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Soft Drinks in the United Kingdom

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in United Kingdom?
  • To what extent are health considerations impacting consumption of Soft Drinks in United Kingdom?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in United Kingdom?
  • Which are the leading brands in Soft Drinks in United Kingdom?
  • What potential exists for multinational or domestic soft drinks companies to expand in United Kingdom?
  • How are products distributed in Soft Drinks in United Kingdom?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in the United Kingdom

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2018-2022
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2019-2022
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
Fountain sales in the United Kingdom

DISCLAIMER

Summary 1 Research Sources

Bottled Water in the United Kingdom

KEY DATA FINDINGS

Return of on-the-go consumption vital for off-trade sales of bottled water
Flavoured and functional bottled water remain dynamic in the UK
Sustainable practices continue to be addressed by bottled water players
Difficult period ahead for bottled water in the UK
Emerging bottled water categories increase competition with other soft drinks
Substitution of bottled water to negatively impact its future through on-trade
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 38 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

Carbonates in the United Kingdom

KEY DATA FINDINGS

Further value growth for both on-trade and off-trade in 2022
Reduced sugar variants continue to drive innovation within carbonates
Solid leadership maintained by Coca-Cola Co and Britvic Soft Drinks
Volume to move slower than value via on-trade
Supply chain issues and legislative factors will continue to impact carbonates
Ingredients and promotions to be reconsidered in the future
Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 53 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 54 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027

Concentrates in the United Kingdom

KEY DATA FINDINGS

Demand for concentrates continues to decline following surge in 2020
Added ingredients and functionality continue to be explored by players
Robinsons maintains solid leadership
Negative performance in 2022 to continue into forecast period
Functionality will remain vital strategy to attract consumers to concentrates
Negative perceptions and low penetration to contribute to future declines for powder concentrates
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 71 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

Juice in the United Kingdom

KEY DATA FINDINGS

New at-home consumption occasions in 2022
Functionality continues to drive innovation within juice
Hindrance for juice brands in the supply chain
Focusing on health benefits to remain key in the future development of juice
Vegetables, plants and other alternative ingredients to emerge in the following years
Off-trade demand to weaken over forecast period, while on-trade sales set to reach pre-pandemic levels
Table 84 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 85 Off-trade Sales of Juice by Category: Value 2017-2022
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 88 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 90 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 91 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 93 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

RTD Coffee in the United Kingdom

KEY DATA FINDINGS

Further dynamic growth for RTD coffee driven by new occasions and products
Plant-based and natural variants slowly gaining ground within RTD coffee
Starbucks retains leadership despite the rise of both new and established brands
Functionality and indulgence indicate a positive future performance for RTD coffee
In-store challenges to persist in the coming years
Lack of differentiation creates opportunities to be explored
Table 96 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 97 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027

RTD Tea in the United Kingdom

KEY DATA FINDINGS

Demand for kombucha continues to rapidly grow in 2022
The rise of smaller players and maintenance of established brands persists within kombucha
Further demand for still RTD tea supported by large bottles and return of on-the-go consumption
Boom of kombucha to slow over the forecast period
Reduced sugar variants to increase despite low penetration within still RTD tea
On-trade volume sales of RTD tea likely to retain low penetration
Table 108 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 109 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

Energy Drinks in the United Kingdom

KEY DATA FINDINGS

Innovation and new occasions drive solid demand for energy drinks
Convenience stores and small local grocers essential for category’s positive performance
Monster Energy and Red Bull retain dominance of energy drinks despite the expansion of smaller players
Energy drinks to enjoy quicker on-trade recovery in comparison to other soft drinks
Emergence of functional soft drinks to strengthen competition for energy drinks
Reduced sugar variants to continue expanding over forecast period
Table 121 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 122 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 123 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 124 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 125 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 127 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 129 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 130 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 131 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 132 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

Sports Drinks in the United Kingdom

KEY DATA FINDINGS

Greater resumption of physical activities and the return of on-the-go consumption benefit sports drinks in 2022
Lucozade continues to dominate sports drinks
Rise of functional soft drinks tightens competition for sports drinks
Use of natural ingredients to emerge in the future
Limited offer of reduced sugar sports drinks offers potential opportunities
Consumption occasions to expand beyond impulse-driven growth drivers
Table 133 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 134 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027

Asian Speciality Drinks in the United Kingdom

KEY DATA FINDINGS

Recovery of tourism benefits Asian specialty drinks in 2022
No significant changes amongst leading brands in highly fragmented landscape
Small local grocers continues to dominate distribution
Asian specialty drinks unlikely to be priority for consumers during difficult economic period
Natural perception and health and wellness create opportunities for category
Reduced sugar to be explored by Asian specialty drinks
Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2022
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2022
Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2018-2022
Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2019-2022
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2022-2027
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2022-2027
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2022-2027
Table 156 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2022-2027
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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