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Soft Drinks in Georgia

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Georgia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Georgia?
  • To what extent are health considerations impacting consumption of Soft Drinks in Georgia?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Georgia?
  • Which are the leading brands in Soft Drinks in Georgia?
  • What potential exists for multinational or domestic soft drinks companies to expand in Georgia?
  • How are products distributed in Soft Drinks in Georgia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Soft Drinks in Georgia

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Georgia

KEY DATA FINDINGS

Robust volume growth as demand rebounds post-pandemic
Coca-Cola Bottlers Georgia makes inroads into bottled water
IDS Borjomi faces sanctions amid war in Ukraine
Migrants may continue to provide additional growth factor
Locals opting for bottled water for health reasons
Competitive landscape to remain stable
Table 31 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 32 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

Carbonates in Georgia

KEY DATA FINDINGS

Carbonates volumes recover to pre-pandemic levels
Tourism and migrants boost sales of carbonates
Cola carbonates is dominant choice in carbonates
Return to normality will bolster demand for carbonates
Leading players to retain stronghold in carbonates
Price sensitivity and health will shape consumption patterns
Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 47 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 48 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 51 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
Table 52 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 61 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
Table 62 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027

Juice in Georgia

KEY DATA FINDINGS

Demand for juice strengthens as consumers seek healthier options post-pandemic
Price inflation causes sharp rise in juice prices
Local producers benefit as importers face difficulties
Health trend to boost juice appeal
Local producers to capitalise on strong position
Economic and geo-political conditions will lead to further economising
Table 63 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 64 Off-trade Sales of Juice by Category: Value 2017-2022
Table 65 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 66 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 68 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 69 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 70 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 71 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 72 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 73 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 74 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

RTD Coffee in Georgia

KEY DATA FINDINGS

RTD Coffee restricted by limited range and distribution
Growth picking up post-pandemic but on-trade hinders opportunities
Significant price growth hinders retail sales
Strong growth potential ahead for RTD coffee
Foreign players to lead category development
Competition from foodservice and other soft drinks to limit growth potential
Table 75 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 76 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 77 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 78 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 79 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 80 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 81 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 82 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 83 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 84 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 85 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 86 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027

RTD Tea in Georgia

KEY DATA FINDINGS

RTD tea volume sales witness a notable recovery
Health is gaining importance in consumer’s psyche
Foreign brands retain leadership positions
RTD tea faces promising future
Consumer interest in RTD tea to accelerate in line with healthier living
RTD tea product innovation to support category growth
Table 87 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 88 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 89 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 90 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 91 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 92 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 93 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 94 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 95 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 96 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 97 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 98 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

Energy Drinks in Georgia

KEY DATA FINDINGS

Energy drinks sees impressive volume growth
Price rises benefits local brands
Healthier energy drinks are emerging
Energy drinks growth fuelled by urbanisation and competitive strategies
Health consciousness is a potential barrier to uptake
Leading players to remain dominant with local brands benefitting from price sensitivity
Table 99 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 100 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 101 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 102 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 103 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 104 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 105 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 106 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 107 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 108 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 109 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 110 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

Sports Drinks in Georgia

KEY DATA FINDINGS

Strong recovery in sports drinks as active lifestyles are resumed
Restricted brand choice and availability limits growth prospects
Higher price of sports drinks is a purchasing barrier
Sports drinks to face solid growth as the niche develops
New brand launches and wider distribution to support development
Competition to intensify in the forthcoming period
Table 111 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 112 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 113 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 114 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 115 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 116 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 117 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 118 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 119 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 120 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 121 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 122 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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