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Soft Drinks in India

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in India?
  • To what extent are health considerations impacting consumption of Soft Drinks in India?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in India?
  • Which are the leading brands in Soft Drinks in India?
  • What potential exists for multinational or domestic soft drinks companies to expand in India?
  • How are products distributed in Soft Drinks in India?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in India

Soft drinks in 2021: The big picture
Communication around functional references is of paramount importance
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021
Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021
Table 15 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Fountain sales in India
Trends

DISCLAIMER

Summary 1 Research Sources

Carbonates in India

KEY DATA FINDINGS

Localised lockdowns overlap with the carbonates consumption season, hindering out of home sales
Home seclusion and access to refrigeration appliances aid off-trade recovery, but on-trade continues to face issues
Carbonates continue to see a steady decline in sugar content
Stakeholders in carbonates seek tax reduction
Carbonates expected to become crowded on the back of e-commerce and the reach it provides for regional brands
The rise of new variants and the resultant uncertainty will continue to impact recovery
Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 35 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 36 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 40 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 41 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 42 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 43 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 44 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 45 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 46 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026

Juice in India

KEY DATA FINDINGS

Juice witnesses higher at-home consumption, but subsequent COVID-19 waves continue to derail on-trade recovery
Companies focus on communicating the immunity message through the packaging to improve sales
Leading players continue to focus on last-mile delivery through e-commerce
On-trade will remain a significant casualty of the pandemic, taking a few more years to reach pre-pandemic levels
100% juice is an area of opportunity; however, not without its own set of challenges
Labelling specifications for sweeteners will help consumers differentiate between gimmicks and actual healthy products
Table 47 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 48 Off-trade Sales of Juice by Category: Value 2016-2021
Table 49 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 50 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 52 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 53 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 54 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 55 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 56 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 57 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 58 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in India

KEY DATA FINDINGS

Challenges in terms of access to clean drinking water in India
E-commerce comes to the rescue for bottled water companies targeting institutional sales in hospitality and aviation
Counterfeit bottled water represents a challenge for legitimate players
New variants of COVID-19, subsequent waves of infection and resultant lockdowns will continue to impact recovery
Health awareness will be a crucial factor contributing to growth in post-pandemic India
Sikkim’s ban on bottled water does not bode well for the category
Table 59 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 60 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 61 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 62 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 63 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 64 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 65 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 66 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 67 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 68 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 69 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 70 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Sports Drinks in India

KEY DATA FINDINGS

Lack of outdoor events, particularly sports events, prevents high per capita consumption
The perception of sports drinks being harmful and non-essential and the threat from substitutes are roadblocks
Coca-Cola India struggles to compete with the dominant leader, PepsiCo India Holdings
Government initiatives and the pandemic bring focus to the importance of being fit
Time is ripe for the introduction of healthier variants
Increasing health awareness may result in a shift to bottled water
Table 71 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 72 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 73 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 74 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 75 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 77 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 78 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 79 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 80 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 81 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 82 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Energy Drinks in India

KEY DATA FINDINGS

Reduction in consumption occasions continues to hamper off-trade penetration and growth
Energy drinks remains heavily underpenetrated due to caffeine concerns and price
Red Bull dominates on the back of its partnerships and new product launches
India’s demographic expected to remain attractive for companies operating in energy drinks
Products with natural or healthier ingredients expected to be demanded
Caffeine concerns may limit the growth potential of energy drinks
Table 83 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 84 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 85 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 86 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 89 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 90 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 91 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 92 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 93 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 94 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in India

KEY DATA FINDINGS

E-commerce acts as both boon and bane for companies, particularly partnerships with hyperlocal delivery players
Leader Pioma Industries focuses on fortifying its products
Ayurvedic products focus on ingredients and increased e-commerce availability
Communication will continue to be focused on functional references
Brands promoting Ayurveda expected to do well in the forecast period
Versatility and rural areas set to underpin growth in concentrates
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 95 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 96 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 97 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 98 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 99 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 100 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 101 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 102 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 103 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 104 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 105 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 106 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 107 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 108 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 109 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in India

KEY DATA FINDINGS

RTD tea does not witness a channel shift to the off-trade
COVID-19 pandemic results in the rise of home-grown kombucha players in India
Hindustan Unilever remains dominant but loses share to smaller competitors
Carbonated RTD tea set to witness substantial growth during the forecast period
On-trade recovery will remain weak due to subsequent COVID-19 waves and resultant lockdowns
Potential for increased sales of healthier variants
Table 110 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 111 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 112 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 113 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 114 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 115 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 117 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 119 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 120 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 121 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 122 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in India

Asian Speciality Drinks in India

2021 DEVELOPMENTS

The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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