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Country Report

Soft Drinks in

Soft Drinks in Ireland

73 pages, Feb 2018

US$2,100

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Executive Summary

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Economic growth benefits soft drinks while the forecast period will see challenges

Ireland is seeing a mini economic boom with GDP growth averaging 3-4% year-on-year. Disposable income is increasing, household indebtedness has dropped, and the unemployed number has halved.

Sugar tax and obesity concerns drive reformulation

In 2007, the World Health Organization published a report on Ireland’s obesity problem which predicted that by 2030 Ireland would have one of the highest obesity rates in the EU. The government’s response has been to run public health awareness campaigns and introduce legislation to curb the consumption of goods containing added sugar.

Long-established multinationals continue to dominate

Irish soft drinks is still dominated by large multinationals – particularly those with a physical presence in the country. In the post-war period, successive Irish governments ran “Buy Irish” campaigns to persuade Irish consumers to choose products manufactured in the country.

New product developments driven by health and wellness

There is increasing awareness in Ireland of the need for preventative health. This has been reflected in manufacturers’ response to this consumer demand with the products they are bringing out.

Cautious optimism for the forecast period.

Despite some potential challenges, the growth prospects for soft drinks over the forecast period remain relatively upbeat. Carbonates is widely expected to be the most significantly impacted by the imposition of the sugar tax, but the public debate has widened consumers’ focus to include all drinks containing added sugar.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ireland for free:

The Soft Drinks in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Ireland?
What are the major brands in Ireland?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Ireland

EXECUTIVE SUMMARY

Economic growth benefits soft drinks while the forecast period will see challenges

Sugar tax and obesity concerns drive reformulation

Long-established multinationals continue to dominate

New product developments driven by health and wellness

Cautious optimism for the forecast period.

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Ireland

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Ireland

PROSPECTS

Bottled Water in Ireland

HEADLINES

PROSPECTS

Boiled water notices drive sales

Bottled water for the lunch break

Bottled water increasingly popular among the active population

COMPETITIVE LANDSCAPE

Unit price and supply problems drive private label sales

Deposit return scheme could be more challenging for smaller players

Sports sponsorship correlates with share

CATEGORY DATA

Table 32 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Ireland

HEADLINES

PROSPECTS

Public health campaigns impact demand

Sugar tax dampens sales of carbonates

Reformulation, a priority for all manufacturers

COMPETITIVE LANDSCAPE

Coca-Cola remains Ireland’s favourite

Britvic increases its share

Online competition for share increases

CATEGORY DATA

Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Energy Drinks in Ireland

HEADLINES

PROSPECTS

Health concerns grow around energy drinks

Public health authorities consider “red light” for sugar content

Online marketing particularly important

COMPETITIVE LANDSCAPE

Increasing competition

On-trade increasingly important to gain share

CATEGORY DATA

Table 64 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 65 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 66 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 67 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 68 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 69 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 70 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 71 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 72 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 73 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 74 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 75 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Ireland

HEADLINES

PROSPECTS

Health and wellness top of mind for Irish consumers

Consumers look for lower sugar choices in juice drinks

New product developments driven by new flavours, lower sugar and eco-friendly packaging

COMPETITIVE LANDSCAPE

Private label performs well due to socioeconomics

Major players gain share in coconut water

CATEGORY DATA

Table 76 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 77 Off-trade Sales of Juice by Category: Value 2012-2017
Table 78 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 79 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 80 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 81 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 82 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 83 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 84 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 85 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 86 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 87 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 88 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 89 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 90 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Ireland

HEADLINES

PROSPECTS

Increasingly sophisticated coffee consumers drive growth

RTD coffee positioned to meet health and wellness demand

COMPETITIVE LANDSCAPE

Richmond Marketing continues to dominate in 2017

Relatively limited distribution

Online sales are key to growth

CATEGORY DATA

Table 91 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 92 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 93 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 94 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 95 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 96 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 99 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 100 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 101 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 102 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

RTD Tea in Ireland

HEADLINES

PROSPECTS

Non-traditional products struggle to gain traction in the country

Health and wellness trend provides opportunity for RTD tea

COMPETITIVE LANDSCAPE

Lipton and Nestea dominate but see competition from niche brands

Younger generations are the target for RTD tea

CATEGORY DATA

Table 103 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 104 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 107 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 108 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 109 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 110 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 111 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Ireland

HEADLINES

PROSPECTS

Sluggish demand

Deposit return scheme may increase manufacturer costs

COMPETITIVE LANDSCAPE

Major brands from multinationals firmly dominate sales

Sponsorship and diversity key in driving growth

Private label struggles to make inroads

CATEGORY DATA

Table 116 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 117 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 118 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 119 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 120 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 121 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 122 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 123 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 124 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 125 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 126 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 127 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Concentrates in Ireland

HEADLINES

PROSPECTS

Changing demographics pose a threat

Sugar tax

Uncertain economic outlook

COMPETITIVE LANDSCAPE

Traditional favourites remain but private label grows

Reformulation key to attaining share

Brand preference unlikely to change but healthier alternatives increasingly in demand

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 128 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 129 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 130 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 131 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 132 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 133 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 134 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 135 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 136 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 137 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 138 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 139 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 140 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 141 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 142 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 143 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Soft Drinks in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

Economic growth benefits soft drinks while the forecast period will see challenges

Sugar tax and obesity concerns drive reformulation

Long-established multinationals continue to dominate

New product developments driven by health and wellness

Cautious optimism for the forecast period.

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Soft Drinks in Ireland

EXECUTIVE SUMMARY

Economic growth benefits soft drinks while the forecast period will see challenges

Sugar tax and obesity concerns drive reformulation

Long-established multinationals continue to dominate

New product developments driven by health and wellness

Cautious optimism for the forecast period.

MARKET DATA

APPENDIX

Fountain sales in Ireland

SOURCES

Asian Speciality Drinks in Ireland

PROSPECTS

Bottled Water in Ireland

HEADLINES

PROSPECTS

Boiled water notices drive sales

Bottled water for the lunch break

Bottled water increasingly popular among the active population

COMPETITIVE LANDSCAPE

Unit price and supply problems drive private label sales

Deposit return scheme could be more challenging for smaller players

Sports sponsorship correlates with share

CATEGORY DATA

Carbonates in Ireland

HEADLINES

PROSPECTS

Public health campaigns impact demand

Sugar tax dampens sales of carbonates

Reformulation, a priority for all manufacturers

COMPETITIVE LANDSCAPE

Coca-Cola remains Ireland’s favourite

Britvic increases its share

Online competition for share increases

CATEGORY DATA

Energy Drinks in Ireland

HEADLINES

PROSPECTS

Health concerns grow around energy drinks

Public health authorities consider “red light” for sugar content

Online marketing particularly important

COMPETITIVE LANDSCAPE

Increasing competition

On-trade increasingly important to gain share

CATEGORY DATA

Juice in Ireland

HEADLINES

PROSPECTS

Health and wellness top of mind for Irish consumers

Consumers look for lower sugar choices in juice drinks

New product developments driven by new flavours, lower sugar and eco-friendly packaging

COMPETITIVE LANDSCAPE

Private label performs well due to socioeconomics

Major players gain share in coconut water

CATEGORY DATA

RTD Coffee in Ireland

HEADLINES

PROSPECTS

Increasingly sophisticated coffee consumers drive growth

RTD coffee positioned to meet health and wellness demand

COMPETITIVE LANDSCAPE

Richmond Marketing continues to dominate in 2017

Relatively limited distribution