In 2018, soft drinks performance was boosted by an outstanding confluence of positive factors, including a warm summer, full terraces on-trade, a high number of innovations and the FIFA World Cup, which ended with a French victory. Although such sporting events mainly benefited beer sales, the impressive explosion of advertising and promotional activity also had an indirect impact on demand for carbonates, RTD tea, energy drinks and even bottled water.
One of the key events within soft drinks in 2018 was the introduction of a new sugar tax for all soft drinks in France. Although locally known as a “second soda tax”, this has impacted both carbonates and sugarised still soft drinks and aims to introduce a more progressive system of taxation than before.
Only Coca-Cola and Nestlé posted double-digit value shares within soft drinks in 2018. Coca-Cola has traditionally been the number one player in the area thanks to its impressive portfolio of brands, including Coca-Cola, Fanta, Capri-Sonne, Monster, Diet Coke, Minute Maid, Sprite, Nestea, Finley, Fuze Tea and Powerade.
Borders between areas such as RTD tea, juice drinks, flavoured bottled water and even non-cola carbonates are becoming increasingly blurred, as highlighted by promising novelties such as Perrier & Juice from Nestlé, Volvic Infusion Bio by Groupe Danone and Sibberi in 2018. The former is the first other non-cola carbonate to offer such a high juice content (17%) with original flavours (Strawberry-Kiwi, Peach-Cherry and Pineapple-Mango).
Operators are confident about the potential of soft drinks in the coming years. Under the impetus given by a second soda tax and increasingly health-conscious consumers, companies will continue to restructure and switch from carbonates, reconstituted 100% juice and nectars towards juice drinks, flavoured bottled water and RTD tea.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in France for free:
The Soft Drinks in France market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.