Soft Drinks in Myanmar

February 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Myanmar report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Myanmar?
  • To what extent are health considerations impacting consumption of Soft Drinks in Myanmar?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Myanmar?
  • Which are the leading brands in Soft Drinks in Myanmar?
  • What potential exists for multinational or domestic soft drinks companies to expand in Myanmar?
  • How are products distributed in Soft Drinks in Myanmar?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Myanmar

EXECUTIVE SUMMARY

Market Insight: COVID-19 Impact
Country Insight: COVID-19 Impact
Country Background
Socioeconomic Trends
Logistics/Infrastructure
What Next for Soft Drinks?
Chart 1 Soft Drinks: Convenience Store Chart 2 Soft Drinks: Modern Grocery Retailer

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

CARBONATES

2020 Impact
Recovery and Opportunities
Chart 3 Carbonates: Supermarket (a) Chart 4 Carbonates: Supermarket (b)
Category Data
Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 31 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 32 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025

JUICE

2020 Impact
Recovery and Opportunities
Chart 5 Juice: Supermarket (a) Chart 6 Juice: Supermarket (b)
Category Data
Table 43 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 44 Off-trade Sales of Juice by Category: Value 2015-2020 Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 46 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 47 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 49 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 50 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 52 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

BOTTLED WATER

2020 Impact
Recovery and Opportunities
Chart 7 Bottled Water: Supermarket (a) Chart 8 Bottled Water: Supermarket (b)
Category Data
Table 55 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 56 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

SPORTS DRINKS

2020 Impact
Recovery and Opportunities
Chart 9 Sports Drinks (a) Chart 10 Sports Drinks (b)
Category Data
Table 67 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 68 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 69 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 70 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 71 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 72 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 73 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 75 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 76 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 77 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 78 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

ENERGY DRINKS

2020 Impact
Recovery and Opportunities
Chart 11 Energy Drinks: Supermarket (a) Chart 12 Energy Drinks: Supermarket (b)
Category Data
Table 79 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 80 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 81 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 82 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 87 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 88 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 89 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 90 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

CONCENTRATES

2020 Impact
Recovery and Opportunities
Chart 13 Concentrates: Supermarket (a) Chart 14 Concentrates: Supermarket (b)
Category Data
Table 91 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 92 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 93 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 94 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 95 NBO Company Shares of Off-trade Concentrates: % Volume 2016-2020 Table 96 LBN Brand Shares of Off-trade Concentrates: % Volume 2017-2020 Table 97 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 98 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 99 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 100 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 101 NBO Company Shares of Off-trade Liquid Concentrates: % Volume 2016-2020 Table 102 LBN Brand Shares of Off-trade Liquid Concentrates: % Volume 2017-2020 Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 104 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 105 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 106 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD TEA

2020 Impact
Recovery and Opportunities
Chart 15 RTD Tea: Supermarket (a) Chart 16 RTD Tea: Supermarket (b)
Category Data
Table 107 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 108 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 109 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 110 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 111 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 112 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 113 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 114 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 115 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 116 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

RTD COFFEE

2020 Impact
Recovery and Opportunities
Chart 17 RTD Coffee: Supermarket (a) Chart 18 RTD Coffee: Supermarket (b)
Category Data
Table 119 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 120 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 121 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 122 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 123 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 124 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 125 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 126 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 127 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 128 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 129 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 130 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
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This report originates from Passport, our Soft Drinks research and analysis database.

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