Soft Drinks in North Macedonia

Soft Drinks in North Macedonia

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Carbonates sees increased demand as consumers spend more time at home during lockdown

On-trade sales plummet as foodservice establishments are forced to close

Second ranked player Prilepska Pivarnica donates funds to the fight against COVID-19

RECOVERY AND OPPORTUNITIES

On-trade sales rebound in 2021 as consumption migrates from the home

Slowed growth expected as the health and wellness trend gathers pace in response to the pandemic

Unit prices will recover by 2022 in line with the resumption of the foodservice industry

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025

Juice in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Juice responds well as consumers seek for healthy alternative drinks during lockdown

E-commerce gathers pace yet still only hold a minute value share

IBM Mlekara Bitola ad donates money to the fight against COVID-19 whilst boosting public image

RECOVERY AND OPPORTUNITIES

Contrasting performances from on- and off-trade at the beginning of the forecast period

E-commerce continues to gather pace as consumers discover its convenience

More affluent consumer favour not from concentrate 100% juice

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 52 Off-trade Sales of Juice by Category: Value 2015-2020
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 57 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Bottled water benefits from its healthy disposition amidst the pandemic

The foodservice industry less impacted compared with other product areas as bottled water is not a popular on-trade beverage

Supermarkets absorb independent small grocers’ value shares

RECOVERY AND OPPORTUNITIES

On-trade sales rebound immediately as consumers return to dining out

New product developments on pause as producers focus on distribution and marketing

Health concerns over tap water continue to drive growth for bottled water

CATEGORY DATA

Table 63 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 64 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Gym-enthusiasts continue to work out from home during the lockdown, thus keeping steady demand for sports drinks

E-commerce gathers pace regardless of the pandemic

Average unit prices increase as consumers are unable to trade-down

RECOVERY AND OPPORTUNITIES

Sports drinks remains unimpacted by the pandemic, largely as a result of the health and wellness trend

The internet and social media with be key to the success of sports drinks

Sport drinks remain unavailable from the foodservice industry

CATEGORY DATA

Table 75 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 76 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Consumers working from home rely on energy drinks as a boost throughout the day

On-trade volume sales plummets as consumers avoid bars and clubs

Supermarkets appeal to cash-strapped consumers who rely on discounts to persevere through the pandemic

RECOVERY AND OPPORTUNITIES

Consumption migrates back to the on-trade and boosts its recovery process

Energy drinks continues to see growth regardless of the health concerns

After years of being unimpacted, energy drinks will finally succumb to the health and wellness trend

CATEGORY DATA

Table 87 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 88 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Concentrates benefit from price sensitivity during the financial repercussions of the pandemic

Unit prices rise slightly due to the affordable positioning of concentrates

Cedevita gives public support to the “stay at home” appeal

RECOVERY AND OPPORTUNITIES

Liquid concentrates continue to lose its consumer base due to increased health concerns

Innovations surrounding added benefits such as minerals and vitamins to be expected

Modernisation continues to see modern grocery retailers increase their value shares

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 100 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 107 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 108 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 109 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 110 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Less of a migration witnessed from the on-trade to the off -trade in RTD tea due to higher unit prices

Forecourt retailers loses value shares as consumers travel less in 2020

Carbonated RTD tea remains unavailable in North Macedonia

RECOVERY AND OPPORTUNITIES

Immediate recovery for RTD tea as consumers are eager to dine out

E-commerce continues to gather pace as consumers discover its convenience

Greater importance placed on the natural ingredients used to produce RTD tea

CATEGORY DATA

Table 115 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 116 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

RTD Coffee in North Macedonia

KEY DATA FINDINGS

2020 IMPACT

Consumers migrate from coffee to RTD coffee during lockdown

Forecourt retailers sees declining share as consumers make less spontaneous purchases

Unit prices of RTD coffee increase alongside the general inflation rates due to its already higher price-positioning

RECOVERY AND OPPORTUNITIES

Coffee continues to pose a threat of strong growth of RTD coffee

New product developments not expected until the end of the forecast period

Modern grocery retailers will continue to dominate value shares

CATEGORY DATA

Table 127 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 128 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

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