Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Soft Drinks in

Soft Drinks in Italy

Dec 2019

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Soft drinks records stagnant retail value growth

In 2019, soft drinks registered a flat growth in both off-trade volume and current value terms, mainly driven by higher consumers concerns on sugar debate and healthy living. Despite bottled water being saturated, with the country registering the highest per capita consumption in Western Europe in off-trade volume terms, the category recorded good performance in retail value sales thanks to growing attention among the young segment on premium functional bottled water.

Focus on natural and local tastes

The desire for naturalness and wellbeing is leading premiumisation in soft drinks in Italy. Consumers are even more focused on the naturalness of bottled water.

Acqua Minerale San Benedetto SpA retains leadership in soft drinks

In 2019, the leading company in overall soft drinks in Italy continues to be Acqua Minerale San Benedetto SpA. Through its extended portfolio, the company has been able to capitalise on premiumisation trends and leverage its strong product availability and network distribution.

Healthy living drives innovation

In light of the continued health and wellness trend, a sizeable part of new product development in soft drinks remains tied to replacing existing varieties with less sugary alternatives, such as Fuze Tea Zero launched in 2019. Furthermore, soft drinks manufacturers remain focused on re-introducing old as well as launching new exotic flavours, which are once again at the top of the consumer purchasing agenda.

Soft drinks expected to record low retail current value growth

Despite manufacturers’ efforts to reduce sugar content, volume demand for carbonates and juice will continue to fall over the forecast period. Accordingly, the market will become increasingly reliant on other categories which are perceived as healthier and more natural, including bottled water, sports drinks and RTD tea.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Italy for free:

The Soft Drinks in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Italy?
What are the major brands in Italy?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Want to find out more about this report?

Request more information

Soft Drinks in Italy

EXECUTIVE SUMMARY

Soft drinks records stagnant retail value growth

Focus on natural and local tastes

Acqua Minerale San Benedetto SpA retains leadership in soft drinks

Healthy living drives innovation

Soft drinks expected to record low retail current value growth

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in Italy

Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Italy

HEADLINES

PROSPECTS

Low consumer awareness

More product availability online

Rising competition from other soft drinks

COMPETITIVE LANDSCAPE

Pok Pok Inc remains the leading company

Foco loses share

CATEGORY DATA

Table 37 Off-trade Sales of Asian Speciality Drinks: Volume 2014-2019
Table 38 Off-trade Sales of Asian Speciality Drinks: Value 2014-2019
Table 39 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2014-2019
Table 40 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2014-2019
Table 41 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2019
Table 42 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2019
Table 43 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2015-2019
Table 44 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2016-2019
Table 45 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
Table 46 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
Table 47 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
Table 48 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024

Bottled Water in Italy

HEADLINES

PROSPECTS

Focus on functional bottled water

Healthy consumers and busier lifestyles

RTD tea affects flavoured bottled water sales

COMPETITIVE LANDSCAPE

San Pellegrino leads bottled water

Fonti di Vinadio innovates

Coca-Cola HBC Italia Srl extends its portfolio

CATEGORY DATA

Table 49 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 50 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 51 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 53 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 54 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 55 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 56 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 57 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 58 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 59 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 60 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Italy

HEADLINES

PROSPECTS

Stronger attention on the health trend

Revival of local tastes

Weak performance for traditional sugary orange carbonates

COMPETITIVE LANDSCAPE

Carbonates led by Coca-Cola HBC Italia

San Benedetto confirms second position

Increasing sales for PepsiCo

CATEGORY DATA

Table 61 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 62 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 63 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 64 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 65 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 66 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 67 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 69 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 70 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 71 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 72 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 73 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 74 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 75 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 76 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 77 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 78 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 79 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 80 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 81 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Concentrates in Italy

HEADLINES

PROSPECTS

Liquid concentrates loses popularity

Good performance for powder concentrates

Attention to reduced sugar variants

COMPETITIVE LANDSCAPE

Fabbri leads in concentrates

Everton SpA enters powder concentrates

Strong presence for private label

CATEGORY DATA

Concentrates conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 82 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 83 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 84 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 85 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 86 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 87 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 88 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 89 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 90 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 91 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 92 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 93 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 94 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 95 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 96 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 97 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 98 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 99 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in Italy

