Soft Drinks in Vietnam

Soft Drinks in Vietnam

EXECUTIVE SUMMARY

Soft drinks continues to record a strong performance in Vietnam

Health and wellness trend shapes soft drinks growth movements

Suntory PepsiCo Vietnam Beverage Co Ltd strengthens its leading position

Active year for new product development

Positive outlook for the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Vietnam

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Vietnam

HEADLINES

PROSPECTS

Health and wellness trend supports the healthy growth of Asian speciality drinks

Players try to push sales in modern retail channels

COMPETITIVE LANDSCAPE

Dona New Tower Natural Drink & Food JSC continues to lead

Asian speciality drinks is consolidated with only a few players present

CATEGORY DATA

Table 32 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
Table 33 Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
Table 34 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
Table 35 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018
Table 36 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2018
Table 37 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2018
Table 38 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2014-2018
Table 39 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2015-2018
Table 40 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 42 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 43 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023

Bottled Water in Vietnam

HEADLINES

PROSPECTS

Bottled water continues to record double-digit growth

Players focus on stimulating demand for bottled water

COMPETITIVE LANDSCAPE

Suntory PepsiCo Vietnam Beverage Co Ltd continues to lead

International companies continue to dominate bottled water

CATEGORY DATA

Table 44 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 45 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 46 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 47 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 48 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 49 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 50 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 51 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 52 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 53 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 54 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Vietnam

HEADLINES

PROSPECTS

Carbonates registers a slowdown in growth due to various challenges

Key players put their efforts into various marketing and advertising tools

COMPETITIVE LANDSCAPE

Suntory PepsiCo Vietnam Beverage Co Ltd continues to lead

Local players mostly focus on suburban and rural areas

CATEGORY DATA

Table 56 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 57 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 58 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 59 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 60 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 61 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 62 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 63 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 64 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 65 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 66 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 67 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 68 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 69 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 70 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 71 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 72 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 73 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 74 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 75 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Energy Drinks in Vietnam

HEADLINES

PROSPECTS

Active advertising boosts the performance of energy drinks

Players gradually expand their consumer base

COMPETITIVE LANDSCAPE

Suntory PepsiCo Vietnam Beverage Co Ltd remains the leader

Strong performance of energy drinks attracts new players

CATEGORY DATA

Table 76 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 77 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 78 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 79 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 80 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 81 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 82 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 83 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 84 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 85 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 86 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 87 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Vietnam

HEADLINES

PROSPECTS

Juice sees strong growth thanks to rising health and wellness awareness

Key players consistently boosting sales of juice in modern retail channels

COMPETITIVE LANDSCAPE

Suntory PepsiCo Vietnam Beverage Co Ltd continues to lead

No significant changes seen in juice competitive landscape

CATEGORY DATA

Table 88 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 89 Off-trade Sales of Juice by Category: Value 2013-2018
Table 90 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 91 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 92 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 93 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 94 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 95 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 96 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 97 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 98 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 99 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 100 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 101 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 102 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Vietnam

HEADLINES

PROSPECTS

RTD coffee enjoys rising popularity

New product development attracts consumer attention

COMPETITIVE LANDSCAPE

Ajinomoto Co Inc continues to hold the leading position

No significant changes seen in RTD coffee

CATEGORY DATA

Table 103 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 104 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 105 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 106 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 107 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 108 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 109 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 111 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 112 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 113 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 114 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Vietnam

HEADLINES

PROSPECTS

RTD tea recovering from the crisis

RTD tea faces stronger competition from bottled water

COMPETITIVE LANDSCAPE

Tan Hiep Phat Group continues to hold the leading position

RTD tea continues to become more competitive

CATEGORY DATA

Table 115 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 116 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 119 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 120 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 121 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 122 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 123 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Vietnam

HEADLINES

PROSPECTS

Health and wellness trend boosts demand for sports drinks

Players are active in promoting the benefits of sports drinks

COMPETITIVE LANDSCAPE

Suntory PepsiCo Vietnam Beverage Co Ltd continues to lead

International companies continue to dominate sports drinks

CATEGORY DATA

Table 128 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 129 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 130 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 131 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 132 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 133 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 134 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 135 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 136 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 137 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 138 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 139 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Concentrates in Vietnam

HEADLINES

PROSPECTS

Liquid concentrates continues to be a niche area

Powder concentrates has greater sales

COMPETITIVE LANDSCAPE

Nestlé Vietnam Ltd continues to lead concentrates

International companies continue to dominate

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 140 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 141 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 142 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 143 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 144 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 145 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 146 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 147 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 148 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 149 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 150 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 151 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 152 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 153 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 154 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 155 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 156 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

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