Executive Summary

Mar 2019
Soft drinks sales growth improves in 2018

Continuing the previous year’s performance, soft drinks in Indonesia once again experienced positive growth in both current value and volume terms in 2018. Bottled water made the biggest contribution to the increasing volume and value growth, while other categories such as RTD coffee, RTD tea and Asian speciality drinks also managed to maintain their positive growth in 2018.

Weakening purchasing power impacts all categories’ performances

Although soft drinks overall recorded positive growth in 2018, a number of soft drinks categories experienced negative growth in volume terms, and even the categories recording positive growth, such as bottled water, RTD tea, RTD coffee and Asian speciality drinks, were not immune to the effects of weakening purchasing power. Consumers were trying to limit their monthly expenditure on soft drinks, often preferring to consume water at home.

Lack of new brands entering the market

In 2018, only a few new brands entered the market. Manufacturers were focusing more on reducing pack sizes for their existing brands.

On-trade records faster growth than off-trade

The on-trade channel saw faster growth than the off-trade in 2018, as in the previous year. Unlike the off-trade channel, which was affected by the large decline in consumer purchasing power, the on-trade channel experienced even faster growth.

Continued positive growth expected over the forecast period

Soft drinks volume sales are expected to continue to record positive growth in 2019. The presidential election in 2019 is predicted to increase consumption of soft drinks, as happened during the presidential election in 2014.

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Soft Drinks in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:

The Soft Drinks in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soft Drinks in Indonesia?
  • What are the major brands in Indonesia?
  • What potential exists for multinational vs. local soft drinks companies looking to increase market share?
  • How have changing social attitudes affected soft drink sales?
  • How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Soft Drinks in Indonesia

EXECUTIVE SUMMARY

Soft drinks sales growth improves in 2018
Weakening purchasing power impacts all categories’ performances
Lack of new brands entering the market
On-trade records faster growth than off-trade
Continued positive growth expected over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Indonesia
Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Indonesia

HEADLINES

PROSPECTS

More product variants and in-store promotions boost sales
Modern channels will grow faster than traditional channels

COMPETITIVE LANDSCAPE

Kino Indonesia Tbk PT maintains its leading position in 2018
Sinde Budi Sentosa PT continues to decline in 2018

CATEGORY DATA

Table 34 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
Table 35 Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
Table 36 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 44 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023

Bottled Water in Indonesia

HEADLINES

PROSPECTS

Lower prices the main factor for consumers switching to bottled water
Still bottled water in particular benefits from weakening purchasing power
Lack of new products entering the market

COMPETITIVE LANDSCAPE

Danone Aqua PT retains its leading position in 2018
Tirta Fresindo Jaya PT continues to see strong growth in 2018

CATEGORY DATA

Table 46 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 47 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 48 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 49 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 51 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 52 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 53 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 54 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 55 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 57 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Indonesia

HEADLINES

PROSPECTS

Carbonates continues to see negative value growth in 2018
Manufacturers maintain their economical prices
Modern grocery retailers continues to gain share in carbonates

COMPETITIVE LANDSCAPE

Sales decline for leading player Coca-Cola Indonesia PT in 2018
Aje Indonesia PT sees the biggest decline in 2018

CATEGORY DATA

Table 58 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 59 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 60 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 61 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 62 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 63 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 64 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 65 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 66 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 67 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 68 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 69 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 70 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 71 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 72 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 73 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 74 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 75 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 76 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 77 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 78 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Indonesia

HEADLINES

PROSPECTS

People’s weakening purchasing power impacts on sales during lebaran
Innovation is needed in terms of packaging and product benefits for sustainability

COMPETITIVE LANDSCAPE

Lasalle Food Indonesia PT retains the lead in 2018
Bintang Toedjoe PT experiences the biggest share decline in 2018

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 80 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 81 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 83 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 84 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 85 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 86 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 87 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 88 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 89 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 90 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 91 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 92 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 94 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 95 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 96 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Indonesia

HEADLINES

PROSPECTS

New liquor regulation contributes to the declining energy drinks sales
Changes in consumer segments could offer new hope

COMPETITIVE LANDSCAPE

Asia Health Energi Beverages PT continues to record negative growth in 2018
Kino Indonesia Tbk PT maintains its positive growth in 2018

CATEGORY DATA

Table 97 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 98 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 99 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 100 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 101 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 102 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 103 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 104 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 105 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 106 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 107 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 108 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Indonesia

HEADLINES

PROSPECTS

Slower growth due to weakening purchasing power
Various strategies to overcome the weakening purchasing power

COMPETITIVE LANDSCAPE

Coca-Cola Indonesia PT records negative growth in 2018
Kalbe Farma Tbk PT maintains its positive growth in 2018

CATEGORY DATA

Table 109 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 110 Off-trade Sales of Juice by Category: Value 2013-2018
Table 111 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 112 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 113 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 114 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 115 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 116 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 117 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 118 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 119 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 120 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 121 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 122 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 123 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Indonesia

HEADLINES

PROSPECTS

RTD coffee continues to record positive volume growth
More manufacturers offer new flavours, smaller pack sizes and lower prices

COMPETITIVE LANDSCAPE

Santos Jaya Abadi PT retains its leading position in 2018
Tirta Fresindo Jaya PT records positive growth in 2018

CATEGORY DATA

Table 124 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 125 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 126 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 127 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 128 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 129 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 130 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 131 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 132 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 133 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 134 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 135 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Indonesia

HEADLINES

PROSPECTS

People’s weakening purchasing power helps RTD tea
More manufacturers offer sub-500ml pack sizes and new flavours

COMPETITIVE LANDSCAPE

CS2 Pola Sehat PT retains the lead in 2018
Tirta Fresindo Jaya PT records positive growth in 2018

CATEGORY DATA

Table 136 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 137 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 138 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 139 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 140 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 141 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 142 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 143 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 144 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 145 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 146 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 147 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 148 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Indonesia

HEADLINES

PROSPECTS

People’s weakening purchasing power and uncompetitive prices see sales decline
On-trade outperforms off-trade

COMPETITIVE LANDSCAPE

Amerta Indonesia continues to record negative growth in 2018
Tirta Alam Segar PT maintains its positive growth in 2018

CATEGORY DATA

Table 149 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 150 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 151 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 152 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 153 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 154 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 155 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 156 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 157 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 158 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 159 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 160 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023