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Soft Drinks in
Poland

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Executive Summary

Mar 2019
Hot weather boosts soft drinks sales

Most non-alcoholic drinks recorded significant growth in 2018 thanks to a hot spring and summer and a dry autumn. Poles were going out more often, spending time in bars and restaurants, also positively influencing growth in on-trade establishments.

Retro vs new and innovative products

A number of new lemonade or orangeade products were introduced to the market in 2018. Both drinks have a sentimental meaning for middle-aged and elderly Poles, as they remind them of their childhood years.

Strong competition on the soft drinks market

For a number of years, Hoop Polska has been experiencing strong sales declines, which resulted in more limited availability of its products. However, in 2018, it managed to stop its sales declining as it launched new brand extensions and initiated the rebranding of a number of brands.

New flavours seen in tonics and energy drinks in 2018

In 2018, the portfolios of the brands Schweppes and Kinley were extended. New bitter flavours of tonics like orange and lemon were released, but flavours under the names of famous cocktails such as pina colada or mojito were also introduced.

Health and wellbeing will be the focus of soft drinks development

Poles’ habits and lifestyles are changing – for example it is becoming more popular to partake in sport for one’s health. This trend will continue to be widely practised by young and middle-aged Poles.

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Soft Drinks in Poland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Poland for free:

The Soft Drinks in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soft Drinks in Poland?
  • What are the major brands in Poland?
  • What potential exists for multinational vs. local soft drinks companies looking to increase market share?
  • How have changing social attitudes affected soft drink sales?
  • How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Soft Drinks in Poland

EXECUTIVE SUMMARY

Hot weather boosts soft drinks sales
Retro vs new and innovative products
Strong competition on the soft drinks market
New flavours seen in tonics and energy drinks in 2018
Health and wellbeing will be the focus of soft drinks development

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Poland
Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Poland

PROSPECTS

Bottled Water in Poland

HEADLINES

PROSPECTS

Bottled water demonstrates strong growth
The growth of small formats in packaging
Flavoured bottled water records the lowest growth

COMPETITIVE LANDSCAPE

Companies see potential in bottled water
Medicinal waters becoming more widely available
Naleczow Zdroj grows as Zywiec Zdroj declines

CATEGORY DATA

Table 34 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Poland

HEADLINES

PROSPECTS

Hot weather boosts sales of carbonates
Orangeade and lemonade rich in novelties
Polish brands compete with international leaders

COMPETITIVE LANDSCAPE

Hoop Polska undergoes big changes to stay in the Polish market
Wild Grass: a great example of a local company success story
Multinationals vs locals

CATEGORY DATA

Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 56 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Poland

HEADLINES

PROSPECTS

Liquid concentrates performs better than powder concentrates
More new fortified products to keep up with the health trend
More exotic tastes welcomed in liquid concentrates

COMPETITIVE LANDSCAPE

Hoop acts to stem Paola’s decline
Concentrates is dominated by local companies
Excellence on the way to becoming the leader?

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 69 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 71 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 72 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 77 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 79 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 80 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 83 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 84 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Poland

HEADLINES

PROSPECTS

Energy drinks is the fastest-growing category in soft drinks
More companies try to tap into lucrative energy drinks category
Energy drinks are promoted by celebrities

COMPETITIVE LANDSCAPE

Natural energy drinks rapidly appearing on the market
Leaders keep their positions, private label records slight growth
Flavoured energy drinks on the up

CATEGORY DATA

Table 85 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 86 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 87 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 88 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 89 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 90 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 93 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 94 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 95 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 96 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Poland

HEADLINES

PROSPECTS

100% juice continues to grow
Private label becoming more competitive
Coconut and other plant waters see a growing portfolio

COMPETITIVE LANDSCAPE

Small local companies growing in influence
Polish brands dominate juice
Changes in packaging

CATEGORY DATA

Table 97 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 98 Off-trade Sales of Juice by Category: Value 2013-2018
Table 99 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 100 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 101 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 102 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 103 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 104 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 105 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 106 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 107 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 108 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 109 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 110 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 111 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Poland

HEADLINES

PROSPECTS

Poor results due to lack of investment
RTD coffee losing to coffee shops
RTD coffee is something of an overlooked category in Poland

COMPETITIVE LANDSCAPE

Private label leads the category
No well-known brand to gain consumers’ attention
RTD coffee increasingly available at forecourt retailers

CATEGORY DATA

Table 112 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 113 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 114 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 115 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 116 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 117 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 118 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 119 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 120 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 121 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 122 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 123 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Poland

HEADLINES

PROSPECTS

RTD tea returns to positive growth
Polish companies show an increasing interest in RTD tea
Changes in leaders’ positions

COMPETITIVE LANDSCAPE

Fuze Tea – Coca-Cola’s successful new brand
Poles show a strong interest in natural ice tea
Nestea is on the way back

CATEGORY DATA

Table 124 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 125 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 126 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 127 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 128 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 129 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 130 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 131 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 132 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 133 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 134 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 135 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 136 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Poland

HEADLINES

PROSPECTS

Sports drinks – one of most dynamic categories in soft drinks
Oshee remains the undisputed leader
Trends towards low-sugar and fortified drinks

COMPETITIVE LANDSCAPE

Celebrities promoting brands, brands promoting events
Number of natural sports drinks is growing
Powerade is relaunched

CATEGORY DATA

Table 137 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 138 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 139 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 140 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 141 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 142 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 143 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 145 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 146 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 147 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 148 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023