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Country Report

Soft Drinks in

Soft Drinks in Vietnam

Dec 2020

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Executive Summary

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COVID-19 impact on soft drinks

The COVID-19 pandemic had a relatively muted impact on sales of soft drinks in Vietnam during 2020. Although dramatic declines were seen in the on-trade channel over the course of the year, off-trade growth remained positive in most categories.

COVID-19 country impact

The first known case of COVID-19 in Vietnam was reported on 23 January 2020. However, Vietnam quickly became notable as one of the first Asian countries to successfully contain the spread of the COVID-19 virus, with very few cases seen during the early stages of the pandemic.

Company response

One of the most important trends to emerge from the COVID-19 pandemic in Vietnam’s soft drinks industry was the shift in marketing focus that was seen among many of the industry’s leading players. Faced with an unprecedented situation in terms of the shutdown of the country’s consumer foodservice industry for several weeks during March and April and the reluctance of consumers to gather in large groups to socialise and celebrate, key industry players such as Coca-Cola Beverages Vietnam and Suntory PepsiCo Vietnam shifted their marketing focus away from media advertising campaigns targeting on-trade consumption and towards corporate social responsibility programmes.

Retailing shift

No large-scale shift between retail distribution channels was seen in soft drinks during 2020 as restrictions were placed on the ability of retailers active in any channel to operate at any point during the year. However, it should be noted that the strict adherence to the principles of social distancing seen in the country during the year and the nationwide quarantine lockdown that was in effect for several weeks during March and April made e-commerce a much more attractive option for many Vietnamese consumers.

Foodservice vs retail split

There was a significant shift noted in sales of soft drinks from the foodservice to the retail channel in Vietnam during 2020. Although Vietnam’s nationwide quarantine lockdown lasted 24 weeks during March and April, involved the closure of virtually the entire country hospitality industry.

What next for soft drinks?

A swift recovery is expected for Vietnam’s soft drink industry during the forecast period. The COVID-19 pandemic is expected to continue having a negative impact on the market throughout 2021, although the degree of impact is likely to be considerably lower than what was seen during 2020.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Vietnam for free:

The Soft Drinks in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Vietnam?
What are the major brands in Vietnam?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Vietnam

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in Vietnam

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Significant total sales declines seen in 2020 as COVID-19 puts pressure on demand

Corporate social responsibility programmes come to the fore as a marketing channel

Low-calorie cola picks up sales as consumers look for healthier beverages

RECOVERY AND OPPORTUNITIES

The robust response to COVID-19 to support the recovery of carbonates sales

Social responsibility and greater sustainability to become longer-term trends

Health and wellness trend raises questions over the long-term viability of carbonates

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Juice in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Total volume sales growth remains positive due to dominance of off-trade sales

Retail sales generate positive growth due to stockpiling, higher at-home consumption

Coconut and other plant waters registers particularly dynamic growth from low base

RECOVERY AND OPPORTUNITIES

Strong recovery for Vietnam’s economy set to boost the recovery of juice

Innovation to be based on health and wellness and differences from fresh juice

Twister by Suntory PepsiCo set to remain the leading brand

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 52 Off-trade Sales of Juice by Category: Value 2015-2020
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 55 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 56 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 57 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 58 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 59 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 60 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 61 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 62 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 63 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 64 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 65 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Total volume sales decline in 2020 as demand plummets in the on-trade

Health and wellness trend supports retail growth in bottled water, reinforced by COVID-19

E-commerce emerges strongly as a core distribution channel for bottled water

RECOVERY AND OPPORTUNITIES

Positive growth expected, with the on-trade set to generate dynamic sales increases

The absence of foreigners likely to place pressure on sales growth in bottled water

New launches to be seen as the category increasingly depends on innovation

CATEGORY DATA

Table 66 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 67 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 68 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 69 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 70 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 71 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 72 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 73 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 75 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Healthy positioning benefits sports drinks as the COVID-19 pandemic takes hold

The increasing interest in taking exercise supports demand for sports drinks

International players remain dominant in sports drinks

RECOVERY AND OPPORTUNITIES

The recovery of sports drinks is expected to be swift and robust

The rise of fitness culture set to be a major spur on sales growth in sports drinks

A 2-speed category to emerge, with local players targeting less affluent consumers

CATEGORY DATA

Table 78 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 79 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 80 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 81 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 82 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 83 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 84 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 85 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 86 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 87 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 88 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Nationwide lockdown puts extreme pressure on on-trade demand for energy drinks

