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Country Report

Soft Drinks in

Soft Drinks in Austria

74 pages, Feb 2018

US$2,100

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Executive Summary

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Soft drinks continues to register growth despite maturity

Despite its maturity, soft drinks total volume registers small growth in 2017. New launches or product relaunches help to boost sales, with companies making an effort to maintain consumers’ attention.

Reducing sugar but maintaining taste is the main objective

The main topic within soft drinks in 2017 in Austria is reducing sugar. Consumers want taste but as little sugar as possible.

International player leading, but followed by local company

Coca-Cola Austria GmbH continues to lead soft drinks in Austria in 2017, followed by local company Vöslauer Mineralwasser AG in volume terms and Red Bull GmbH in value terms. All three players have a significant presence in bottled water, carbonates and energy drinks and have been very active in 2017 in terms of new launches.

New product developments strive to meet all demands

Key new product developments in 2017 are mainly beverages with less or no sugar, smaller packaging and/or sustainable features. An example is Radlberger Orange Zuckerfrei, the first reduced sugar orange carbonate available in a can in the Austrian retail market, or fruit BOMB by Schartner Bombe, which offers taste, smaller packaging and the European vegan label.

Stable forecast for soft drinks in Austria

Soft drinks is expected to continue to see growth in volume and value terms over the forecast period, but slowing down compared with 2017 growth. While the category still offers potential, especially for health-orientated drinks, smaller packaging for on-the-go as well as certified products – as consumers are increasingly interested in what they buy and in convenience – soft drinks is also a quite saturated market and it is becoming difficult, especially for the on-trade channel, to attract new consumers.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Austria for free:

The Soft Drinks in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Austria?
What are the major brands in Austria?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Request more information

Soft Drinks in Austria

EXECUTIVE SUMMARY

Soft drinks continues to register growth despite maturity

Reducing sugar but maintaining taste is the main objective

International player leading, but followed by local company

New product developments strive to meet all demands

Stable forecast for soft drinks in Austria

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Austria

Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Austria

PROSPECTS

Carbonates in Austria

HEADLINES

PROSPECTS

Non-cola carbonates performing better than cola carbonates

Innovations and relaunches in order to stimulate sales

Prioritising value growth over volume growth

COMPETITIVE LANDSCAPE

Coca-Cola reinforces its dominance, while other players enter

Entering a new category as growth opportunity

CATEGORY DATA

Table 32 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 33 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 34 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 35 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 36 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 37 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 38 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 39 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 40 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 41 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 42 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 43 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 44 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 45 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 46 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 47 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Bottled Water in Austria

HEADLINES

PROSPECTS

Still bottled water continues to perform better than carbonated

Flavoured bottled water wins consumers with health and taste

COMPETITIVE LANDSCAPE

Vöslauer Mineralwasser AG reinforces its leading position

Competition between local and international players

New launches refreshing the bottled water category

CATEGORY DATA

Table 52 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 53 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 54 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 55 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 56 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 57 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 58 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 59 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 60 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 61 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 62 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 63 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Concentrates in Austria

HEADLINES

PROSPECTS

Adding flavours in order to increase consumption occasions

Liquid concentrates as competition to juice

COMPETITIVE LANDSCAPE

Growing private label in concentrates

Difference in positioning and unit price

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 66 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Austria

HEADLINES

PROSPECTS

Energy drinks continues to register growth and remains attractive

RTD tea and coffee, a threat for energy drinks?

COMPETITIVE LANDSCAPE

Energy drinks, a consolidated category

Diversification for leader Red Bull

CATEGORY DATA

Table 80 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 81 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 82 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 83 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 86 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 87 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 88 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 89 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 90 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 91 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Austria

HEADLINES

PROSPECTS

100% juice remains the saver within juice

Coconut and other plant waters a growing niche

COMPETITIVE LANDSCAPE

Rauch Fruchtsäfte GmbH & Co OG leads

New launches to stimulate sales

Private label maintains its strength

CATEGORY DATA

Table 92 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 93 Off-trade Sales of Juice by Category: Value 2012-2017
Table 94 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 95 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 96 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 97 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 98 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 99 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 100 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 101 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 102 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 103 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 104 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 105 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 106 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Austria

HEADLINES

PROSPECTS

Growing category with further success expected

Wide product ranges to increase target groups and consumption occasions

COMPETITIVE LANDSCAPE

Consolidated category led by Emmi Austria GmbH

Brands face increasing competition from private label

CATEGORY DATA

Table 107 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 108 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 109 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 110 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 113 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 115 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 116 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 117 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 118 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

RTD Tea in Austria

HEADLINES

PROSPECTS

Another year of growth for RTD tea thanks to strong marketing activities

New entrants and product range expansion for RTD tea

COMPETITIVE LANDSCAPE

Rauch Fruchtsäfte GmbH & Co OG is the clear leader

RTD tea players are set to focus on value sales

CATEGORY DATA

Table 119 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 120 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 121 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 122 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 123 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 124 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 125 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 126 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 127 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Austria

HEADLINES

PROSPECTS

Sports and outdoor activities help to boost sales

Reduced sugar sports drinks a winner?

COMPETITIVE LANDSCAPE

Limited product availability for sports drinks

Little innovation in a highly consolidated category

CATEGORY DATA

Table 132 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 133 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 134 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 135 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 136 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 138 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 140 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 141 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 142 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 143 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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Megatrends

Country Report

Soft Drinks in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

Soft drinks continues to register growth despite maturity

Reducing sugar but maintaining taste is the main objective

International player leading, but followed by local company

New product developments strive to meet all demands

Stable forecast for soft drinks in Austria

Samples

Overview

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Table of Contents

Soft Drinks in Austria

EXECUTIVE SUMMARY

Soft drinks continues to register growth despite maturity

Reducing sugar but maintaining taste is the main objective

International player leading, but followed by local company

New product developments strive to meet all demands

Stable forecast for soft drinks in Austria

MARKET DATA

APPENDIX

Fountain sales in Austria

Trends

DEFINITIONS

SOURCES

Asian Speciality Drinks in Austria

PROSPECTS

Carbonates in Austria

HEADLINES

PROSPECTS

Non-cola carbonates performing better than cola carbonates

Innovations and relaunches in order to stimulate sales

Prioritising value growth over volume growth

COMPETITIVE LANDSCAPE

Coca-Cola reinforces its dominance, while other players enter

Entering a new category as growth opportunity

CATEGORY DATA

Bottled Water in Austria

HEADLINES

PROSPECTS

Still bottled water continues to perform better than carbonated

Flavoured bottled water wins consumers with health and taste

COMPETITIVE LANDSCAPE

Vöslauer Mineralwasser AG reinforces its leading position

Competition between local and international players

New launches refreshing the bottled water category

CATEGORY DATA

Concentrates in Austria

HEADLINES

PROSPECTS

Adding flavours in order to increase consumption occasions

Liquid concentrates as competition to juice

COMPETITIVE LANDSCAPE

Growing private label in concentrates

Difference in positioning and unit price

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Austria

HEADLINES

PROSPECTS

Energy drinks continues to register growth and remains attractive

RTD tea and coffee, a threat for energy drinks?

COMPETITIVE LANDSCAPE

Energy drinks, a consolidated category

Diversification for leader Red Bull

CATEGORY DATA

Juice in Austria

HEADLINES

PROSPECTS

100% juice remains the saver within juice

Coconut and other plant waters a growing niche

COMPETITIVE LANDSCAPE

Rauch Fruchtsäfte GmbH & Co OG leads

New launches to stimulate sales

Private label maintains its strength