Soft Drinks in India

Soft Drinks in India

EXECUTIVE SUMMARY

Manufacturers focus on cleaner ingredients and naturally healthy products

GST, a mixed bag for soft drinks

Growth of start-ups and regional companies driven by product innovation and new business model

New products focused on local flavours and healthier drinks

Soft drinks industry to register steady growth

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2013-2017
Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2014-2017
Table 15 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022

APPENDIX

Fountain sales in India

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in India

PROSPECTS

Bottled Water in India

HEADLINES

PROSPECTS

Bottled water performs well as focus shifts from hydration to functional benefits

Rise in adoption of bulk packaged water by Indians

Entry of new premium water players with focus on metro cities

COMPETITIVE LANDSCAPE

Key bottled water manufacturers report robust growth in highly fragmented category

Increasing players in functional water

CATEGORY DATA

Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Concentrates in India

HEADLINES

PROSPECTS

Concentrates reported slow volume growth due to changing consumer preferences

Increasing demand for concentrates with functional benefits

Introduction of powder and concentrates with real fruit content

COMPETITIVE LANDSCAPE

Hindustan Unilever, Mondelez and Pioma Industries continue to hold the bulk of sales despite entry of new players

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 42 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 43 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 44 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 45 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 46 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2012-2017
Table 47 Leading Flavours for Off-trade Powder Concentrates: % Volume 2012-2017
Table 48 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 49 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 50 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 51 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 52 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 55 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 56 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 58 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 59 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in India

HEADLINES

PROSPECTS

Slow growth but changing lifestyles of millennials drive demand for energy drinks

Low-priced entry level energy drinks to attract new consumers

Simplified and transparent government regulation to help energy drinks

COMPETITIVE LANDSCAPE

Red Bull continues to lead in India

CATEGORY DATA

Table 60 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 61 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 62 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 63 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 64 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 65 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 66 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 67 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 68 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 69 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 70 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 71 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in India

HEADLINES

PROSPECTS

Juice witnesses growth due to rising awareness of health benefits

Subscription-based model for selling juices gaining traction

Manufacturers focus on introducing local flavours to grab attention, while naturally healthy coconut water witnesses steady growth

COMPETITIVE LANDSCAPE

Top players perform well and account for vast bulk of the category

ITC and Hector Beverages, potential category disruptors

CATEGORY DATA

Table 72 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 73 Off-trade Sales of Juice by Category: Value 2012-2017
Table 74 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 75 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 76 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 77 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 78 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 79 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 80 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 81 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 82 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 83 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 84 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 85 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 86 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in India

PROSPECTS

RTD Tea in India

HEADLINES

PROSPECTS

RTD tea gradually gaining acceptance and expected to grow in future

Health benefits and natural product image help RTD tea to grow

COMPETITIVE LANDSCAPE

Hindustan Unilever continues to lead RTD tea

Entry of new players in RTD tea to initiate price war and product innovation

CATEGORY DATA

Table 87 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 88 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 89 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 90 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 91 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 92 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 93 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 94 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 95 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 96 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 97 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 98 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 99 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in India

HEADLINES

PROSPECTS

Demand for sports drinks increases due to increased product awareness and availability

Blurring of difference between hydration beverages and sports drinks

Increased availability in small and independent grocers

COMPETITIVE LANDSCAPE

Sports drinks is highly consolidated

No new players expected in the immediate future

CATEGORY DATA

Table 100 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 101 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 102 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 103 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 104 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 105 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 106 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 107 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 108 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 109 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 110 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 111 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Carbonates in India

HEADLINES

PROSPECTS

Impact of GST expected to slow sales through 2018

Juice-based carbonates appeal to health-conscious consumers

Companies try to regain consumer interest in traditional carbonates and compete with regional players

COMPETITIVE LANDSCAPE

Leading carbonates companies witness slow growth; category remains consolidated

Increase in number of regional players and re-entry of older players

CATEGORY DATA

Table 112 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 113 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 114 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 115 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 116 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 117 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 118 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 119 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 120 Leading Flavours for Non-cola Carbonates: % Volume 2012-2017
Table 121 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 122 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 123 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 124 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 125 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 126 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 127 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 128 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022

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