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Country Report

Soft Drinks in

Soft Drinks in Guatemala

66 pages, Mar 2018

US$2,100

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Executive Summary

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A segmented soft drinks market

Guatemala is a country that has a wide portfolio of domestic and imported soft drinks brands. Differences in economic groups also translate into differences in tastes and preferences.

Instability in the country affects soft drinks

Soft drinks displayed a positive performance in 2017, although slower growth rates were seen in the majority of categories when compared with 2016. Political turmoil, inflation and instability in the country were the main reasons why soft drinks registered slower growth.

Soft drinks is highly concentrated in Guatemala

Soft drinks is highly concentrated, with just a few companies accounting for high shares in each category. This is expected to continue, as major companies continue to develop their distribution networks and launch new products.

New product launches bring dynamism to the market

New product launches observed in 2017 included a wide offer of increasingly sophisticated products, usually found in the middle to higher-end of the market, which aim to attract consumers with strong purchasing power. This trend represents a good opportunity for companies, which are able to add value to very mature categories within soft drinks.

Positive performance expected

An optimistic picture is projected for the soft drinks market over the forecast period. This is despite its maturity and well-developed geographic coverage.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Guatemala for free:

The Soft Drinks in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Guatemala?
What are the major brands in Guatemala?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Guatemala

EXECUTIVE SUMMARY

A segmented soft drinks market

Instability in the country affects soft drinks

Soft drinks is highly concentrated in Guatemala

New product launches bring dynamism to the market

Positive performance expected

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 7 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 8 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 9 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 10 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 11 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 12 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 18 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 22 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 26 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 27 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bottled Water in Guatemala

HEADLINES

PROSPECTS

Strong deceleration seen in 2017

Stronger prevalence in urban areas of Guatemala

Consistent growth expected

COMPETITIVE LANDSCAPE

Fábrica de Bebidas Gaseosas Salvavidas leads bottled water

Twee renews its image in 2017

Domestic brands have higher penetration, but innovation comes from imports

CATEGORY DATA

Table 28 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 29 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 30 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 33 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 36 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 38 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Guatemala

HEADLINES

PROSPECTS

Dynamism seen in carbonates in Guatemala

Larger portfolios in terms of more pack sizes

Low calorie continues to be a niche segment in Guatemala

COMPETITIVE LANDSCAPE

The leadership of carbonates is held by two companies

International brands are stronger in Guatemala

Pepsi Black Ice is launched in 2017

CATEGORY DATA

Table 40 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 41 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 42 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 44 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 45 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 48 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 49 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 50 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 51 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 54 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 55 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 56 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 58 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 59 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Guatemala

HEADLINES

PROSPECTS

Concentrates is a mature category in Guatemala

The differences between liquid and powder concentrates

Slow growth expected in the forecast period

COMPETITIVE LANDSCAPE

Nestlé Guatemala leads concentrates

The competitive landscape remains stable

Innovation trends

CATEGORY DATA

Concentrates conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 60 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 61 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 62 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 63 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 64 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 65 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 66 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 68 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 69 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 70 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 73 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Guatemala

HEADLINES

PROSPECTS

Energy drinks registers the strongest growth in soft drinks

Strong performance expected in the forecast period

On-trade sales are expected to form an important part of the market

COMPETITIVE LANDSCAPE

Alimentos Maravilla leads energy drinks

Limited-edition products are seen in 2017

Raptor continues to see the strongest growth

CATEGORY DATA

Table 76 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 77 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 78 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 79 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 80 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 81 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 82 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 83 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 84 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 85 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 86 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 87 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Guatemala

HEADLINES

PROSPECTS

Juice is a mature category in Guatemala

Little interest in healthy attributes

Taste preferences

COMPETITIVE LANDSCAPE

Alimentos Maravilla leads juice

Both international and domestic brands are present

The leading companies are more active in new product launches

CATEGORY DATA

Table 88 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 89 Off-trade Sales of Juice by Category: Value 2012-2017
Table 90 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 91 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 92 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 93 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 94 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 95 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 96 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 97 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 98 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 99 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Guatemala

