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Country Report

Soft Drinks in

Soft Drinks in South Africa

73 pages, Feb 2018

US$2,100

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Executive Summary

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Economic downturns continue to hamper demand for soft drinks

Demand for soft drinks was affected by economic constraints, as rising inflation and unemployment left consumers with shrinking disposable incomes. On the other hand, manufacturers were further challenged by shortages of key ingredients, the rand depreciation, and intensified competition.

The national treasury review’s proposed sugar tax announced in 2016

In response to manufacturers’ concerns regarding a proposed sugar tax announced in 2016, the national treasury revised the draft legislation. Initially benchmarked against the sugar content of one litre of Coca-Cola, the government intended to charge ZAR2.

Coca-Cola South Africa (Pty) Ltd maintains lead despite challenging market conditions

Coca-Cola South Africa continued to dominate soft drinks in 2017, despite being pressurised by intensified competition. The company was mostly challenged in other non-cola carbonates, with smaller brands such as Coo-ee increasingly attracting price-sensitive consumers.

Product innovation dominated by reduced-sugar ranges as move against obesity intensifies

Increased awareness of products’ content led to rising demand for healthier beverage alternatives. From a manufacturing perspective, the move was also made in anticipation of the sugar tax.

Proposed sugar tax set to reshape soft drinks environment as manufacturers take steps to mitigate additional costs

Off-trade volume will benefit from economic recovery, with improved performance mostly in RTD tea and energy drinks. However, growth in sales volume will be mitigated by the introduction of the sugar tax, as increased unit prices in categories such as concentrates will compel lower LSM consumers to seek cheaper alternatives.

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Samples

Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Soft Drinks in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in South Africa?
What are the major brands in South Africa?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in South Africa

EXECUTIVE SUMMARY

Economic downturns continue to hamper demand for soft drinks

The national treasury review’s proposed sugar tax announced in 2016

Coca-Cola South Africa (Pty) Ltd maintains lead despite challenging market conditions

Product innovation dominated by reduced-sugar ranges as move against obesity intensifies

Proposed sugar tax set to reshape soft drinks environment as manufacturers take steps to mitigate additional costs

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in South Africa

PROSPECTS

Bottled Water in South Africa

HEADLINES

PROSPECTS

Still bottled water to benefit from water crisis

Intensified competition expected to affect bottled water’s distribution

Functional water will gain momentum

COMPETITIVE LANDSCAPE

Still bottled water increasingly a necessity

Clover Waters SA (Pty) Ltd struggles to keep up with competition

Station refilled water on the rise

CATEGORY DATA

Table 32 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in South Africa

HEADLINES

PROSPECTS

Sugar tax to have greater impact on carbonates

Coca-Cola South Africa (Pty) Ltd is expected to consolidate leadership

Smaller players to be more pressurised as they face additional costs

COMPETITIVE LANDSCAPE

Coca-Cola South Africa (Pty) Ltd challenged as it takes the lead

SoftBev (Pty) Ltd faces intensified competition

Chill Beverages International (Pty) Ltd targets gin consumers

CATEGORY DATA

Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in South Africa

HEADLINES

PROSPECTS

Intensified competition forecast in concentrates

Reduced-sugar ranges to gain momentum as producers mitigate sugar tax effects

Shift to be recorded in type of concentrates

COMPETITIVE LANDSCAPE

Demand decreases as lower-income consumers face economic constraints

Bromor Foods (Pty) Ltd keeps leading position despite losing some volume share

Local brands continue to dominate powder drinks

CATEGORY DATA

Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 66 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in South Africa

HEADLINES

PROSPECTS

Changing lifestyles boost demand for energy drinks

Health and wellness to drive sales

On-trade to become key distribution channel

COMPETITIVE LANDSCAPE

Celebrity endorsement on the rise

New entrants on the rise in urban areas

Coca-Cola South Africa expands consumer base by diversifying its portfolio

CATEGORY DATA

Table 80 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 81 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 82 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 83 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 86 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 87 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 88 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 89 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 90 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 91 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in South Africa

HEADLINES

PROSPECTS

Proposed sugar tax to affect sugar-sweetened juices

High Pressure Processing to attract 100% juice manufacturers

Persistent drought could disrupt production

COMPETITIVE LANDSCAPE

Pioneer Foods (Pty) Ltd embraces healthier portfolio for long-term strategy

Sustainability in supply continues to condition leadership in coconut water

Dairybelle (Pty) Ltd leaves room for smaller players

CATEGORY DATA

Table 92 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 93 Off-trade Sales of Juice by Category: Value 2012-2017
Table 94 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 95 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 96 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 97 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 98 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 99 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 100 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 101 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 102 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 103 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 104 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 105 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 106 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in South Africa

