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Country Report

Soft Drinks in

Soft Drinks in Poland

82 pages, Mar 2018

US$2,100

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Executive Summary

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Demand for added-value products due to Poles’ rising incomes

In 2017, fmcg in Poland significantly benefited from the growing economy and rising consumer expenditure. Poles are developing a preference for more premium and diverse products.

Functional and natural ingredients drive new product development

The major trend in 2017 was increased diversification of brand portfolios. The increasing number of functional products and the growing importance of not from concentrate (NFC) juice and sports drinks were just part of the evolution of the market towards more specialised products.

Soft drinks split between big brands and small trendsetters

The Polish soft drinks market is strongly influenced by big players with well-known brands. On the other hand, the focus of consumers is gradually shifting to smaller craft brands – those connected with lifestyle trends (for example with particular types of music, patriotism, physical activity) and high quality.

Coca-Cola HBC Polska leads soft drinks; however, it slowly loses share

Coca-Cola HBC Polska maintained its lead in soft drinks in 2017, due to its strong brand positioning, big budgets for marketing and innovation and wide distribution. The company’s soft drinks are widely available in off-trade outlets and in most on-trade establishments.

Soft drinks is set to see value growth thanks to the desire for novelties

In the forecast period, the overall soft drinks market is expected to see growth in both volume terms and value terms at constant 2017 prices. This will be possible thanks to the continued increase in the consumption of bottled water, juice and sports drinks.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Poland for free:

The Soft Drinks in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Poland?
What are the major brands in Poland?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Poland

EXECUTIVE SUMMARY

Demand for added-value products due to Poles’ rising incomes

Functional and natural ingredients drive new product development

Soft drinks split between big brands and small trendsetters

Coca-Cola HBC Polska leads soft drinks; however, it slowly loses share

Soft drinks is set to see value growth thanks to the desire for novelties

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Poland

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Poland

PROSPECTS

Bottled Water in Poland

HEADLINES

PROSPECTS

Bottled water is important in Poles’ nutritional transition

Functional bottled water is an innovative and promising category

Growing importance of the on-trade channel

COMPETITIVE LANDSCAPE

Stable leading positions in bottled water

Functional bottled water has a promising future

The steady growth of private label

CATEGORY DATA

Table 32 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Poland

HEADLINES

PROSPECTS

Carbonates declines for the second year in a row

Competition through innovation

Value-building strategies

COMPETITIVE LANDSCAPE

Multinational brands lead carbonates

Private label still leads the value proposition

Hortex takes a chance on carbonates

CATEGORY DATA

Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Poland

HEADLINES

PROSPECTS

Moderate growth, in line with the performance of bottled water

Growth in concentrates at the expense of flavoured bottled water

Liquid concentrates become more functional

COMPETITIVE LANDSCAPE

Diverse products and strong brands

Consolidation expected

Growth for MWS thanks to successful Lowicz launches

CATEGORY DATA

Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 66 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Poland

HEADLINES

PROSPECTS

Positive prospects thanks to functional ingredients

Private label decreases in favour of branded products

Further development of branding strategies in the Polish market

COMPETITIVE LANDSCAPE

Further polarisation in value terms

Burn is popular amongst DJs, artists, producers and festival-goers

Monster Energy continues to grow thanks to improved distribution

CATEGORY DATA

Table 80 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 81 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 82 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 83 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 86 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 87 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 88 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 89 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 90 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 91 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Poland

HEADLINES

PROSPECTS

Not from concentrate 100% juice is promising

Decline of juice drinks and nectars

Coconut and other plant waters gains popularity

COMPETITIVE LANDSCAPE

100% juice is led by Polish companies

The growing importance of small companies

Flavour extensions

CATEGORY DATA

Table 92 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 93 Off-trade Sales of Juice by Category: Value 2012-2017
Table 94 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 95 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 96 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 97 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 98 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 99 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 100 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 101 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 102 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 103 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 104 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 105 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 106 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Poland

