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Country Report

Soft Drinks in

Soft Drinks in Ireland

Dec 2019

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Executive Summary

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Soft drinks stays strong in the face of new consumer demands

As the dust settles in the wake of the much-anticipated sugar tax, manufacturers have maintained growth through product reformulation and highly focused marketing strategies. Juice and carbonates, traditionally associated with high sugar content, managed to offset the tax with new product launches, expanding no and low sugar ranges.

Sustainability and eco-awareness remain key attractions for younger consumers

Younger generations have grown up with an awareness of how industry and trade impact the environment, and manufactures are under pressure to consolidate eco-friendly practices and environmentally clean products if they want to attract these consumers. One of the biggest problems is with plastic packaging, particularly in the case of bottled water.

Multinationals still on top but niche brands make significant headway

Competition from niche players is increasing, and many niche brands are beginning to gain significant shares. Whilst not yet representing any real threat to well-known multinationals and leading brands, niche brands are influencing the category in various ways and often forcing the top players to follow their lead.

New product development focuses on health and flavour

New product development in 2019 continue to reflect both the regulatory environment and increasing customer interest in health and nutrition. Most new product ranges contained low or no sugar variants, and all sub-categories of soft drinks are increasingly marketed as having beneficial effects on either health or energy or both.

Sales set to grow, despite new challenges

Despite the fact that the sugar tax is now established, debate about reformulation will continue to dominate discourse around carbonates as more sugar substitutes are introduced and more becomes known about the health benefits of existing substitutes. Caffeine will continue to be a cause for concern, and carbonates and energy drinks’ association with alcoholic drinks is likely to prompt changes in regulations covering advertising and sales.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ireland for free:

The Soft Drinks in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Ireland?
What are the major brands in Ireland?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Ireland

EXECUTIVE SUMMARY

Soft drinks stays strong in the face of new consumer demands

Sustainability and eco-awareness remain key attractions for younger consumers

Multinationals still on top but niche brands make significant headway

New product development focuses on health and flavour

Sales set to grow, despite new challenges

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in Ireland

Trends

SOURCES

Summary 1 Research Sources

Bottled Water in Ireland

HEADLINES

PROSPECTS

As bottled water gets smart, consumers spend more

War on plastic continues

Domestic water supply still not up to standard, giving private label a sales bump

COMPETITIVE LANDSCAPE

Brands crack down on plastic packaging

Volvic scurries to retain share

Big brands go for fuller flavour

CATEGORY DATA

Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Ireland

HEADLINES

PROSPECTS

Low and no sugar variants blur the distinction between carbonate variants

Rising disposable incomes boost on-trade sales

Sugar substitutes take the spotlight, and concern with caffeine continues

COMPETITIVE LANDSCAPE

Coca–Cola still king of cola carbonates

Coca-Cola cashes in on Christmas

Private label makes steady gains

CATEGORY DATA

Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 55 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Concentrates in Ireland

HEADLINES

PROSPECTS

Concentrates benefits from buoyant economy

Sugar substitutes strengthen sales

Brands respond to demand for healthy variants

COMPETITIVE LANDSCAPE

Britvic still commanding loyalty

Kia-Ora bounces back

Concentrates capitalises on booming alcoholic drinks demand on-trade

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 66 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 69 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 70 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 71 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 72 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in Ireland

HEADLINES

PROSPECTS

Caffeine in the crosshairs

Sugar and alcohol seen as in cahoots

Age restrictions look more likely

COMPETITIVE LANDSCAPE

Birch water brands enter the fray

Red Bull stays ahead with new product launch

Coca-Cola wins Monster dispute and launches first branded energy drink

CATEGORY DATA

Table 84 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 85 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 86 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 87 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 88 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 89 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 90 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 91 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 92 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 93 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 94 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 95 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Ireland

HEADLINES

PROSPECTS

Orange juice still a sweet choice for consumers

Coconut water struggles to emerge from niche

Not from concentrate 100% juice goes from strength to strength

COMPETITIVE LANDSCAPE

Naked Juice continues trend for innovative combos and new production methods

Kelkin stays ahead of organic trend despite Brexit-led currency flux

Discounters push private label to gain greater share

CATEGORY DATA

Table 96 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 97 Off-trade Sales of Juice by Category: Value 2014-2019
Table 98 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 99 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 100 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 101 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 102 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 103 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 104 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 105 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 106 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 107 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 108 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 109 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 110 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in Ireland

