Executive Summary

Mar 2019
Soft drinks grows in 2018

After a difficult 2017, in which almost all soft drinks categories were negatively impacted by adverse weather conditions, economic slowdown and increased VAT, in 2018 overall soft drinks volume observed low but positive growth with the off-trade channel being more dynamic than the on-trade channel. Bottled water and carbonates displayed the better performance and were responsible for the positive rate of total soft drinks growth.

Diversification in packaging observed in soft drinks

During 2018, diversification in soft drinks packaging was observed. In bottled water, the presence of multipacks was not common, but recently companies have been focusing on multipacks of small bottles of 250ml or 300ml in presentations from six to 24 bottles, at affordable prices and promoting them as a convenient alternative for all family members.

Postobón maintains its lead in soft drinks

During the review period, domestic company Postobón has been able to retain leadership despite the economic difficulties and changes in consumption patterns. The company has been diversifying its portfolio, not only in presentations and bottle sizes, but also by introducing new products and reformulating others to adapt to demands of consumers across the different segments it reaches.

Claims such as no added sugar, high fruit content or no preservatives are popular in new products

With consumers embracing healthier lifestyles more often and looking for new flavours and experiences, companies have made different launches orientated to products with claims of no artificial flavours, no preservatives and no added sugar. In addition, besides the traditional flavours present in juice, mixes are seeing interesting development with Biofrut from Postobón and Balanz from California that is the only brand in the market, so far, that offers mixes of fruits and vegetables.

Soft drinks expected to see positive and steady volume sales growth

Over the forecast period, soft drinks is expected to see moderate and steady growth, with bottled water outperforming the overall industry, driven by healthier habits, more affordable presentations and growth of flavoured water. Carbonates is expected to see positive growth, with people moving towards reduced sugar products.

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Soft Drinks in Colombia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Colombia for free:

The Soft Drinks in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soft Drinks in Colombia?
  • What are the major brands in Colombia?
  • What potential exists for multinational vs. local soft drinks companies looking to increase market share?
  • How have changing social attitudes affected soft drink sales?
  • How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Soft Drinks in Colombia

EXECUTIVE SUMMARY

Soft drinks grows in 2018
Diversification in packaging observed in soft drinks
Postobón maintains its lead in soft drinks
Claims such as no added sugar, high fruit content or no preservatives are popular in new products
Soft drinks expected to see positive and steady volume sales growth

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 33 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Colombia
Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Colombia

PROSPECTS

Bottled Water in Colombia

HEADLINES

PROSPECTS

Bottled water sees strong growth
Convenience is driving the development of bottled water packaging
Functional bottled water remains negligible

COMPETITIVE LANDSCAPE

Postobón maintains leadership
Private label growing
Challenging year for FEMSA

CATEGORY DATA

Table 34 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Colombia

HEADLINES

PROSPECTS

Sales of carbonates recover in 2018
Reduced sugar carbonates seeing rapid growth
Carbonates with fruit content struggling to catch attention

COMPETITIVE LANDSCAPE

Traditional players FEMSA and Postobón remain on top
Sales of Peruvian Aje continue falling
Carbonates are competing with healthier alternatives in the on-trade

CATEGORY DATA

Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 54 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 55 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 56 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 65 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 66 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Colombia

HEADLINES

PROSPECTS

Unfavourable environment for concentrates
New player in powder concentrates
No significant growth is expected for concentrates

COMPETITIVE LANDSCAPE

Quala maintains its dominance
Mr Tea now in powder concentrates
Low calorie and natural ingredients expected

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 69 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 71 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 72 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 77 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 78 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 81 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 82 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Colombia

HEADLINES

PROSPECTS

Sales of energy drinks cool down
Downsizing in energy drinks packaging
Reduced sugar energy drinks a growing niche

COMPETITIVE LANDSCAPE

Quala SA continues dominating energy drinks
Red Bull and Monster lag behind
No remarkable innovations expected

CATEGORY DATA

Table 83 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 84 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 85 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 86 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 89 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 90 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 91 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 92 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 93 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 94 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Colombia

HEADLINES

PROSPECTS

High fruit content products winning over consumers
Innovations focused on mixed flavours
Discounters continue expanding

COMPETITIVE LANDSCAPE

Postobón improves category position
Peruvian Aje shakes nectars
FEMSA sees poorest performance in 2018

CATEGORY DATA

Table 95 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 96 Off-trade Sales of Juice by Category: Value 2013-2018
Table 97 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 98 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 99 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 100 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 101 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 102 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 103 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 104 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 105 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 106 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 107 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 108 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 109 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Colombia

HEADLINES

PROSPECTS

RTD coffee faced a difficult 2018
Fresh-made cold preparations compete with RTD coffee in the on-trade
Challenging outlook for RTD coffee

COMPETITIVE LANDSCAPE

Starbucks Frappuccino is the leading brand
Café Latte Alpina Juan Valdez fading away

CATEGORY DATA

Table 110 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 111 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 112 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 113 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 114 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 115 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 116 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 117 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 118 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 119 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 120 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 121 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Colombia

HEADLINES

PROSPECTS

RTD tea sales continue shrinking
Carbonated RTD tea exits the category
Gloomy prospects for RTD tea

COMPETITIVE LANDSCAPE

Postobón retains leadership
FEMSA ranks second
Quala abandons the category

CATEGORY DATA

Table 122 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 123 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 124 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 125 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 126 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 127 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 129 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 130 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 131 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 132 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 133 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 134 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Colombia

HEADLINES

PROSPECTS

Sports drinks sees recovery in sales
Reduced sugar sports drinks enter the category

COMPETITIVE LANDSCAPE

Postobón dominates sports drinks
Sporade entering modern channel

CATEGORY DATA

Table 135 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 136 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 137 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 138 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 141 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 142 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 143 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 144 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 145 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 146 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023