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Country Report

Soft Drinks in

Soft Drinks in Vietnam

75 pages, Mar 2018

US$2,100

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Executive Summary

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Soft drinks continues to record healthy growth

All soft drinks categories recorded positive performances in 2017, with some seeing strong double-digit growth in total volume terms. These included sports drinks, juice drinks, still bottled water and 100% juice, amongst others.

Rising health awareness affects consumers’ choice of soft drinks

In 2017, health awareness continued to rise. This trend was mainly led by the urban population, who are more educated and knowledgeable about the health impact of their food and drink choices.

Suntory PepsiCo maintains its leadership

Thanks to its wide range of products, Suntory PepsiCo Vietnam Beverage Co maintained its lead in soft drinks in Vietnam in 2017. The company maintained the leading position for another year in bottled water, carbonates, juice, sports drinks and energy drinks, and held a strong position in RTD tea.

Notable new products bring better health benefits

As consumers are constantly looking for products with a health positioning, companies also creatively followed the trend with their new product developments. For example, TH Food Chain launched TH True Herbal in August 2017.

Strong forecast for soft drinks

Total volume sales in some soft drinks categories are expected to continue growing at double-digit CAGRs over the forecast period. RTD tea will be one of the main contributors to this robust performance.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Soft Drinks in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Vietnam?
What are the major brands in Vietnam?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Vietnam

EXECUTIVE SUMMARY

Soft drinks continues to record healthy growth

Rising health awareness affects consumers’ choice of soft drinks

Suntory PepsiCo maintains its leadership

Notable new products bring better health benefits

Strong forecast for soft drinks

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Vietnam

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Vietnam

HEADLINES

PROSPECTS

Asian speciality drinks remains a niche category

Forecast period trends

COMPETITIVE LANDSCAPE

Asian speciality drinks is consolidated, with just a few major players

Health is the main marketing message

Forecast period trends

CATEGORY DATA

Table 30 Off-trade Sales of Asian Speciality Drinks: Volume 2012-2017
Table 31 Off-trade Sales of Asian Speciality Drinks: Value 2012-2017
Table 32 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 40 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022

Bottled Water in Vietnam

HEADLINES

PROSPECTS

Robust growth for bottled water

On-trade volume sales are higher, but are seeing slower growth

Forecast period trends

COMPETITIVE LANDSCAPE

PepsiCo maintains its lead

International players dominate

Forecast period trends

CATEGORY DATA

Table 42 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 43 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 44 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 45 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 47 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 48 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 49 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 50 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 51 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 52 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 53 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Vietnam

HEADLINES

PROSPECTS

Positive performance despite rising health awareness

Localised marketing activities are key to success

Forecast period trends

COMPETITIVE LANDSCAPE

PepsiCo and Coca-Cola dominate carbonates

Different marketing tactics are used to capture the younger audience

Forecast period trends

CATEGORY DATA

Table 54 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 55 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 56 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 57 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 58 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 59 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 60 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 61 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 62 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 63 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 64 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 65 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 66 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 67 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 68 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 69 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 70 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 71 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 72 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 73 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Vietnam

HEADLINES

PROSPECTS

Growth continues to slow due to maturity

Powder concentrates are more popular than liquid concentrates

Forecast period trends

COMPETITIVE LANDSCAPE

International players dominate concentrates

Some marketing continues

Forecast period trends

CATEGORY DATA

Concentrates conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 74 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 75 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 76 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 77 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 78 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 79 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 80 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 81 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 82 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 83 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 84 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 85 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 86 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 87 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 88 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 89 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Vietnam

HEADLINES

PROSPECTS

Energy drinks are consumed by a wide range of consumers

The on-trade channel has strong potential

Forecast period trends

COMPETITIVE LANDSCAPE

PepsiCo maintains its lead

New products bring new target segments

Forecast period trends

CATEGORY DATA

Table 90 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 91 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 92 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 93 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 94 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 95 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 96 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 97 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 98 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 99 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 100 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 101 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Vietnam

