Despite further currency devaluation, consumers remain positive about the financial situation in the country. The GDP growth rate remains positive and people remain happy to spend on different soft drinks.
There is steady growth in the number of foreign tourists visiting Georgia every year. The flow of visitors increases along with the rising temperatures from March-April, and continues throughout the summer, which leads to an increase in demand for soft drinks.
The top two companies within soft drinks remained stable throughout the review period in off-trade value terms. In 2018, The Coca-Cola Co and PepsiCo Inc led value sales of soft drinks in Georgia through Coca-Cola Bottlers Georgia and Iberia Refreshments respectively.
Bottled water continues to expand significantly in soft drinks, and is one of the major drivers of overall sales. The competition amongst players is increasingly strong.
Soft drinks in Georgia is expected to continue to see growth in the forecast period. Many interesting developments and new product launches are expected.
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Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Georgia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.