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Soft Drinks in South Africa

January 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in South Africa?
  • To what extent are health considerations impacting consumption of Soft Drinks in South Africa?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in South Africa?
  • Which are the leading brands in Soft Drinks in South Africa?
  • What potential exists for multinational or domestic soft drinks companies to expand in South Africa?
  • How are products distributed in Soft Drinks in South Africa?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in South Africa

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
Fountain sales in South Africa
Trends

DISCLAIMER

Summary 1 Research Sources

Bottled Water in South Africa

KEY DATA FINDINGS

Still bottled water volumes continue to grow, but are hindered by popularity of energy drinks and flavour demands
Stockpiling of still bottled water continues, with large pack sizes driving volume growth
Private label bottled water gains share
Pack size expected to be a leading differentiating factor for bottled water
Functional bottled water forecast to increase its sales
Bottled water well-positioned for growth during the forecast period
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 34 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

Carbonates in South Africa

KEY DATA FINDINGS

Coca-Cola retains its leading position, despite greater competition
Reduced sugar variants grow strongly, but regular carbonates continue to dominate
Woolworths carbonates innovations bolster private label share through flavours
Further proposed increases to the sugar tax could cause challenges
Strong price increases projected for carbonates, caused by inflationary pressures
Manufacturers gear up for sustainability and greater autonomy
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 49 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 50 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027

Concentrates in South Africa

KEY DATA FINDINGS

Significant private label unit price variations, depending on consumer perception and retailer positioning
Oros retains its leading position due to brand loyalty and flavour offerings
Sir Fruit releases Luckybird for the on-trade
Stronger unit price increases projected for concentrates, due to low consumer price sensitivity
Bigger pack sizes to see increasing demand
Formulae of concentrates likely to change along with sugar tax amendments
Concentrates conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 66 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 67 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

Juice in South Africa

KEY DATA FINDINGS

Reconstituted 100% juice largely in line with soft drinks CPI, but strong volumes continue based on higher value
Supply of juice raw materials increases, mitigating a key factor in price rises
Extended promotional windows drive volumes of premium-priced juices
Proposed sugar tax likely to target juice in the future, pressuring margins
Nectars set to return to volume growth, based on value proposition
Juice production set to increase during the forecast period, as consumers and manufacturers shift to the category
Table 80 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 81 Off-trade Sales of Juice by Category: Value 2017-2022
Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 83 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 85 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 86 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 87 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 88 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 89 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 90 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 91 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

RTD Tea in South Africa

KEY DATA FINDINGS

RTD tea is a challenging category in which to operate, with Fuze Tea discontinued
Lipton increases its lead
Reduced sugar still RTD tea offerings available, but growth hampered by consumer preference
Larger pack sizes and price to determine the performance of RTD tea brands
Rooibos RTD tea expected to see sustained growth
Strong possibility of private label entering the market, but there will be challenges
Table 92 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 93 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 94 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 95 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 96 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 97 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 98 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 99 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 101 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 102 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 103 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 104 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

Energy Drinks in South Africa

KEY DATA FINDINGS

Demand for competitively-priced energy drinks grows as quality improves, impacted by pack size
Citrus flavours increase in popularity, with manufacturers responding
Forecourt retailers gains share due to aggressive promotional activity
Functional and organic ingredients to drive product innovation
Greater participation of reduced sugar energy drinks expected
Continued strong growth forecast, based on changing preferences and younger demographic
Table 105 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 106 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 107 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 108 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 109 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 110 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 111 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 112 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 113 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 114 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 115 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 116 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

Sports Drinks in South Africa

KEY DATA FINDINGS

Sports drinks recovers along with the removal of COVID-19 regulations
Sports drinks remains highly consolidated, although new entrants are seen
Energade secures major brand exposure extension with SA Rugby
Slow unit price increases projected for sports drinks in the forecast period
Sports drinks may be challenged by future growth in functional bottled water
Growing demand for low sugar variants provides potential for growth in reduced sugar sports drinks
Table 117 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 118 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 119 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 120 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 121 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 122 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 123 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 124 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 125 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 126 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 127 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 128 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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