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Learn moreJan 2021
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COVID-19 has had a largely positive impact on the off-trade channel for soft drinks in Israel in 2020, as lockdown has led to increased home consumption. Many categories benefitted from stockpiling and bulk buying at the start of the pandemic.
Large gatherings were restricted from 15 March, and from 25 March locals were banned from venturing more than 100m from their homes. Full lockdown was introduced on 7 April, although the permissible movement was later extended to 500m from home for exercise and sporting activities.
Soft drinks will remain dominated by three main players in 2020: The Central Beverage Co, Jafora-Tabori, and Tempo Beverages. These companies are all best known for their distribution of international brands and this is the basis of their strong positions in the industry.
E-commerce has also experienced a boost in 2020 due to COVID-19 as consumers turned to the channel to avoid in-store retailing and thus avoid unnecessary social interactions. Thus, online consumption has grown, particularly in sports drinks, due to it being a more specialised, functional category.
Off-trade sales were generally better across soft drinks in 2020 than in previous years due to increased home consumption during lockdown and in the socially restricted periods that followed. The travel restrictions meant that consumers remained within Israel during the summer, further boosting consumption.
Soft drinks is expected to experience mixed fortunes over the forecast period. On-trade sales are set to recover gradually and are highly dependent upon whether further waves of the virus occur.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Israel with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Israel for free:
The Soft Drinks in Israel market research report includes:
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.