Soft Drinks in Guatemala
Soft drinks in 2022: The big picture
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
Summary 1 Research Sources
Bottled Water in Guatemala
Bottled water faces stagnant retail growth
Salvavidas remains brand leader in bottled water
Smaller bottled water categories witness mixed performance
Mature category with continuous volume growth
Carbonated flavoured water will remain the most dynamic category
Recycling and environmental awareness is a must in this category
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 34 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
Carbonates in Guatemala
The Coca-Cola Company simplifies brand portfolio and bolsters distribution
Pepsi intensifies promotional efforts
Carbonate players leverage their price increases in other carbonates flavours categories
Cola carbonates faces sustained growth underpinned by heavy investment
Low sugar carbonates will remain low on participation
Carbonates faces promising volume growth
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 49 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 50 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027
Concentrates in Guatemala
Powder concentrates remain the leading category
Limited marketing investment hinders growth
Liquid concentrates stagnant on portfolio variety
Mature concentrates category faces organic growth
Liquid concentrates faces a stagnant future
Concentrate drops to remain a niche
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 66 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
Juice in Guatemala
Juice category hit by significant price rises in the off-trade
Alimentos Maravilla remains the leading player in juice category
Artesano launched by Naturalissimo in 2022
Juice will maintain solid performance in off-trade and on-trade
Price increases may further erode brand loyalty as consumers switch
High sugar juice brands will remain the favourites in the short term
Table 81 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 82 Off-trade Sales of Juice by Category: Value 2017-2022
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 87 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
RTD Tea in Guatemala
RTD tea gains appeal as a trendy and healthy option
Lipton Ice tea launches new flavour
Family-size formats remain popular
RTD tea consumption set to rise over the forecast period
Health-oriented products will expand in RTD tea
Foodservice will add further stimulus to RTD tea category
Table 93 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 94 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 95 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 96 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 97 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 98 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 99 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 101 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 102 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 103 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 104 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
Energy Drinks in Guatemala
Energy drinks record another strong year of growth
Family size presentations gain popularity in energy drinks
AMP strategy to sell product at highway tolls
Category growth to be supported by rising energy drink consumption
Premium brands to help drive up average prices
Mainstream brands will be more cautious about raising price during inflationary period
Table 105 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 106 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 107 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 108 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 109 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 110 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 111 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 112 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 113 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 114 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 115 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 116 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
Sports Drinks in Guatemala
Recovery of sports drinks constrained by surge in COVID-19 infection rates
Competition intensifies between rivals Embotelladora Centroamericana (PepsiCo) and Coca-Cola de Guatemala
Consumer interest is growing for specialised products
New players will support category growth
Specialist rehydration brands will continue to gain traction
Category leader Gatorade expected to lose further retail value share
Table 117 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 118 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 119 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 120 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 121 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 122 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 123 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 124 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 125 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 126 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 127 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 128 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027