Executive Summary

Mar 2019
Soft drinks increased significantly in 2018 due to high demand for bottled water

Soft drinks enjoyed considerable growth in total volume terms over three consecutive years at the end of the review period. Bottled water contributed strongly to the expansion of off-trade value sales with double-digit growth.

Rising numbers of convenience stores contribute to positive growth in soft drinks

Numbers of outlets of the five major convenience stores stand at over 40,000 in 2018 after reaching 30,000 in 2016. Convenience stores have become mainstream distribution channels thanks to rising single households and their ease of access despite higher prices than other channels.

Lotte Chilsung Beverage maintains strong presence across categories

Lotte Chilsung Beverage maintained its leading position in soft drinks over the review period, although market share in off-trade value terms has trended downwards slightly. Strong distribution channels and a wide product portfolio help to maintain its position as a market leader.

Adopting cautious approach with new variants and different pack sizes

A long economic slump has made soft drinks companies conservative in their approach to new product development over the review period. Even category leaders are hesitant about diving into a new challenge due to fast-changing product life cycles when targeting the millennial generation with sophisticated palates.

Significant growth of soft drinks over the forecast period

Soft drinks is forecast to experience significant growth over the forecast period in total volume terms, led by still bottled water with double-digit growth. Off-trade sales are projected to outperform on-trade sales due to consumers seeking high cost effectiveness.

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Soft Drinks in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Korea for free:

The Soft Drinks in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soft Drinks in South Korea?
  • What are the major brands in South Korea?
  • What potential exists for multinational vs. local soft drinks companies looking to increase market share?
  • How have changing social attitudes affected soft drink sales?
  • How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Soft Drinks in South Korea

EXECUTIVE SUMMARY

Soft drinks increased significantly in 2018 due to high demand for bottled water
Rising numbers of convenience stores contribute to positive growth in soft drinks
Lotte Chilsung Beverage maintains strong presence across categories
Adopting cautious approach with new variants and different pack sizes
Significant growth of soft drinks over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in South Korea
Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in South Korea

HEADLINES

PROSPECTS

Red ginseng drinks trends upwards through targeted expansion

COMPETITIVE LANDSCAPE

KT&G Group consolidates leading position in 2018

CATEGORY DATA

Table 34 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
Table 35 Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
Table 36 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 44 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023

Bottled Water in South Korea

HEADLINES

PROSPECTS

Risks over tap water and complications with water purifiers contribute to increased bottled water sales in 2018
Carbonated bottled water enters early stage of slump

COMPETITIVE LANDSCAPE

Jeju Samdasoo remains strongest player but private label threatening
Launch of smaller pack sizes expands target audience and drinking occasions

CATEGORY DATA

Table 46 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 47 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 48 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 49 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 51 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 52 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 53 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 54 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 55 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 57 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in South Korea

HEADLINES

PROSPECTS

Carbonates prices increase in 2018 but retail volume sales decline
Reduced-sugar cola attracts consumers’ attention

COMPETITIVE LANDSCAPE

Coca-Cola Korea fails to benefit from sports events
Fast-shifting trends in non-alcoholic drinks affect new product development

CATEGORY DATA

Table 58 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 59 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 60 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 61 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 62 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 63 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 64 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 65 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 66 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 67 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 68 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 69 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 70 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 71 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 72 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 73 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 74 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 75 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 76 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 77 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 78 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Concentrates in South Korea

HEADLINES

PROSPECTS

Liquid format declines constantly, while powder increases in 2018

COMPETITIVE LANDSCAPE

Daesang Corp enjoys healthy growth in 2018, remaining the strongest player

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 80 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 81 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 83 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 84 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 85 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 86 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 87 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 88 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 89 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 90 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 91 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 92 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 94 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 95 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 96 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in South Korea

HEADLINES

PROSPECTS

Energy drinks removed from schools to protect children’s health

COMPETITIVE LANDSCAPE

Hot 6 consolidates leading position, while Monster follows closely

CATEGORY DATA

Table 97 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 98 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 99 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 100 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 101 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 102 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 103 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 104 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 105 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 106 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 107 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 108 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in South Korea

HEADLINES

PROSPECTS

Juice continues to decline, while coconut and other plant waters enjoys healthy growth
Not from concentrate 100% drops sharply in 2018

COMPETITIVE LANDSCAPE

Lotte Chilsung Beverage and Coca-Cola struggling with juice in 2018
80s-90s juice brands regaining popularity through SNS

CATEGORY DATA

Table 109 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 110 Off-trade Sales of Juice by Category: Value 2013-2018
Table 111 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 112 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 113 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 114 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 115 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 116 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 117 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 118 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 119 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 120 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 121 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 122 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 123 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in South Korea

HEADLINES

PROSPECTS

All-day drinking of RTD coffee leads to high demand for larger pack size
Cold brew continues to gain popularity, while interest in single origin fades

COMPETITIVE LANDSCAPE

Lotte Chilsung Beverage loses share, but continues leading category
Growing sales of pouch-packaged convenience store-owned brands

CATEGORY DATA

Table 124 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 125 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 126 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 127 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 128 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 129 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 130 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 131 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 132 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 133 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 134 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 135 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in South Korea

HEADLINES

PROSPECTS

Rising demand for novel flavours targeting millennial generation
Convenience stores represent mainstream distribution channel

COMPETITIVE LANDSCAPE

Kwang Dong Pharm continues to show strong presence in 2018
Hite Jinro makes inroads into RTD tea with black barley tea

CATEGORY DATA

Table 136 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 137 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 138 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 139 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 140 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 141 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 142 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 143 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 144 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 145 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 146 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 147 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 148 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in South Korea

HEADLINES

PROSPECTS

Daily hydration products continue to lead sports drinks

COMPETITIVE LANDSCAPE

Donga Otsuka leads sports drinks, while Toreta jumps to second

CATEGORY DATA

Table 149 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 150 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 151 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 152 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 153 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 154 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 155 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 156 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 157 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 158 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 159 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 160 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023