HEADLINES

PROSPECTS

RTD coffee makes on-trade gains

Changing lifestyles boost RTD coffee sales

As taste improves, the range of variants expands

COMPETITIVE LANDSCAPE

L’OR gains ground in RTD coffee

Starbucks still holding strong

Sophisticated consumers expect more from products

CATEGORY DATA

Table 111 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 112 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 113 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 114 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 115 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 116 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 117 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 118 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 119 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 120 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 121 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 122 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in Ireland

HEADLINES

PROSPECTS

Increased awareness leads to greater growth

A favourite with fitness fans

Products reformulated in wake of sugar tax

COMPETITIVE LANDSCAPE

Kombucha takes its place at the table

Innovation continues to be driven by wellness trends and environmental concerns

Sustainability still wins customers

CATEGORY DATA

Table 123 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 124 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 125 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 126 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 127 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 128 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 129 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 130 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 131 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 132 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 133 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 134 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 135 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Ireland

HEADLINES

PROSPECTS

Surge in alternatives alters the landscape

Skip the sugar, say consumers

Clean and green trend intensifies

COMPETITIVE LANDSCAPE

Sponsorship remains a core strategy

CSR in the spotlight

Electrolytes and the internet continue to sway the young

CATEGORY DATA

Table 136 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 137 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 138 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 139 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 140 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 141 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 142 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 143 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 144 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 145 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 146 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 147 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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Megatrends

Country Report

Soft Drinks in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

Soft drinks stays strong in the face of new consumer demands

Sustainability and eco-awareness remain key attractions for younger consumers

Multinationals still on top but niche brands make significant headway

New product development focuses on health and flavour

Sales set to grow, despite new challenges

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Overview

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Table of Contents

Soft Drinks in Ireland

EXECUTIVE SUMMARY

Soft drinks stays strong in the face of new consumer demands

Sustainability and eco-awareness remain key attractions for younger consumers

Multinationals still on top but niche brands make significant headway

New product development focuses on health and flavour

Sales set to grow, despite new challenges

MARKET DATA

APPENDIX

Fountain sales in Ireland

SOURCES

Bottled Water in Ireland

HEADLINES

PROSPECTS

As bottled water gets smart, consumers spend more

War on plastic continues

Domestic water supply still not up to standard, giving private label a sales bump

COMPETITIVE LANDSCAPE

Brands crack down on plastic packaging

Volvic scurries to retain share

Big brands go for fuller flavour

CATEGORY DATA

Carbonates in Ireland

HEADLINES

PROSPECTS

Low and no sugar variants blur the distinction between carbonate variants

Rising disposable incomes boost on-trade sales

Sugar substitutes take the spotlight, and concern with caffeine continues

COMPETITIVE LANDSCAPE

Coca–Cola still king of cola carbonates

Coca-Cola cashes in on Christmas

Private label makes steady gains

CATEGORY DATA

Concentrates in Ireland

HEADLINES

PROSPECTS

Concentrates benefits from buoyant economy

Sugar substitutes strengthen sales

Brands respond to demand for healthy variants

COMPETITIVE LANDSCAPE

Britvic still commanding loyalty

Kia-Ora bounces back

Concentrates capitalises on booming alcoholic drinks demand on-trade

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Ireland

HEADLINES

PROSPECTS

Caffeine in the crosshairs

Sugar and alcohol seen as in cahoots

Age restrictions look more likely

COMPETITIVE LANDSCAPE

Birch water brands enter the fray

Red Bull stays ahead with new product launch

Coca-Cola wins Monster dispute and launches first branded energy drink

CATEGORY DATA

Juice in Ireland

HEADLINES

PROSPECTS

Orange juice still a sweet choice for consumers

Coconut water struggles to emerge from niche

Not from concentrate 100% juice goes from strength to strength

COMPETITIVE LANDSCAPE