Strong shift to the off-trade boosts retail sales of energy drinks

Strong promotion of the leading brands supports demand for energy drinks

RECOVERY AND OPPORTUNITIES

A more muted performance expected in energy drinks over the forecast period

Slower growth in retail sales set to be a sign of greater maturity in energy drinks

More intense competition expected as energy drinks become increasingly popular

CATEGORY DATA

Table 90 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 91 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 92 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 93 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 94 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 95 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 96 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 97 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 98 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 99 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 100 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Concentrates sees positive sales growth in 2020 although at a slower pace

Powder concentrates benefits from its low unit price and long shelf life

International players remain dominant due to their superior resources

RECOVERY AND OPPORTUNITIES

The forecast period is set to see moderate positive growth in concentrates

Powder concentrates to remain the largest and most dynamic concentrates category

Strong marketing activity to be seen as rivalry between Nestea and Lipton intensifies

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 102 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 104 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 105 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 106 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 107 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
Table 108 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Total volume sales of RTD tea decline as on-trade sales come under strong pressure

Health and wellness and rising concern over sugar content suppress retail sales growth

Innovation likely to focus on new flavours and low-sugar and no sugar variants

RECOVERY AND OPPORTUNITIES

On-trade sales of RTD tea unlikely to recover to pre-COVID-19 levels before 2025

The health and wellness trend could present challenges to RTD tea

Higher levels of competition likely to emerge in RTD tea as sales continue to rise

CATEGORY DATA

Table 120 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 121 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

RTD Coffee in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Non-essential status of RTD coffee proves crucial as growth slows down in 2020

On-trade sales and grab-and-go sales in convenience stores come under pressure

Category players respond to pressures on demand with new launches

RECOVERY AND OPPORTUNITIES

Robust recovery expected in RTD coffee as sales continue to rise from a low base

The recovery of on-trade demand set to be crucial to overall category growth

Innovation likely to be seen as category players seek to capture rising demand

CATEGORY DATA

Table 133 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 134 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

Asian Speciality Drinks in Vietnam

KEY DATA FINDINGS

2020 IMPACT

On-trade sales fall sharply as demand plummets during the COVID-19 pandemic

Limited media advertising presence continues to hold the category back

The competitive landscape in Asian specialty drinks remains somewhat stagnant

RECOVERY AND OPPORTUNITIES

A strong recovery is slated for Asian specialty drinks

Modern grocery retailers expected to become a more important distribution channel

The healthy image of Asian specialty drinks to support forecast period sales growth

CATEGORY DATA

Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020
Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020
Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020
Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020
Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020
Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025

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Megatrends

Country Report

Soft Drinks in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Vietnam

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Vietnam

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Carbonates in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Significant total sales declines seen in 2020 as COVID-19 puts pressure on demand

Corporate social responsibility programmes come to the fore as a marketing channel

Low-calorie cola picks up sales as consumers look for healthier beverages

RECOVERY AND OPPORTUNITIES

The robust response to COVID-19 to support the recovery of carbonates sales

Social responsibility and greater sustainability to become longer-term trends

Health and wellness trend raises questions over the long-term viability of carbonates

CATEGORY DATA

Juice in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Total volume sales growth remains positive due to dominance of off-trade sales

Retail sales generate positive growth due to stockpiling, higher at-home consumption

Coconut and other plant waters registers particularly dynamic growth from low base

RECOVERY AND OPPORTUNITIES

Strong recovery for Vietnam’s economy set to boost the recovery of juice

Innovation to be based on health and wellness and differences from fresh juice

Twister by Suntory PepsiCo set to remain the leading brand

CATEGORY DATA

Bottled Water in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Total volume sales decline in 2020 as demand plummets in the on-trade

Health and wellness trend supports retail growth in bottled water, reinforced by COVID-19

E-commerce emerges strongly as a core distribution channel for bottled water

RECOVERY AND OPPORTUNITIES

Positive growth expected, with the on-trade set to generate dynamic sales increases

The absence of foreigners likely to place pressure on sales growth in bottled water

New launches to be seen as the category increasingly depends on innovation

CATEGORY DATA

Sports Drinks in Vietnam

KEY DATA FINDINGS

2020 IMPACT

Healthy positioning benefits sports drinks as the COVID-19 pandemic takes hold

The increasing interest in taking exercise supports demand for sports drinks

International players remain dominant in sports drinks

RECOVERY AND OPPORTUNITIES

The recovery of sports drinks is expected to be swift and robust

The rise of fitness culture set to be a major spur on sales growth in sports drinks

A 2-speed category to emerge, with local players targeting less affluent consumers

CATEGORY DATA

Energy Drinks in Vietnam

KEY DATA FINDINGS