HEADLINES

PROSPECTS

New brands bring dynamism to the category

Lifestyle trends favour the growth of RTD coffee

Strong forecast performance expected

COMPETITIVE LANDSCAPE

Embotelladora La Mariposa takes the lead in RTD coffee

The performance of new products

International brands dominate RTD coffee

CATEGORY DATA

Table 100 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 101 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 102 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 103 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 104 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 105 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 106 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 108 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 109 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 110 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 111 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

RTD Tea in Guatemala

HEADLINES

PROSPECTS

RTD tea registers greater maturity in 2017

Innovation is stronger in the premium segment in RTD tea

Growth rates expected to be slower over the forecast period

COMPETITIVE LANDSCAPE

Pepsicola Interamericana de Guatemala leads RTD tea

International brands have a stronger presence in the market

RTD tea continues to be active with new product launches

CATEGORY DATA

Table 112 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 113 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 114 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 115 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 116 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 117 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 118 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 119 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 120 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 122 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Guatemala

HEADLINES

PROSPECTS

Innovation is seen in the category, with sugar-free sports drinks

Larger portfolios seen in sports drinks

Traditional grocery retailers remains the largest channel

COMPETITIVE LANDSCAPE

Embotelladora Centroamericana leads sports drinks

Creative promotional campaigns

International brands lead sports drinks

CATEGORY DATA

Table 124 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 125 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 126 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 127 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 128 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 129 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 130 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 131 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 132 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 133 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 134 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 135 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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Megatrends

Country Report

Soft Drinks in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

A segmented soft drinks market

Instability in the country affects soft drinks

Soft drinks is highly concentrated in Guatemala

New product launches bring dynamism to the market

Positive performance expected

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Guatemala

EXECUTIVE SUMMARY

A segmented soft drinks market

Instability in the country affects soft drinks

Soft drinks is highly concentrated in Guatemala

New product launches bring dynamism to the market

Positive performance expected

MARKET DATA

DEFINITIONS

SOURCES

Bottled Water in Guatemala

HEADLINES

PROSPECTS

Strong deceleration seen in 2017

Stronger prevalence in urban areas of Guatemala

Consistent growth expected

COMPETITIVE LANDSCAPE

Fábrica de Bebidas Gaseosas Salvavidas leads bottled water

Twee renews its image in 2017

Domestic brands have higher penetration, but innovation comes from imports

CATEGORY DATA

Carbonates in Guatemala

HEADLINES

PROSPECTS

Dynamism seen in carbonates in Guatemala

Larger portfolios in terms of more pack sizes

Low calorie continues to be a niche segment in Guatemala

COMPETITIVE LANDSCAPE

The leadership of carbonates is held by two companies

International brands are stronger in Guatemala

Pepsi Black Ice is launched in 2017

CATEGORY DATA

Concentrates in Guatemala

HEADLINES

PROSPECTS

Concentrates is a mature category in Guatemala

The differences between liquid and powder concentrates

Slow growth expected in the forecast period

COMPETITIVE LANDSCAPE

Nestlé Guatemala leads concentrates

The competitive landscape remains stable

Innovation trends

CATEGORY DATA

Concentrates conversions

Energy Drinks in Guatemala

HEADLINES

PROSPECTS

Energy drinks registers the strongest growth in soft drinks

Strong performance expected in the forecast period

On-trade sales are expected to form an important part of the market

COMPETITIVE LANDSCAPE

Alimentos Maravilla leads energy drinks

Limited-edition products are seen in 2017

Raptor continues to see the strongest growth

CATEGORY DATA

Juice in Guatemala

HEADLINES

PROSPECTS

Juice is a mature category in Guatemala

Little interest in healthy attributes

Taste preferences

COMPETITIVE LANDSCAPE

Alimentos Maravilla leads juice