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Learn moreJan 2021
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Since the outbreak of COVID-19 in Poland, the soft drinks market in the country has been considerably affected by measures to curb the spread of the virus, which have included national lockdown and the closure of bars, restaurants, hotels and event venues. The subsequent fall in sales in the on-trade was huge given the lack of dine-in from mid-March to mid-May, although takeaway and delivery services were still allowed.
Cultural institutions and schools in Poland were closed from 12 March. Borders closed three days later, and an official epidemic was declared on 20 March.
Soft drinks companies that have engaged in e-commerce or already had an established online presence have performed better amid the pandemic, as Poles have isolated at home from the virus. Wishing to avoid physical stores where possible, more consumers have thus started using the internet for buying these products, even those consumers who has never used the internet for purchases before.
Regarding soft drinks, there has been significantly lower labour representation amid the pandemic, especially in large production halls, which have been either closed entirely or restricted to a smaller number of employees being allowed to work on-site at any one time, in line with social distancing rules brought in by the government.
While foodservice outlets have been allowed to offer dine-in again since mid-May, footfall in bars and restaurants has been reduced. In addition to the capacity of these outlets being capped by the government in order to ensure appropriate social distancing, consumers have not shown great enthusiasm to frequent public spaces as often as they did previously, wary of the risk of transmission as well as having to endure the new rules.
In general terms, in 2021 and 2022 recovery from the disruption of COVID-19, particularly to the on-trade, is anticipated across most categories of soft drinks. Products that are expected to see faster recovery include healthier drinks that largely align with the health and wellness trend, such as bottled water and 100% juice.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.