Soft Drinks in the United Arab Emirates

December 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in United Arab Emirates report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in United Arab Emirates?
  • To what extent are health considerations impacting consumption of Soft Drinks in United Arab Emirates?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in United Arab Emirates?
  • Which are the leading brands in Soft Drinks in United Arab Emirates?
  • What potential exists for multinational or domestic soft drinks companies to expand in United Arab Emirates?
  • How are products distributed in Soft Drinks in United Arab Emirates?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in the United Arab Emirates

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026 Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

APPENDIX

Fountain sales in the United Arab Emirates

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in the United Arab Emirates

KEY DATA FINDINGS

2021 DEVELOPMENTS

Decline limited by the success of personalised on-the-go innovations
Production and distribution remain unaffected
Global giants Pepsi-Cola and Coca-Cola continue to dominate carbonates

PROSPECTS AND OPPORTUNITIES

Innovation may be limited as producers shift attention to other categories
Manufacturers expected to increase their focus on non-cola carbonates
Sustainability and cost rationalisation will be high on the agenda

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021 Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021 Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021 Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021 Table 35 Off-trade Sales of Carbonates by Category: Volume 2016-2021 Table 36 Off-trade Sales of Carbonates by Category: Value 2016-2021 Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021 Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021 Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021 Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021 Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021 Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021 Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021 Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021 Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026 Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026 Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026 Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026 Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026 Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

Juice in the United Arab Emirates

KEY DATA FINDINGS

2021 DEVELOPMENTS

Off-trade growth of juice continues to be challenged
100% juice holds up the best due to the health trend
Al Boheira Lacnor maintains its lead, but the competition increases

PROSPECTS AND OPPORTUNITIES

On-trade to recover more of its lost sales during the forecast period
More players to launch healthier products and better communicate with consumers
Portfolio realignment likely to hamper innovation in juice drinks and nectars

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2016-2021 Table 52 Off-trade Sales of Juice by Category: Value 2016-2021 Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021 Table 54 Off-trade Sales of Juice by Category: % Value Growth 2016-2021 Table 55 NBO Company Shares of Off-trade Juice: % Volume 2017-2021 Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021 Table 57 NBO Company Shares of Off-trade Juice: % Value 2017-2021 Table 58 LBN Brand Shares of Off-trade Juice: % Value 2018-2021 Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026 Table 60 Forecast Off-trade Sales of Juice by Category: Value 2021-2026 Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026 Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in the United Arab Emirates

KEY DATA FINDINGS

2021 DEVELOPMENTS

Population a key driver of the performance of bottled water
Bulk water holds steady in a declining environment in 2020
Al Ain sees a rising share, but input cost pressures weigh heavy on all players

PROSPECTS AND OPPORTUNITIES

Health-oriented products anticipated to gain popularity in bottled water
Packaging formats such as rPET set to gain traction as sustainability initiatives ramp up
Distribution landscape to continue its shift

CATEGORY DATA

Table 63 Off-trade Sales of Bottled Water by Category: Volume 2016-2021 Table 64 Off-trade Sales of Bottled Water by Category: Value 2016-2021 Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021 Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021 Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021 Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021 Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021 Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021 Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026 Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026 Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026 Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Sports Drinks in the United Arab Emirates

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sports drinks consumption declines due to high taxes and health concerns
Innovative ingredients in sports drinks cater to rising niche demand
Pepsi-Cola International maintains its lead, but routes to purchase see changes

PROSPECTS AND OPPORTUNITIES

Alternative hydration will continue to eat into sales of sports drinks
Health and wellness expected to be a focal point for new product development
Omnichannel retailing set to continue to grow in the forecast period

CATEGORY DATA

Table 75 Off-trade Sales of Sports Drinks: Volume 2016-2021 Table 76 Off-trade Sales of Sports Drinks: Value 2016-2021 Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021 Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021 Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021 Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021 Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021 Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021 Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026 Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026 Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026 Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Energy Drinks in the United Arab Emirates

KEY DATA FINDINGS

2021 DEVELOPMENTS

A young population returns energy drinks to volume growth
Reduced-sugar and health-oriented variants continue to gain traction
Red Bull remains the leading brand, despite declining sales and shares

PROSPECTS AND OPPORTUNITIES

Gradual growth expected due to the rising population and visitor numbers
Health and wellness will be a focus of innovation, but price will also remain important
Local players expected to enter the category

CATEGORY DATA

Table 87 Off-trade Sales of Energy Drinks: Volume 2016-2021 Table 88 Off-trade Sales of Energy Drinks: Value 2016-2021 Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021 Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021 Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021 Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021 Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021 Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021 Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026 Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026 Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026 Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in the United Arab Emirates

KEY DATA FINDINGS

2021 DEVELOPMENTS

Concentrates suffers in 2020 due to taxes, and no recovery is seen in 2021
Competition rife due to cannibalisation from 100% juice
Competitive landscape remains unchanged

PROSPECTS AND OPPORTUNITIES

Growing preference for healthier alternatives and excise tax set to inhibit demand
Ramadan to remain a peak demand period for concentrates
Leading players likely to focus on health under pressure from private label

CATEGORY DATA

Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021 Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021 Table 101 Off-trade Sales of Concentrates by Category: Value 2016-2021 Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021 Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021 Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021 Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021 Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021 Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021 Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021 Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021 Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026 Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026 Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026 Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in the United Arab Emirates

KEY DATA FINDINGS

2021 DEVELOPMENTS

Minor volume declines due to taxation and the resultant rise in health-consciousness
High promotional activity to try and retain consumers
Lipton continues to dominate volume sales

PROSPECTS AND OPPORTUNITIES

Overall demand for healthier products will ensure future demand
Flavours and packaging will be frontiers for innovation
E-commerce to be an increasingly important distribution channel for RTD tea

CATEGORY DATA

Table 114 Off-trade Sales of RTD Tea by Category: Volume 2016-2021 Table 115 Off-trade Sales of RTD Tea by Category: Value 2016-2021 Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021 Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021 Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021 Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021 Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021 Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021 Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021 Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026 Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026 Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026 Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in the United Arab Emirates

KEY DATA FINDINGS

2021 DEVELOPMENTS

Regulatory changes hit sales of RTD coffee
Consumers still seek a stimulant effect, which limits decline
Nestlé maintains its lead, and further awareness-raising is underway

PROSPECTS AND OPPORTUNITIES

Competition will increase, with e-commerce set to account for higher sales
RTD coffee projected to see good growth potential
Craft coffee expected to lead new product development in the forecast period

CATEGORY DATA

Table 127 Off-trade Sales of RTD Coffee: Volume 2016-2021 Table 128 Off-trade Sales of RTD Coffee: Value 2016-2021 Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021 Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021 Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021 Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021 Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021 Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021 Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026 Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026 Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026 Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

Asian Speciality Drinks in the United Arab Emirates

2021 DEVELOPMENTS

The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
      • Low Calorie Cola Carbonates
      • Regular Cola Carbonates
      • Lemonade/Lime
      • Ginger Ale
      • Tonic Water/Other Bitters
      • Orange Carbonates
      • Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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