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Soft Drinks in India

May 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in India?
  • To what extent are health considerations impacting consumption of Soft Drinks in India?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in India?
  • Which are the leading brands in Soft Drinks in India?
  • What potential exists for multinational or domestic soft drinks companies to expand in India?
  • How are products distributed in Soft Drinks in India?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
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Soft Drinks in India

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2018-2022
Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2019-2022
Table 15 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Fountain sales in India
Trends

DISCLAIMER

Summary 1 Research Sources

Bottled Water in India

KEY DATA FINDINGS

Bottled water grows amidst India’s water scarcity and health concerns, but not without posing its own set of challenges
On-trade sales of bottled water recovering on the back of an uptick in the foodservice and tourism industries
Bisleri remains a strong player in Indian bottled water, but talk of a potential acquisition continues
Still bottled water companies cannot afford the luxury of pricing adjustments due to regional and counterfeit products
Health awareness will continue to drive growth in bottled water over the forecast period
State government bans on bottled water act as a hindrance for category development
Table 31 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 32 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

Carbonates in India

KEY DATA FINDINGS

Coca-Cola pivots to focus on its strengths in recent years
Companies using smaller pack sizes to drive out-of-home consumption
Electrification, digitalisation and warmer weather aid the growth of carbonates
The launch of Campa Cola is expected to spice up competition in cola carbonates
Stakeholders in carbonates seek tax reduction
Carbonates are expected to see a steady decline in sugar content
Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 47 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 48 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 51 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 52 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 53 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 54 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 55 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 56 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 57 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027

Concentrates in India

KEY DATA FINDINGS

Pioma Industries leads concentrates on the back of fortification
Concentrates category has been stable but hyperlocal delivery players pose challenges
Consumers are looking for concentrates with functional references and natural ingredients
Versatility in various applications and the targeted focus on rural consumers set to underpin growth in concentrates
Concentrates Conversions
Table 59 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 60 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 61 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 62 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 63 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 64 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 65 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 66 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 67 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 68 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 69 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 70 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 71 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 72 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 73 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

Juice in India

KEY DATA FINDINGS

Off-trade volume sales continue to rise on the back of new at-home consumption occasions and packaging innovation
Functionality continues to be at the core of new launches
The ban on plastic straws impacts the potential of juice in India
Smaller pack sizes will gain traction over the forecast period
Labelling specifications for sweeteners will help consumers differentiate between gimmicks and products that are actually healthy
100% juice is expected to be the fastest-growing category, but inflation will slow down its momentum
Table 74 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 75 Off-trade Sales of Juice by Category: Value 2017-2022
Table 76 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 77 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 78 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 79 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 80 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 81 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 82 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 83 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 84 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 85 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

RTD Tea in India

KEY DATA FINDINGS

Hindustan Unilever maintains its dominance amidst rising competition
Kombucha is a fledgling category fuelled by health benefits
Carbonated RTD tea is expected to be the fastest-growing category over the forecast period
The time is ripe for reduced-sugar or sugar-free variants in still RTD tea
Table 86 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 87 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 88 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 89 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 90 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 91 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 92 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 93 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 94 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 95 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 96 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 97 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 98 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

Energy Drinks in India

KEY DATA FINDINGS

Red Bull leads the recovery through on-the-go consumption
Coca-Cola and PepsiCo are mass marketing their energy drinks brands to target volume share
Energy drinks continue to have low market penetration, primarily due to concerns surrounding caffeine content and pricing
India’s sizeable Millennial population is an attractive battleground for foreign energy drinks players
There is a gap for energy drinks with natural or healthier ingredients
Energy drinks are shedding their luxury image in India but face challenges in mass-market penetration
Table 99 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 100 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 101 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 102 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 103 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 104 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 105 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 106 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 107 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 108 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 109 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 110 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

Sports Drinks in India

KEY DATA FINDINGS

Gatorade leads the way in boosting off-trade sales through on-the-go consumption
Coca-Cola targets volume share by extending an accessible option to rural consumers
Perception of sports drinks, coupled with a lack of zero-sugar alternatives, limits its potential
Coca-Cola’s mass-marketing strategy will hinder the competition’s ability to increase prices during the forecast period
Post-pandemic period presents an opportune moment for the introduction of healthier variants
Table 111 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 112 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 113 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 114 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 115 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 116 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 117 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 118 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 119 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 120 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 121 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 122 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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