Soft Drinks in Poland

Soft Drinks in Poland

EXECUTIVE SUMMARY

Continued growth, with healthier categories increasingly popular

Health trend impacts the types of soft drinks purchased

Consumers move to brands thanks to higher disposable incomes

Flavour innovation attract consumers

Overall growth, with better performances for sports-related categories

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in Poland

Trends

SOURCES

Summary 1 Research Sources

RTD Coffee in Poland

HEADLINES

PROSPECTS

RTD coffee has been overlooked, but busy lives could change this

Competition from hot coffee hampers growth but new launches are seen

Launches by Starbucks and Costa Coffee expected to boost sales

COMPETITIVE LANDSCAPE

Private label leads, but Arla sees the strongest growth with Starbucks

Starbucks launch gives impetus to RTD coffee

Costa Coffee set to enter RTD coffee and shake up the competition

CATEGORY DATA

Table 33 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 34 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 35 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 36 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 41 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 42 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 43 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

Bottled Water in Poland

HEADLINES

PROSPECTS

Continued strong growth, but slower than the peak in 2018

Move to glass for premium bottled water, although PET remains popular

New specific launches to attract more consumer groups

COMPETITIVE LANDSCAPE

ZL Naleczow Zdroj grows whilst Zywiec Zdroj declines

Companies see the potential in bottled water

Medicinal waters becoming more widely available

CATEGORY DATA

Table 45 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 46 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 47 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 48 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 49 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 50 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 51 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 52 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 53 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 54 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Poland

HEADLINES

PROSPECTS

Tonic water/other bitters performs well thanks to new launches

Health trend leads low calorie cola carbonates to see the highest growth

Small packs and attractive packaging attract consumers

COMPETITIVE LANDSCAPE

Coca-Cola maintains its lead with new launches

Local companies launch new products to keep up with multinationals

Launch of brands in other non-cola carbonates

CATEGORY DATA

Table 57 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 58 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 59 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 60 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 61 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 62 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 63 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 64 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 65 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 66 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 67 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 68 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 69 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 70 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 71 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 72 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 73 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 74 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 75 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 76 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 77 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Concentrates in Poland

HEADLINES

PROSPECTS

Minimal growth, with continued decline for powder concentrates

Liquid concentrates benefits from flavours, tradition and fruit content

Functional concentrates attract more consumer attention

COMPETITIVE LANDSCAPE

Excellence may be on its way to becoming the leader

Good distribution helps to boost Excellence’s share

Purchase of Paola does not have a major impact

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 78 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 79 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 80 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 81 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 82 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 83 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 84 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 85 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 86 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 87 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 88 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 89 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 90 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 91 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 92 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 94 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 95 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in Poland

HEADLINES

PROSPECTS

Energy drinks are targeted towards workers and schoolchildren

Poles are happy to try new flavours and brands

Energy drinks are promoted by celebrities

COMPETITIVE LANDSCAPE

Leaders maintain their positions, private label records slight growth

The entry of new players, both large and small

The fight for shelf space continues

CATEGORY DATA

Table 96 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 97 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 98 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 99 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 100 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 101 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 102 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 103 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 104 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 105 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 106 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 107 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Poland

HEADLINES

PROSPECTS

NFC 100% juice sees strong growth thanks to the health trend

Flavour and packaging innovation in mature juice drinks and nectars

Coconut and other plant waters set to see continued growth

COMPETITIVE LANDSCAPE

Polish brands dominate juice due to strong agricultural industry

Private label range expands and offers quality

Changes in packaging

CATEGORY DATA

Table 108 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 109 Off-trade Sales of Juice by Category: Value 2014-2019
Table 110 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 111 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 112 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 113 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 114 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 115 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 116 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 117 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 118 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 119 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 120 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 121 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 122 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in Poland

HEADLINES

PROSPECTS

RTD coffee has been overlooked, but busy lives could change this

Competition from hot coffee hampers growth but new launches are seen

Launches by Starbucks and Costa Coffee expected to boost sales

COMPETITIVE LANDSCAPE

Private label leads, but Arla sees the strongest growth with Starbucks

Starbucks launch gives impetus to RTD coffee

Costa Coffee set to enter RTD coffee and shake up the competition

CATEGORY DATA

Table 123 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 124 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 125 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 126 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 127 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 128 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 129 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 130 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 131 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 132 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 133 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 134 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in Poland

HEADLINES

PROSPECTS

Stability returns after ownership changes and a major launch

Healthy products and other innovations maintain consumers’ interest

Widening distribution helps to boost sales

COMPETITIVE LANDSCAPE

The leaders maintain their positions and increase their shares

New entrants increase the competition

Nestea is likely to struggle to regain its lost share

CATEGORY DATA

Table 135 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 136 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 137 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 138 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 139 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 140 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 141 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 142 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 143 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 144 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 145 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 146 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 147 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Poland

HEADLINES

PROSPECTS

Healthy lifestyles lead to another year of strong growth

Reduced sugar launches perform well

Wide distribution boosts impulse purchases

COMPETITIVE LANDSCAPE

Oshee Polska remains the undisputed leader with its wide portfolio

Brand promotion by athletes aims to attract consumers

Companies look for ways to appeal to consumers

CATEGORY DATA

Table 148 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 149 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 150 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 151 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 152 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 153 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 154 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 155 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 156 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 157 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 158 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 159 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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