forecast period, soft drinks is expected to recover fairly quickly, though the recovery in the on-trade channel is expected to take longer. The closure of all foodservice outlets in 2020 has severely impacted soft drinks, and categories which are highly dependent on consumption in restaurants and bars, such as carbonates and energy drinks, will see a slower recovery.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Ireland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Ireland for free:
The Soft Drinks in Ireland market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.