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Learn moreDec 2020
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The impacts from COVID-19 in Guatemala in 2020 have affected categories in soft drinks in different ways. Some categories have seen a shift from on-trade consumption to at-home consumption (such as seen with carbonates), however other categories did not have notable on-trade sales to start with (for example as seen with sports drinks), therefore they have faced greater challenges overall.
Restrictions with a corresponding national lockdown were imposed swiftly beginning on 17 March when the country reported its first COVID-19 death. All public transport was suspended, although personal vehicles and taxis were still permitted to travel.
All leading players and brands maintain their top places in soft drinks in 2020, with the status quo unchanged. Large players with strong distribution networks, who were fast to adapt to changing consumer trends, were able to grow their shares in 2020, whilst small companies faced some challenges.
Some cases of staff illness have been reported by supermarkets and food delivery companies, however, it has not disrupted business, as correct COVID-19 safety measures have been followed and protocols have been in place. However, there has been lower in-store footfall overall, emphasised by changed trading hours and curfews, meaning physical shopping occasions have been further limited.
Food and beverage retailers have been allowed to stay open throughout lockdowns in 2020, albeit with restrictions on outlets within shopping malls and changes to opening times. In order to stay open, some department stores also started selling food.
Soft drinks is expected to recover to historic norms over the forecast period, with stronger growth typically seen in 2021 than 2020, although it is expected to take until 2022 for the category to fully recover. The speed of recovery will differ for different sub-categories, based upon what their individual drivers are.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Guatemala with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.