HEADLINES

PROSPECTS

Contrasting influences will lead to stability

The leading position of private label

Poles are open to RTD coffee, but with lower calories

COMPETITIVE LANDSCAPE

Confirmation of long-lasting stability

The strength of private label thanks to the expansion of discounters

CATEGORY DATA

Table 107 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 108 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 109 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 110 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 113 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 115 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 116 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 117 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 118 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

RTD Tea in Poland

HEADLINES

PROSPECTS

Moderate growth, due to rising incomes and health and wellness

New more natural products for tea lovers

Expected decline in private label in the forecast period

COMPETITIVE LANDSCAPE

Good opportunities for brands focused on natural ingredients

New RTD tea from Coca-Cola and a new Nestea recipe

Private label to join the rush

CATEGORY DATA

Table 119 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 120 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 121 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 122 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 123 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 124 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 125 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 126 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 127 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Poland

HEADLINES

PROSPECTS

Continuous growth thanks to Poles’ passion for sport

Positive influence from other functional categories

Tailored benefits for consumer niches

COMPETITIVE LANDSCAPE

Sports drinks in Poland is dominated by two companies

Private label increases, in contrast to the overall trend in soft drinks

4Move is the most dynamic brand in sports drinks

CATEGORY DATA

Table 132 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 133 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 134 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 135 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 136 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 138 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 140 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 141 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 142 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 143 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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Megatrends

Country Report

Soft Drinks in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

Demand for added-value products due to Poles’ rising incomes

Functional and natural ingredients drive new product development

Soft drinks split between big brands and small trendsetters

Coca-Cola HBC Polska leads soft drinks; however, it slowly loses share

Soft drinks is set to see value growth thanks to the desire for novelties

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Overview

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Table of Contents

Soft Drinks in Poland

EXECUTIVE SUMMARY

Demand for added-value products due to Poles’ rising incomes

Functional and natural ingredients drive new product development

Soft drinks split between big brands and small trendsetters

Coca-Cola HBC Polska leads soft drinks; however, it slowly loses share

Soft drinks is set to see value growth thanks to the desire for novelties

MARKET DATA

APPENDIX

Fountain sales in Poland

SOURCES

Asian Speciality Drinks in Poland

PROSPECTS

Bottled Water in Poland

HEADLINES

PROSPECTS

Bottled water is important in Poles’ nutritional transition

Functional bottled water is an innovative and promising category

Growing importance of the on-trade channel

COMPETITIVE LANDSCAPE

Stable leading positions in bottled water

Functional bottled water has a promising future

The steady growth of private label

CATEGORY DATA

Carbonates in Poland

HEADLINES

PROSPECTS

Carbonates declines for the second year in a row

Competition through innovation

Value-building strategies

COMPETITIVE LANDSCAPE

Multinational brands lead carbonates

Private label still leads the value proposition

Hortex takes a chance on carbonates

CATEGORY DATA

Concentrates in Poland

HEADLINES

PROSPECTS

Moderate growth, in line with the performance of bottled water

Growth in concentrates at the expense of flavoured bottled water

Liquid concentrates become more functional

COMPETITIVE LANDSCAPE

Diverse products and strong brands

Consolidation expected

Growth for MWS thanks to successful Lowicz launches

CATEGORY DATA

Energy Drinks in Poland

HEADLINES

PROSPECTS

Positive prospects thanks to functional ingredients

Private label decreases in favour of branded products

Further development of branding strategies in the Polish market

COMPETITIVE LANDSCAPE

Further polarisation in value terms

Burn is popular amongst DJs, artists, producers and festival-goers

Monster Energy continues to grow thanks to improved distribution

CATEGORY DATA

Juice in Poland

HEADLINES

PROSPECTS

Not from concentrate 100% juice is promising

Decline of juice drinks and nectars

Coconut and other plant waters gains popularity