Continuing the previous year’s performance, soft drinks in Indonesia once again experienced positive growth in both current value and volume terms in 2018. Bottled water made the biggest contribution to the increasing volume and value growth, while other categories such as RTD coffee, RTD tea and Asian speciality drinks also managed to maintain their positive growth in 2018.
Although soft drinks overall recorded positive growth in 2018, a number of soft drinks categories experienced negative growth in volume terms, and even the categories recording positive growth, such as bottled water, RTD tea, RTD coffee and Asian speciality drinks, were not immune to the effects of weakening purchasing power. Consumers were trying to limit their monthly expenditure on soft drinks, often preferring to consume water at home.
In 2018, only a few new brands entered the market. Manufacturers were focusing more on reducing pack sizes for their existing brands.
The on-trade channel saw faster growth than the off-trade in 2018, as in the previous year. Unlike the off-trade channel, which was affected by the large decline in consumer purchasing power, the on-trade channel experienced even faster growth.
Soft drinks volume sales are expected to continue to record positive growth in 2019. The presidential election in 2019 is predicted to increase consumption of soft drinks, as happened during the presidential election in 2014.
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This industry report originates from Passport, our Soft Drinks market research database.