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Soft Drinks in Austria

December 2021
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Austria?
  • To what extent are health considerations impacting consumption of Soft Drinks in Austria?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Austria?
  • Which are the leading brands in Soft Drinks in Austria?
  • What potential exists for multinational or domestic soft drinks companies to expand in Austria?
  • How are products distributed in Soft Drinks in Austria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Austria

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
Fountain sales in Austria
Trends

DISCLAIMER

Summary 1 Research Sources

Carbonates in Austria

KEY DATA FINDINGS

Decline in retail volumes after strong 2020
Health and wellness a key constraint on category development
At-home cocktails boost demand for premium carbonates
On-trade recovery, while off-trade sales fall
Continuing impact of health and wellness
Carbonates faced with increasing competition
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 37 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 38 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

Juice in Austria

KEY DATA FINDINGS

Juice fails to take advantage of demand for natural products and immunity boosting ingredients
Not from concentrate 100% juice fares relatively well
Naturalness and premiumisation boost unit prices
Further decline in off-trade, while on-trade sees gradual recovery
Health-orientated products show strongest potential
Room for growth in coconut and other plant water, but with limitations
Table 53 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 54 Off-trade Sales of Juice by Category: Value 2016-2021
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 59 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in Austria

KEY DATA FINDINGS

Volume decline after strong growth in previous year
Carbonated bottled water sees significant decline
Innovation supports growth in flavoured and still bottled water categories
On-trade recovery, while health and wellness trend supports off-trade sales
Positive outlook for flavoured bottled water
Local players to maintain importance
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 66 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Sports Drinks in Austria

KEY DATA FINDINGS

Commitment to active lifestyles supports demand
Regular sports drinks products remain dominant, but face growing competition from outside sports drinks
Major international brands dominate
Local players’ innovation to help raise awareness
COVID-19 set to have a lasting impact on attitudes and lifestyles
Off-trade set to see continued growth despite on-trade revival
Table 77 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 78 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Energy Drinks in Austria

KEY DATA FINDINGS

Pressures of modern living support demand
Popularity of eSports has positive impact on energy drinks
Coca-Cola brands see strong growth
Strong growth in on-trade
Adapting to evolving health and wellness trend
Increasing competition
Table 89 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 90 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in Austria

KEY DATA FINDINGS

Concentrates popular amongst eco-conscious Austrian consumers
Popularity of home-made cocktails boosts off-trade sales
Innovation supports growth
Off-trade to maintain a positive performance despite return to growth in on-trade
Growing interest in soda makers
Continued bias towards liquid format
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 103 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in Austria

KEY DATA FINDINGS

RTD tea benefits from being seen as a healthier alternative to carbonates
New product developments target health and wellness trend
Consumers still prefer still RTD tea
Bright outlook in both on-trade and off-trade
Expanding product offer
Diversifying the HW offer
Table 116 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 117 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in Austria

KEY DATA FINDINGS

RTD coffee struggles amidst lack of on-the-go consumption and demand for lower-priced products
Further fall in on-trade sales
Strong demand for HW RTD coffee
Revival of hectic lifestyles to support demand
Strong demand for fortified/functional RTD coffee
Craft RTD coffee to remain niche
Table 129 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 130 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
      • Low Calorie Cola Carbonates
      • Regular Cola Carbonates
      • Lemonade/Lime
      • Ginger Ale
      • Tonic Water/Other Bitters
      • Orange Carbonates
      • Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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