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Soft Drinks in the United Arab Emirates

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in United Arab Emirates report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in United Arab Emirates?
  • To what extent are health considerations impacting consumption of Soft Drinks in United Arab Emirates?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in United Arab Emirates?
  • Which are the leading brands in Soft Drinks in United Arab Emirates?
  • What potential exists for multinational or domestic soft drinks companies to expand in United Arab Emirates?
  • How are products distributed in Soft Drinks in United Arab Emirates?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Soft Drinks in the United Arab Emirates

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
Fountain sales in the United Arab Emirates

DISCLAIMER

Summary 1 Research Sources

Bottled Water in the United Arab Emirates

KEY DATA FINDINGS

Solid growth for bottled water despite rising cost of raw materials and inflationary pressures driving up off-trade costs
Bulk water most dynamic format, while greater mobility drives demand for smaller bottles due to return of on-the-go consumption
Retail e-commerce is on the rise with players’ own platforms playing a major role
Emerging bottled water types to offer greater competition to other soft drinks
Sustainability practices will continue to be addressed by bottled water players
Price-conscious decisions will impact the future of bottled water
Table 31 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 32 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

Carbonates in the United Arab Emirates

KEY DATA FINDINGS

On-trade volume sales of carbonates experience solid growth in 2022
Innovation is main priority for leading players
Pepsi-Cola and The Coca-Cola Co retain dominance of carbonates
Innovation focus will continue to drive category forward
Supply chain issues and cost rationalisation are likely to be high on the agenda
Carbonates with healthier or sustainable positioning set to see increasing demand
Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 47 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 48 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 51 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 52 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027

Concentrates in the United Arab Emirates

KEY DATA FINDINGS

Demand for powder concentrates remains stable in 2022 as affordable option in face of inflationary pressures
Private label is gaining space on retailers’ shelves
Price advantage give concentrates a competitive edge
Health and wellness trend and functionality likely to be drivers of innovation in concentrates
Ramadan to remain peak demand period for concentrates
Pricing likely to be key factor driving demand
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 65 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

Juice in the United Arab Emirates

KEY DATA FINDINGS

Expanding population, at-home occasions, and the rise of on-the-go consumption favour juice sales in 2022
Supply chain challenges hinder juice brands in 2022
Functionality continues to drive growth and innovation
Sustainability will be a key topic on the agenda moving forward
Vegetables, plants and other alternative ingredients to emerge in juice
Healthier variants and functionality will remain key for players over the forecast period
Table 78 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 79 Off-trade Sales of Juice by Category: Value 2017-2022
Table 80 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 81 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 82 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 83 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 84 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 85 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 86 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 87 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 88 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 89 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

RTD Coffee in the United Arab Emirates

KEY DATA FINDINGS

Greater return to normality and impulse-driven consumption drive up demand for RTD coffee in 2022
Local consumers seek on-the-go stimulant effect
Starbucks Frappuccino strengthens leadership despite new players entering
Positive outlook for RTD coffee in the United Arab Emirates
Competition likely to intensify over forecast period due to further growth potential
New product development will revolve around health and wellness in coming years
Table 90 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 91 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 92 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 93 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 94 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 95 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 96 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 97 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 98 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 99 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 100 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 101 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027

RTD Tea in the United Arab Emirates

KEY DATA FINDINGS

Off-trade demand driven by return of on-the-go consumption occasions
Lipton retains lead, but innovative new players offer rising competition
High promotional activity in an attempt to retain consumers
Overall demand for healthier or functional products will ensure future demand for RTD tea
Growth potential for carbonated RTD tea and kombucha over forecast period
Sustainability and packaging will be other innovation drivers
Table 102 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 103 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 104 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 105 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 106 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

Energy Drinks in the United Arab Emirates

KEY DATA FINDINGS

Return of on-the go sales and a young population support demand for energy drinks in 2022
Reduced sugar variants gain traction
Red Bull retains leadership amid intensifying competition
Functional and reduced sugar variants likely to enjoy further consumer interest
Players must weigh up innovation and cost rationalisation heading into 2023
Stable demand due to rising population and inbound visitor numbers
Table 115 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 116 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 117 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 118 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 119 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 120 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 123 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 124 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 125 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 126 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

Sports Drinks in the United Arab Emirates

KEY DATA FINDINGS

Off-trade volume sales of sports drinks stabilise following 2021’s decline in line with greater resumption of activities
Rise of functional soft drinks presents stronger competition to sport drinks
Pepsi-Cola International maintains lead, while retail offline continues to dominate distribution
Sports drinks to continue catering for niche demand with innovative and natural ingredients likely to help support stable demand
Limited options for reduced sugar sports drinks can create opportunities
Alternative hydration solutions will continue to eat into sales of sports drinks
Table 127 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 128 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 129 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 130 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 131 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 132 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 135 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 136 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 137 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 138 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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