Most non-alcoholic drinks recorded significant growth in 2018 thanks to a hot spring and summer and a dry autumn. Poles were going out more often, spending time in bars and restaurants, also positively influencing growth in on-trade establishments.
A number of new lemonade or orangeade products were introduced to the market in 2018. Both drinks have a sentimental meaning for middle-aged and elderly Poles, as they remind them of their childhood years.
For a number of years, Hoop Polska has been experiencing strong sales declines, which resulted in more limited availability of its products. However, in 2018, it managed to stop its sales declining as it launched new brand extensions and initiated the rebranding of a number of brands.
In 2018, the portfolios of the brands Schweppes and Kinley were extended. New bitter flavours of tonics like orange and lemon were released, but flavours under the names of famous cocktails such as pina colada or mojito were also introduced.
Poles’ habits and lifestyles are changing – for example it is becoming more popular to partake in sport for one’s health. This trend will continue to be widely practised by young and middle-aged Poles.
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This industry report originates from Passport, our Soft Drinks market research database.