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Country Report

Soft Drinks in

Soft Drinks in South Africa

78 pages, Mar 2019

US$2,100

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Executive Summary

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Economic constraints continue to affect demand for soft drinks

South Africa continued to be challenged by economic constraints during the review period. As the government’s deficit widened, the National treasury opted in February 2018, to increase the value added tax from 14% to 15%.

Reformulation takes place with sugar tax coming into effect

After two years of intense debate, the sugar tax was effectively implemented in South Africa on 1 April 2018. Proposed in 2016, at the time when obesity grew to become the fifth highest cause of mortality in the country, the aim was to prevent the spread of non-communicable diseases such as type 2 diabetes, hypertension and abnormal blood fats.

Strategic partnerships form as competition intensifies

Coca-Cola South Africa remained the leading soft drinks player despite challenging market conditions. The company continued to benefit from the equity of its core brands, with intensified promotional and marketing campaigns.

Manufacturers invest in premiumisation and flavour innovation

Innovation in premium mixers increased in 2018. Such a move was supported by the demand for craft spirits, with newly introduced ranges often positioned as the ideal companions.

Improved performance expected over the forecast period

Soft drinks manufacturers are expected to benefit from a predicted improved economic performance, as restructuring by the government will improve investors’ sentiments and increase consumers’ purchasing confidence. Such trends might be more beneficial to juice and concentrates, with RTD tea regaining interest from health-conscious consumers.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Soft Drinks in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in South Africa?
What are the major brands in South Africa?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in South Africa

EXECUTIVE SUMMARY

Economic constraints continue to affect demand for soft drinks

Reformulation takes place with sugar tax coming into effect

Strategic partnerships form as competition intensifies

Manufacturers invest in premiumisation and flavour innovation

Improved performance expected over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in South Africa

PROSPECTS

Bottled Water in South Africa

HEADLINES

PROSPECTS

Still bottled water will continue to benefit from widespread water crisis

Smaller players will focus on niche audience as competition intensifies

Carbonated and flavoured water to benefit from health and wellness

COMPETITIVE LANDSCAPE

Panic over Day Zero drives sales in the Western Cape

Thisrti wins bet on interactive labelling

AQuelle set to become a household brand in South Africa

CATEGORY DATA

Table 34 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in South Africa

HEADLINES

PROSPECTS

Sugar tax threshold to become a new standard

Innovation to focus on premiumisation

Coca-Cola South Africa will focus on strategic positioning

COMPETITIVE LANDSCAPE

The Beverage Co reshapes competitive landscape

Coca-Cola South Africa reviews packaging strategy

Chill Beverages introduces craft cola for premium spirits

CATEGORY DATA

Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 56 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Concentrates in South Africa

HEADLINES

PROSPECTS

Manufacturers are expected to shift towards higher dilution ratio

New entrants expected to target consumers of Brookes

Liquid concentrates will continue dominating

COMPETITIVE LANDSCAPE

Manufacturers review strategies as disposable incomes shrink

Bromor Foods retains leadership despite disruptive supply

Kraft Foods leaves room to Promasidor in powder concentrates

CATEGORY DATA

Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 69 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 71 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 72 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 77 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 79 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 80 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 83 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 84 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in South Africa

HEADLINES

PROSPECTS

Improved penetration will support sales of energy drinks

Reduced sugar energy drinks will gain in popularity

Further segmentation expected as competition intensifies

COMPETITIVE LANDSCAPE

Demand for energy drinks on the rise despite health concerns

Red Bull retains leadership despite challenging conditions

Smaller brands focus on innovation to gain share

CATEGORY DATA

Table 85 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 86 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 87 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 88 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 89 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 90 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 93 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 94 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 95 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 96 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in South Africa

