The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJan 2021
US$2,100Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The outbreak of COVID-19 in Austria led to restrictions being implemented in the country, with the first lockdown in place from March 2020 until May. This required the closure of all non-essential retailers and foodservice outlets and recommended that consumers worked from home where possible.
Austria went into lockdown from 16 March, when people were only allowed to leave home to commute to work, to obtain essential goods, to help others or to exercise and get some fresh air. All non-essential stores were closed from 16 March, while outlets including food and pet care stores, pharmacies and banks remained open.
Due to the outbreak of COVID-19, several manufacturers chose to delay product launches in 2020, with the virus having adapted consumers purchasing behaviours, making it an unsuitable time to launch new innovations. However, there were two notable exceptions to this.
The outbreak of COVID-19 is leading to a substantial rise of sales through supermarkets and, conversely, the decline of smaller channels, such as forecourt retailers and convenience stores. This is due to fewer people travelling and stopping in these locations, with a strong decline of on-the-go consumption noted for the year.
Foodservice was forced to close during March 2020, which was significantly damaging for on-trade venues such as bars and restaurants, which were forced to close for two months. In addition, a second lockdown was implemented in Austria from November 2020, which once again, required foodservice establishments across the country to close.
Following a deep decline in 2020, on-trade sales of soft drinks are expected to begin recovering from 2021, aligned to the roll-out of a COVID-19 vaccine, or a time when cases are low enough that consumers feel confident to socialise in public once more. This will lead to a double-digit on-trade volume and value growth for 2021 and 2022, as consumers return to foodservice venues, and the industry recovers from its fall in 2020.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Austria for free:
The Soft Drinks in Austria market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.