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Country Report

Soft Drinks in

Soft Drinks in North Macedonia

Dec 2019

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Executive Summary

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Improving performance by soft drinks supported by more stable economic and political environment

Soft drinks in North Macedonia recorded a stronger performance in both off-trade volume and current value terms in 2019, due to a more stable political environment and improving economic growth following a situation where consumers’ purchasing power was chronically low. Solid performances by the major categories of juice, bottled water and carbonates and smaller categories such as energy drinks helped to support the stronger growth, with the latter two being driven by their ongoing popularity amongst the target audience of young adults and teenagers who are less concerned about the high sugar content of these products, despite the rising health and wellness trend in the country.

Increasing health and wellness trend could lead to further development of more natural soft drinks

North Macedonia is experiencing a rising health and wellness trend, which is gradually influencing demand for and the development of perceived healthier options of soft drinks, with a greater emphasis being placed on natural ingredients. Bottled water remained the most popular type of soft drink in the country in 2019 in off-trade volume terms, supported by warm weather and the ongoing debate about how suitable local tap water is for consumption.

Domestic players dominate in NBO terms due to manufacturing under licence for global brands

Soft drinks continued to be dominated in terms of national brand owners by domestic and regional players in 2019. While volume sales of the largest category of bottled water continued to be led by local companies due to the competitive advantage of geographical proximity to local water sources and wells, in addition to low transportation costs involved in the distribution of their products, carbonates on the other hand, sees many of the leading brands manufactured under licence for global players such as The Coca-Cola Co, Sinalco International GmbH & Co KG and PepsiCo Inc.

Major players look to interesting promotional strategies and sponsorship in 2019

Unlike 2018, soft drinks did not witness notable new product development at the end of the review period, with players instead choosing to market their products using various strategies including promotional events, sponsorship and advertising to support brand awareness amongst local consumers. Carbonates witnessed a number of strategies to help promote brands including Prilepska Pivarnica, which attempted to improve sales of its own non-cola carbonates brand Prilepska Gazoza by organising a competition to win a Fiat 500 car as the main prize, whereby consumers had to collect five caps from any of the brand’s products, while the local player also celebrated its collaboration with PepsiCo for the 40th anniversary of Pepsi’s presence in the country in 2019 by organising a competition with impressive prizes including a daily draw of MKD40,000 during June, with 1 July ending with a grand live prize draw totalling MKD400,000.

Stronger performance predicted for soft drinks supported by positive outlook for country

Soft drinks is predicted to record a stronger performance over the forecast period compared to the review period, in both off-trade volume and current value terms, supported by a more positive economic outlook, with 2020 set to be the year when North Macedonia becomes a fully-fledged member of NATO, a position which tends to bring a higher inflow of foreign direct investment. The market will also continue to be driven by the health and wellness trend, which will support ongoing demand for naturally healthy soft drinks such as bottled water, including flavoured and functional formats, and the niche of not from concentrate 100% juice, particularly chilled juice, due to its high fruit content compared to ambient juice drinks which are increasingly perceived as containing high sugar content.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in North Macedonia for free:

The Soft Drinks in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in North Macedonia?
What are the major brands in North Macedonia?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in North Macedonia

EXECUTIVE SUMMARY

Improving performance by soft drinks supported by more stable economic and political environment

Increasing health and wellness trend could lead to further development of more natural soft drinks

Domestic players dominate in NBO terms due to manufacturing under licence for global brands

Major players look to interesting promotional strategies and sponsorship in 2019

Stronger performance predicted for soft drinks supported by positive outlook for country

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

SOURCES

Summary 1 Research Sources

Bottled Water in North Macedonia

HEADLINES

PROSPECTS

Long hot summer drives stronger demand for bottled water

Debate over safety of tap water will continue to support higher demand for bottled water across the category

Carbonated and flavoured bottled water are interesting formats, especially when entertaining

COMPETITIVE LANDSCAPE

Kozuvchanka retains leadership but slowly feels pressure from newer brands entering

Pelisterka enters China through Starbucks to strengthen reputation within carbonated natural mineral bottled water

Domestic players dominate due to rich local water sources

CATEGORY DATA

Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in North Macedonia

HEADLINES

PROSPECTS

Gradual shift away from cola carbonates in particular due to increasing health concerns

Preference for non-cola carbonates and further investment set to support higher sales

Low overall sales for on-trade although non-cola carbonates records stronger performance through this channel

COMPETITIVE LANDSCAPE

Local players dominate benefitting from producing global brands under licence

Prilepska Pivarnica looks to support sales of its local brand

40th anniversary celebrations for Pepsi include huge prize draw

CATEGORY DATA

Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2014-2019
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2014-2019
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024

Concentrates in North Macedonia

HEADLINES

PROSPECTS

Demand for liquid concentrates continues to wane due to older consumer base and concerns over sugar content

Powder concentrates enjoys healthier image amongst local consumers

Fruit flavours remains most popular for both formats but powder concentrates offers stronger potential for further development

COMPETITIVE LANDSCAPE

Consolidated competitive landscape for liquid concentrates with lack of development

Leading powder concentrates brands benefit from high quality perception

Stronger investment in marketing more likely for powder format

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 66 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in North Macedonia

HEADLINES

PROSPECTS

Younger consumer group will continue to drive increasing demand for energy drinks

As energy drinks develops further in the country, health concerns could be addressed

High on-trade value growth for energy drinks as consumers more willing to pay when out socialising

COMPETITIVE LANDSCAPE

Red Bull retains dominance, popular with the younger party-going crowd

Remaining players compete for low share with no movement in rankings

Higher ranked brands continue to invest in marketing to keep top of mind

CATEGORY DATA

Table 81 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 82 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in North Macedonia