HEADLINES

PROSPECTS

Growth driven by young consumers and busier lifestyles

The importance of reduced sugar variants

Increasingly competitive in on-trade

COMPETITIVE LANDSCAPE

Red Bull launches a new variant

Carabao for the first time in Italy

Smaller players drive premiumisation

CATEGORY DATA

Table 100 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 101 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 102 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 103 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 104 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 105 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 106 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 107 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 108 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 109 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 110 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 111 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Italy

HEADLINES

PROSPECTS

Concern about sugar affects juice sales

Premiumisation in juice

Rising competition for coconut and other plant waters

COMPETITIVE LANDSCAPE

Conserve Italia continues to lead juice

San Benedetto launches Tel Quel

Zuegg targets premium juice

CATEGORY DATA

Table 112 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 113 Off-trade Sales of Juice by Category: Value 2014-2019
Table 114 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 115 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 116 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 117 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 118 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 119 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 120 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 121 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 122 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 123 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 124 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 125 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 126 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in Italy

HEADLINES

PROSPECTS

Italy retains a strong coffee culture

More dynamism in on-trade

Weak product distribution

COMPETITIVE LANDSCAPE

Illy remains the main player

Starbucks extends number of shops in Italy

Rising number of smaller players

CATEGORY DATA

Table 127 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 128 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in Italy

HEADLINES

PROSPECTS

Health consciousness boosts volume demand

Demand for high-quality products

Stronger premiumisation in on-trade

COMPETITIVE LANDSCAPE

Coca-Cola launches Honest Tea

Ferrero continues to lead in RTD tea

San Benedetto gains share

CATEGORY DATA

Table 139 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 140 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 141 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 142 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 143 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 144 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 145 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 146 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 147 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 148 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 149 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 150 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 151 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Italy

HEADLINES

PROSPECTS

Favourable weather conditions boost sports drinks sales

Rising competition from other soft drinks

Focus on premiumisation

COMPETITIVE LANDSCAPE

San Benedetto gains share

Gatorade leads in value sales

Powerade launches Active Zero

CATEGORY DATA

Table 152 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 153 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 154 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 155 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 156 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 157 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 158 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 159 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 160 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 161 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 162 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 163 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Soft Drinks in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

Soft drinks records stagnant retail value growth

Focus on natural and local tastes

Acqua Minerale San Benedetto SpA retains leadership in soft drinks

Healthy living drives innovation

Soft drinks expected to record low retail current value growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Italy

EXECUTIVE SUMMARY

Soft drinks records stagnant retail value growth

Focus on natural and local tastes

Acqua Minerale San Benedetto SpA retains leadership in soft drinks

Healthy living drives innovation

Soft drinks expected to record low retail current value growth

MARKET DATA

APPENDIX

Fountain sales in Italy

DEFINITIONS

SOURCES

Asian Speciality Drinks in Italy

HEADLINES

PROSPECTS

Low consumer awareness

More product availability online

Rising competition from other soft drinks

COMPETITIVE LANDSCAPE

Pok Pok Inc remains the leading company

Foco loses share

CATEGORY DATA

Bottled Water in Italy

HEADLINES

PROSPECTS

Focus on functional bottled water

Healthy consumers and busier lifestyles

RTD tea affects flavoured bottled water sales

COMPETITIVE LANDSCAPE

San Pellegrino leads bottled water

Fonti di Vinadio innovates

Coca-Cola HBC Italia Srl extends its portfolio

CATEGORY DATA

Carbonates in Italy

HEADLINES

PROSPECTS

Stronger attention on the health trend

Revival of local tastes

Weak performance for traditional sugary orange carbonates

COMPETITIVE LANDSCAPE

Carbonates led by Coca-Cola HBC Italia

San Benedetto confirms second position

Increasing sales for PepsiCo

CATEGORY DATA

Concentrates in Italy

HEADLINES

PROSPECTS

Liquid concentrates loses popularity

Good performance for powder concentrates

Attention to reduced sugar variants

COMPETITIVE LANDSCAPE

Fabbri leads in concentrates

Everton SpA enters powder concentrates

Strong presence for private label

CATEGORY DATA

Concentrates conversions

Energy Drinks in Italy

HEADLINES

PROSPECTS

Growth driven by young consumers and busier lifestyles

The importance of reduced sugar variants

Increasingly competitive in on-trade

COMPETITIVE LANDSCAPE