Soft Drinks in India

Soft Drinks in India

EXECUTIVE SUMMARY

Rising health-awareness reshaping demand

Increasing adoption of “hyperlocal” strategies

Considerable activity as players work to adapt offers to evolving demand trends

NPD targeting health and wellness, and local preferences

Health and wellness set to be a key influence on forecast period performance

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 15 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024

APPENDIX

Fountain sales in India

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in India

PROSPECTS

Bottled Water in India

HEADLINES

PROSPECTS

Strong demand underpinned by lack of access to safe water

Hectic lifestyles support demand for on-the-go bottled water

Rapid expansion of the product offer

COMPETITIVE LANDSCAPE

A fragmented category

Coca-Cola adopting “hyperlocal” strategy in bottled water

Bisleri working to counter impact of lookalike rivals

CATEGORY DATA

Table 31 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 32 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in India

HEADLINES

PROSPECTS

Continued expansion, but the category faces significant obstacles

Carbonates manufacturers adapting offer to health trends

Expanding range of sugar-free products

COMPETITIVE LANDSCAPE

Leaders expand portfolios

Coca-Cola focuses on younger consumers

PepsiCo targets Generation Z with Swag campaign

CATEGORY DATA

Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 47 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 48 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 51 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024

Concentrates in India

HEADLINES

PROSPECTS

Out of sync with prevailing demand trends

Manufacturers working to modernise offer

Ayurveda-influenced concentrates gaining in popularity

COMPETITIVE LANDSCAPE

New local flavours expected to contribute to growth

Targeting rural areas and moving beyond concentrates

Ayurveda-based products to grow in prominence

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 60 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 61 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 62 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 63 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 64 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 65 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in India

HEADLINES

PROSPECTS

Higher taxation set to lead to price rises

Concerns about caffeine a potential obstacle

Reduced/no sugar variants expected to drive growth

COMPETITIVE LANDSCAPE

Red Bull sees off rivals

Potential major rivals emerging

CATEGORY DATA

Table 78 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 79 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 80 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 81 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 82 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 83 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 86 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 87 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 88 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 89 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in India

HEADLINES

PROSPECTS

Rising health-consciousness and demand for convenience boost juice

Developing ethnic flavours

Rising demand for not from concentrates

COMPETITIVE LANDSCAPE

Leaders focus on targeting local tastes

Leading brands focus on updating images

Raw Pressery aims at further expansion

CATEGORY DATA

Table 90 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 91 Off-trade Sales of Juice by Category: Value 2014-2019
Table 92 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 93 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 94 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 95 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 96 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 97 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 98 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 99 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 100 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 101 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 102 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 103 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 104 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in India

PROSPECTS

RTD Tea in India

HEADLINES

PROSPECTS

RTD tea compatible with millennial demand

Healthy image raises RTD tea above rivals

Modernised image of tea contributing to positive conditions for expansion

COMPETITIVE LANDSCAPE

Hindustan Unilever benefits from nationwide presence

Rivals looking to tap into RTD tea’s growth potential

Brewhouse targets upmarket demand

CATEGORY DATA

Table 105 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 106 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 109 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 110 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 111 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 112 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 113 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 115 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in India

HEADLINES

PROSPECTS

Sports drinks manufacturers need to establish more distinctive positioning

Threat from rival products and concerns about artificial ingredients

Fitness trend provides opportunity for expansion

COMPETITIVE LANDSCAPE

PepsiCo’s Gatorade dominates sports drinks

Coca-Cola looking to challenge Gatorade with Powerade launch

CATEGORY DATA

Table 118 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 119 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 120 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 121 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 122 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 123 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 124 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 125 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 126 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 127 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 128 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 129 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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