Soft Drinks in India

Soft Drinks in India

EXECUTIVE SUMMARY

Soft drink manufacturers recover, to report growth in volume

Products with cleaner and natural ingredients and increased demand for hydration drive growth

Growth of start-ups and regional companies driven by product innovation and new business model

New products focussed on pushing carbonates and health-based products

Soft drinks industry to report steady growth

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 15 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023

APPENDIX

Fountain sales in India

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in India

PROSPECTS

Bottled Water in India

HEADLINES

PROSPECTS

Bottled water sales grow on the back of new product launches from PepsiCo and Coca-Cola

Bottled water adoption rising in India due to apprehension over water supply quality and changing lifestyles

Premium water players focus on metro cities due to rising disposable income and changing lifestyles

COMPETITIVE LANDSCAPE

Bottled water arena is highly fragmented with only eight players having country-wide presence

Functional water to witness maximum product launches

CATEGORY DATA

Table 31 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 32 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in India

HEADLINES

PROSPECTS

Carbonates recovers from slowdown in 2016 and 2017

Companies continue to introduce carbonates with real juice content

Leading companies introduce new variants and flavours to compete with local players

COMPETITIVE LANDSCAPE

Leading carbonates companies report recovery and growth; market remains consolidated

Leading players use innovative marketing campaigns to increase volume shares

CATEGORY DATA

Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 47 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 51 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023

Concentrates in India

HEADLINES

PROSPECTS

Changing consumer preferences towards on-the-go products are slowing growth of concentrates

Powder concentrates offering functional benefits are likely to witness demand growth

Companies focus on launching concentrates with fruit content

COMPETITIVE LANDSCAPE

Concentrates is highly consolidated with top three players accounting for nearly two thirds of volume sales

CATEGORY DATA

Concentrates Conversions

Table 60 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 61 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 62 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 63 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 64 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 65 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 66 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 71 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 72 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 77 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in India

HEADLINES

PROSPECTS

Changing lifestyle and positive perceptions are likely to increase demand for energy drinks in India

Low-priced energy drinks likely to boost demand in the Indian market

Transparent government policies will encourage companies to enter the competition

COMPETITIVE LANDSCAPE

Red Bull is the clear leader, but competition from other players is intensifying

CATEGORY DATA

Table 79 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 80 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 81 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 82 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 87 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 88 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 89 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 90 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in India

HEADLINES

PROSPECTS

Juice continues to report strong growth driven by value-added juice drinks

Juice with high functional value, added benefits report growth through subscriptions

Manufacturers focus on offering local flavours, superfruit ingredients and coconut water

COMPETITIVE LANDSCAPE

Landscape continues to be consolidated despite fall in Dabur’s shares

Mango generates the most sales, prompting new offers

Raw Pressery reports strong growth driven by health-conscious consumers

CATEGORY DATA

Table 91 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 92 Off-trade Sales of Juice by Category: Value 2013-2018
Table 93 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 94 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 95 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 96 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 97 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 98 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 99 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 100 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 101 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 102 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 103 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 104 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 105 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in India

PROSPECTS

RTD Tea in India

HEADLINES

PROSPECTS

RTD tea gradually gaining acceptance and is expected to grow in future

Health benefits and natural product image to boost sales of RTD tea

COMPETITIVE LANDSCAPE

Unilever continues to dominate the category, but new players are entering

Coca-Cola and Tata Beverages introduce new products and flavours

CATEGORY DATA

Table 106 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 107 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 108 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 109 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 110 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 111 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 113 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 115 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 116 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in India

HEADLINES

PROSPECTS

Rising awareness and availability to spur demand for sports drinks in India

Consumers need to be educated to differentiate between sports drinks and hydration beverages

Availability increases in small and independent grocers

COMPETITIVE LANDSCAPE

Sports drinks landscape is highly consolidated, with PepsiCo in the lead

CATEGORY DATA

Table 119 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 120 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 121 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 122 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 123 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 124 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 125 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 126 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 127 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 128 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 129 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 130 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

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