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Learn moreFeb 2021
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South Africa was already in a recession prior to the COVID-19 pandemic, and many consumers did not have the means to stockpile soft drinks in 2020. Soft drinks were classed as essential, and therefore still able to be sold across retail outlets, and there were no major shortages or issues with supply chains as soft drinks tend to be produced locally.
The initial hard lockdown spanned 26 March to 30 April. During this time, borders were closed to tourists but not for the distribution of goods, while inter-provincial travel was banned, and domestic and international tourist flights ceased.
South African consumers are price sensitive, and this was heightened in 2020 as budgets became more constrained, with many consumers opting out of soft drinks purchases unless they were on promotion. Retailers and manufacturers adapted to this by offering greater price promotions and bulk deals and increasing pack sizes.
In general, distribution has not been negatively affected by the COVID-19 pandemic, primarily due to the fact that most soft drinks in South Africa are produced locally. Soft drinks were also available throughout the lockdown through grocery retailers, as they were classed as an ‘essential’ product.
Foodservice establishments were fully closed between the end of March and the beginning of June, with only limited off-site consumption allowed until mid-June, when ‘sit-down’ services were available again, albeit with social distancing in place and restrictions on the number of customers that could enter. Although on-trade establishments are allowed to operate, many have closed down due to the economic impact of COVID-19.
On-trade volume sales in most categories are expected to recover by 2021, while expected price increases across some categories will see current value growth, with manufacturers expected to pass on increased costs to consumers. With a comprehensive vaccination programme likely to remain some ways off, and economic turmoil likely to be visible for the foreseeable future, consumers will gravitate towards lower-priced products, including private label.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in South Africa for free:
The Soft Drinks in South Africa market research report includes:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.