HEADLINES

PROSPECTS

Strong growth as customers seek healthier choices

Naturally healthy is a rising niche

Forecast period trends

COMPETITIVE LANDSCAPE

PepsiCo maintains its lead

International players account for the highest share

Forecast period trends

CATEGORY DATA

Table 102 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 103 Off-trade Sales of Juice by Category: Value 2012-2017
Table 104 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 105 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 106 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 107 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 108 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 109 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 110 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 111 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 112 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 113 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 114 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 115 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 116 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Vietnam

HEADLINES

PROSPECTS

RTD coffee remains a niche category

Forecast period trends

COMPETITIVE LANDSCAPE

International and local players have balanced shares

Birdy and Highlands maintain their leading positions

Forecast period trends

CATEGORY DATA

Table 117 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 118 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 119 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 120 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 121 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 123 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 124 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 125 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 126 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 127 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 128 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

RTD Tea in Vietnam

HEADLINES

PROSPECTS

RTD tea rebounds in 2017, after declining the previous year

Oolong flavour is on the rise

Forecast period trends

COMPETITIVE LANDSCAPE

International players see strong growth

New product developments aim to provide better health benefits

Forecast period trends

CATEGORY DATA

Table 129 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 130 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 131 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 132 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 133 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 134 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 135 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 136 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 137 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 138 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 139 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 140 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 141 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Vietnam

HEADLINES

PROSPECTS

Sports drinks records outstanding growth in 2017

Competition from other soft drinks is a posing challenge

Forecast period trends

COMPETITIVE LANDSCAPE

PepsiCo dominates sports drinks with 7-Up Revive

International players dominate sports drinks

Forecast period trends

CATEGORY DATA

Table 142 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 143 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 144 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 145 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 146 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 147 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 148 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 149 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 150 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 151 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 152 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 153 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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Country Report

Soft Drinks in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

Soft drinks continues to record healthy growth

Rising health awareness affects consumers’ choice of soft drinks

Suntory PepsiCo maintains its leadership

Notable new products bring better health benefits

Strong forecast for soft drinks

Samples

Overview

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Table of Contents

Soft Drinks in Vietnam

EXECUTIVE SUMMARY

Soft drinks continues to record healthy growth

Rising health awareness affects consumers’ choice of soft drinks

Suntory PepsiCo maintains its leadership

Notable new products bring better health benefits

Strong forecast for soft drinks

MARKET DATA

APPENDIX

Fountain sales in Vietnam

SOURCES

Asian Speciality Drinks in Vietnam

HEADLINES

PROSPECTS

Asian speciality drinks remains a niche category

Forecast period trends

COMPETITIVE LANDSCAPE

Asian speciality drinks is consolidated, with just a few major players

Health is the main marketing message

Forecast period trends

CATEGORY DATA

Bottled Water in Vietnam

HEADLINES

PROSPECTS

Robust growth for bottled water

On-trade volume sales are higher, but are seeing slower growth

Forecast period trends

COMPETITIVE LANDSCAPE

PepsiCo maintains its lead

International players dominate

Forecast period trends

CATEGORY DATA

Carbonates in Vietnam

HEADLINES

PROSPECTS

Positive performance despite rising health awareness

Localised marketing activities are key to success

Forecast period trends

COMPETITIVE LANDSCAPE

PepsiCo and Coca-Cola dominate carbonates

Different marketing tactics are used to capture the younger audience

Forecast period trends

CATEGORY DATA

Concentrates in Vietnam

HEADLINES

PROSPECTS

Growth continues to slow due to maturity

Powder concentrates are more popular than liquid concentrates

Forecast period trends

COMPETITIVE LANDSCAPE

International players dominate concentrates

Some marketing continues

Forecast period trends

CATEGORY DATA

Concentrates conversions

Energy Drinks in Vietnam

HEADLINES

PROSPECTS

Energy drinks are consumed by a wide range of consumers

The on-trade channel has strong potential

Forecast period trends

COMPETITIVE LANDSCAPE

PepsiCo maintains its lead