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Learn moreJan 2021
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Off-trade current value and volume sales of soft drinks will benefit overall thanks to the COVID-19 pandemic in 2020. The main reason for this is due to increased consumption opportunities as a result of lockdown and then the ongoing restrictions.
North Macedonia declared a state of emergency on 18 March, as well as a complete closure of the country’s borders, including Skopje Airport and Ohrid Airport; movement was consequently restricted. An even stricter lockdown was implemented during the Catholic and Orthodox Easter holidays and May Day celebrations, and additional measures were applied for the elderly and the underaged.
Larger players within soft drinks have been less affected by the pandemic in comparison with smaller players. As large international companies have more adequate funds, they been able to continue investing in marketing and distribution.
In terms of retailing, supermarkets and hypermarkets have generally seen their value shares increase during the pandemic. The main reason for this being that these channels offer larger facility spaces, allowing consumers to safely practise social distancing whilst they shop.
The food service industry has been devastated as a result of the COVID-19 pandemic in 2020 overall. Between March and May, the government obliged all establishments to close in a bid to contain the spread of the virus.
The most noticeable occurrence expected to happen over the forecast period is the recovery of the foodservice industry. Most product areas are expected to rebound from as soon as 2021, in correspondence with the pandemic coming to an end and normality being restored.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in North Macedonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in North Macedonia for free:
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.