HEADLINES

PROSPECTS

Juice drinks continue to attract price-sensitive consumers despite increasing concerns over sugar content

Affluent health-conscious consumer base supports strong growth of not from concentrate 100% juice

Gradual modernisation of retailing leads to greater share gain for supermarkets

COMPETITIVE LANDSCAPE

Fairly static competitive environment for juice

Regional players make marginal gains

Frequent discounts is barrier to entry of private label in juice

CATEGORY DATA

Table 93 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 94 Off-trade Sales of Juice by Category: Value 2014-2019
Table 95 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 96 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 97 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 98 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 99 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 100 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 101 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 102 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 103 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 104 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in North Macedonia

HEADLINES

PROSPECTS

Convenience of RTD coffee appeals to more affluent urban consumers

Strong culture for freshly brewed hot coffee is significant barrier to higher sales

Modern grocery retailers maintains dominant distribution of RTD coffee

COMPETITIVE LANDSCAPE

International brands dominate RTD coffee led by Nescafé Xpress in off-trade value terms

More affordable Ice Coffee Z'Bregov leads off-trade volume sales

Lack of marketing support for RTD coffee due to small size of category

CATEGORY DATA

Table 105 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 106 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 107 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 108 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 109 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 113 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 114 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 115 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 116 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in North Macedonia

HEADLINES

PROSPECTS

Steady demand for RTD tea with absence of carbonated format

Producers place greater emphasis on natural ingredients used to attract health-conscious consumers

Rising tourism helps to drive increasing demand through on-trade

COMPETITIVE LANDSCAPE

Fuze Tea retains leadership in value terms but loses share to Pfanner Ice Tea

Viva Ice Tea leads in off-trade volume terms but faces increasing pressure from smaller brands

Lack of discounting and private label in RTD tea

CATEGORY DATA

Table 117 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 118 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in North Macedonia

HEADLINES

PROSPECTS

Despite remaining a niche, sports drinks set to record stronger performance as consumer base grows

Greater awareness and visibility needed to attract target audience

Increasing modernisation of retailing in North Macedonia will lead to greater exposure and availability to sports drinks

COMPETITIVE LANDSCAPE

Vindija dd strengthens leadership of sports drinks due to weak competition

Lack of domestic players or private label

Social media platforms could help market sports drinks more effectively

CATEGORY DATA

Table 129 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 130 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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Country Report

Soft Drinks in North Macedonia

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Executive Summary

New Report Guarantee

Improving performance by soft drinks supported by more stable economic and political environment

Increasing health and wellness trend could lead to further development of more natural soft drinks

Domestic players dominate in NBO terms due to manufacturing under licence for global brands

Major players look to interesting promotional strategies and sponsorship in 2019

Stronger performance predicted for soft drinks supported by positive outlook for country

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Table of Contents

Soft Drinks in North Macedonia

EXECUTIVE SUMMARY

Improving performance by soft drinks supported by more stable economic and political environment

Increasing health and wellness trend could lead to further development of more natural soft drinks

Domestic players dominate in NBO terms due to manufacturing under licence for global brands

Major players look to interesting promotional strategies and sponsorship in 2019

Stronger performance predicted for soft drinks supported by positive outlook for country

MARKET DATA

SOURCES

Bottled Water in North Macedonia

HEADLINES

PROSPECTS

Long hot summer drives stronger demand for bottled water

Debate over safety of tap water will continue to support higher demand for bottled water across the category

Carbonated and flavoured bottled water are interesting formats, especially when entertaining

COMPETITIVE LANDSCAPE

Kozuvchanka retains leadership but slowly feels pressure from newer brands entering

Pelisterka enters China through Starbucks to strengthen reputation within carbonated natural mineral bottled water

Domestic players dominate due to rich local water sources

CATEGORY DATA

Carbonates in North Macedonia

HEADLINES

PROSPECTS

Gradual shift away from cola carbonates in particular due to increasing health concerns

Preference for non-cola carbonates and further investment set to support higher sales

Low overall sales for on-trade although non-cola carbonates records stronger performance through this channel

COMPETITIVE LANDSCAPE

Local players dominate benefitting from producing global brands under licence

Prilepska Pivarnica looks to support sales of its local brand

40th anniversary celebrations for Pepsi include huge prize draw

CATEGORY DATA

Concentrates in North Macedonia

HEADLINES

PROSPECTS

Demand for liquid concentrates continues to wane due to older consumer base and concerns over sugar content

Powder concentrates enjoys healthier image amongst local consumers

Fruit flavours remains most popular for both formats but powder concentrates offers stronger potential for further development

COMPETITIVE LANDSCAPE

Consolidated competitive landscape for liquid concentrates with lack of development

Leading powder concentrates brands benefit from high quality perception

Stronger investment in marketing more likely for powder format

CATEGORY DATA

Concentrates Conversions

Energy Drinks in North Macedonia

HEADLINES

PROSPECTS

Younger consumer group will continue to drive increasing demand for energy drinks

As energy drinks develops further in the country, health concerns could be addressed

High on-trade value growth for energy drinks as consumers more willing to pay when out socialising

COMPETITIVE LANDSCAPE

Red Bull retains dominance, popular with the younger party-going crowd

Remaining players compete for low share with no movement in rankings

Higher ranked brands continue to invest in marketing to keep top of mind

CATEGORY DATA

Juice in North Macedonia

HEADLINES

PROSPECTS

Juice drinks continue to attract price-sensitive consumers despite increasing concerns over sugar content

Affluent health-conscious consumer base supports strong growth of not from concentrate 100% juice

Gradual modernisation of retailing leads to greater share gain for supermarkets

COMPETITIVE LANDSCAPE

Fairly static competitive environment for juice

Regional players make marginal gains