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Country Report

Soft Drinks in

Soft Drinks in Vietnam

Dec 2019

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Executive Summary

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Ongoing strong growth for soft drinks in Vietnam

Soft drinks continued to record strong retail value and volume growth in 2019, with bottled water, sports drinks and juice all performing well. Sales were boosted by a number of global trends, which are also increasingly making their presence felt in Vietnam.

Health and wellness trend shapes soft drinks growth

The health and wellness trend was increasingly evident in Vietnam in 2019, with more consumers becoming more conscious of their overall health. Many consumers are acquiring greater knowledge about the negative impact on their health in terms of their food and drink choices.

Suntory PepsiCo Vietnam Beverage Co strengthens its lead

Suntory PepsiCo Vietnam Beverage was not only successful in maintaining its position as the market leader in soft drinks, but increased its retail value share slightly in 2019. The player’s success is thanks to its wide portfolio of popular brands in the soft drinks market, such as Aquafina in bottled water, Tea+ in RTD tea, Twister in juice, Sting in energy drinks, and Pepsi, 7-Up and Mirinda in carbonates.

Active year for new product development

With the competitive landscape of soft drinks becoming increasing competitive, most players introduced new product developments as they looked to stress the uniqueness of their products. In general, new product development focused on improving existing products, such as introducing additional flavours or features to generate consumer interest.

Positive outlook for the forecast period

Soft drinks is anticipated to continue to record a strong performance over the forecast period thanks to increasing living standards and improvements in disposable incomes. The health and wellness trend will likely boost consumer demand for healthy soft drinks, such as bottled water and juice.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Soft Drinks in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Vietnam?
What are the major brands in Vietnam?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Vietnam

EXECUTIVE SUMMARY

Ongoing strong growth for soft drinks in Vietnam

Health and wellness trend shapes soft drinks growth

Suntory PepsiCo Vietnam Beverage Co strengthens its lead

Active year for new product development

Positive outlook for the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in Vietnam

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Vietnam

HEADLINES

PROSPECTS

Health and wellness trend supports strong growth of Asian speciality drinks

Players seek to expand the audience for Asian speciality drinks

Rapid expansion of modern grocery retails supports growth

COMPETITIVE LANDSCAPE

Dona New Tower Natural Drink & Food JSC extends its lead

Asian speciality drinks is consolidated with little change in 2019

Players focus on increasing distribution

CATEGORY DATA

Table 31 Off-trade Sales of Asian Speciality Drinks: Volume 2014-2019
Table 32 Off-trade Sales of Asian Speciality Drinks: Value 2014-2019
Table 33 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2014-2019
Table 34 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2014-2019
Table 35 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2019
Table 36 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2019
Table 37 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2015-2019
Table 38 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2016-2019
Table 39 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
Table 40 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
Table 41 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
Table 42 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024

Bottled Water in Vietnam

HEADLINES

PROSPECTS

Hotter weather and the improving economy drive ongoing strong growth of bottled water

Players stimulate demand for bottled water with new product launches

Modern grocery retailers continues to take share

COMPETITIVE LANDSCAPE

Suntory PepsiCo Vietnam Beverage Co continues to lead

International companies continue to characterise bottled water

Smaller, domestic players target rural areas

CATEGORY DATA

Table 43 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 44 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 45 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 46 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 47 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 48 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 49 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 50 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 51 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 52 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 53 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 54 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Vietnam

HEADLINES

PROSPECTS

Healthier lifestyles begin to limit retail volume growth of carbonates

Low calorie cola carbonates set to record the strongest consumption increase as the health trend begins to kick in

High levels of marketing in carbonates in an attempt to overcome the negative image

COMPETITIVE LANDSCAPE

Suntory PepsiCo Vietnam Beverage Co continues to lead

International players retain their strong lead

Domestic players mostly focus on suburban and rural areas

CATEGORY DATA

Table 55 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 56 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 57 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 58 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 59 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 60 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 61 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 62 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 63 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 64 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 65 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 66 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 67 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 68 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 69 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 70 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 71 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 72 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 73 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 74 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Concentrates in Vietnam

HEADLINES

PROSPECTS

Limited demand for concentrates as consumers prefer RTD soft drinks

Liquid concentrates remains a niche

Instant ice tea powder concentrates are increasingly popular

COMPETITIVE LANDSCAPE

Nestlé Vietnam extends its share

International companies continue to characterise powder concentrates

Domestic players focus on liquid concentrates

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 75 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 76 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 77 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 78 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 79 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 80 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 81 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 82 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 83 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 84 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 85 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 86 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 87 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 88 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 89 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 90 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 91 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in Vietnam

HEADLINES

PROSPECTS

Active advertising boosts the performance of energy drinks

Players gradually expand their consumer base

First signs of maturity as warnings about excessive consumption of energy drinks continue to be made

COMPETITIVE LANDSCAPE

Red Bull (Vietnam) Co extends its lead

Suntory PepsiCo Vietnam Beverage Co retains its second place

Competition intensifies as energy drinks matures

CATEGORY DATA

Table 92 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 93 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 94 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 95 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 96 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 97 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 98 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 99 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 100 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 101 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 102 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 103 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Vietnam

