Soft Drinks in Bolivia

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Bolivia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Bolivia?
  • To what extent are health considerations impacting consumption of Soft Drinks in Bolivia?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Bolivia?
  • Which are the leading brands in Soft Drinks in Bolivia?
  • What potential exists for multinational or domestic soft drinks companies to expand in Bolivia?
  • How are products distributed in Soft Drinks in Bolivia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Bolivia

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Bolivia

KEY DATA FINDINGS

2020 IMPACT

The health and wellness trend encourages consumers to migrate to healthier soft drinks amidst the ongoing health crisis
Consumers switch to multi-serve and reusable bottles due to their lower price points
PepsiCo offers free carbonates via e-commerce in order to maintain some sales

RECOVERY AND OPPORTUNITIES

Health concerns sparked during the pandemic continue influencing consumption habits
Cola carbonates continue to be consumers’ favourite due to longstanding offerings and consumer loyalty
Smaller players adhere to labelling law over the forecast period

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020 Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020 Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025 Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025

Juice in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Stockpiling trend leads to shortages of juice drinks containing vitamin C for immunity boosting purposes
Consumers seek value for money by switching to 3 litre bottles
Health and wellness trend influences innovation with offerings of more fruit and less sugar

RECOVERY AND OPPORTUNITIES

Consumers favour multi-serve formats in a bid to economise #
Migration from carbonates to healthy positioned juices benefits growth
Niche products such as coconut water to be expected over the forecast period

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 52 Off-trade Sales of Juice by Category: Value 2015-2020 Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 54 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 55 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 57 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 58 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 60 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Remote-working and financial difficulties lead consumers back to drinking tap water
EMBOL continues to lead with well-known brands Vita, Mineragua and Aquarius
Smaller brands lose sales due to the closure of wholesalers where they heavily rely on distribution

RECOVERY AND OPPORTUNITIES

The health and wellness and on-the-go trends stimulate the recovery process
Lack of innovation and slowed recovery leads to slowed growth for both on- and off-trade volume sales of still natural mineral bottled water
Bulk bottled water attracts price-sensitive consumers post lockdown

CATEGORY DATA

Table 63 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 64 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Forced closure of gyms leads to declining value and volume sales of sports drinks
EMBOL remains leading player despite hinderances to its brand Powerade
Players focus on discounting and promotions to maintain sales rather than innovation in 2020

RECOVERY AND OPPORTUNITIES

Reopening of sports facilities and low unit prices kickstarts recovery process for sports drinks
Sports drinks manufacturers need focus on education around consumption in order to go further with sales over the forecast period
Health and wellness trend, boosted by the pandemic, encourages growth of sports drinks

CATEGORY DATA

Table 75 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 76 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Lockdown reduces demand for energy drinks as consumers partake in less physical activity
Red Bull continues to be leading energy drink thanks to its worldwide high-quality reputation
Local brands intensify the competitive landscape with strategic pricing

RECOVERY AND OPPORTUNITIES

Slow recovery for energy drinks as consumers return to pre pandemic routines, nonetheless, price-sensitivity remains key
Reopening of clubs and bars kickstarts recovery for on-trade energy drinks sales
Illicit trade poses a threat as consumers are drawn to the significantly lower prices

CATEGORY DATA

Table 87 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 88 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Bolivia

KEY DATA FINDINGS

2020 IMPACT

Concentrates benefit from lower price point and increased consumption opportunities
Manufactures cater to the growing health and wellness trend by offering products with more fruit and added vitamins
Industrias Venado SA leads due to its offerings for all socioeconomic segments

RECOVERY AND OPPORTUNITIES

Rising unemployment rates and political tensions limit growth over the forecast period
Distribution shifts as consumers seek channels that offer a better value for money
Little innovation or product launches anticipated over the forecast period

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 100 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 107 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 108 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 109 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 110 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 112 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Bolivia

KEY DATA FINDINGS

2020 IMPACT

RTD tea is under developed but is mainly popular amongst mid-high income earners
Pil Andina dominates RTD tea with leading brand Refresca-T
RTD tea see little impact in response to the pandemic as consumers migrate away from carbonates

RECOVERY AND OPPORTUNITIES

RTD tea manufacturers offer larger bottles in order to stay relevant
Pil Andina SA continues to pose a threat to carbonates as consumers prioritise health
Further education amongst consumers surrounding RTD tea promotes growth

CATEGORY DATA

Table 113 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 114 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 115 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 116 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

RTD Coffee in Bolivia

2020 IMPACT

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This report originates from Passport, our Soft Drinks research and analysis database.

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