HEADLINES

PROSPECTS

Juice will struggle to post strong growth over forecast period

Manufacturing process is set to become key differentiation tool

Demand for coconut water will continue declining

COMPETITIVE LANDSCAPE

Retail volumes succumb to challenging market conditions

Clover SA maintains leadership in 2018

Rhodes Food emerges as a key player in reconstituted 100% juice

CATEGORY DATA

Table 97 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 98 Off-trade Sales of Juice by Category: Value 2013-2018
Table 99 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 100 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 101 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 102 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 103 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 104 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 105 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 106 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 107 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 108 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 109 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 110 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 111 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in South Africa

PROSPECTS

RTD Tea in South Africa

HEADLINES

PROSPECTS

RTD tea to benefit from improved economic performance

On-trade increasingly becoming the channel of choice

Unit price to remain relatively stable

COMPETITIVE LANDSCAPE

RTD tea declines as consumers shift to cheaper alternatives

Competition intensifies amongst players

Bos Brands on the rise

CATEGORY DATA

Table 112 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 113 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 114 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 115 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 116 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in South Africa

HEADLINES

PROSPECTS

Sport drinks posts steady growth despite economic constraints

Health and wellness will drive innovation

Demand for sport drinks to slow down over the forecast period

COMPETITIVE LANDSCAPE

Share remains consolidated amongst leading players

Monster reveals hybrid range in South Africa

Bos Brands set to continue gaining momentum

CATEGORY DATA

Table 125 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 126 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 127 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 128 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 129 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 130 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 131 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 132 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 133 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 134 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 135 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 136 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

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Megatrends

Country Report

Soft Drinks in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

Economic constraints continue to affect demand for soft drinks

Reformulation takes place with sugar tax coming into effect

Strategic partnerships form as competition intensifies

Manufacturers invest in premiumisation and flavour innovation

Improved performance expected over the forecast period

Samples

Overview

Why buy this report?

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Table of Contents

Soft Drinks in South Africa

EXECUTIVE SUMMARY

Economic constraints continue to affect demand for soft drinks

Reformulation takes place with sugar tax coming into effect

Strategic partnerships form as competition intensifies

Manufacturers invest in premiumisation and flavour innovation

Improved performance expected over the forecast period

MARKET DATA

DEFINITIONS

SOURCES

Asian Speciality Drinks in South Africa

PROSPECTS

Bottled Water in South Africa

HEADLINES

PROSPECTS

Still bottled water will continue to benefit from widespread water crisis

Smaller players will focus on niche audience as competition intensifies

Carbonated and flavoured water to benefit from health and wellness

COMPETITIVE LANDSCAPE

Panic over Day Zero drives sales in the Western Cape

Thisrti wins bet on interactive labelling

AQuelle set to become a household brand in South Africa

CATEGORY DATA

Carbonates in South Africa

HEADLINES

PROSPECTS

Sugar tax threshold to become a new standard

Innovation to focus on premiumisation

Coca-Cola South Africa will focus on strategic positioning

COMPETITIVE LANDSCAPE

The Beverage Co reshapes competitive landscape

Coca-Cola South Africa reviews packaging strategy

Chill Beverages introduces craft cola for premium spirits

CATEGORY DATA

Concentrates in South Africa

HEADLINES

PROSPECTS

Manufacturers are expected to shift towards higher dilution ratio

New entrants expected to target consumers of Brookes

Liquid concentrates will continue dominating

COMPETITIVE LANDSCAPE

Manufacturers review strategies as disposable incomes shrink

Bromor Foods retains leadership despite disruptive supply

Kraft Foods leaves room to Promasidor in powder concentrates

CATEGORY DATA

Energy Drinks in South Africa

HEADLINES

PROSPECTS

Improved penetration will support sales of energy drinks

Reduced sugar energy drinks will gain in popularity

Further segmentation expected as competition intensifies

COMPETITIVE LANDSCAPE

Demand for energy drinks on the rise despite health concerns

Red Bull retains leadership despite challenging conditions

Smaller brands focus on innovation to gain share

CATEGORY DATA

Juice in South Africa

HEADLINES

PROSPECTS

Juice will struggle to post strong growth over forecast period

Manufacturing process is set to become key differentiation tool

Demand for coconut water will continue declining

COMPETITIVE LANDSCAPE