HEADLINES

PROSPECTS

Juice records strong growth thanks to rising health and wellness awareness

Growing disposable incomes enable greater consumption of juice

Busy lifestyles and wide availability boost sales of juice

COMPETITIVE LANDSCAPE

Suntory PepsiCo Vietnam Beverage Co extends its lead

No significant changes witnessed in the competitive landscape

Modern grocery retailers continues to gain share

CATEGORY DATA

Table 104 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 105 Off-trade Sales of Juice by Category: Value 2014-2019
Table 106 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 107 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 108 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 109 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 110 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 111 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 112 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 113 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 114 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 115 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 116 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 117 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 118 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in Vietnam

HEADLINES

PROSPECTS

RTD coffee enjoys rising popularity due to its convenience

The rapid expansion of modern grocery retailers supports growth of RTD coffee

Players try to widen their male audience

COMPETITIVE LANDSCAPE

Ajinomoto Co continues to lead RTD coffee

Some changes in the competitive environment

Limited marketing for RTD coffee

CATEGORY DATA

Table 119 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 120 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 121 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 122 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 123 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 124 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 125 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 126 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 127 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 128 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 129 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 130 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in Vietnam

HEADLINES

PROSPECTS

RTD tea records stronger retail volume growth in 2019, and continues to recover from the 2016 crisis

Players launch new bubble tea brands to drive a new trend

Players launch fruit flavoured RTD tea, which resonates well among consumers

COMPETITIVE LANDSCAPE

Tan Hiep Phat Group strengthens its lead

Disappointing consumer interest in reduced sugar RTD tea

Competition intensifies

CATEGORY DATA

Table 131 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 132 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 133 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 134 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 135 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 136 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 137 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 138 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 139 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 140 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 141 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 142 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 143 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Vietnam

HEADLINES

PROSPECTS

Fitness trend boosts demand for sports drinks

Players remain active in promoting the benefits of sports drinks

Modern grocery retailers continues to take share

COMPETITIVE LANDSCAPE

Suntory PepsiCo Vietnam Beverage Co retains its strong lead

International companies continue to characterise sports drinks

Gatorade enters Vietnam

CATEGORY DATA

Table 144 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 145 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 146 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 147 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 148 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 149 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 150 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 151 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 152 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 153 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 154 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 155 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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Megatrends

Country Report

Soft Drinks in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Ongoing strong growth for soft drinks in Vietnam

Health and wellness trend shapes soft drinks growth

Suntory PepsiCo Vietnam Beverage Co strengthens its lead

Active year for new product development

Positive outlook for the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Soft Drinks in Vietnam

EXECUTIVE SUMMARY

Ongoing strong growth for soft drinks in Vietnam

Health and wellness trend shapes soft drinks growth

Suntory PepsiCo Vietnam Beverage Co strengthens its lead

Active year for new product development

Positive outlook for the forecast period

MARKET DATA

APPENDIX

Fountain sales in Vietnam

SOURCES

Asian Speciality Drinks in Vietnam

HEADLINES

PROSPECTS

Health and wellness trend supports strong growth of Asian speciality drinks

Players seek to expand the audience for Asian speciality drinks

Rapid expansion of modern grocery retails supports growth

COMPETITIVE LANDSCAPE

Dona New Tower Natural Drink & Food JSC extends its lead

Asian speciality drinks is consolidated with little change in 2019

Players focus on increasing distribution

CATEGORY DATA

Bottled Water in Vietnam

HEADLINES

PROSPECTS

Hotter weather and the improving economy drive ongoing strong growth of bottled water

Players stimulate demand for bottled water with new product launches

Modern grocery retailers continues to take share

COMPETITIVE LANDSCAPE

Suntory PepsiCo Vietnam Beverage Co continues to lead

International companies continue to characterise bottled water

Smaller, domestic players target rural areas

CATEGORY DATA

Carbonates in Vietnam

HEADLINES

PROSPECTS

Healthier lifestyles begin to limit retail volume growth of carbonates

Low calorie cola carbonates set to record the strongest consumption increase as the health trend begins to kick in

High levels of marketing in carbonates in an attempt to overcome the negative image

COMPETITIVE LANDSCAPE

Suntory PepsiCo Vietnam Beverage Co continues to lead

International players retain their strong lead

Domestic players mostly focus on suburban and rural areas

CATEGORY DATA

Concentrates in Vietnam

HEADLINES

PROSPECTS

Limited demand for concentrates as consumers prefer RTD soft drinks

Liquid concentrates remains a niche

Instant ice tea powder concentrates are increasingly popular

COMPETITIVE LANDSCAPE

Nestlé Vietnam extends its share

International companies continue to characterise powder concentrates

Domestic players focus on liquid concentrates

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Vietnam

HEADLINES

PROSPECTS

Active advertising boosts the performance of energy drinks

Players gradually expand their consumer base

First signs of maturity as warnings about excessive consumption of energy drinks continue to be made

COMPETITIVE LANDSCAPE