PROSPECTS

RTD Tea in South Africa

HEADLINES

PROSPECTS

Demand to be boosted by economic recovery

Product innovation to be centred on naturally healthier RTD tea

On-trade channels the focus of new entrants

COMPETITIVE LANDSCAPE

RTD tea succumbs to tight economic conditions

Competition to intensify in RTD still tea

Demand increasingly shifting across categories

CATEGORY DATA

Table 107 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 108 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 109 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 110 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 111 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 112 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 113 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 114 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 115 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 116 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in South Africa

HEADLINES

PROSPECTS

Steady increase in sport drinks expected over the forecast period

Manufacturers to develop new strategies to expand their consumers base

Offerings expected to be adjusted as sugar tax is implemented

COMPETITIVE LANDSCAPE

Bromor Foods (Pty) Ltd consolidates leading position with renewed marketing strategy

Manufacturers continue to expand distribution channels

Bos Brands (Pty) Ltd steadily gains momentum despite increased price in Rooibos

CATEGORY DATA

Table 120 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 121 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 122 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 123 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 124 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 125 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 126 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 127 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 128 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 129 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 130 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 131 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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Megatrends

Country Report

Soft Drinks in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

Economic downturns continue to hamper demand for soft drinks

The national treasury review’s proposed sugar tax announced in 2016

Coca-Cola South Africa (Pty) Ltd maintains lead despite challenging market conditions

Product innovation dominated by reduced-sugar ranges as move against obesity intensifies

Proposed sugar tax set to reshape soft drinks environment as manufacturers take steps to mitigate additional costs

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Overview

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Table of Contents

Soft Drinks in South Africa

EXECUTIVE SUMMARY

Economic downturns continue to hamper demand for soft drinks

The national treasury review’s proposed sugar tax announced in 2016

Coca-Cola South Africa (Pty) Ltd maintains lead despite challenging market conditions

Product innovation dominated by reduced-sugar ranges as move against obesity intensifies

Proposed sugar tax set to reshape soft drinks environment as manufacturers take steps to mitigate additional costs

MARKET DATA

DEFINITIONS

SOURCES

Asian Speciality Drinks in South Africa

PROSPECTS

Bottled Water in South Africa

HEADLINES

PROSPECTS

Still bottled water to benefit from water crisis

Intensified competition expected to affect bottled water’s distribution

Functional water will gain momentum

COMPETITIVE LANDSCAPE

Still bottled water increasingly a necessity

Clover Waters SA (Pty) Ltd struggles to keep up with competition

Station refilled water on the rise

CATEGORY DATA

Carbonates in South Africa

HEADLINES

PROSPECTS

Sugar tax to have greater impact on carbonates

Coca-Cola South Africa (Pty) Ltd is expected to consolidate leadership

Smaller players to be more pressurised as they face additional costs

COMPETITIVE LANDSCAPE

Coca-Cola South Africa (Pty) Ltd challenged as it takes the lead

SoftBev (Pty) Ltd faces intensified competition

Chill Beverages International (Pty) Ltd targets gin consumers

CATEGORY DATA

Concentrates in South Africa

HEADLINES

PROSPECTS

Intensified competition forecast in concentrates

Reduced-sugar ranges to gain momentum as producers mitigate sugar tax effects

Shift to be recorded in type of concentrates

COMPETITIVE LANDSCAPE

Demand decreases as lower-income consumers face economic constraints

Bromor Foods (Pty) Ltd keeps leading position despite losing some volume share

Local brands continue to dominate powder drinks

CATEGORY DATA

Energy Drinks in South Africa

HEADLINES

PROSPECTS

Changing lifestyles boost demand for energy drinks

Health and wellness to drive sales

On-trade to become key distribution channel

COMPETITIVE LANDSCAPE

Celebrity endorsement on the rise

New entrants on the rise in urban areas

Coca-Cola South Africa expands consumer base by diversifying its portfolio

CATEGORY DATA

Juice in South Africa

HEADLINES

PROSPECTS

Proposed sugar tax to affect sugar-sweetened juices

High Pressure Processing to attract 100% juice manufacturers

Persistent drought could disrupt production

COMPETITIVE LANDSCAPE