Soft drinks recorded a stronger performance in off-trade volume terms in Guatemala in 2018, compared to the previous year. It benefited from improved economic and political conditions, which had a direct effect on consumers’ disposable incomes.
The health trend is also beginning to emerge in Guatemala, which is stronger amongst mid- to high-income consumers who understand the harmful effects of high sugar content in their diets. More natural products with sophisticated flavours and natural healthy ingredients such as chia seeds, are emerging.
The competitive landscape of soft drinks remained stable in Guatemala, with the presence of both domestic and international companies. Pepsicola Interamericana de Guatemala SA led overall soft drinks in off-trade value terms, with a strong presence in carbonates, bottled water and energy drinks.
2018 was a strong year in terms of new brands and products launched in soft drinks in Guatemala. At the beginning of the year, two domestic flavoured carbonated bottled water brands were launched: Salvavidas Sparkling (Fábrica de Bebidas Gaseosas Salvavidas) and Salutaris Sparkling (Pepsicola Interamericana de Guatemala).
Soft drinks is predicted to record a stable performance over the forecast period. While urban lifestyles accelerate, the market is expected to provide an attractive solution for those individuals that prefer to spend more time on other activities, rather than preparing their own beverages.
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This industry report originates from Passport, our Soft Drinks market research database.